Kwihlabathi lanamhlanje elikhawulezayo, kuvakala ngathi kukho imveliso entsha ngomzuzu kwishishini ngalinye ngaphandle, okuthetha ukuba amashishini kufuneka achithe ixesha eligqithileyo ezama ukuhambisana neenguqu ezingaguqukiyo kwizinto ezithandwayo kunye nenkqubela phambili yetekhnoloji. Kodwa ngaba isantya sobutsha siyakhula, okanye sisuka nje sitshintshe ukuhlangabezana neemfuno zabantu kunye nomboniso wento enokwenziwa yitekhnoloji entsha?
Njengoko imijikelezo yobomi bemveliso kunye neengcinga ezintsha zikhutshwa ngokukhawuleza kunanini na ngaphambili, ukucinga ukuba ingaba imveliso entsha iyakhula ngokwenene - okanye ivele nje iguquke - ibalulekile kwiinkampani ezizama ukuhlala zifanelekile kwihlabathi elibonakala lihamba ngesantya se-warp. Kweli nqaku, siza kuphonononga ubume bemveliso entsha kwaye sijonge ukuba iyakhula na.
Isiqulatho
Yintoni ebala "njengentsha" kwihlabathi lemveliso?
Yintoni "entsha" ithetha ngo-2025
Ukunyuka "kwentsebenziswano" kunye nendlela ekuchaphazela ngayo ukutsha kwemveliso
Ukulinganisa impembelelo yobutsha bemveliso
Uyijonga njani imiceli mngeni yokutshintsha rhoqo
Ngaba imveliso entsha iyanda?
Umgca osezantsi
Yintoni ebala "njengentsha" kwihlabathi lemveliso?
Kungekudala, igama elithi "elitsha" laligcinelwe izinto ezintsha (cinga ngabatshintshi bemidlalo njenge-iPhone yokuqala ngo-2007 okanye iTesla Model S). Noko ke, kule mihla into ebizwa ngokuba “ntsha” iye yanda. Nohlaziyo oluncinci, i-tweaks, okanye iinguqulelo ezihlaziyiweyo zezinto zangoku zihlala zifumana ileyibhile "entsha".
Ngaphezulu Iimveliso ze-30,000 zabathengi ukubetha imakethi minyaka le, kuphela malunga nama-40% awenza kwiishelufu, kunye neqhezu elincinci (malunga ne3%) ukufikelela kwinqanaba le-50 yezigidi zeedola kwiintengiso kunyaka wabo wokuqala. Yintoni abathengi abayibonayo "njengentsha" iphinde yatshintsha ukubandakanya ezinye iimpawu ezifana nokuzinza kunye nefuthe lentlalontle. Ngezantsi, siza kujonga ezinye iinkalo ezitsala ileyibhile “entsha”.
Yintoni "entsha" ithetha ngo-2025
1. Inkqubela phambili yeTekhnoloji
Itekhnoloji efana ne-AI, ushicilelo lwe-3D, kunye nenyani eyandisiweyo yenze uphuhliso lwemveliso yaya kwigiya eliphezulu, ivumela iinkampani ukuba ziyile, zivavanye kwaye ziqalise izinto ngokukhawuleza kunangaphambili. Olunye uqikelelo lubonisa ukuba i-AI yodwa iye yanceda ukucheba malunga ne30% ngaphandle kwexesha elithathwayo ukuyila kunye neprototype.
Imizi-mveliso ikwasebenzisa “amawele edijithali” (ngokusisiseko iikopi zeemveliso zomzimba), ezidumileyo kwimimandla efana neemoto kunye nokhathalelo lwempilo. Ngokuvavanya ukusebenza kwemveliso kwindawo ebonakalayo, iinkampani zinokutsiba amanyathelo ahlukeneyo eendleko, zibavumela ukuba baphendule kwinto efunwa yimarike ngexesha langempela.
2. Ukutshintsha ukulindela kwabathengi
Abathengi namhlanje banolwazi kwaye bakhetha ngakumbi kunangaphambili kwaye bahlala belambele into entsha. Le mfuno ityhala iibrendi ukuba zikhawulezise imijikelo yazo yemveliso, nge malunga ne62% yeenkampani ezivumayo ukuba okulindelwe ngabathengi kuyabanyanzela ukuba bathathe isantya.
