Iingcali ezimbini zeshishini zivavanya imingeni ekhoyo ngoku ejongene neshishini lefashoni njengoko icandelo lizama ukujongana nozinzo kunye noqingqo-mali lwabathengi.
![“Khawube nomfanekiso-ngqondweni womzi-mveliso owawusenza esi sambatho sasineendonga zeglasi aze umthengi abone ngaphakathi […] owayesakuba yi-CEO ye-Asos u-Nick Beighton ubuze abo babekho kwiFashoni yoMthombo. Ikhredithi: Shutterstock.](http://img.baba-blog.com/2024/08/shutterstock_2206587439-770x433-1.webp?x-oss-process=style%2Ffull)
Ngaba ishishini lefashoni kufuneka likhethe phakathi kokwenza ingeniso nokuba lizinzile? Kumboniso wokurhweba ngempahla yefashoni kwi-Source Fashion eLondon, e-UK, lo mbuzo ubuphindaphindene neengcali zikhwela eqongeni zixoxa ngemiba ekhoyo kunye nemiba ejongene neshishini lefashoni.
Intloko yozinzo kunye noxanduva lwenkampani kwiqela lokuthengisa laseBritane Ngokulandelayo, uJo Mourant, uxelele abathunywa ukuba i-Next iye yavela kwiminyaka yakutshanje ibe liqonga leemveliso ezininzi kunye neqela lokuthengisa elongeziweyo. Ucacisile ukuba ezinye iibrendi zigcine ezazo uzinzo kunye namaqela okukhangela, ngelixa ezinye, ezifana ne-UK brand brand Joules, ziye phantsi kolwalathiso luka-Next.
“Sizibekele usukelo olusekwe kwisayensi kuMda woku-1, wesi-2 nowesi-3,” utshilo uMourant. "Besilinganisa oko iminyaka eliqela ngoku kwaye eneneni senze inkqubela phambili enkulu - ngakumbi kuMda woku-1 no-2." KuMda wesi-3, uMourant uthe Okulandelayo “usebenza ngokuqhubekayo ukuphucula oko”, kugxininiswa ekufumaneni uxanduva lwemathiriyeli ekrwada.
Umthengisi naye wenza inkqubela phambili enkulu xa kuziwa kwinzuzo. NgoJanuwari 2024 umzekelo, Okulandelayo kunyuse imbonakalo yayo yengeniso yonyaka okwesihlanu kwiinyanga ezisibhozo kulandela oko umhlalutyi weGlobalData achaze “njengokuchukumisayo” kwe-5.7% yokunyuka kwexabiso elipheleleyo lentengiso ngexesha leKrisimesi.
Ngaba uzinzo kufuneka luze ngeendleko zenzuzo?
U-Nick Beighton, owayesakuba yi-CEO kwi-ASOS, wathi ngexesha lakhe kumthengisi we-intanethi ubunkokeli bakhe batshintsha emva kokuba ebonile ukuba "akafuni ukuba uphawu ludume ngokuthengisa iilokhwe ezininzi eziye zaphelela kwindawo yokulahla inkunkuma kunaye nabani na."
Ngaphandle kokubuzwa kuphela malunga nemigaqo-nkqubo ye-ESG "ixesha elincinci" kwiminyaka eyi-14 ayichitha njenge-CEO e-Asos, wagqiba ekubeni ufuna u-Asos "enze imfashini enkulu, kodwa ngokunyaniseka".
U-Beighton wongeze ukuba "wayengongxowankulu ongenazintloni" kodwa wongeze ukuba inkqubo inokushiya abantu ngasemva ukuba ayithintelwanga. “Inzuzo akufuneki iqhube injongo yethu,” utshilo u-Beighton, kodwa wongeze ngelithi ibalulekile kushishino. "Injongo ngaphandle kwengeniso yesisa - silishishini."
U-Mourant wenze inqaku lokuba iithagethi zokuzinza kwe-Next yayinceda amaqela ayo okuthenga ukwenza izigqibo ezingcono zoshishino.
