I-SXO Icacisile: Indlela Yokuziqhelanisa neXesha elitsha loPhando

Kwinyanga ephelileyo, ndithenge i-laser cutter. Ukuba ubukwizihlangu zam, uyazi ukuba umntu akaneli nje kuGoogle “abasiki be laser abagqwesileyo” kwaye emva koko uthenge eyona icetyiswayo kumanqaku akumgangatho.

Njengabathengisi bokukhangela, ihlala iyinto esicinga ukuba iyenzeka. Kodwa nantsi into eyenzekayo:

Isebe le-SEO elikhathalayo malunga nohambo olunje ngamava okukhangela (SXO). Ijolise ekwenzeni uphawu lufunyanwe kuzo zonke iindawo zokuchukumisa kuhambo lwangoku lokukhangela, nokuba baqala phi okanye bathatha yiphi na indlela.

Ndibe nodliwano-ndlebe nezinye iingcali eziphezulu zeshishini kwaye ndadibanisa iingcebiso zabo kwinkqubo yokwandisa ukubonakala kwebrendi kuyo yonke indawo abantu abayikhangelayo kwezi ntsuku. Enkosi kakhulu ku:

Ukukhangela kuya kusiba ngakumbi kumava 'okhetha owakho uhambo'. 

UJoe Kerlin, UMlawuli we-SXO Rocket55

Iingcaphephe zikuchaza njani ulungiselelo lwamava ophando

I-SXO imalunga nokwenza ngcono ubukho bophawu kuhambo lokukhangela olungahambelaniyo kumaqonga amaninzi, hayi uGoogle kuphela.

Ngokungafaniyo ne-injini yokukhangela (i-SEO), ejolise ngokwesiko kuluhlu lwewebhusayithi yeGoogle, i-SXO ibandakanya amava omsebenzisi. Ibeka phambili amava omntu ephela ukusuka kukhangelo lokuqala ukuya kwinguquko.

Umzekelo, ukuba uthengisa i-laser cutters, imalunga nokunceda abathengi abanokubakho ngenkqubo:

1. Ukuqonda oko bafuna ukukwenza
2. Ukukhangela izixhobo ezifanelekileyo
3. Ebabonisa kanye ukwenza njani ezi zinto
4. Ukucebisa iimveliso zohlahlo lwabiwo-mali olwahlukileyo okanye iimeko zokusetyenziswa

Imalunga nokwenza oku kungasentla kwiiforam, kuYouTube, naphi na kwenye indawo abajonga kuyo ulwazi, ngaphandle nangaphandle kwewebhusayithi yakho. Ukuba awubonisi apho bakhangela khona, uphoswa ngamathuba amaninzi okunxibelelana nabathengi abanokubakho.

Injongo ye-SXO kukudala amava adibeneyo ukusuka kuphando ukuya kwintsebenziswano. Kubalulekile ukuqonda ukuba abaphulaphuli bakho bakhangela phi kwaye uqinisekise ukuba amava abo aphuculwe kuzo zonke ezo ndawo zokucofa, ukuqinisa uluvo lokuba unxibelelwano ngalunye luyinxalenye yamava adibeneyo, adibeneyo. 

USara Fernandez Carmona , Umcebisi we-SEO wamazwe ngamazwe

Ngoku makhe sikusebenzise oku. Nantsi inkqubo yenyathelo nenyathelo lokuqalisa nge-SXO.

1. Beka bucala “abaphengululi” njengenxalenye yabaphulaphuli

Eli nyathelo liqala ngokuqonda oko abaphengululi ukukhangela ulwazi kwahlukile abasebenzisi abangenileyo akho ifaneli yokuthengisa kwaye unxibelelana newebhusayithi yakho.

Ngokuqhelekileyo, umkhangeli ngu:

• Ukungazi uphawu lwakho
• Ekuzingeleni okusebenzayo kweempendulo ezithembekileyo okanye iingcebiso
• Andinamdla kwibhrendi yakho ngaphandle kokuba ubonelela kanye ngale nto bayifunayo

Njengecandelo labaphulaphuli, abakhangeli bahlulahlulwe ngcono ngeepateni kwindlela abacinga ngayo kunye nezizathu zabo zokuba kutheni befuna into ethile.

