Iqela lokuthengisa laseKhanada lifumana abathengisi abancinci badibanisa ngempumelelo iindlela zemveli kunye nokutsha kwedijithali.
Uphononongo lwe-Arecent yi-Retail Council yaseCanada (RCC), oluqhutywe nguLeger, lubonisa ukuba ngelixa amashishini amancinci naphakathi (SMBs) eCanada aya ngokuya amkela izixhobo zedijithali kunye neendlela zokuthengisa, izitolo zezitena kunye nodaka zihlala zikhethwa kakhulu kwabaninzi.
Uvavanyo, olunesihloko Ukujonga ikamva: Uphononongo lwezicwangciso-qhinga zeNtengiso kunye neMicelimngeni yee-SMB zokuthengisa zaseKhanada., igxininisa indlela ii-SMB ezihamba ngayo izicwangciso ezintsha zokuthengisa kunye nobuchwepheshe ukuze zihlale zikhuphisana.
Iivenkile zenyama zisakhonya
Ngaphandle kokunyuka kwamaqonga okuthengisa kwi-intanethi, uphando lufumene ukuba i-50% yee-SMB zisakhetha iivenkile eziphathekayo njengendlela yazo yokuqala yokuthengisa. Ngokomyinge, ezi venkile zibalelwa kwi-31% yengeniso ye-SMB.
Iindlela ezizezinye zedijithali, ezinjengeevenkile zewebhu, ziyindlela yesibini ethandwa kakhulu, kunye ne-41% yamashishini asebenzisa le ndlela. Iziphumo zibonisa ukuba iivenkile zemveli ziyaqhubeka nokudlala indima ebalulekileyo kwindawo yokuthengisa, nanjengoko ukuthengiswa kwedijithali kuzuza umhlaba.
Ukwamkela amajelo amaninzi
Ii-SMB ezininzi azithinteli kumjelo nje omnye wokuthengisa. Uphando lubonise ukuba i-60% yamashishini asebenzisa iindlela ezingaphezu kwenye ukufikelela kubathengi, kunye ne-34% esebenzisa ubuncinane amaqonga amathathu okuthengisa ahlukeneyo.
Phakathi kwezi, iimarike ze-intanethi kunye nemithombo yeendaba zoluntu 'cofa-ukuze-uthenge' ziya zithandwa kakhulu.
Uphando lubonisa ukuba ukwahlukana phakathi kweendlela zokuthengisa eziphathekayo kunye nezedijithali ziya ziba mfiliba, njengoko amashishini ahlala edibanisa zombini iindlela zokwandisa ukuthengisa.
Ithemba lokukhula kwixesha elizayo
Uphando lukwabonisa ithemba phakathi kwee-SMB, malunga nesiqingatha silindele ukunyuka kweentengiso ezipheleleyo ze-2024. Ukwahlukana kubonakala kungundoqo kule mbono ilungileyo. Ii-SMB zisebenzisa iziteshi ezininzi zokuthengisa zivame ukuba nombono oqaqambileyo wekamva labo, zigxininisa ukubaluleka kokuguquguquka kwimeko yangoku yokuthengisa.
Ngelixa izixhobo zedijithali kunye namaqonga abonelela ngamathuba amatsha, uphando lubonisa ukuba iivenkile ezibonakalayo zisenobukho obuqinileyo kwindawo yokuthengisa yaseCanada, kunye namashishini amkela ukudibanisa zombini iindlela zokuqhuba ukukhula.
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
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