Njengoko izinto ezikhethwa ngabathengi zitshintshela kwiimveliso ezithambileyo nezisebenzayo, amashishini anethuba lokunyusa ingeniso ngokubabonelela.
Abathengi be-Skincare ngoku bakhetha i-eco-friendly kunye neemveliso ezizinzileyo. Ukuphendula ukunyuka, iibrendi ezininzi kunye malunga I-65.4% yeenkampani zokuthambisa eKorea bavelisa iimveliso ze-eco-conscious.
Eli nqaku liza kuxubusha iindlela zokucoca kunye ne-toner zokunyusa ukuthengisa kunye nokunceda amashishini afumane ukhuphiswano kwimarike.
Isiqulatho
Ukukhula kwemarike yabacoci kunye neetoni
Isicoci sobuhle be-K ezintlanu kunye neendlela zetoner zika-2023
Ukuya phambili
Ukukhula kwemarike yabacoci kunye neetoni
Iimveliso zobuhle be-K zifumana ukuthandwa kwehlabathi ngokukhawuleza, kunye nemarike kulindeleke ukuba ifikelele kwi-13.9 yeebhiliyoni zeedola ngo-2027. kwi-CAGR ye-9%. Imidiya yoluntu yenye yezinto eziqhuba oku kukhula.
Iintengiso kunye neevidiyo zobuhle ziphembelela ababukeli ukuba bathenge, okonyusa ingeniso yeshishini. Ubuhle buka-K bukwabonelela ngeemveliso zobuhle zamadoda njengabasetyhini, kwaye zombini izini zithanda inkangeleko eqaqambileyo ngaphezu kwe-makeup enzima. Yingakho abacoci kunye neetoni zifunwa kakhulu.
Ngoku ka le ngxelo, ubungakanani bemarike buya kufikelela kwi-8.3 yeebhiliyoni zeedola ngo-2028, kunye ne-CAGR ye-3.8%. Ukunyuka kolwazi lweenzuzo zeemveliso ze-K-beauty kudala ithuba leempawu kwishishini lokunyusa ingeniso.
Isicoci sobuhle be-K ezintlanu kunye neendlela zetoner zika-2023
Ezi ndlela zilandelayo zobuhle be-K ziya kunceda ishishini lakho lihlale liphambi kokhuphiswano kwaye linyuse intengiso.
1. Zisa-amanzi akho (BY0W) indlela
Iimveliso ze-BYOW bafumana impembelelo phakathi kwabathengi abanomdla womhlaba abafuna imveliso entsha, elula. Ngenxa yoko, imarike yezimonyo ezingenamanzi isetyenzisiwe ukukhula nge-13.3% I-CAGR phakathi kuka-2021 kunye no-2031.
Abacoci bomgubo zisebenza ngamanzi, zicutha amanzi kunye nesixa seplastiki esifunekayo ukwenza imveliso. Ioli yamaminerali kwindawo yokucoca ithambisa ulusu kwaye iphucula umsebenzi wokuthintela ulusu.
Iimveliso zinokwenza i-TSA-ethobelayo kunye nohambo-friendly ungachitheki izicoci zomgubo ukuze zibonelele ngezinto ezikhaphukhaphu, ezizinzileyo kunye neepods. Ezi zicoci zenza kube lula ukucoca xa usendleleni kubathengi.
Iimveliso ezikhaphukhaphu zeskipa nazo zinciphisa iindleko zokuthumela ngenqanawa. Ngokunciphisa umthamo wamanzi kule mveliso, umthamo kunye nobukhulu buyancipha ngokungenakunqandwa, ukunciphisa iindleko zokuthumela.
2. Izicoci ezisetyenziselwa izinto ezininzi
Isicoci sokusebenzisa izinto ezininzi singena 'kukhathalelo lokutsiba' kuba i-skiimalism ikwimo yesiqhelo. I-Skip-care yi-skinkilist ye-K-beauty trend yenza lula inkqubo yomntu ngokusika amanyathelo aqhelekileyo. Inceda umntu onge ixesha kunye nemali ngelixa enciphisa amathuba okucaphuka kwesikhumba.
ezi zonke-in-enye zokucoca phelisa imfuneko yokuhlanjululwa kabini ngokucocwa kunye nokufumisa zonke ngaxeshanye. Izinto zokucoca ezisetyenziselwa izinto ezininzi ziyinto ebetha abantu abathanda i-skincare kuba zifanelekile kwaye zifanelekile kwirejimeni yokuzinyamekela yemihla ngemihla.
Ukutsibela kulo mkhwa, cinga ngokunikezela ngezinto ezininzi zokucoca ezinomxube wezithako ezisebenzayo ezenza izinto ezininzi. Ngokomzekelo, izinto zokucoca ezineasidi i<em>hyaluronic ziyafumisa, zilwe imibimbi, kwaye zigcina ulusu lukabani. Ukusebenzisa izithako ezifana ne-rosewater vitamin C serum isusa ioyile egqithisileyo, igalela ulusu, kwaye iyikhusele kwimitha ye-UV kunye nongcoliseko.
