Iibhatyi zamalulwane, ezinemikhono yazo eyahlukileyo efana namaphiko kunye noyilo lwe-avant-garde, zenza amaza kwishishini lefashoni. Esi sinxibo sangaphandle sisinxibo sangaphandle ayisositayile nje kuphela kodwa sikwabonisa izinto ezikhethwa ngabathengi kunye namandla entengiso. Kweli nqaku, singena kumbono wentengiso yeebhatyi zelulwane, sijonga ukuthandwa kwazo okukhulayo, abadlali abaphambili bentengiso, kunye nokubalwa kwabantu.
Isiqulatho:
-Ujongo lweMarike
-Ukukhula okudumileyo kweebhatyi zeBat
-Abadlali beMarike abaPhambili kunye nempembelelo yabo
-Iidemografi zabathengi kunye nezinto ezikhethwayo
-Ukuyila okutsha kunye nokuSika
-IiSilhouettes kunye neeMilo ezizodwa
-Utoliko lwangoku lweZimbo zesiNtu
-Impembelelo yeFashoni ePhakamileyo kuYilo lweBhatyi yeBhatyi
-IiMathiriyeli kunye namalaphu
-Iinketho ezizinzileyo kunye ne-Eco-friendly
-Amalaphu aSebenza ngokuPhezulu ukuze aZinze
-Ubume obutofotofo kunye nokuGqibela
-Ixesha lonyaka kunye nokusebenza
-Iziyilo eziNyenzeko zaMaxesha onke
-Iimpawu ezisebenzayo zokuSebenzisa ngokuSebenzayo
-Impembelelo yeNkcubeko kunye neLifa leMveli
-Ukubaluleka kwembali yeebhatyi zelulwane
-Impembelelo yeNkcubeko yePop kunye neMedia
-Isiphelo
Ubume bemivuzo
Ukunyuka kodumo lweebhatyi zeBat
Ijacket ye-bat ibone ukunyuka okuphawulekayo kokuthandwa, ngakumbi kwiminyaka embalwa edlulileyo. Ngokutsho kwe-Statista, imarike yeedyasi kunye neebhatyi e-United States ivelise ingeniso ye-7.08 yeebhiliyoni zeedola ngo-2024, kunye nesantya esiqikelelwayo sonyaka sokukhula kwe-0.63% ukusuka kwi-2024 ukuya ku-2028.
Isibheno seebhatyi ze-bat silele kuyilo lwazo olwahlukileyo, oludibanisa ukusebenza kunye nenkcazo yefashoni enesibindi. Izinto ezikhaphukhaphu kunye nezinto eziqhutywa yintsebenzo ziye zezona ndlela zibalaseleyo zejacket e-US, njengoko kuchazwe yi-WGSN. Lo mkhwa uhambelana nokukhula kokukhethwa kwabathengi kwiimpahla zangaphandle eziguquguqukayo kunye nezinesitayile ezinokunxitywa kwiisetingi ezahlukeneyo.
Abadlali beMarike abaPhambili kunye nempembelelo yabo
Abadlali abaninzi bemarike abaphambili banempembelelo enkulu kwimarike yebhatyi yelulwane. Iimveliso ezifana ne-Uniqlo, i-Patagonia, kunye ne-Adidas bezihamba phambili kulo mkhwa, besebenzisa ukufikelela kwabo kwimarike ngokubanzi kunye noyilo oluyilayo lokubamba umdla wabathengi. Ngokutsho kwe-WGSN, ezi mpawu zigxile ekuqaqambiseni izinto ezikhaphukhaphu, ezihlala zihleli, kunye nezigqunyiweyo kuluhlu lwazo lwangaphandle, oluye lwadibana kakuhle nabathengi.
