Kwishishini lokuthengisa itekhnoloji ehlala iguquka, ayizizo zonke izikhundla zokuthengisa ezilinganayo. Ukuthengisa iimveliso ezintsonkothileyo kunye neenkonzo kufuna okungakumbi kunobuchule bokuvala amaxabiso—kufuna ulwazi oluluqilima lobugcisa. Kulapho indima yenjineli yokuthengisa ingena khona.
Ingaba inkampani idinga umntu onokuthi adibanise izisombululo zobugcisa kwizinto ezifunwa ngabathengi okanye umntu ofuna ukunyusa umsebenzi wabo wokuthengisa ngokuhlonipha icala lobugcisa, ukuqonda indlela yokukhetha injineli yokuthengisa kungenza umahluko. Ke, nantsi yonke into ekufuneka uyazi malunga nale ndima emangalisayo.
Isiqulatho
Kuthetha ukuthini ukuba yinjineli yokuthengisa?
Kwenzeka njani ukuba abantu babe ziinjineli zentengiso?
Iimpawu eziphezulu zokukhangela (okanye ube nazo) kwinjineli yokuthengisa
Izinto onokuziphepha xa uqesha injineli yokuthengisa
Ukuququmbela
Kuthetha ukuthini ukuba yinjineli yokuthengisa?
Iinjineli zentengiso ngabona badlali baphambili xa kufikwa ekwenzeni lula inkqubo yokuthengisa kwiimveliso ezintsonkothileyo zenzululwazi kunye nezobuchwepheshe, ngakumbi kwiindawo ze-B2B apho zijolise ekuthengiseni izisombululo eziphucukileyo kwamanye amashishini. Cinga ngabo njengekhonkco phakathi kwecala lophuhliso lwemveliso kunye namaqela okuthengisa.
Ngolwazi lwabo lobuchwephesha, iinjineli zentengiso zinceda abathengisi ukuba benze imeko eqinileyo yokuba kutheni imveliso yabo iyeyona ilungele abathengi abanokubakho. E-US, iinjineli zentengiso zihlala zisebenza ixesha elizeleyo kwaye zifumana umndilili we US $ 79,808 ngonyaka.
Ngokuxhomekeke kwinto efunwa yinkampani (okanye umxhasi), bahlala bechitha ixesha elininzi behamba ukuya kudibana nabathengi abanokubakho, kwaye iiyure zabo zinokutshintsha ngokusekelwe kwinto efunwa ngabo bathengi. Usuku oluqhelekileyo? Igcwele iintlanganiso (zombini kunye nabathengi abanokubakho kunye namalungu eqela lentengiso) apho bathi bangene kwi-nitty-gritty yeempawu zabo zobugcisa bemveliso kwaye beze neendlela zokuqhubela phambili intengiso.
Kwenzeka njani ukuba abantu babe ziinjineli zentengiso?
Iinjineli zentengiso zihlala ziqala ngesidanga se-bachelor kubunjineli okanye icandelo lobuchwephesha elihambelanayo, libanika isiseko esiluqilima ngaphambi kokuba bangene kule ndima. Amava ekuthengiseni anokuba yinto enkulu, njengoko inceda ukuphuhlisa iindlela zokuthengisa eziluncedo.
Nangona kunjalo, akukho ndlela enye isetiyo yokuba yinjineli yokuthengisa. Abaninzi banezidanga zobunjineli, isayensi yekhompyutha, okanye iinkalo zobugcisa ezifanayo, kodwa abanye basuka kwimvelaphi yenzululwazi okanye kushishino kwaye bathathe izakhono zobugcisa ngelixa besemsebenzini.
Ngaphandle kwemfundo esemthethweni, amava okusebenza kwintengiso aqhelekile. Nokuba usebenza njengommeli wentengiso okanye ecaleni komnye, oku kubonakaliswa okusebenzayo kunika iinjineli zentengiso ukuqonda okuqinileyo kwenkqubo yokuthengisa kunye nezakhono ezifunekayo ukuze uphumelele. Kwaye njengoko itekhnoloji ihlala iguquka, iinjineli ezininzi zentengiso zihlala zibukhali ngokuthatha inxaxheba kwiinkqubo ezahlukeneyo zemfundo ukuhambisana nenkqubela phambili yamva nje.
