Izisombululo ezizezinye zentlawulo ezinje ngePayPal, iApple Pay, kunye neGoogle Pay ziyakhula ekuthandeni abantu eNew Zealand kwaye ngokudibeneyo zenza i-39.5% yenkcitho ye-e-commerce elizweni, utshilo. GlobalData, inkampani ehamba phambili yedatha kunye ne-analytics.
Ukukhula kokuthenga ngoku hlawula kamva (i-BNPL) iinkonzo yenye yezinto eziqhuba ukukhula kweentlawulo ezitshintshileyo eNew Zealand. Iinkonzo ze-BNPL zisanda kusetyenziswa ngabathengi be-intanethi, njengoko bebonelela ngenketho yenkxaso-mali yexesha elifutshane evumela abathengi ukuba bahlukanise ukuthenga kwamatikiti aphezulu kwizavenge ezilawulekayo. I-Afterpay luphawu oluphambili kwesi sithuba, ngelixa ezinye iibrendi ezibalaseleyo ziquka iLaybuy, iZipMoney kunye neKlarna.
NgokweGlobalData's 2022 Financial Services Consumer Survey*, amakhadi entlawulo edibene athatha i-43.8% yenkcitho ye-e-commerce iyonke eNew Zealand. Oku kunokubalelwa kwizaphulelo, imali ebuyisiweyo, kunye nonikezelo lwentengiso olunxulunyaniswa nala makhadi.
GlobalData's Uhlalutyo lwe-E-Commerce ityhila ukuba ukuthengiswa kwe-e-commerce eNew Zealand kuya kunyuka ngesantya sokukhula sonyaka (CAGR) se-9.6% phakathi kuka-2022 no-2026 ukuya kufikelela kwi-NZD15.5 yebhiliyoni (i-10.6 yeebhiliyoni zeedola) ngo-2026. Intengiso yayiyi-NZD9.5 yebhiliyoni (i-6.5 yeebhiliyoni zeedola) ngo-2021, ikhula kwi-CAGR ye-13.5 ye-2017%.
Imakethi ye-e-commerce yaseNew Zealand kuqikelelwa ukuba ibhalise ukukhula kwe-13.3% ukuya kuthi ga kwi-NZD10.7 yeebhiliyoni (i-7.4 yeebhiliyoni zeedola) ngo-2022, ixhaswa lutshintsho olukhulayo lwabathengi ukusuka kwi-intanethi ukuya ekuthengeni kwi-intanethi.
URavi Sharma, iNkokeli Ukubhankisha kunye neeNtlawulo Umhlalutyi kwiGlobalData, ugqabaza: “Imakethi ye-e-commerce yaseNew Zealand ibona ukukhula okungaguqukiyo, okuqhutywa kukungena okunamandla kwe-intanethi okukhuthaza ukuthanda okukhulayo phakathi kwabathengi ukuthenga kwi-Intanethi. Ukongeza, ukwandiswa kweziseko ezingundoqo zokuhlawula kwi-intanethi kunye neenkonzo zezothutho kukhulisa ukukhula kwe-e-commerce elizweni. ”
Ngaphandle kokuvulwa kweevenkile zezitena kunye nodaka emva kobhubhani, inani elikhulu labathengi eNew Zealand lisakhetha ukuthenga kwi-Intanethi. NgokukaGlobalData's Survey, i-87% yabathengi baseNew Zealand baxele ukuba bathe bathenga kwi-intanethi kwiinyanga ezintandathu ezidlulileyo, ngelixa ngaphantsi kwe-4% babonise ukuba abazange bathenge kwi-intanethi.
USharma uqukumbela ngelithi: “Ubhubhane uzise utshintsho kwindlela yokuziphatha yokuthenga abathengi, ebaqhubela kwi-Intanethi, umkhwa ekulindeleke ukuba uqhubeke. Oku kudityaniswa nokuphuculwa kwezibonelelo zentlawulo, ukwanda kwezixhobo zokuhlawula ezikhuselekileyo kunye nokufumaneka kokhetho olutsha lwentlawulo olufana ne-BNPL luza kuqhubela phambili ukukhula kwentlawulo ye-e-commerce kwiminyaka ezayo.
*I-GlobalData's 2022 Financial Services Consumer Survey yenziwa kwi-Q1 kunye ne-Q2 2022. Bamalunga nama-50,000 abaphendulayo abaneminyaka eyi-18+ bavavanywa kumazwe angama-40.
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