Iimveliso azize zifumane ithuba lesibini lokwenza umbono wokuqala, kodwa i-imeyile eyenziwe kakuhle "yokugcina unxibelelwano" ibanika enye into yokubonisa icala labo elihle. Ngubani owaziyo, kunokunceda ukutywina loo nto bebesebenza kuyo.
Abathengisi sele bechithe ixesha labo elininzi bebhala email. Ngalo lonke elo xesha, kulula ukucinga ukuba baya kuba nayo phantsi, akunjalo? Nangona kunjalo, wonke umntu usasebenzisa endala "masichukumise isiseko" okanye "ukungena nje!"
Musa ukumosha elo thuba lixabisekileyo! Endaweni yoko, ii-brand kufuneka zigcwalise ii-inbox zabamkeli bazo ngento exabisekileyo. Ukuba bacwangcisa kwaye baphumeze ngokufanelekileyo, ii-imeyile zabo ziya kugqama kwaye zifumane amazinga aphezulu othethathethwano abajolise kuwo. Qhubeka ufunda ukuze ufumanise ukuba yintoni eyenza i-imeyile ye-touch-base engcono.
Isiqulatho
Zithini ii-imeyile ezizisiseko?
Iingenelo zokuthumela ii-imeyile ze-touch-base
Icala elisezantsi lokuthumela ii-imeyile ezisekelwe kwi-touch-base
Iindlela ezi-5 zokwenza ukuba i-imeyile ye-touch-base ivakale ngcono (ngemizekelo)
Okukwintsusa
Zithini ii-imeyile ezizisiseko?
“Isiseko esichukumisayo” lelinye ibinzana elivela rhoqo kwintetho yeshishini. Kuthetha ukufikelela kumntu othile emva kwentlanganiso, udliwano-ndlebe, okanye incoko. Inyani eyonwabileyo: uninzi lwabantu lucinga ukuba luvela kwi-baseball! Emdlalweni, iimbaleki kunye nabadlali ebaleni kufuneka “bathinte isiseko” ukuqinisekisa ukuba bakhuselekile okanye bakhupha umntu.
Xa amashishini ethumela i-imeyile echukumisayo, ayithethi nje. Endaweni yoko, bafikelela ngenjongo, njengale:
- Ukukhumbuza umntu ukuba basalinde impendulo okanye uhlaziyo
- Ukujonga ukuba izinto zihamba njani nenxalenye yabo yeprojekthi
- Ukuchukumisa isiseko kunye nomntu osebenza naye, umxhasi, okanye umnxibelelwano omdala abangakhange bathethe naye ixeshana
- Ukucela uluvo lwabo ngeprojekthi eqhubekayo
- Okanye ukugcina unxibelelwano luhamba, nokuba akukho nto ingxamisekileyo yokuxoxa.
Iingenelo zokuthumela ii-imeyile ze-touch-base
Ii-imeyile ezichukumisayo zithandwa kakhulu kuba ziyakhawuleza, zilula, kwaye zifuna umzamo omncinci. Abathumeli badinga ukungena kuphela, chwetheza imigca embalwa yobuhlobo, betha ukuthumela, kunye ne-boom-zigqibile. Ezi imeyile zokulandela ezimfutshane zifanelekile kwiimeko apho incoko epheleleyo ingafuneki.
Ngaba abanini bamashishini bafuna umnxeba wenkomfa ukujonga ukuba iprojekthi ikwishedyuli? Mhlawumbi akunjalo. Ngaphezu koko, omnye umntu unokufuna impendulo kwalapho, ekhokelela ekuphumleni kakubi. I-imeyile ibanika igumbi lokuphefumla lokuqokelela ulwazi, bacinge ngayo, kwaye baphendule xa sele belungile.
Icala elisezantsi lokuthumela ii-imeyile ezisekelwe kwi-touch-base
Ukuchukumisa i-imeyile yesiseko yindlela elula yokuhlala uqhagamshelwe nabathengi. Kodwa kulula akusoloko kuthetha ukusebenza. Umba wokwenyani kukuba ezi imeyile zihlala ziziva zingenanto kwaye zingenalo naliphi na ixabiso lokwenyani.
Loo nto "isiseko esichukumisayo" ihlala idlalwa kakhulu, iphantsi, kwaye iyalibala. Umamkeli mhlawumbi ushiywe ecinga, "Kulungile ... yintoni ngoku?" Ngaphandle komnxeba ocacileyo wokuthatha isenzo, ubeka umngcipheko kwincoko ngokubetha isiphelo endaweni yokuqhubela phambili izinto-ayiyiyo into amashishini ajolise kuyo.