Umkhwa osingise kwiimveliso ezenzelwe wena kunye nezenzelwe wena kuthetha ukuba iibrendi kufuneka zenze ubugcisa obungakumbi, ziphuhlise iimveliso ezihlangabezana nokuthanda okuthile. Kwaye ngokugcwala kwabantu kunye nokuvula umthombo ovulekileyo ngokunyuka, iinkampani ziya zisanda kusebenzisa ingxelo yabathengi ngokuthe ngqo ekulungiseni iimveliso njengoko zihamba.
Ukunyuka "kwentsebenziswano" kunye nendlela ekuchaphazela ngayo ukutsha kwemveliso
Iinkampani ezininzi ziyafudumala kumbono wokusebenzisana nabakhuphisana nabo. Ingqikelelo “yentsebenziswano” – apho abakhuphisanayo besebenzisana ukuze benze ixabiso ekwabelwana ngalo – iye yaduma kwiminyaka yakutshanje, ivumela iinkampani ukuba zixhamle kumandla omnye komnye ngaphandle kokuncama owazo.
1. Umzekelo we-Pharma
Ngexesha lobhubhani we-COVID-19, abadlali abakhulu be-pharma abanje ngePfizer, iBioNTech, kunye neModerna babeke ukhuphiswano ukubamba ukukhawulezisa uphuhliso lwesitofu sokugonya. Ukwabelana ngezibonelelo, iziphumo zolingo, kunye namandla okwenziwa kwabanceda bajika ngokukhawuleza iminyaka yomsebenzi ibe ziinyanga, behambisa izitofu zokugonya ezisindisa ubomi.
Ngomoya ofanayo, uMerck wenyuka waya kunceda uJohnson & Johnson xa lo mva wayejongene ne-hiccups yemveliso, ebonisa indlela intsebenziswano enokunceda ngayo ukunqumla kwiibhotile kunye nokuphucula ukomelela kwishishini.
2. Intsebenziswano kwi-tech
Icandelo lezobuchwepheshe liye lamkela intsebenziswano. UMicrosoft kunye noGoogle banokuba ngabakhuphisi kwiinkonzo zelifu, kodwa basebenza kunye kwi-AI kunye namanyathelo omthombo ovulekileyo. Inkxaso kaMicrosoft yeLinux kunye nentsebenziswano kunye ne-OpenAI ngumzekelo wendlela abakhuphisana abanoburhalarhume abanokufumana ngayo ixabiso ngentsebenziswano.
Kwakhona, thatha i-Apple kunye ne-Samsung, umzekelo: nangona zihlala ziphikisana, i-Samsung ibonelela i-Apple ngezikrini ze-OLED zee-iPhones. I-win-win: i-Apple izuza itekhnoloji ephezulu yezixhobo zayo, ngelixa i-Samsung izuza kwimpumelelo ye-Apple.
3. Ushishino lweemoto
Njengoko abenzi beemoto bebaleka besiya kwii-EVs, ubambiswano lubalulekile ukulawula iindleko eziphezulu zokuphuhlisa itekhnoloji entsha. Ford kunye neVolkswagen, umzekelo, basebenzisana ngokubambisana ukuphuhlisa iiplatifti ze-EV, ezibanceda ukuba banyuke ngelixa begcina iindleko ziphantsi.
Icala lentsebenziswano
Ngelixa intsebenziswano ibonelela ngeenzuzo ezininzi (njengezixhobo ekwabelwana ngazo kunye nokuncitshiswa kweendleko), ikwaza nemingeni. Umahluko kwinkcubeko yeshishini okanye iinjongo kunokwenza olu buhlakani bube nzima ukulugcina. Umzekelo oqhelekileyo yi-Daimler-Chrysler ukuhlanganiswa, okuye kwawa phantsi kobunzima beengxabano zenkcubeko kunye nezicwangciso eziphikisanayo. Intsebenziswano ibonelela ngeentlawulo ezinkulu, kodwa impumelelo ixhomekeke kukulungelelaniswa ngenyameko kunye nokucwangciswa.
Ukulinganisa impembelelo yobutsha bemveliso
Impumelelo ayisekho nje malunga nokuthengiswa konyaka wokuqala. Uninzi lwamashishini ngoku agweba iimveliso ezintsha ekusebenzeni kwexesha elide, ukunyaniseka kwabathengi, kunye nokulungelelaniswa kwamaxabiso abathengi. Nangona iimveliso ezintsha ezingama-30,000 zisungulwa ngonyaka, malunga ne-20% yezo ziya kuba malunga neminyaka emibini kamva, ebonisa ukuba kunzima kangakanani ukugcina abathengi bebandakanyeka.