Kukho iinxalenye ezimbini kule nto: injongo yomphandi kunye nelensi yazo.

Injongo yokukhangela ingcamango esetyenziswe kwi-SEO ukuqonda ukuba kutheni umntu efuna igama elingundoqo elithile. Igxininisa kwinqanaba elincinci kwaye liqwalaselwa kwisiseko segama elingundoqo.

Umzekelo, umntu okhangela "ukuthenga i-laser cutter" unokuba nenjongo yentengiselwano njengoko elungele ukuchitha imali ethile. Umntu okhangela "iiprojekthi ze-laser cutter" unenjongo yolwazi.

Kwi-UX, ingqikelelo yelensi isebenza kulo lonke uhambo kwaye imalunga nenqanaba le-macro. Umzekelo, umntu onomdla "wokwenza izinto ezipholileyo" unokukhangela omabini la magama angundoqo (okanye afanayo) kwinqanaba elithile.

Kufuneka uqwalasele zombini injongo kunye nelensi yomphandi ye-SXO.

Ndiyathanda ukuqala ngokuqonda iinjongo ezincinci usebenzisa i-Ahrefs' Keywords Explorer kwaye ndijonge Amagama ahambelanayo ingxelo.

Emva koko, ndijonge kumaphepha akumgangatho weqela lamagama afanelekileyo kubaphulaphuli bam ngokucofa i-SERP eyehlayo kwaye ujonge Chonga iinjongo osemqoka:

Ukwenza oku kukunika ucazululo lwezizathu eziqhelekileyo zokuba kutheni abantu bekhangela imveliso okanye inkonzo yakho, njengale:

• I-45% ifuna ukuthelekisa abasiki be-laser
• I-28% ifuna ukuthenga i-laser cutter
• I-18% ifuna ukufunda malunga nabasiki belaser
• I-8% ifuna ukubukela uphononongo okanye izifundo
• I-2% ifuna ukujonga imifanekiso yabasiki belaser

Ezi ziinjongo ezincinci. Okukhona ujonga amagama angundoqo, kokukhona uya kufumana ukuziva kwinqanaba le-macro kunye ngoba aba bantu bafuna ukuqala. Umzekelo, abantu abaninzi abajonga abasiki belaser bafuna ukwenza izinto ezipholileyo.

Thatha ixesha lokuphanda abaphulaphuli bakho kwaye uqonde iipateni eziqhelekileyo kwindlela abacinga ngayo kunye nento abayifunayo kumava abo okukhangela.

2. Bonisa kanye ukuba abantu bajonge ntoni

Xa uqonda ukuba eyona nto iphambili kukuqhuba “kukwenza izinto ezipholileyo”, okanye nokuba yeyiphi na i-lens elinganayo yeshishini lakho, uvula ukuqonda okubanzi ngohambo lokukhangela abantu abadlula kulo ngaphambi kokuba balungele ukuthenga.

Ngokomzekelo, ngaphambi kokuba ndithenge i-laser cutter, ndikhangele amagama angundoqo e-195 ahlukeneyo kuGoogle kunye nenani elingakumbi kumaqonga afana ne-Amazon, i-Etsy, kunye neevenkile ezithile ze-e-commerce. Kwezi, zingamashumi amabini kuphela ezibandakanya igama elithi "laser".

Ukuze ndazi ukuba yeyiphi i-laser cutter eyona nto ilungileyo kwizinto endifuna ukuzenza, okokuqala kufuneka ndazi:

• Ndinomdla wokwenza ntoni?
• Zeziphi imathiriyeli endizidingayo ukwenza ezi zinto?
• Ngaba ndingazifumana lula ezo mathiriyeli okanye kufuneka ndifumane enye indlela?
• Ithini inyathelo ngenyathelo elichanekileyo lokwenza ezi zinto?
• Loluphi uhlobo lwelaser olulungele uhlahlo lwabiwo-mali lwam kwaye lugubungela zonke iimfuno zam?