Iindlela ezi-5 zokwenza ukuba i-imeyile ye-touch-base ivakale ngcono (ngemizekelo)
1. Ukubonelela ngexabiso
Le ndlela isebenza kakhulu phantse kuyo nayiphi na imeko amashishini anokucinga ngayo. Emva koko, abaninzi abathengi bacinga ukuba i-reps reps inikezela ngexabiso elithe kratya xa bebonelela ngedatha efanelekileyo, esekelwe kuphando. Abalindelekileyo bakhetha ukusebenza nomntu abamthembileyo, ngoko ke i-imeyile "yesiseko sokuchukumisa" kufuneka incede ukubeka umthumeli njengaloo mntu.
Ke, amashishini anokubathumelela izixhobo eziluncedo ukunceda abanethemba lokonwaba ngakumbi malunga nezibonelelo zabo. Banokwabelana ngezifundo ezikhawulezayo ezibonisa ukuba ezinye iinkampani, ngakumbi abo bakhuphisana nabo, bajongane nemingeni eqhelekileyo yoshishino. Nanku umzekelo omhle ovusa umdla kwaye ugcine incoko iqhubeka:
“Heyi [igama],
Ndiyathemba ukuba wenza kakuhle! Ndiyazi ukuba andikavanga kuwe, kodwa bendifuna ukufikelela kwaye ndikunike uncedo. Ngexesha lokugqibela sithethile, ukhankanye ukuba nomdla [kwinqaku lemveliso], ke ndithumela izixhobo ezimbalwa ezinokunceda [kwingxaki ethile abajongene nayo].
Nanga amakhonkco:
[Amakhonkco okanye ulwazi]
Ndingathanda ukuncokola kule veki ukufunda ngakumbi ngawe, indima yakho [kwinkampani], kunye naziphi na iiprojekthi ezizayo. Zive ukhululekile ukundibuza nayiphi na imibuzo malunga [nengxaki yabo], nawe!
Ngaba kwiveki ezayo isebenza ngokukhawuleza umnxeba?
Ngcono,
[Ingama lakho]"
Isiluleko sepro: Fumana ithemba elinomdla! Xa iibhrendi zabelana ngephepha elimhlophe, isifundo, okanye inqaku, kufuneka balahle i-teaser encinci-khankanya indlela i-X inkampani esebenzise ngayo ezi nkcukacha kwaye yabona ukonyuka okunzulu kwingeniso. Emva koko, yisonge ngento enje, "Uya kuzithanda iziphumo ezi ngcebiso ziya kukuzisa kuwe." Kwaye ulibale ijargon yeshishini elikruqulayo njengokuthi "ujikeleza umva" okanye "ukungena nje."
2. Bonisa umdla koko kwenziwa lithemba
Wonke umntu uyakuthanda ukuziva enomdla kwaye exatyiswa. Ke, abathumeli kufuneka bathathele ingqalelo ukuba ithemba labo liza kuthini, njengokutsha kwinkampani yabo, into abavuya ngayo, kunye noko bayonwabayo. Yindlela entle yokufumana amanqaku kunye nokukhuthaza ukuzibandakanya, ngakumbi ukuba sele kulithuba incoko yokugqibela.
Ukuba baneblogi okanye bayasebenza kumajelo asekuhlaleni, kutheni ungaphenduli kwinto abayithumele? Shiya izimvo zabo kwiLinkedIn okanye isimo sikaFacebook. Kodwa yigcine nje ipholile ngaphandle kwe-stalker vibes! Nantsi indlela amashishini angayenza ngayo ngokufanelekileyo:
“Heyi [igama],
Ndiyathemba wenza kakuhle! Ndisandula ukufumana [iposi yakho ye-LinkedIn, isibhengezo, njl.njl.] malunga nentsebenziswano yakho yakutshanje ne [Igama leNkampani]. Sivuyisana kakhulu! Elo lithuba elichulumancisayo, kwaye andinakulinda ukubona ukuba ilithatha njani ishishini lakho liye kwinqanaba eliphezulu!
Sikhuphe izixhobo ezitsha ezimbalwa ebezifumana ingxelo entle yabathengi. Ndicinga ukuba bangakunceda ngeqhinga lakho, kwaye ndingathanda ukwabelana ngakumbi malunga [nenkonzo] ukuxhasa iinjongo zakho.
Liliphi ixesha elilungileyo lokuba uncokole kule veki?