I-Uniqlo, umzekelo, yaziwa ngokusebenza kwayo kunye nesinxibo sangaphandle esinesitayile, isenza ukuba ibe lukhetho oludumileyo phakathi kwabathengi abafuna zombini ifashoni kunye nokusebenza. Ugxininiso lwePatagonia kuzinzo kunye namalaphu asebenza ngokuphezulu nawo anegalelo ekukhuleni kokuthandwa kweebhatyi zamalulwane, njengoko abathengi abaninzi besiba nenkathalo ngendalo esingqongileyo.
Iidemografi zabathengi kunye nezinto ezikhethwayo
Idemografi yabathengi yeebhatyi zelulwane zahlukene, zithatha amaqela ahlukeneyo eminyaka kunye nemimandla. Nangona kunjalo, kukho into ebonakalayo phakathi kwabathengi abancinci, ngakumbi abo bakwiminyaka yabo yama-20s kunye nama-30s, abathambekele ngakumbi kwiimpahla zefashoni ezizodwa kunye nezenza ingxelo. NgokweNgcaciso yoMlawuli woThenga, imfuno yezitayile zamaxesha onyaka, ezifana neshakethi yesikhumba, iyakhula, ibonakalisa ukhetho lwempahla yangaphandle enezinto ezininzi ezinokunxitywa unyaka wonke.
Ngokombono wengingqi, iUnited States kunye neChina zihamba phambili kwiimarike zeedyasi kunye neebhatyi. Ngo-2024, i-China yenza ingeniso ye-7.451 yeebhiliyoni zeedola, idlula imakethi yase-US. Oku kubonisa imfuno eyomeleleyo yehlabathi jikelele yempahla yangaphandle, kuquka neebhatyi zelulwane, eziqhutywa ngabathengi abaphambili kwifashoni kule mimandla.
Uzinzo yenye into ephambili ephembelela ukhetho lwabathengi. I-United States ibone ukwanda kwemfuno yeedyasi ezizinzileyo kunye ne-eco-friendly kunye neebhatyi, njengoko kuxeliwe ngu-Statista. Lo mkhwa kusenokwenzeka ukuba uqhubeke, nabathengi abaninzi bebeka phambili ukhetho lwefashoni olunoxanduva lokusingqongileyo.
Uyilo oluhlaziyiweyo kunye nokusikwa
IiSilhouettes kunye neeMilo eziZodwa
Ibhatyi ye-bat ivele ngokubonakalayo kwiminyaka yakutshanje, kunye nabayili abazama ngeesilhouettes kunye neemilo ezikhethekileyo ukwenza iziqwenga ezibalaseleyo. Umkhwa ogqithisileyo, othe wafumana ukutsaleka kwiindidi ezahlukeneyo zempahla, uye wangena kuyilo lwebhatyi yelulwane. Iibhatyi zesikhumba ezigqithisiweyo zisanda kwaziswa ngeli xesha kubathengisi abafana noZara kunye neBershka, ebonisa ukuthandwa okukhulayo kwesi silhouette. Lo mkhwa awuphelelanga nje kwisikhumba; ezinye izixhobo zikwasetyenziswa ukwenza iimilo ezivoluminous nezimangalisayo ezichaza ngokutsha ibhatyi yelulwane.
Utoliko lwangoku lweZimbo zesiNtu
Utoliko lwangoku lwezitayile zesiNtu nazo zidlale indima ebalulekileyo kwinguquko yeebhatyi zelulwane. Impembelelo yefashoni ephezulu ikhokelele ekudityanisweni kwezinto ezisuka kwizitayile zempahla yangaphandle zakudala, ezinje ngeebhombu kunye neebhayisekile, kuyilo lwebhatyi ye-bat. Umzekelo, abaqhushumbisi babalelwa elona nani liphezulu lokufika kwesikhumba kwaye benyuke nge-8% unyaka nonyaka, begqithisa ubutsha bebhayisekile ngama-65%. Oku kudityaniswa kwezinto zemveli kunye nezangoku kukhokelela kwiibhatyi zelulwane ezingaphelelwa lixesha kwaye zinefashoni, ezinomtsalane kuluhlu olubanzi lwabathengi.