Amathuba kukuba, abantu kwishishini lakho nabo babuza itoni yemibuzo:

Ndiyakuthanda ukujonga Amaqela ngokwemiqathango ukubona ukuba yeyiphi imixholo kunye neepateni ngokubanzi ezibonisayo. Emva koko, ndenza uphando lwegama elingundoqo kwiqela ngalinye ngokwahlukileyo.

Umzekelo, kuqhelekile ukuba abantu bakhangele amabinzana anxulumene nezinto xa bethengela abasiki belaser, njenge-acrylic, umthi, isinyithi kunye nevinyl.

Bakwakhangela nezinto abanokuzenza, njengamacici kunye neepuzzle. Kulo mzekelo, ndingenza uphando lwegama elingundoqo kuyo nantoni na enenjongo ye-DIY edlula kwizinto abantu abazikhangelayo ezinxulumene ne-lasers.

Oku kunokuba nantoni na ukusuka "kwindlela yokwenza iphazili yokhuni" ukuya "ukuthenga amashiti e-basswood amaninzi".

Ngelixa ndikhangela la magama angundoqo, Ndikwathanda ukujonga i Ukwabelana ngetrafikhi ngedomeyini xela ukuze uzive ukuba zeziphi iiwebhusayithi kunye namaqonga anokundwendwelwa ngabaphandi. Umzekelo, ndijonge zonke iisayithi ezichaziweyo ngaphambi kokuba ndithenge isisiki sam selaser, kwaye abaphulaphuli bakho banokulandela ipateni efanayo:

Makhe sihlolisise oku.

3. Fumana amaqonga apho abaphulaphuli bakho bajonge ulwazi

Indlela yokuziphatha yokukhangela iyatshintsha. UGoogle akasoloko eliqonga lokhetho kukhangelo lwangoku, nabantu abaninzi bonelisa umdla wabo kwenye indawo.

Ngokomzekelo, uGartner uqikelele ukuhla kwe-25% ekusetyenzisweni kwe-injini yokukhangela ezayo ngenxa ye-AI chatbots.

Kwezi ntsuku, ezi ntlobo zintlanu zamaqonga apho uninzi lophendlo ludla ukwenzeka lubandakanya:

• Iinjini zophando
• Imidiya yokuncokola
• Kwiindawo zokuthengisa
• Iforamu + imisonto yengxoxo
• I-Generative AI + chatbots

Ngokomzekelo, kuhambo lwam lokuthenga i-laser cutter, i-6% yokucofa kwam ukuya kuGoogle, i-38% kwiimarike kunye ne-57% kubathengisi abahlukeneyo. Nangona kunjalo, ngokwexesha, ndichithe i-41% kumajelo eendaba ezentlalo (ingakumbi iYouTube kunye neTikTok) kunye neeforamu.

Nantsi indlela yokufumana amaqonga afanelekileyo ukujolisa kwisicwangciso sakho se-SXO kwicandelo ngalinye kwezi ndidi.

Iinjini zophando

Namhlanje, ngexesha lokubhala oku, ngaphezu kwe-10 yezigidigidi zophando zenziwe kwiGoogle (kunye nokubala)!

Ukuba u-Gartner uchanekile kwaye sibona ukuhla kwe-25% ekusetyenzisweni kwe-injini yokukhangela, oko kuya kuba yi-7.5 yetriliyoni yokukhangela yonke imihla okwenzeka kuGoogle kuphela. Singasathethi ke ngezinye iinjini zokukhangela ezifana neYep, Bing, Baidu, kunye neNaver.

Intengiso yokukhangela lijelo eloyikekayo kwaye ayizukuphela nje ngobusuku.

Ukufumana ukuba zithandwa kangakanani iinjini zokukhangela kwishishini lakho, jonga i isishwankathelo isithuba kuMhloli wamagama angundoqo.

Umzekelo, kwigama elingundoqo elithi "impahla ye-halloween" sifumana ezi zibalo zilandelayo:

Nika ingqalelo kumthamo wokukhangela wenyanga oqikelelweyo (ekhaya nakwihlabathi jikelele), amandla etrafikhi, kunye noqikelelo lomthamo wokukhangela. Ukuba phezulu kwala manani, kokukhona amandla amakhulu okuqokelela itrafikhi kwiinjini zokukhangela kwishishini lakho.

