Ixesha lokubuyela esikolweni lifikile, kwaye kunye neentsapho ezijongene neendleko ezinyukayo, ukulungisa abantwana kunye nokunxiba ngokufanelekileyo ukulungiselela unyaka omtsha wesikolo kunokuba luxinzelelo ngakumbi kunokuba bekunjalo ngaphambili.
Kweli nqaku, ke ngoko siza kujonga kwimarike yeyunifomu yesikolo yase-UK kunye nokuba abathengisi abakhulu banokusabela njani kwiimfuno eziguqukayo zabazali. Siza kujongana neendlela ezintlanu eziphambili zodidi, njengoko bekuxelwe ngaphambili IHLELIWE.
Isiqulatho
5 trends dominating UK’s school uniform market in 2024/2025
Imikhwa yeyunifomu yesikolo ekufuneka ijongwe
isishwankathelo
5 trends dominating UK’s school uniform market in 2024/2025
1. Value is everything
Iindleko zokuphila ziyenyuka, yaye abazali bazimisele ukonga izinto ezibalulekileyo zesikolo kubantwana babo. Ngoku ka IHLELIWE, retailers like Marks & Spencer, Matalan, Primark, and John Lewis have responded by freezing prices for 2024, just as they did last year.
Izaphulelo sele zidlala, kunye namanqaku kunye noSpencer banikezela nge-20% yesaphulelo iyunifom yesikolo ngoJulayi. Amakhonkco esaphulelo afana no-Lidl kunye no-Aldi bakwaqaqambisa ixabiso leenyanda zabo, ukukhuthaza iiseti ezipheleleyo zeyunifomu ngexabiso eliphantsi njenge-£5. Ukunikezela ngezivumelwano ezinjalo kunika ukonga okwamkelekileyo kwiintsapho esele zibeke iliso elibukhali kuhlahlo lwabiwo-mali lwazo.
2. Amandla ee-multipacks
Ii-Multipacks zithandwa kakhulu phakathi kwabazali abazithengelayo iyunifom yesikolo, bawafake ngakumbi ngemali encinane. Ingxelo ka-EDITED ithi abathengisi sele bebambe, kunye namanqaku kunye ne-Spencer yonyusa isitokhwe sayo se-multipack top and bottoms nge-50% kunye ne-21%, ngokulandelelanayo.
Kuyathakazelisa ukuba iipakethi ezimbini iiseti are the most popular, making up 84% of the brand’s offerings for the back-to-school season. And it’s not only tops and trousers; PE kits and other categories are also getting the multipack treatment. As a retailer, it would be wise to expand your various clothing ranges to tap into this side of the market.
3. Bright colors are making a comeback
zeMveli imibala yeyunifomu yesikolo njengokuba mnyama kunye nengwevu zisiya ngasemva njengoko imithunzi eqaqambileyo ifumana ukuthandwa. Ngoku ka IHLELIWE, iiyunifomu eziluhlaza nezibomvu ziya ziba yintandokazi phakathi kwezinye izikolo, abathengisi abafana noJohn Lewis noGeorge eASDA abahamba phambili.
While navy remains a strong choice, the popularity of black, gray, and white uniforms has fallen significantly. This trend toward vibrant colors presents an excellent opportunity for retailers to update and refresh their iyunifom yesikolo ingqokelela.
4. Ukuqina kunye nokulula zizinto eziphambili eziphambili
Ingxelo ka-EDITED also shows that parents want convenient and durable school uniforms. Hence, many prioritize items like iihempe ezixhathisa amabala, ibhulukhwe enamadolo omeleziweyo, kunye neziketi ezineentambo ezingapheliyo. Ingxelo efanayo ikwatsho ukuba izihlangu ezixhathisa i-scuff zifunwa kakhulu, kunye nokunyuka kwe-159% ekuthandeni kulo nyaka uphelileyo.
Amashishini anokufunda kubathengisi abafana noMarks & Spencer kunye noTu eSainbury's, abonyusa umdlalo wabo ngokunikezela ngesitayile okwangoku. iyunifomu ehlala ixesha elide that withstand the everyday wear and tear of school life.