Impembelelo yeFashoni ePhakamileyo kuYilo lweBhatyi yeBhatyi
Ifashoni ephezulu ibe nefuthe elibalulekileyo kuyilo lwebhatyi yelulwane, kunye neempawu zodidi oluphezulu kunye nabayili abatyhala imida yokuyila. Ukudityaniswa kwamalaphu asebenza kakhulu, ukuthungwa okutofotofo, kunye nokusikwa kwezinto ezintsha kuye kwaphakamisa ibhatyi yelulwane ukuya kwinqanaba elitsha lobuchule. Ngokomzekelo, ukuqaliswa kweentsimbi zetsimbi kunye ne-embossed textures yesikhumba yongeze i-touch of opulence kula mabhatyi, okwenza ukuba afaneleke kwiimeko ezingaqhelekanga kunye nezisesikweni. Ukongeza, ukusetyenziswa kwezinto ezizinzileyo kunye ne-eco-friendly kuye kwaba yinto ephambili kwiimpawu ezininzi zokugqibela, ezibonisa imfuno ekhulayo yefashoni yokuqonda indalo.
Izixhobo kunye namalaphu
Iinketho ezizinzileyo kunye ne-Eco-friendly
Ukuzinza kuye kwaba yingqwalasela ephambili kwishishini lefashoni, kwaye iibhatyi ze-bat azinjalo. Iibrendi ezininzi ngoku zikhetha izinto ezizinzileyo kunye ne-eco-friendly ukwenza uyilo lwazo. Ngokutsho kwengxelo, ukukhankanywa kwesikhumba se-faux kwakuyibali eliphambili lentengiso, ligqithise amabali "esikhumba se-vegan" nge-174% kwixesha elithile. Olu tshintsho lubhekiselele kwiinketho ezizinzileyo luqhutywa kukwanda kokwazisa ngemiba yokusingqongileyo kunye nemfuno yefashoni yeenqobo ezisesikweni. Iibrendi ezinje ngabantu abaMahala, ezizibeka njengezibopheleleke ekuzinzeni, ziye zamkela ufele lwe-vegan kunye nezinye izinto ezilungele i-eco-friendly kwiingqokelela zabo.
Iilaphu eziphezulu zokuSebenza ngokuZinzile
Ukuqina yenye into ebalulekileyo ekukhethweni kwezixhobo zeebhatyi ze-bat. Amalaphu akumgangatho ophezulu anika ukuqina kunye nokuthuthuzela ayanda. Umzekelo, ukusetyenziswa kwamalaphu obugcisa aneempawu zokusebenza kuye kwaphawulwa kwiindidi ezahlukeneyo zempahla yangaphandle, kubandakanywa neebhatyi zelulwane. Ezi zindwangu azigcini nje ukwandisa ubude beebhatyi kodwa zibonelela ngemisebenzi eyongezelelweyo, njengokuchasana kwamanzi kunye nokuphefumula, okwenza kube lula kwiimeko zemozulu ezahlukeneyo.
Ubume obutofotofo kunye nokuGqibela
Ubume obutofotofo kunye nokugqitywa kuye kwaba luphawu lweebhatyi zamalulwane zanamhlanje. Ukudityaniswa kwezinto ezifana ne-shearling, isikhumba sesinyithi, kunye ne-embossed textures yongeza i-touch of luxury kwezi bhatyi. Umzekelo, ijacket ye-chearling eguquguqukayo egqithisiweyo yi-COS, enexabiso kwi-GBP 750.00, ingumzekelo ojonge ekugqityweni kwe-opulent. Ezi zinto zinobunewunewu aziphuculi nje kuphela umtsalane wobuhle beebhatyi kodwa zikwabonelela ngamava abambekayo abenza bahluke kwiinketho zempahla yangaphandle eqhelekileyo.