Igrafu yevolumu eqikelelweyo inokuphinda ibonise iintsingiselo ngokubanzi ngokuhamba kwexesha ukuze ubone ukuba umdla kwishishini lakho uyehla okanye unyuka ngokuhamba kwexesha.

Imidiya yokuncokola

Emva kukaGoogle, i-injini yesibini ethandwa kakhulu yiYouTube, iqonga leendaba zoluntu.

Amanye amaqonga oluntu abantu abakhangela kuwo ulwazi abandakanya uFacebook, LinkedIn, Twitter/X, TikTok, Instagram, kunye nePinterest.

Iiplatifti zemidiya yoluntu zilungile ekuboneleleni ezinye iifomati zomxholo. Umzekelo, abantu abakhetha umxholo wevidiyo omfutshane kunokwenzeka ukuba bakhangele kwiqonga lentlalontle elinje ngeYouTube okanye iTikTok kunoGoogle.

Ndiyathanda ukusebenzisa i-SparkToro ukufumana ingqiqo yeyona ndawo idumileyo yeqonga loluntu ngesihloko.

Ngokomzekelo, emva kweYouTube kunye ne-Facebook, abantu abanomdla kwintengiso yomxholo banokusebenzisa i-LinkedIn.

Nangona kunjalo, abantu abanomdla wokudanisa bakhetha ukusebenzisa i-Instagram, iReddit, kunye ne-Twitter ngaphambi kwe-LinkedIn.

Inokuthatha uqikelelo lokuba zeziphi iiqonga zentlalo onokuthi uzibeke phambili kushishino lwakho.

Kwiindawo zokuthengisa

Iimarike ziyindawo eqhelekileyo apho abantu bakhangela iimveliso. Umzekelo, endaweni yokujika kuGoogle, abantu abaninzi baya ngqo eAmazon okanye e-Etsy ukuze bafumane imveliso abayifunayo.

Iimarike ezithile ezifanelekileyo kwishishini lakho zinokwahluka kwaye ungasebenzisa ii-Ahrefs ukuzityhila.

Umzekelo, makhe sijonge igama elingundoqo elithi “amigurumi” (oluhlobo lwe craft craft). Kwi-Keywords Explorer, unokujonga i isabelo setrafikhi ngommandla xela ukujonga iiwebhusayithi eziphezulu zokubekwa.

Kulo mzekelo, iisayithi ezimbini eziphezulu ezithe ngqo kwishishini (amigurumi.com kunye ne-amigurumi.today) ziindawo zentengiso ezibonelela ngeepateni ze-crochet ezivela kumagcisa ahlukeneyo.

Lo ngumzekelo olula weemarike ezithe ngqo kushishino apho amagcisa e-amigurumi anokubonisa uyilo lwawo. Kusenokwenzeka ukuba ishishini lakho linokuba neendawo zentengiso ze-niche ukubonisa uphawu lwakho kuzo.

Icebiso Pro:

 Unokukwazi ukuqokelela idatha yegama elingundoqo kwiimarike ezithile usebenzisa izixhobo ezifana neHelium 10 ye-Amazon okanye i-EverBee ye-Etsy. Oku kunokufanelekile ukujonga ukuba ufuna ukufumana iipateni zokukhangela ezichanekileyo kwiiplatifti ezahlukeneyo. 

IiForam + imisonto yengxoxo

I-Reddit kunye neQuora zimbini zezona qonga zixhaphakileyo zinika iimpendulo ezenziwe ngumsebenzisi kwimibuzo. Bayimithombo emihle yamava okuqala kunye nolwazi olugcweleyo malunga nesihloko.

Amaxesha amaninzi, abantu bafuna ukuva amabali, iingcebiso, kunye namava avela kwabanye abantu endaweni yokufunda izithuba zeblogi okanye batye umxholo wemidiya yoluntu.

Kukho iindlela ezimbini onokuzisebenzisa kwi-Keywords Explorer ukufumana ngokukhawuleza iincoko ezithile ezenzeka kwiiforamu malunga nesihloko sakho.

Eyokuqala kukusebenzisa isihluzi seempawu zeSERP kwaye ubandakanye kuphela "Iingxoxo kunye neeForam":

Ngokwenza oku, uya kufumana uluhlu lwamagama angundoqo anxulumene neshishini lakho apho abantu banomdla kumxholo owenziwe ngumsebenzisi.

