Ukupakishwa komntu kuye kwavela njengesixhobo esinamandla kwiimpawu ezijonge ukudibanisa nabathengi kwinqanaba elinzulu.
Kwimarike yanamhlanje eqhutywa ngabathengi, ukupakishwa akusekho malunga nokukhusela imveliso kuphela; iye yaguquka yaba sisixhobo esinamandla seempawu zokunxibelelana nabaphulaphuli babo. Ukupakishwa kobuqu, okulungiselelwe iimfuno kunye nokukhethwa kwabathengi ngabanye, kuye kwaba ngumahluli ophambili kwindawo yentengiso exineneyo.
Ngenkqubela phambili yoshicilelo lwedijithali kunye nohlalutyo lwedatha, iibrendi ngoku zinokubonelela ngokupakishwa okulungiselelweyo okuhambelana kumgangatho wobuqu, ukwenza amava akhumbulekayo aqhuba ukunyaniseka kwebhrendi.
Lo mkhwa uyiguqule indima yokupakisha, iyenza ibe yinxalenye ebalulekileyo yohambo lwabathengi ngokubanzi.
Ukunyuka kopakisho olulolwakho
Ukunyuka kopakisho olulolwakho kunokubalelwa kwimfuno ekhulayo yamava akhethekileyo kunye nangokwezifiso. Njengoko abathengi befuna iimveliso ezibonisa ubuntu babo, iibrendi ziya zisanda zisebenzisa ukupakishwa komntu ukuze zenze imvakalelo yokuzikhethela.
Olu tshintsho luye lwaphenjelelwa kukuhambela phambili kwezobuchwephesha, okwenza ukuba iibrendi ziyilwe kwaye zivelise ukupakishwa okuhambelana nokukhethwa kwabaphulaphuli abathile ekujoliswe kubo.
Ubuchwephesha bokuprinta bedijithali, umzekelo, kwenze ukuba kube nokwenzeka ukuvelisa ukupakishwa ngoyilo oluntsonkothileyo kunye nemiyalezo ekhethekileyo kubungakanani obukhulu. Iphulo likaCoca-Cola elithi “Yabelana ngeCoke” ngomnye weyona mizekelo ibalaseleyo yalo mkhwa.
Ngokuprinta amagama ngamnye kwiibhotile, uphawu luye lwakwazi ukwenza ingqiqo yokunxibelelana komntu kunye nabathengi, nto leyo ekhokelele ekuthengisweni kwentengiso kunye nokubandakanyeka kophawu.
Eli phulo libonise amandla amakhulu okupakishwa komntu ekukhuthazeni ubudlelwane obunzulu phakathi kwabathengi kunye neempawu.
Ngaphaya koko, ukupakishwa komntu akusekho kumagama okanye imiyalezo kuphela. Iye yanda ukuze ibandakanye izinto ezifana nemibala, iimilo, kunye namavumba anomtsalane kumacandelo ahlukeneyo abathengi.
Njengoko iibrendi ziqhubeka nokuphonononga okunokwenzeka kobuntu, ukupakishwa kuye kwaba yindlela enamandla yokunxibelelana ngexabiso lebrendi kunye nokunxibelelana nabathengi kwinqanaba leemvakalelo.
Impembelelo kumava omthengi
Ukupakishwa okulungiselelwe wena kwandisa amava omthengi ngokubanzi ngokwenza imveliso ivakale ikhethekile kwaye ilungiselelwe ukhetho lomntu ngamnye. Idala imvakalelo yolonwabo kunye nolindelo, olunokuguqula umzuzu we-unboxing wesiqhelo ube ngamava angalibalekiyo.
Ngexesha apho abathengi besanda ukwabelana ngokuthenga kwabo kumajelo eendaba ezentlalo, ukupakishwa komntu siqu kunika ithuba leemveliso ukuba zivelise ukuvezwa kwezinto eziphilayo kunye nokuthengisa ngomlomo.
Uphononongo lubonise ukuba abathengi banokuphinda bathenge izinto kwiibhrendi ezinikezela ngokupakishwa komntu. Uqhagamshelo lweemvakalelo olusekwe ngamava alungelelanisiweyo lukhuthaza ukunyaniseka kohlobo, njengoko abathengi baziva bexatyiswe kwaye bexatyiswa.
Le ndlela isebenza ngokukodwa kubuhle, ifashoni, kunye namashishini okutya, apho ukupakishwa kudlala indima ebalulekileyo kwimbono jikelele yemveliso.
Iibhrendi ezityala imali kwipakethe yobuqu zikwabekwe ngcono ukuba ungene kumandla okubalisa amabali. Ngokubandakanya izinto ezibonisa ukhetho lomthengi, indlela yokuphila, okanye ixabiso, ukupakishwa kunokubalisa ibali elihambelana nomthengi.
Le nkalo yokubalisa ibali ayiphuculi kuphela amava e-unboxing kodwa ikwadala imbonakalo ehlala ihleli enokuthi ibe nefuthe kwizigqibo zokuthenga kwixesha elizayo.
Iibhrendi ziyisebenzisa njani itekhnoloji yokwenza umntu
Itekhnoloji ibe yeyona nto iqhubayo ekukhuleni kokupakishwa kobuqu, ivumela iibrendi ukuba zenze uyilo olulungele abantu abahlukeneyo.
Ukuprintwa kwedijithali kuphambili kolu tshintsho, okwenza iimpawu zivelise ukupakishwa kunye nemizobo ekumgangatho ophezulu, idatha eguquguqukayo, kunye nemiyalezo ekhethekileyo ngaphandle kokufumana iindleko ezibalulekileyo.