Ngcono,
[Ingama lakho]"
3. Nikela isimemo
Ukuba abathumeli bakwishishini elifanayo kunye namathuba abo, kutheni ungabamemi kumsitho wonxibelelwano? Yindlela entle yokunxibelelana nomntu. Nangona kunjalo, ukuba umgama ngumcimbi, i-webinar okanye umcimbi we-intanethi usebenza ngokunjalo.
Isitshixo kukubonelela ngexabiso, njengokuthumela ngaphezulu kwe-ebook okanye inqaku. Misela intlanganiso ngaphandle kokutyhala. Cebisa intlanganiso kanye emva kwewebinar okanye ngexesha lekhefu kwinkomfa, kodwa yigcine iyinto eqhelekileyo kwaye kulula. Ulibale i-"cofa apha" ekruqulayo ye-CTA-abathengisi kufuneka basebenzise into edibanisayo ebamba ingqalelo kwaye yenza abantu bafune ukubhalisa!
4. I-imeyile ethi "ndiyavuya ukukwazi".
Ukukhumbuza umamkeli ukuba ngubani othumela imeyile kuhlala kungumbono olungileyo. Chaza incoko yomthumeli kwintlanganiso, inkomfa, okanye isiganeko sothungelwano ukubaleka inkumbulo yabo—bancede bakhumbule.
Emva koko, cela ukuhlala uqhagamshelana! Cebisa intlanganiso yobuso ngobuso okanye ukutsalela umnxeba ngokukhawuleza, uze ukwenze kube lula ngokunikela imihla namaxesha amabini ubuncinane asebenza kwabo bayithumelayo. Ungalibali ukubonisa uxabiso kunye nokubabulela ngexesha labo!
Nantsi into omawuyifake kwi-imeyile yakho:
- Indlela odibene ngayo (ubanike ukuhlaziya ngokukhawuleza).
- I-takeaway kwincoko (bonisa incoko ayizange iwele ezindlebeni ezingevayo).
- Umbuzo wakho (gcina izinto ziqhubela phambili!)
5. Yenza isicelo
“Isiseko sokucofa” ii-imeyile ayizizo abantu abalindelekileyo okanye abathengi kuphela—amashishini asenokufuna ukudibana nomntu asebenza naye okanye iqabane leshishini ukufumana ulwazi olubalulekileyo. Akukho mfuneko yokuba udanise—yiqonde ngqo ingongoma.
Jonga le template ingezantsi ye-imeyile "yokuchukumisa" esebenzela umthumeli kunye nomamkeli. Ibandakanya ikhonkco kumava omsebenzisi wangempela, onceda ukwakha ukuthembela. Ilula, icacile, kwaye iyawenza umsebenzi! Ngembuyekezo, abathumeli banokucela inkxaso yabo ngokunika ingxelo ngeshishini.
“Heyi [igama lomamkeli],
Ndiyathemba ukuba wenza kakuhle! Bekumnandi ukusebenza nawe kwezi nyanga zimbalwa zidlulileyo, kwaye ndiyawubulela umdla wakho kwinkampani yethu.
Namhlanje, ndingathanda uncedo lwakho. Iqela lam lisebenzela ukuphucula umgangatho weenkonzo zethu, kwaye impendulo yakho ingathetha lukhulu. Ukuba unemizuzu embalwa, siyakuxabisa ukuva malunga namava akho nathi. Unokujonga kwakhona ukuba abanye abathengi bebethetha ntoni!
Ukufunda uphononongo kunye nokwabelana ngeengcinga zakho, vele uye ngapha [kwikhonkco].
Enkosi kakhulu!
[Ingama lakho]"
Okukwintsusa
Around I-80% yamathemba yithi “hayi” kangangezihlandlo ezine ngaphambi kokuba uthi “ewe.” Kodwa nanku umkhabi—i-92% yabathengisi baphosa itawuli emva kokuva abo bane “hayi”. Ukuzingisa kuyanceda! Undoqo kukugcina ulandelelaniso, nasemva kokukhatywa. Iyasebenza.
Eli nqaku ligubungele iindlela ezintlanu zokuphucula i-imeyile ye-touch-base enokunyusa amaxabiso okuphendula kwaye, ekugqibeleni, ithengise ngakumbi. Ezi zicwangciso kunye neetemplates zinokunceda ngokulula amashishini aphathe phantse nayiphi na imeko yokuthengisa. Hlala kuyo, kwaye ubukele iziphumo zingena.