Unokujonga kwakhona amaphepha asemgangathweni kumagama angundoqo athile kolu luhlu ukuze ubone ukuba yeyiphi imisonto okanye iincoko ezibekwayo. Kulungile ukuba ujoyine ezi ncoko kwaye ufikelele abantu abaninzi abanomdla kwisihloko.

Nanku umzekelo weengxoxo ezifanelekileyo kwisihloko esithi "aquaponics vs hydroponics":

Indlela yesibini kukujonga i Ukwabelana ngetrafikhi ngephepha ingxelo kunye nokujonga i-subreddits ethile okanye imisonto yeforum. Umzekelo, iReddit ifumana i-3% yesabelo setrafikhi kukhangelo olunxulumene ne "ChatGPT":

I-Generative AI + chatbots

I-Generative AI ngumntwana omtsha kwibhloko, kodwa zonke iimpawu zikhomba ukuba ibambelele.

Abantu basebenzisa obu buchwepheshe ukukhangela zonke iintlobo zezinto kwaye kungenzeka ukuba zinyuke xa iSearchGPT yenziwe ifumaneke kuluntu. Yiyo loo nto uninzi lwezikhulu zetekhnoloji ezinkulu zamkele itekhnoloji ye-AI ngendlela enye okanye enye:

• UMicrosoft utyale imali eninzi kwiChatGPT
• UGoogle wenze iGemini
• I-Apple's Siri iphakamisa iGen AI
• Njengoko iMeta AI kunye neLinkedIn AI

Ufumana ingcamango.

Ngokuya kumava okukhangela, nangona kunjalo, nantsi eyona nto inditsala kakhulu. Ukuba wenza umsebenzi olungileyo ubonisa kuwo onke amaqonga akhankanywe ngasentla, amathuba aphezulu uya kubonakala ngaphakathi kwezixhobo ze-AI kunye nee-chatbots.

Cinga malunga nokuba yeyiphi idata abaqeqeshelwa kuyo.

Umzekelo, isalathiso sokukhangela se-Bing sinamandla eChatGPT. UGoogle ubambisene neReddit ukuqeqesha iimodeli zayo ze-AI.

Ke, ukubonisa kwiimpendulo zeenjini zokuphendula ezinikwe amandla e-AI, kufuneka uqale ubonise kumaqonga abawasebenzisayo ukuzalisa iziseko zabo zolwazi.

Ndikwathanda kakhulu ukuthatha kukaWil Reynold kule nto. Sele efumana ukhokelo nge-ChatGPT kwaye ulandelela umahluko ekubonakaleni kwebhrendi phakathi kweenjini zokukhangela kunye neeLLM. Yijonge:

4. Imephu yohambo lokukhangela oluqhelekileyo

Nje ukuba unombono wokuba ngoobani abaphulaphuli bakho kunye nokuba yeyiphi iqonga abakhangela kulo, lixesha lokuba wenze imephu yohambo lwabo lokukhangela. Oku kuya kukunceda uchonge izithuba zomxholo onokuthi uzigcwalise kunye namathuba angasetyenziswanga ukwandisa ukubonakala kwebhrendi yakho.

Ukwenza oku, siza kuboleka ingqikelelo ye-UX yemephu yohambo. Siza kujonga kuhambo lwangaphambili kunye nokuba ngawaphi amaqonga abakhangeli abawandwendwelayo ukuze bafumane ulwazi abalufunayo.

Inqaku asikokwenza imephu yamanyathelo achanekileyo kwifomathi yomgca kuba oko akunakwenzeka kwezi ntsuku.

Iihambo zokukhangela zintsonkothile kakhulu ngoku ukuba unganika ingxelo ngokuchanekileyo. Unikezelo luba nzima ngakumbi kwizinto ezinje "ukuqala kohambo lokukhangela." Kukho ulwazi oluninzi phaya. Izinto azikho mgca. Sifumana iintengiso kunye nemixholo yoluntu ngaphandle kokuqaphela. Kumava anje, alikho ijelo elikhethekileyo elinokuthi libalelwe kuyo nayiphi na into ngaphandle kokuba ibiyinxalenye yohambo lomntu.