Iimpawu eziphezulu zokukhangela (okanye ube nazo) kwinjineli yokuthengisa
1. Izakhono zobugcisa kunye nezithambileyo
Ukuba amashishini afuna iinjineli ezisebenzayo zokuthengisa, kufuneka ajolise kwezona zinolwazi lobugcisa-yinxalenye enkulu ye-equation. Kufuneka kwakhona babe nezakhono ezomeleleyo zokunxibelelana nabantu kunye nezithambileyo, ngakumbi ukuba amashishini afuna ukuba bagxile ngakumbi kwicala lentengiso yezinto. Okubaluleke ngakumbi, iinjineli zentengiso kufuneka zikwazi ukwaphula iinkcukacha ezintsonkothileyo zobugcisa kunye neempawu zemveliso zibe ziimeko ezicacileyo, ezinokuthanani nokuthengiswa kweereps kunye nabathengi.
Thatha inkampani yesoftware yeB2B, umzekelo. Ukuba injineli yokuthengisa isebenza nethemba elingenayo imvelaphi yobugcisa, banokuchaza indlela isoftware esebenza ngayo ngendlela ekulula ukuyiqonda ngelixa ubaxhobisa. Injongo kukwenza umntu olindelekileyo azive ezithembile kwaye avuyiswe ngemveliso, angoyiswa buchwephesha.
2. Izakhono zokusombulula iingxaki
Injineli yokuthengisa engakwaziyo ukuqonda imiba yobugcisa yemveliso kwaye ijongane nemingeni yabathengi ayifanelanga ukuba nayo. Ngapha koko, yeyona njongo iphambili yendima. Injineli enkulu yokuthengisa ihlala igxile ekufumaneni izisombululo kwaye ihlala icinga malunga neendlela zokwenza imveliso yomthengi wayo ibe nomtsalane ngakumbi kubathengi abanokubanakho.
Ngokomzekelo, ukuba injineli yokuthengisa isebenzela inkampani enikezela ngeenkqubo zokuhluza umoya wezoshishino, kufuneka iqhelane nemiba eqhelekileyo ababoneleli abajongene nayo kunye neenkqubo zabo zangoku (ezifana nomgangatho ophantsi womoya okanye iinkqubo zokucoca ezingasebenzi kakuhle ezikhokelela ekunciphiseni ixesha). Emva koko, kufuneka bachaze ngokucacileyo ukuba iimpawu eziphambili zenkqubo yabo yokuhluza ziyisombulula njani le miba ngokuthe ngqo, zibenza babe yeyona nto ifanelekileyo yokunciphisa iintlungu zomthengi.
3. Amava okusebenza kwiintengiso
Ngokufanelekileyo, amashishini kufuneka ajolise kwiingcali eziqaphela ukungxamiseka emva kwenkqubo yokuthengisa. Nje ukuba bawuqonde lo mba, kufuneka basebenzise ubuchwephesha babo bokwenza isivumelwano esinceda inkampani kunye nomthengi.
Ngokomzekelo, injineli yokuthengisa enamava kufuneka iwazi kakuhle umjikelo wokuthengisa kwaye yazi ngokuthe ngqo ukuba ingene nini kunye nokuqonda kwabo kwezobuchwepheshe ukunceda umthengisi uvale isivumelwano. Ukubandakanyeka kwabo kufuneka kukhawulezise inkqubo ngokubonelela ngeempendulo ezicacileyo, ngexesha elifanelekileyo kunye nokususa imiqobo yendlela yobugcisa-ukuqinisekisa ukuba izinto zihamba phambili ngokukhawuleza kunokubangela ukulibaziseka.
4. Ukusebenza ngokubambisana okukhulu
Kuba iinjineli zentengiso zisebenzisana ngokusondeleyo nereps yokuthengisa, ukuba ngumdlali weqela olomeleleyo kunye nokuba nezakhono zokusebenzisana nabantu akuxoxiswana. Kwintsebenziswano yobunjineli bentengiso eqinileyo, bobabini basebenza ngesandla ngesandla ukuze baphuhlise amacebo alungeleleneyo, anobuchule bobuchule obuhambelana nabathengi abajolise kubo.