5. Ikhono elingasetyenziswanga kwiikhithi zePE
Imithetho emitsha karhulumente enciphisa inani lezinto ezine-brand izikolo ezifuna abathengisi abakhoyo abanethuba eligqibeleleyo lokwandisa inani labo Ukhetho lwekhithi ye-PE. PE kits and sportswear comprise only 3% of the school uniform stock at places like Marks & Spencer and John Lewis.
Amashishini anokusebenzisa eli thuba ngokubeka isitokhwe Iikhithi ze-PE ngemibala eqaqambileyo, ngakumbi abo bafumana ukuthandwa kwimigca yeyunifomu ngokubanzi, ukwandisa ukhetho lwabo lweempahla zemidlalo ukuhlangabezana nemfuno ekhulayo yempahla yesikolo esitsha, efikelelekayo.
Imikhwa yeyunifomu yesikolo ekufuneka ijongwe
1. Imiphezulu
Ngoku ka Ingxelo ka-EDITED, imiphezulu enganyangekiyo kumabala nayo iye yathandwa kakhulu, iiMarks & Spencer zonyusa iinketho zazo ngama-27% ngonyaka. Iihempe zePolo ifumene eyona ngqalelo, ibona ukutsiba okuli-100%.
Similarly, John Lewis and Tu offer more tops with this fabric enhancement. Beyond that, the availability of “cotton rich” own-brand tops rose by 47%, with George at ASDA doubling their stock in response.
Kodwa kukho okungakumbi. Isinxibo esiguquguqukayo siseyindlela enkulu enemfuno engaphezu kweyoneleyo, njengoko kubonisiwe ngumgca weMarks & Spencer oqhubekayo "Ukunxiba Okulula". Abanye abathengisi baxhokonxa kuyilo olulula, kunye noGeorge eASDA esazisa "elula kwi" i sweatsti ngeepoppers ezifihliweyo kunye nemicu ehambelana noluvo lwe-£ 5.
2. Ezantsi
Iiyunifomu zikwabona uhlaziyo oluqhelekileyo nge impahla emfutshane kunye neebhulukhwe. Ezi zinto zidibene noGeorge kwingqokelela ye-ASDA kunye neMarks & Spencer, apho iipakethe ezininzi zithengisa kakuhle.
In addition, parents are prioritizing ease and durability, which has seen Marks & Spencer and Tu at Sainsbury’s increase their pleated skirt stock by 31% and 150%, respectively. Tu has also expanded its reinforced-knees ingqokelela yebhulukhwe ngokongeza imibala emitsha efana ne-navy, kunye nezitayile zomlenze omde kunye ne-hem-hem.
3. Iilokhwe
nokuba iimpahla zesikolo are getting some love as big retailers add feminine touches, like bows on pockets and heart-shaped charms on zippers. As for patterns, gingham remains a popular choice, with Next updating their designs to include scalloped collars and matching scrunchies, priced at £9.
IiPinafores nazo zihamba phambili, zenza i-37% yesitokhwe sempahla yesikolo ngo-2024 - ukunyuka ukusuka kwi-34% ngo-2023. Isimbo sephinifa ngoku sineepleti, i-waistlines, kunye nee-zip fronts, ezibonelela ngokutsha ngempahla yesikolo yakudala.
isishwankathelo
Akusiyo imfihlo ukuba iindleko zokuphila ziyenyuka, kwaye iimfuno zabathengi ziyatshintsha kunye nabo. Abazali ngoku bafuna ixabiso elithe kratya lemali kwaye bongeze ukuqina kwiiyunifomu zesikolo zabantwana babo. Abathengisi abaninzi abakhulu baye baphendula ngeminikelo efanelekileyo, kunye nokongeza imibala emitsha kunye ne-accents, befakela ulonwabo ekuthengeni iyunifomu yokubuyela esikolweni.
Njengomthengisi, khumbula ukubonelela abazali abaxhalabileyo kunye nokwakha ubudlelwane obungcono bokuthenga okuphindaphindiweyo. Kwakhona cinga ngokunikezela ngeebhandle ezifikelelekayo, izinto ezomeleleyo, kunye neendidi ezandisayo ezifana neekhithi zePE.