Owu Sam, I-VP yeNtengiso ye-Ahrefs

Endaweni yoko, imalunga nokuqonda indlela iilensi ezahlukeneyo ezichaphazela ngayo amanyathelo abantu abawathathayo kunye nezigqibo abazenzayo ngelixa bekhangela.

Masiyibeke esenzweni ngalo mzekelo:

Ilensi yakhe yokukhangela imalunga nomzuzu wokugqibela wokuthenga kwakhe.

Ngoku, yenza ngathi unguJane kwaye ujonge iimpahla zomzuzu wokugqibela kwiqonga ngalinye elifanelekileyo elidweliswe kwinyathelo elingasentla. Kwiqonga ngalinye, hlola ukuba kulula kangakanani kuJane ukufumana into ayifunayo. Nika ingqalelo kumava anokubakho ngokweemvakalelo aya kuba nefuthe kumanyathelo akhe alandelayo.

Emva koko, yenza imephu yamava kwiqonga ngalinye. Ndiyithanda kakhulu ithempleyithi yeGeorgia Tan ngale nto; Ngoku ndongeze i-emojis njengendlela yokufumana amanqaku kwiimephu zam zohambo!

Umzekelo, yithi uJane uqala ngokukhangela "iimpahla zehalloween zomzuzu wokugqibela" kuGoogle.

Ukusebenzisa i-Ahrefs' Chonga iinjongo isici, siyabona ukuba i-51% yeziphumo zophando malunga neengubo ze-DIY kunye ne-27% luhlu oluneengcamango (kunye ne-DIY).

Ukuba injongo kaJane kukuthenga iimpahla ezithile, unokuziva ngathi iziphumo zikaGoogle ziluncedo kakhulu. Usenokuba uziva ephoxeka kancinci apha kuba iziphumo aziyiyo le ebeyilindele.

Ke, kwimephu yethu yohambo, singaphawula la mava njenge-2/5 ngokwendlela eyanelisa ngayo ulindelo lukaJane. Emva koko, qwalasela inyathelo lakhe elilandelayo kuhambo kwaye uphinde inkqubo de ufikelele esiphelweni.

5. Yenza umxholo weqonga ngalinye apho abantu bakhangela khona

Ubuhle bokuqwalasela imeko yeemvakalelo kunye nengqondo yomphandi kwinqanaba ngalinye kukuba ufumana ukuqonda malunga nokuba zeziphi iingxaki ezinokunceda umxholo wakho uzisombulule.

Ndiyathanda ukucwangcisa iqonga ngalinye kwi-matrix ngokusekelwe kwindlela enokwenzeka ngayo ukuba abantu bakhangele kuyo kunye nendlela eyanelisayo ngayo iziphumo kumkhangeli.

Kuyanceda ukwazi ukuba zeziphi iiplatifomu oza kuzibeka phambili kwisicwangciso sakho somxholo. Ikwakunceda ukuba ubone amathuba angasetyenziswanga ukonyusa ukubonakala kohlobo. Iiplatifti ezinolwaneliseko oluphantsi zihlala zine-gap yomxholo onokuthi ukwazi ukuyizalisa ngokukhawuleza kwaye kulula.

Uhlobo lomxholo oza kuyidinga luya kuxhomekeka ekubeni zeziphi iiplatifomu ezikwi-quadrants yokuqala neyesibini ye-matrix yakho. Ngokubanzi, uya kufuna ukuqwalasela isicwangciso somxholo esibandakanya iindidi ezahlukeneyo:

• Iintlobo zomxholo: njengeevidiyo, izithuba zasekuhlaleni, iiposti zebhlog, okanye amaphepha okufikela ewebhusayithi.
• Iifomathi zomxholo: njengokwenza-izithuba, uluhlu, iimpendulo kwimibuzo, okanye uphononongo lwemveliso.
• Ii-engile zomxholo: njengezimvo okanye ukwabelana ngedatha yamva nje.

Apho kunokwenzeka, kufanelekile ukugubungela isihloko esifanayo kwiindidi ezininzi zomxholo kunye neefomathi. Umzekelo, makhe sithathe isihloko samacebo okwakha ikhonkco kunye namaqhinga.