Masithi umthengisi ufuna uncedo oluvela kwinjineli yokuthengisa ukuze enze iindawo zokuthetha ngobuchule kwintetho ezayo. Iinjineli kufuneka zazi ukuba zinxibelelana njani ngokufanelekileyo ne-rep, ziqinisekisa ukuba zikulungele ngokupheleleyo ukujongana nemiba yobugcisa kwaye ziyise isivumelwano ukuya ekuvaleni. Into ephambili apha kukusebenzisana ngokungenamthungo ukuxhasa iinzame zokuthengisa.
Izinto onokuziphepha xa uqesha injineli yokuthengisa
1. Ukuqesha ukulingana okungalunganga ngokusekelwe kubunzima bemveliso
Ngaba ishishini likwinqanaba lokuqala okanye lokukhula? Emva koko, kunqande ukuqesha eyona njineli yokuthengisa iphambili, ngakumbi ukuba abanini banikezela ngezisombululo ezilula kubathengi abancinci okanye abaphakathi. Ezi njineli zikhethekileyo ziza nemivuzo emikhulu, kwaye ubuchule babo bugxininisa kwimingeni enzima ngakumbi-isiphumo siya kuba ziindleko ezingeyomfuneko.
Kwelinye icala, inkampani efuna injineli yokuthengisa enobugcisa obuphezulu inokungoneliseki ukuba izisa injineli engenamava. Injineli engekabinamsebenzi kangako inobunzima bokuhlangabezana neemfuno zobugcisa, ibeka esichengeni intembeko yethemba kwaye isenokusasaza umjikelo wokuthengisa.
Omawukwenze: Soloko uthelekisa inqanaba lobuchule neemfuno zeshishini. Leyo yindlela enye yokufumana injineli yokuthengisa egqibeleleyo.
2. Musa ukubonelela ngephakheji yembuyekezo embi
Iinjineli zentengiso ziphakathi kwezona ngcali zihlawulwa kakhulu kwimarike. Ke, amashishini anokusilela ukutsala italente ephezulu ukuba angena kwinkqubo yokuqesha ngephakheji yembuyekezo engaphantsi kuneyona ilungileyo. Nokuba banokuthi ngandlel 'ithile bazise injineli yokuthengisa ekhethekileyo, banokuhlala bephulukana nabo kumntu okhuphisana naye obonelela ngephakheji enomtsalane ngakumbi.
Omawukwenze: Iinkampani kufuneka zinike isicwangciso sembuyekezo esikhuphisanayo. Kuya kunceda ukukhusela nokugcina abona bagqatswa babalaseleyo.
3. Musa ukuzisa ngaphantsi kwaye uthengise
Indima yobunjineli bokuthengisa inokufuna, njengoko ngokuqhelekileyo bexhasa ukuthengiswa kweentengiso ezininzi (naphi na ukusuka kwi-2 ukuya kwi-6) kwaye bachithe i-50-75% yexesha labo lokuhamba. Ukungaphumeleli ukunxibelelana ukuba iinjineli zokuthengisa ziya kwenza ntoni kwinkampani ngokufanelekileyo kuya kukhokelela ekutshisweni kunye namazinga aphezulu okuthengisa ngaphakathi kweqela lokuthengisa lobugcisa, elinokuthi ekugqibeleni lilimaze ishishini.
Yintoni omawuyenze: Xa ugayelwa esi sikhundla, iinkampani kufuneka zibonelele ngolindelo olucacileyo nolwenyani, ziqinisekise ukuba abagqatswa bayawuqonda ngokupheleleyo umthwalo womsebenzi kwaye banokulinganisa ukuba uhambelana njani neemeko zabo.
Ukuququmbela
Iinjineli zentengiso zikwimfuno ephezulu, kunye nemibutho yonke izama ukukhusela eyona talente ibalaseleyo kwiqela labo lentengiso. Nangona kunjalo, amashishini anemilinganiselo efanelekileyo anokufumana italente engcono kwaye acacise imiqobo emininzi enxulumene nokuthengisa. Kodwa khumbula, izakhono zale ndima (ezifana nokusombulula iingxaki kunye nokuqhekeka kwegama elintsonkothileyo) akukho lula ukufundisa, ngoko ke amashishini kufuneka afumane umntu owazi kakuhle-injineli enokuthengisa, ingabi negama nje.
