I-Ozempic ithathe ihlabathi ngesaqhwithi, indawo yama-90 kuluhlu luka-2021 lwamachiza aqhelekileyo amiselweyo. Iingcali zithi iyeza libone malunga ne-8.2 yezigidi zemiyalelo e-US kuphela, ebonisa indlela elidume ngayo ukususela oko lamkelwa ngo-2017. Ingxelo ka-EDITED iqikelela ukuba ukuya kuthi ga kwi-70 yezigidi zabantu abaza kusebenzisa ichiza ngo-2028.
Ngelixa abaninzi bencoma ichiza ngokunceda abaninzi ukulawula ubunzima babo, i-Ozempic iye yaduma kangangokuba ibangela iziphumo ezibi kwishishini lefashoni. Iinkokeli zeshishini kunye nabathengisi abakhulu baye baqaphela imfuno ephezulu yeesayizi ezincinci zempahla, nangona iingcali zingakhange zitsho ukuba ichiza liphambili. Ngenxa yesi sizathu, abaninzi sele bebuza ngekamva lokubandakanywa kobungakanani, ngakumbi njengoko abathengi abaninzi bephendukela kwizisombululo zokunciphisa ubunzima.
Eli nqaku liza kuphonononga ukuba imveliso yefashoni iphendula njani kolu tshintsho, imiceli mngeni yalo, kunye namathuba anokuthi asetyenziswe ngamashishini amancinci ngo-2025.
Isiqulatho
Uluhlu lobungakanani bokutshintsha: Ngaba iisayizi ezinkulu ziwela ngasemva?
Ukujongwa kuqhawulo lonxibelelwano kwiindlela zefashoni kuzo zonke iisayizi
Izifundo ezi-2 ezingendlela amashishini anokunyusa ngayo ukubandakanywa kobungakanani
Indlela ephambili
Uluhlu lobungakanani bokutshintsha: Ngaba iisayizi ezinkulu ziwela ngasemva?
Ngaphandle kwemfuno ekhulayo yeesayizi ezincinci, ezinye iibrendi zisazinikela ekudityanisweni kobungakanani. Njengokuba, IHLELIWE ithi Universal Standard, uphawu eyaziwa ngokunikela a uluhlu lobungakanani ukusuka kwi-00 ukuya kwi-40, ibika ukuba ubukhulu bayo obudumileyo buhlala buphakathi okanye i-18 ukuya kwi-20. Okuthakazelisayo kukuba, olu hlobo aluzange luve impembelelo yendlela ye-Ozempic kwaye isendleleni yokubhalisa i-20% yokuthengisa ukunyusa kwi-2024.
Nangona kunjalo, indlela yoshishino ngokubanzi ibonisa ukuhla okuxhalabisayo ekufumanekeni kobukhulu obukhulu. Umzekelo, u-Aritzia ungomnye wabathengisi abaninzi abagxile kwiisayizi ezincinci, kunye neenketho zabo ze-2XL zehla malunga ne-5% ngo-2024. Ngakolunye uhlangothi, iimveliso zefashoni ezifana ne-Monki zibone ukuhla okukhulu kwiminikelo yazo yobukhulu bokudibanisa, kunye neesayizi ze-2XL eziwela kwi-13.79% ukuya kwi-0.29% ye-2024 yoluhlu lulonke.
Ke, ngelixa ezinye iibrendi zisazama ukubonelela zonke iintlobo zomzimba, ezinye zihamba kancinci kancinci ukuqukaniswa kobungakanani. Nalu ujongo olukhawulezileyo kwezinye ilokhwe entsha yokufika kwelokhwe entsha ngo-2023 vs. 2024 (ngokweDatha yeMarike EHLELIWEYO).
Ubungakanani bengubo yeZara yase-UK 2023 vs. 2024
| UK Size | 2023 | 2024 |
| I-2XS | 0.05% | 0.05% |
| XS | 14.54% | 15.64% 📈 |
| S | 21.87% | 20.73% 📉 |
| M | 21.87% | 20.73% 📉 |
| L | 21.82% | 20.73% 📉 |
| XL | 13.78% | 15.72% 📈 |
| 2XL | 6.07% | 7.01% 📈 |
H&M US ilokhwe yobungakanani uluhlu 2023 vs. 2024
| Size US | 2023 | 2024 |
| I-2XS | 3.60% | 3.74% 📈 |
| XS | 15.78% | 15.89% 📈 |
| S | 15.78% | 15.96% 📈 |
| M | 15.81% | 15.93% 📈 |
| L | 15.82% | 15.35% 📉 |
| XL | 15.45% | 15.24% 📉 |
| 2XL | 14.30% | 14.75% 📈 |
| 3XL | 1.75% | 1.57% 📉 |
| 4XL | 1.70% | 1.57% 📉 |
Ukujongwa kuqhawulo lonxibelelwano kwiindlela zefashoni kuzo zonke iisayizi
Omnye wemiba eqaqambileyo kwifashoni yangoku kukuqhawulwa konxibelelwano phakathi kweentsingiselo ezinikezelwa ngokuthe ngqo vs. kunye neesayizi. Umzekelo, EZIHLELIWEYO iingxelo ukuba iziketi ezincinci kunye neelokhwe zithandwa kuluhlu lwesayizi encinci, zenza i-40% yeengubo kwi-ASOS kunye ne-33% yeelokhwe kuHlaziyo. Nangona kunjalo, ayifani nayo ingqokelela yobukhulu bokudibanisa, apho izitayela ezifanayo zenza kuphela i-13% yeminikelo yophawu ngalunye.