Sipapashe iiposti zeblogi ezinde ezigubungela ii-engile ezahlukeneyo, ezinje:

• 9 Easy Local Link Building Tactics
• IziCwangciso ezili-9 eziLula zoKwakha uQhagamshelwano (EnoKusetyenziswa nabani na)
• Amaqhinga ama-4 e-Backlinks yoMgangatho oPhezulu oHambisa inaliti

USam wenze ividiyo kodwa ukhethe i-engile elunge ngakumbi abaphulaphuli kuYouTube: Ikhonkco lobuchule bokwakha Akukho mntu uthetha ngayo.

Kwaye, sikwapapashe izithuba ezininzi zentlalo malunga nayo, sihlengahlengisa umxholo ukuze ulungele abaphulaphuli bomthonyama beqonga ngalinye, njengale post imfutshane kwaye imnandi ye-LinkedIn:

Ndiyathanda ukuqala ngesiqwengana sefom ende yomxholo kwaye emva koko ndisasaze oko ngeendlela ezininzi. Kum, kulula ukubhala iposti, emva koko uyijike ibe yimifanekiso, iividiyo, iiklip zeaudio njalo njalo. Ungaphinda uqale ngevidiyo endaweni yoko ukuba ufumanisa ukuba kulula kunokubhala.

ICEBISO LEPRO FUKA JOE:

 Jonga ulwazi lwabadali kwiqonga ngalinye lemibono malunga nokuba yintoni esebenza ngcono kwabanye abadali kunye neengcebiso malunga nokuphucula umxholo wakho. Uya kufumana itoni yolwazi onokufunda kulo kwaye unokufumana iimbono ezintsha malunga noko kuthethwa ngokusebenzayo malunga nesisombululo okanye ukunikezelwa kwemveliso. 

6. Lungisa uguqulo lwakho ngaphakathi nangaphandle kwewebhusayithi yakho

Eyona njongo iphambili ye-SXO kukubonelela ngamava angenamthungo ukusuka kukhangelo ukuya kwinguquko. Kwiimeko ezininzi, iwebhusayithi yakho iya kuba yeyona ndawo iphambili apho abantu bathenga khona into oyithengisayo, ke ndincoma ukuphinda-phindwe kabini ekuphuculeni amava ayo omsebenzisi kunye namandla okuguqula.

Ukwenza izinto ezinje ngesiseko sewebhu kunye nesantya sewebhusayithi kunika iinzuzo ezimangalisayo ze-SEO kunye ne-UX ngokufanayo. Unokuzijonga ezi usebenzisa ingxelo yokusebenza kuPhicotho lweSiza le-Ahrefs:

Nangona kunjalo, kufuneka udlulele ngaphaya kokujonga kuphela izinto zobugcisa.

Kufuneka uqwalasele impumelelo yoyilo lwakho kunye nomyalezo womxholo kwiphepha ngalinye. Ngaba babonelela ngamava angenamthungo nokuba yeyiphi iqonga iindwendwe ezifumene iwebhusayithi yakho?

Kukho into eninzi endinokuyithetha malunga nokuphucula i-UX yendawo yakho kunye nokuphucula ukuguqulwa. Akukho nto idlula ukufumana impendulo kubasebenzisi nangona kunjalo. Ke zama into efana ne-usertesting.com ukufumana ingxelo engakhethi cala kwinto esebenzayo nengasebenziyo, emva koko uphucule ukuphindaphinda.

Apho kunokwenzeka, kukwafanelekile ukukhulisa iqonga ngalinye kwisicwangciso sakho se-SXO ukuze ufumane iinguquko zemveli ukuze abantu bangashiyi okanye baphazamise uhambo lwabo ngokuphuma kwiqonga.

Umzekelo, ukuba uqhuba ivenkile ye-ecommerce, unokongeza iimveliso zakho ku:

• Iimarike ezidumileyo kwishishini lakho
• Iziko loMrhwebi likaGoogle
• Amaqonga ezentlalo anomsebenzi wokuthenga, njenge-Facebook kunye ne-Instagram

Ukuba amaqonga owenzela iqhinga lakho le-SXO aliboneleli ngokusebenza kwevenkile yalapha, unokuthi endaweni yoko usebenzise iintengiso ezihlawulweyo ukuze uncede abaphandi bangene nzulu kwifuneli yakho kwaye basondele ekuguquleni ngaphambi kokuba bahlale kwindawo yakho.