Wongeze wathi: "Sinethamsanqa lokufumana inani elikhulu lokuzibandakanya kumaqela ethu okuthenga," wongeza ukuba oogxa bethu bahlala beqaqambisa izixhobo ezintsha kunye neeprojekthi zeqela lokuthengisa umva.
Kwiminyaka embalwa edlulileyo, i-Next ibisebenza “ngedeshibhodi ephilayo”, enceda abathengi ukuba benze ukhetho oluzinzileyo lokuthenga ngokubanika idatha yexesha lokwenyani kumqhaphu, ipolyester, uboya kunye nezinye izinto, kunye nendlela abaqhuba ngayo ngokuchasene nokujoliswe kuko kwenkampani.
UMourant uchaze isixhobo esivumela abathengi ukuba babone ukuba isigqibo ngasinye sokuthenga abasenzayo sinefuthe njani kwiithagethi zabo.
Umthetho wozinzo uza kuzitshintsha njani iindlela ezikhoyo ngoku?
Kwiminyaka embalwa ezayo, umthetho osalindileyo - ngakumbi kwi-EU - uya kuba nefuthe elikhulu ekuzinzeni nasekufumaneni uxanduva lweempawu zefashoni.
UMourant uthe le mithetho mitsha inika "umceli mngeni wokwenyani" kweli candelo kodwa wongeza ukuba uninzi lomthetho uxhasa amaqela ozinzo lomsebenzi esele ewenza.
Ukusebenzisa umzekelo weDigital Product Passports (DPPs), apho yonke ifashoni kunye neemveliso ezilukiweyo ezithengiswa kwi-EU kuya kufuneka zibe nazo ngo-2030, uMourant waqaphela ukuba umthetho unokunceda ezinye iimpawu.
"Ngee-DPPs, kukho imfuneko yokuba nedatha echanekileyo malunga nazo zonke iimveliso zakho - ndicinga ukuba elo lithuba elikhulu lokurhweba kwishishini ngalinye."
Ngokucaca okukhulu okuya kuziswa yi-CSDDD kunye nee-DPPs, abathengi befashoni banokuqala ukwenza ukhetho olungcono njengoko befunda ngakumbi malunga nendlela iimpahla zabo ezenziwe ngayo.
“Khawufane ucinge ukuba umzi-mveliso owenza le mpahla ubuneendonga zeglasi aze umthengi abone ngaphakathi […] Wabuza uBeighton.
Ngaba iimveliso zefashoni ekugqibeleni kufuneka zenze iimpahla ezimbalwa?
“Andicingi ukuba kufuneka wenze imveliso encinci,” utshilo uBeighton. "Kufuneka ubenze ngcono."
Ucebise ukuba amalaphu angcono kunye namakhonkco obonelelo acacileyo anganceda. Nangona kunjalo, wongezelela ukuba amanye amaxabiso aphantsi abathengi sele beqhele ukunyamalala phantsi komzekelo onjalo.
Ngaphandle kogxininiso olonyukileyo kuzinzo kunye noxanduva lwentlalo kule minyaka yakutsha nje, kuviwe ukungahoyi impumelelo yeemveliso zefashoni ezikhawulezayo ezifana noShein kunye noTemu.
U-Beighton uchaze ukunyuka kukaShein "njengento enokumangaliswa, into eyoyikayo". Uthathele ingqalelo imiba ethile yemodeli yeshishini lenkampani “njengengqondo ekrelekrele” kodwa waqaphela ngokulinganayo ukuba ukungabikho elubala kwikhonkco lokubonelela kumenza “oyike kakhulu”.
Ngo-Shein uxhamle ukuba usondele kwi-IPO kwi-London Stock Exchange, u-Beighton wafumanisa ukuba "othusayo" ukuba urhulumente omtsha kunye nowangaphambili ubonakala exhasa inyathelo elinjalo. "Ndicinga ukuba iLondon Stock Exchange kufuneka ibe yindawo ephambili yeempawu ezingcono kakhulu, amashishini angcono kunye nemigangatho ephezulu," wongezelela.
Umthombo ovela Isimbo nje
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