Lo msantsa ubonisa ukuba imifuziselo yobukhulu bokudibanisa ayinamava angoku iindlela zefashoni, ezingabandakanyi ubungakanani. Ke ngoko, abathengisi kufuneka bathathele ingqalelo ezi zikhewu kwaye baqinisekise ukuba uluhlu lwabo lobungakanani bodidi oludibeneyo lubonelela ngezitayile ezifashisayo njengabalingane babo abanobungakanani obuthe tye. Ngoku ka Uphando oluKhulu ngokujonga, imakethi yehlabathi enobungakanani bokudibanisa iya kufikelela kwi-US $ 412.39 yebhiliyoni ngo-2030, ebonisa ukuba kukho inkuthazo yokuziphatha neyemali yokubeka phambili ubandakanyo lobungakanani ngo-2025.
Izifundo ezi-2 ezingendlela amashishini anokunyusa ngayo ukubandakanywa kobungakanani
1. ASOS UK
I-ASOS ibonelela ngesifundo esinomdla malunga nendlela imboni yefashoni ephatha ngayo ukuqukaniswa kobungakanani. Ngelixa i-brand irhoxile kuluhlu lwayo lobukhulu bokudibanisa, inciphisa nge-15%, isabonelela ngeendlela ezininzi kwiCurve kunePetite ngomda we-130%. I-ASOS iphantse yaphinda kabini uluhlu lwayo lwezixhobo zeCurve, iqaqambisa ithuba elingasetyenziswanga lokubandakanywa kobungakanani kwiindidi ezingaphaya kwempahla.
Nangona kunjalo, iingcali ziye zaqaphela ukuqhawulwa kweendlela phakathi kwe-ASOS Design kunye ne-ASOS Curve. Ngokomzekelo, ii-hemlines ezimfutshane zixhaphake kakhulu kwingqokelela yesayizi ethe tye, eyenza i-40% yee skirts, ngelixa i-akhawunti ye-13% ye-Curve styles kuphela. Iingcali zikwathi i-ASOS kufuneka ijongane nalo msantsa wokuziphatha ukugcina isidima sayo njengophawu kubo bonke iintlobo zomzimba.
Ukungasetyenziswa okunokwenzeka kobukhulu bokudibanisa
Ngelixa iibrendi ezifana ne-ASOS zibonisa utshintsho olusiya kubukhulu obuncinci kwezinye iindawo, abathengisi basenokusebenzisa amathuba abalulekileyo okungena kwimakethi yobungakanani bokongeza. Ukuqala, banokuguqulela ifashoni yangoku kwiisayizi ezidityanisiweyo. Thatha imiqukumbelo yamaqamza, umzekelo. Olu yilo luseza kubabalwa ingqokelela yesayizi eyongezelelweyo, ngoko ke abathengisi banokuqwalasela ukwandisa iminikelo yabo ukubandakanya intsingiselo yeesayizi ezinkulu.
Iipatheni ze-maxi skirts sesinye isitayile esinamandla angasetyenziswanga sobukhulu bokudibanisa. Ngelixa i-tiered gingham kunye ne-leopard maxis ziye zathandwa kuYilo lwe-ASOS, izitayile ezifanayo kwiCurve zinemibala eyomeleleyo kuphela. Ke ngoko, abathengisi banokuthathela ingqalelo ukubonelela ngezitayile ezingaguquguqukiyo kuzo zonke iisayizi njengendlela entle yokongeza ushicilelo kwingqokelela yobukhulu bokudibanisa.
2. Uhlaziyo
Uhlaziyo lolunye uphawu olwenze utshintsho olubalulekileyo kulo iminikelo yobungakanani. Nangona kunjalo, olu tshintsho alukakhethi ubandakanyo lobungakanani. Njengoko bekutshiwo ngaphambilana, uHlaziyo lwayiqhawula iinketho zobukhulu bokudibanisa ngo-46% YOY, kunye nokunciphisa okubalulekileyo kwii-bottoms (eziye zehla nge-60%). Nangona kunjalo, i-brand yazisa iinketho ezingaphezulu zobukhulu obungaphezulu, kubandakanya i-waistcoats yelinen kunye nesitayile sangaphambili sokubopha.
Ukungasetyenziswa okunokwenzeka kobukhulu bokudibanisa
Esinye sezona zithuba zinkulu zoHlaziyo zizo zonke, iimpahla zangaphandle, iimpahla zokuqubha, kunye neentlobo zempahla yangaphantsi, apho ubukhulu bokudibanisa bumelwe kancinci. I-brand ikwabonelela ngee-hemlines ezinde kuluhlu lwayo lobukhulu bokudibanisa, kunye nezitayile ezincinci ezenza kuphela i-13% yeelokhwe xa kuthelekiswa ne-33% yeesayizi ezithe ngqo. Abathengisi abancinci banokungena kwezi zikhewu ukunceda abathengi abanobukhulu bobukhulu basombulule imiceli mngeni yokufumana impahla enefashoni efanelekileyo.
Indlela ephambili
Njengoko imboni yefashoni iqhubeka nokuvela, kufuneka ijongane nemiceli mngeni yokubandakanywa kobungakanani. Ukunyuka kwe-Ozempic kunye nokutshintshela kwiisayizi ezincinci kwezinye iindawo kugxininise imfuno yendlela ebandakanya ngakumbi kwifashoni.
Abathengisi kunye neebrendi kufuneka baqinisekise ukuba babonelela ngempahla efashisayo, efashisayo kuluhlu olubanzi lweesayizi, ukusuka kwincinci ukuya kwi-plus. Ukungena kwezi marike zingasetyenziswanga kunokunceda iinkampani zonyuse intengiso kwaye zikhuthaze umzi-mveliso wefashoni oqukayo owamkela abantu babo bonke ubukhulu.