7. Ukulinganisa impumelelo apho kunokwenzeka

Kuya kuba nzima kakhulu ukulandelela indlela abantu abalufumana ngayo uphawu lwakho kwihlabathi lokucofa zero. Kodwa kukho iindlela ezimbalwa onokuthi ulinganise impumelelo ngemizamo yakho ye-SXO.

Eyokuqala kukubaleka inkqubo yohambo emva kwexesha kwaye uqaphele naluphi na utshintsho kulwaneliseko lomkhangeli njengesiphumo semizamo yakho. Ngokomzekelo, ukuba ungeze umxholo kwiiplatifomu kwi-quadrant yokuqala (ukukhangela okuphezulu, ukwaneliseka okuphantsi) kwaye ufumene izimvo ezininzi ezintle malunga nalo, luphawu lokuphumelela kanye apho.

Ukuba ulandela isisombululo esizenzekelayo ngakumbi, umceli mngeni kukuba akukho sixhobo esinye esilandelela ngokuchanekileyo ukubonakala kwebhrendi yakho kuyo yonke iwebhu. Nangona kunjalo, unokusebenzisa iqonga ledeshibhodi njengeWhatagraph:

Idibanisa kunye nawo onke amaqonga eendaba ezentlalo adumileyo, iinjini zokukhangela, kunye nezixhobo zokuhlalutya iwebhusayithi ukufumana idatha yokusebenza kuzo zonke iiplatifomu ezikhankanywe kule post.

Ndikuthande kakhulu ukuthatha kweGeorgia kule nto kuba idibanisa iimetrics ezibalulekileyo kwi-SEO, amava omsebenzisi, kunye nokuguqulwa kokuguqulwa. Ifana kakhulu neemetrics endizilinganiselayo kubathengi bam nabo, umzekelo:

Kukho iinkalo ezintathu eziphambili onokuthi uziphucule ngokusekelwe kwinto onokuyilinganisa:

1. Ukufumana izithuthi: Yandisa iindawo zokuchukumisa uphawu ngokufumana itrafikhi engakumbi kunye nokubonakala kumxholo wakho.
2. Amava omsebenzisi: Nikeza ngamava omsebenzisi aneliseke ngakumbi ukusuka kuphendlo ukuya kwinguquko nakweliphi na iqonga elinxulumene neshishini lakho.
3. Ukuguqulwa: Yandisa uguqulo olunokwenzeka ngokusebenzisa iimpawu zomthonyama ezininzi kumaqonga apho ubona ukukhula kokubonakala.

Ukuthatha okuphambili

Ukukhangela amava okuphucula kumalunga nokwenza lonke uhambo ukusuka kukhangelo ukuya kwinguquko nokuba zeziphi na iqonga elindwendwelwa ngabantu endleleni.

Ekugqibeleni, imalunga nokwenza uphawu lwakho lubonakale ngakumbi ngokunika isisombululo abantu abasijongayo, kwiqonga elifanelekileyo, ngexesha elifanelekileyo.

Ikamva lokukhangela alikho nje ngokubeka phezulu, limalunga nokudala amava athenjwa ziinjini zokukhangela kunye nabasebenzisi. I-SXO sisitshixo sokuqinisekisa ubukho bophawu lwakho kwixesha elizayo, ukuqinisekisa ukuba luhlala lufumaneka, lubandakanya kwaye luthembekile njengoko i-AI iqhubeka nokulungisa indlela esikhangela ngayo ulwazi.

Georgia Tan, Co-umseki Tshintshela Key Digital

Ukuba unayo nayiphi na imibuzo okanye unerdy ngokwaneleyo ukujonga uhambo lwakho lokukhangela, yabelana nam ku-LinkedIn!

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso. I-Chovm.com ikhupha ngokucacileyo naliphi na ityala lokwaphulwa kwelungelo lokushicilela umxholo.