Ixesha lonyaka kunye nokusebenza
Uyilo oluNinziseko lwamaxesha onke
Enye yeendlela eziphambili kuyilo lwebhatyi ye-bat kukuguquguquka. Abaqulunqi benza iibhatyi ezinokuthi zigqitywe ngamaxesha ahlukeneyo, okwenza ukuba zibe lutyalo-mali olusebenzayo kubathengi. Ukusetyenziswa kwemathiriyeli ekhaphukhaphu kodwa eyomeleleyo iqinisekisa ukuba ezi bhatyi zinokufakwa kwiinyanga ezibandayo okanye zinxitywe njengeziqwenga ezizimeleyo kwimozulu epholileyo. Le ndlela yokutshintsha kwexesha ibonakala ekukhuleni kokuthandwa kwezitayile ezifana nebhatyi yebhombu, eziboleka ekubeni ikwazi ukuziqhelanisa ngokulula neendlela ezahlukeneyo zonyaka.
Iimpawu eziSebenzayo zokuSebenzisa ngokuSebenzayo
Ukusebenza ngomnye umba obalulekileyo woyilo lwebhatyi ye-bat. Iimpawu ezisebenzayo ezifana neepokotho ezininzi, ii-hood ezihlengahlengiswayo, kunye neelinen ezithintekayo zomeleza ukusetyenziswa kwezi bhatyi. Ngokomzekelo, ukufakwa kweempembelelo zempahla yokusebenza, ezifana ne-topstitching ephezulu kunye neebheji zokuhombisa, zongeza zombini ubuhle kunye nexabiso elisebenzayo kwiibhatyi. Ezi mpawu zenza ukuba iibhatyi zelulwane zilungele uluhlu lwemisebenzi, ukusuka edolophini ukuya kwi-adventure yangaphandle.
Impembelelo yeNkcubeko kunye neLifa leMveli
Ukubaluleka ngokwembali kweebhatyi zelulwane
Ukubaluleka kwembali yeebhatyi zelulwane akunakungahoywa. Ezi bhatyi zineengcambu kwiimeko ezahlukeneyo zenkcubeko nezembali, eziye zachaphazela ukuyila kwazo kunye nokuziphendukela kwemvelo ngexesha. Umzekelo, ibhatyi yebhayisekile, ekhuthaze uyilo lwebhatyi yebhatyi yanamhlanje, inembali etyebileyo esukela ekuqaleni kwenkulungwane yama-20. Isibheno esihlala sihleli kwezi zitayela zakudala zibubungqina bokubaluleka kwenkcubeko kunye nokungabikho kwexesha.
Impembelelo yeNkcubeko yePop kunye neMedia
Inkcubeko yePop kunye neendaba zinempembelelo enkulu ekuthandeni kweebhatyi zelulwane. Abantu abadumileyo kunye nabaphembeleli bahlala bebeka iindlela ngokubonisa izitayile zabo ezizodwa, ezithi zamkelwe luluntu ngokubanzi. Umzekelo, iibhatyi zemoto ezinkulu ezibonwe eKylie Jenner's Khy zibe negalelo ekuvuseleleni umkhwa weBikercore. Ukongeza, imbonakalo yeebhatyi zelulwane kwiimuvi, iinkqubo zikamabonwakude, kunye neevidiyo zomculo ziqinise ngakumbi iwonga lazo njengeyona nto iphambili kwifashoni.
isiphelo
Ibhatyi ye-bat iyaqhubeka nokuguquka, iqhutywa yi-innovative designs, izinto ezizinzileyo, kunye neempembelelo zenkcubeko. Njengoko abaqulunqi betyhala imida yokuyila, ezi bhatyi ziya ziguquguquka ngakumbi, zisebenza, kwaye zinobunewunewu. Ikamva leebhatyi ze-bat libukeka lithembisa, ligxininise ekuzinzeni kunye nokulungelelanisa ukuhlangabezana neemfuno eziguqukayo zabathengi. Oku kuguquguquka okuguquguqukayo kuqinisekisa ukuba iibhatyi zelulwane ziya kuhlala ziyinto ephambili kwishishini lempahla kunye nezixhobo kwiminyaka ezayo.