Omnye umzekelo ophawulekayo wokwenziwa kwetekhnoloji eqhutywa ngumntu kukusetyenziswa kweekhowudi ze-QR ekupakisheni. Ezi khowudi zibonelela abathengi ngokufikelela kumxholo okhethekileyo, njengokunikezwa komntu, ulwazi lwemveliso, okanye amava asebenzisanayo, ngokuthe ngqo kwii-smartphones zabo. Oku akuphuculi kuphela ixabiso lokupakishwa kodwa kudala unxibelelwano olungenamthungo phakathi kwehlabathi elibonakalayo kunye nedijithali.
Inyani eyongeziweyo (AR) yenye itekhnoloji eyenze ukuba ukupakishwa komntu kubandakanyeke ngakumbi. Ngokubandakanya izinto ze-AR kwipakethe, iibrendi zinokwenza amava asebenzisanayo athimbe abathengi kwaye zibakhuthaze ukuba bazibandakanye nemveliso.
Umzekelo, iimveliso zewayini zisebenzise i-AR ukubonelela abathengi ngolwazi malunga nemvelaphi yewayini, amanqaku okungcamla, kunye neengcebiso zokubhanqa, kuzo zonke ii-smartphones zabo.
Uhlalutyo lwedatha lukwadlala indima ebalulekileyo ekuqhubeni amaqhinga okupakisha omntu. Ngokuhlalutya indlela yokuziphatha yabathengi kunye nezinto abazikhethayo, iibrendi zinokulungelelanisa uyilo lwabo lokupakisha ukuhlangabezana neemfuno zamacandelo ahlukeneyo abathengi.
Le ndlela yokusetyenziswa kwedatha iqinisekisa ukuba ukupakishwa akubukeli nje ukukhanga kodwa kuhambelana nabaphulaphuli abajoliswe kuyo, okwenza kube lula ukuqhuba ukuthengisa kunye nokunyaniseka kwe-brand.
Uzinzo kunye nokupakishwa kobuqu
Njengoko abathengi besiya beqaphela ngakumbi indalo, uzinzo luye lwavela njengengqwalasela ephambili kwipakethe yobuqu. Iimveliso ziya zifuna iindlela zokwenza izisombululo zokupakisha ezilungelelanisiweyo ezinciphisa inkunkuma kunye nokunciphisa ifuthe labo lokusingqongileyo.
Oku kukhokelele kuphuhliso lwemathiriyeli evumelana ne-eco-friendly, efana ne-biodegradable and recyclable packages, enokuthi ibe yeyomntu ngaphandle kokubeka esichengeni uzinzo.
Ushicilelo lweDijithali luzinze ngakumbi kuneendlela zoshicilelo zemveli, njengoko kuphelisa imfuno yeepleyiti kwaye kunciphisa inkunkuma yezinto. Oku kuyenza ibe sisisombululo esifanelekileyo sokuvelisa ukupakishwa komntu ngokwamanani amancinci, okuvumela iibrendi ukuba ziphendule ngokukhawuleza kwiinguqu ezikhethwa ngabathengi ngelixa unciphisa unyawo lwabo lwekhabhoni.
Ngapha koko, iibrendi ziphonononga ukusetyenziswa kweetekhnoloji zokupakisha ezihlakaniphile, ezinje ngeethegi ze-RFID kunye neetshiphusi ze-NFC, ukubonelela ngolwazi lomntu siqu ngelixa unciphisa imfuno yezinto zokupakisha ezigqithisileyo.
Ezi teknoloji zenza ukuba iimpawu zenze amava asebenzayo kunye nolwazi kubathengi, ngaphandle kwesidingo sezinto ezongezelelweyo eziprintiweyo.
Ikamva lokupakishwa komntu siqu
Ikamva lokupakishwa komntu lijongeka lithembisa, ngetekhnoloji eqhubeka nokudlala indima ebalulekileyo ekuveleni kwayo. Njengoko iibrendi zizabalazela ukudala unxibelelwano olunentsingiselo ngakumbi nabathengi, imfuno yezisombululo zokupakisha ezilungiselelweyo kulindeleke ukuba ikhule. Izinto ezintsha ezifana noshicilelo lwe-3D,
Uyilo oluqhutywa yi-AI, kunye nohlalutyo lwedatha oluphezulu luya kuphucula ngakumbi amandla eebrendi ukwenza ukupakishwa okwenyani okwahlukileyo kwaye kulungiselelwe umntu ngamnye.
Ukupakishwa kobuqu ayisiyonto nje edlulayo; imele utshintsho olusisiseko kwindlela iibrendi ezisebenzisana ngayo nabathengi. Inamandla okuguqula indlela iimveliso ezithengiswa ngayo kunye namava, okwenza ukupakishwa kube yinxalenye ebalulekileyo yesicwangciso sophawu ngokubanzi.
Kumashishini ajonge ukuhlala phambi kokhuphiswano, ukwamkela ukupakishwa komntu siqu kunika indlela yokuphuma kwindawo yentengiso exineneyo kunye nokwakha ubudlelwane obuhlala buhleli nabathengi.
Ngotyalo-mali kwiitekhnoloji ezivumela ukwenziwa komntu kunye nokuzinza, iibrendi zinokwenza ukupakishwa okungabambi ingqalelo kuphela kodwa kunikeze namava anentsingiselo nakhumbulekayo.
Umthombo ovela Isango lokuPakisha
Ukuziphendulela: Ulwazi olubekwe ngasentla lunikezelwa yi-packaging-gateway.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso. I-Chovm.com ikhupha ngokucacileyo naliphi na ityala lokwaphulwa kwelungelo lokushicilela umxholo.