Iindleko zokusungula imveliso entsha zinokuhluka ngokubanzi, ukusuka kumashumi amawaka ukuya kwizigidi. Iinkampani ngoku zisebenzisa iimethrikhi ezifana nokuzibandakanya kwabathengi kunye neempembelelo zentlalo ukulinganisa impumelelo, ukuhamba ngaphaya kweenzuzo zemali zexesha elifutshane.
Uyijonga njani imiceli mngeni yokutshintsha rhoqo
Ngelixa ukwanda kokutsha kwemveliso kukhangeleka kukuhle kumphezulu, kuza nemingeni emininzi. Nanku ujongo olukhawulezileyo kwezona zinto zibalulekileyo:
1. Uzinzo vs. isantya
Uxinzelelo lokwenza iimveliso ezintsha ngokwendalo ngamanye amaxesha lunokungqubana neenjongo zozinzo. Ifashoni ekhawulezayo ngumzekelo ophambili, njengoko abaninzi beyigxeka ngokuvelisa inkunkuma kunye nomthwalo ogqithileyo wamakhonkco okubonelela.
2. Ukudinwa kwabathengi
Uluhlu oluthe gqolo lweemveliso ezitsha lunokukhokelela komnye umba onzulu: ukudinwa kwabathengi, ngakumbi ukuba amashishini alayisha kakhulu imarike. Uphononongo lwafumanisa ukuba 63% yabathengi khetha iibrendi ezisekiweyo ngaphezu kweemveliso ezintsha. Ngelishwa, oku kubonisa indlela ekunzima ngayo ukufumana intembeko kwiimarike ezixineneyo.
3. Imiqobo yokulawula
Amanye amashishini, afana nekherma kunye netekhnoloji, ajongana nemiqobo yolawulo ethi icothise iimveliso ezintsha. La mashishini kufuneka avavanye ngokungqongqo, kwaye ukuqhubela phambili ukubamba rhoqo kukhokelela ekubeni iinkampani zidlule kweli nyathelo kwaye zibangele imiba enzulu. Ukongeza, ukunyuka kweendleko zeR&D kunokwenza kube nzima kwiifemu ezincinci ukuqhubeka.
Ngaba imveliso entsha iyanda?
Impendulo yokuba imveliso entsha iyanda ayilula njengoewe okanye hayi. Ngelixa yonke into ikhomba kwiimveliso ezintsha ezikhukula kwimarike, ubunyani bahlukile kwindlela ebonakala ngayo kumphezulu.
Kwelinye icala, iinkampani zicutha imijikelo yazo entsha yophuhliso lwemveliso ngenxa yezixhobo zedijithali, ezithi, zona, zibancede bafikelele kwintengiso ngokukhawuleza. Nangona kunjalo, iimveliso "ezintsha" ngokwenene zinqabile, njengoko uninzi lweziphehlelelo ezintsha luhlaziyo kunye namagama amatsha emodeli. I-iPhone ngumzekelo omhle wokutshintsha ukusuka kwizinto ezintsha zokwenyani ukuya kuphuculo oluncinci kunye noyilo olugxile ekuzinzeni.
Ngelixa umgca wemveliso uqhubeka ukhula, iimpawu ezintsha zinqabile kwaye ubukhulu becala zimele ii-tweaks ezincinci, ezifana, kumzekelo we-iPhone, iqhosha lesenzo esitsha okanye isiqithi esishukumisayo. Ke, ngelixa wonke umntu etyhala uhlaziyo olukhulu olulandelayo, ayikokukhulu malunga nokukhupha impumelelo enkulu yetekhnoloji ebesikhe sayibona ngaphambili.
Umgca osezantsi
Ngelixa kunokubonakala ngathi isantya sokuqaliswa kwemveliso siyakhawuleza, kumalunga nokwenza iimveliso ezilungelelanisa eyona nto abantu bayikhathaleleyo kakhulu: uzinzo, umgangatho, kunye nokusungula okucingayo. Iibrendi ezifumana indlela yokulinganisa isantya, ukwaneliseka kwabathengi, kunye nezenzo ezinoxanduva ziya kuba zizo eziya kuphumelela kumhlaba wanamhlanje oguqukayo.