Iimpawu zokhathalelo lwesikhumba nazo kufuneka zithintele ukubhideka ngokuthi zingqale malunga namabango emveliso kunye nezibonelelo. Isiqinisekiso sezi mveliso ezixubileyo kunye neenzuzo ezidibeneyo ziya kuthomalalisa abathengi abangathandabuzekiyo.
3. I-Microbiome-friendly skincare
Abathengi be-Skincare baye baqonda ngakumbi undoqo webhaktheriya elungileyo kwimpilo kunye nobuhle bolusu. Ii-Microorganisms kwi-microbiome yolusu zigcina ukhuseleko lolusu kwaye zikhusela ukukhula kwe-pathogenic.
Ucoceko olungqongqo kunye iimveliso zolusu inokuphazamisa le microbiome ebangela ukuguga kwangaphambi kwexesha, amaqhakuva, okanye ukoma kolusu; ngenxa yoko, imfuneko yokulungelelana.
Iprobiotic kunye ne-microbiome-friendly umkhwa wokunakekelwa kwesikhumba Kufanelekile ukutsiba ngenxa yezizathu ezinje. Iprobiotic skincare isebenzisa izinto zokwenyani zeprobiotic ukubonelela ngeenzuzo zonyango. Omnye unokufumana iiprobiotics kwizongezelelo okanye ukutya okufana neyogathi, i-kimchi, i-pickle, njl.
Iimveliso ezilungele iMicrobiome, ngakolunye uhlangothi, luthambile kwaye aluyi kuphazamisa i-microflora. Izicoci ezinobuhlobo beMicrobiome zinezithako zeprobiotic ezifana nelactobacillus acidophilus, elwa namaqhakuva.
Yenza eyona mikhwa ye-microbiome-friendly skincare trend ngokujolisa kubantu abathanda ukukhathalelwa - ulutsha kunye nabantu abadala abancinci. Ngoba? Abathengi kule minyaka bathambekele ekusebenziseni imichiza engqongqo okanye izithako ezinokuthi zihluthe imveliso yeoli kunye nokudumba kolusu, okubangela ukuqhambuka kwamaqhakuva kunye nezinye iimeko zolusu.
Iimpawu ze-Skincare zinokunceda abathengi kule mingeni yolusu ngokunikezela ngeetoni kunye nezicoci ezibuyisela i-microbiome yolusu kunye neebhaktheriya ezisempilweni.
4. I-toner masking
Ukufihla i-toner kubandakanya ukucwina iipads zekotoni kwiitoni kunye ne-essence. Kodwa ngeemaski zetoner ezifakwe izondlo kwimarike, ukusetyenziswa kwetoner kuba lula, kubangela ukuba ezi mveliso zihambe.
iipads toner zibe nezithako ezikhuphayo kwaye zifake amanzi esikhumbeni kwaye zicoce imingxuma yayo.
Iimpawu ze-Skincare zinokwenza iimaski ze-toner zibe nomtsalane kubathengi be-Gen Z ngokuzonwabisa, imifanekiso ye-DIY yomyalelo wemveliso njengeelebhile. Ngenxa yokuba iinkxalabo zococeko ziphambili, ukunika izixhobo zesicelo esingenazandla kuya kwenza iitoni zibe lula kwaye zikhuselekile ukuzisebenzisa.
5. Ukucoca ulusu-sorial
Abathengi bolusu bayayithanda iimveliso eziphucula impilo-ntle yabo kunye nempilo yolusu. Sebenzisa lo mnqweno ngokudibana nabathengi kwinqanaba leemfuno zabo.
Izithako ozinikezelayo kufuneka zonyuse amava oluvo kubathengi ukuze babonakale kwaye bazive bengakholeleki. Khuthaza imvakalelo yokuphila kakuhle kunye nepositivity ngokubonelela ngeemveliso ezifana nezicoci zobuso ezineziphumo zearomatherapeutic. Ubuso obuqhelekileyo bunokuba luncedo kwaye buncede umntu akhululeke.
Iimveliso zinokukhuthaza ukunyameka kwengqondo kubathengi ngokubonelela ngeemveliso ngeendlela zokusetyenziswa ezenza amava antywilayo.
Ukuya phambili
Iimveliso zokhathalelo lwesikhumba zinokubhenela komnye umntu kodwa zingabikho komnye. Oku kunokuba sisiphumo sezinto ezikhethwayo ezahlukeneyo okanye imiba eyahlukeneyo yokhathalelo lwesikhumba. Ngesi sizathu, iibrendi kufuneka zibonelele ngeemveliso ezahlukeneyo ezibhenela isiseko esikhulu sabathengi.
Iindlela zokucoca ezixutyushwa kweli nqaku zivumela iibrendi ukuba zijongane nezinto ezahlukeneyo ezikhethwa ngabathengi kunye nemiba yokhathalelo lwesikhumba ngelixa ukhuphisana.
Ukwenza uninzi lwezi ndlela zifike ngo-2023, bhenela kubathengi abanomdla womhlaba, abantu abadala abancinci, kunye nabathanda ukukhathalela ulusu oluxakekileyo ngokubonelela ngezinto zokucoca ezisebenzayo nezilula zokuzisebenzisa kunye neetoni. Kuphephe ukwenza amabango abubuxoki; gxila kuphononongo lwabathengi kunye nedatha yeklinikhi ukuhambisa ixabiso lophawu lwakho.
