Imfuno yeemveliso zokhathalelo lwelanga iyanda njengoko abantu benomdla ngakumbi kulonwabo nakwimisebenzi yangaphandle. Le ndlela yokuphila ivula indlela yeemveliso ezintsha zobuhle be-K ezijongana neenkxalabo ezithile ezinxulumene ngaphandle. Funda indlela iibrendi eziphendula ngayo ekutshintsheni imigangatho yobuhle kunye nokwenza imali kwimarike enengeniso.
Isiqulatho
Imarike yobuhle yangaphandle yaseKorea enomdla
Izinto ezintsha ezitsha kwi-K-beauty yangaphandle
Izinto eziyimfuneko zangaphandle
Imarike yobuhle yangaphandle yaseKorea enomdla
Ukulandela ubhubhane, abathengi baseKorea bazibandakanya kwimisebenzi yokuzonwabisa yangaphandle, ekhokelela ekutshintsheni kokukhetha kwabathengi. Oku kuthetha ukwanda kwemfuno yangaphambi nasemva kwelanga iimveliso zokhathalelo kwiifomathi ezintsha kuzo zonke iindidi, kuquka i-skincare, iinwele, kunye nezinto zokuthambisa, ze-K-beauty.
Icandelo langaphandle kunye nezemidlalo eMzantsi Korea kulindeleke ukuba likhule kwi-CAGR ye-4.43% phakathi kuka-2022 no-2027, lifikelele kwixabiso lemarike le-USD 2.92 yezigidigidi ngo-2022. ishishini lobuhle.
Eli nqaku lijonge kumathuba anomdla kwimarike yobuhle be-K kunye nendlela ukutshintsha izinto eziphambili zabathengi eziphembelela uyilo lwemveliso kunye nokutsha.
Izinto ezintsha ezitsha kwi-K-beauty yangaphandle
I-Peal kwiibala zelanga
Njengoko abantu abaninzi besazi ngeengozi zemitha ye-UV, imfuno yelanga ukhuselo iya kunyuka ngokuhambelana nokuthandwa okukhulayo kwemisebenzi yangaphandle. Isizukulwana esitsha siyasebenza kwaye sityala imali kwimidlalo enje ngebhayisekile, igalufa, kunye nentenetya, kwaye iibrendi ziphuhlisa izinto ezintsha. ukwenziwa ekulula ukuzisebenzisa ngelixa uqinisekisa ukhuseleko olupheleleyo.
Amabala elanga kunye negalufa zezona zinto zintsha zamvanje ngaphandle K-ubuhle, eyenzelwe ukuvala ukuya kwi-99% yemitha ye-UV. Nangona amaKorea amaninzi esamkela ulusu olulukiweyo, uninzi lusabambelele kumgangatho wolusu oluluthuthu. Abathengi baya kuhlala betyala imali khusela inkathalo, nokuba kukuphepha ukwenza mnyama ulusu, ukunciphisa ukutshiswa lilanga, okanye ukugcina impilo yolusu.
I-Xexymix kunye ne-Oseque, ezimbini ezaziwa kakhulu Korean Iimpawu, zibonelela ngeepatshi zegalufa ezinokwenziwa ngokwezifiso ezithi zivale i-99% yemitha ye-UVB kunye ne-UVA. Zifumaneka ngeentlobo ngeentlobo Ubukhulu, ukusikwa, kunye nemibala, efana nemhlophe, i-beige, kunye nepinki, evumela abasebenzisi ukuba badibanise nempahla yabo. Ezinye iimveliso zisebenzisa ifomula yobunini efakwe kwi-hydrogels eyenziwe kwipropolis, iVithamin C, kunye ne-collagen.
imveliso ezintsha kubaluleke kakhulu kwimpumelelo yexesha elide, kwaye iibrendi kufuneka ziqonde izinto ezinomdla zangaphandle zabathengi ukuphuhlisa iimveliso ezisebenzayo. Nabemi begalufa kulindeleke ukuba banyuke nge 35% ngo-2030, iimpawu kufuneka zenze ezintsha ukubila kunye namabala elanga aphefumlayo abonelela ngokhuseleko elangeni ngelixa ekwanyusa ukukhululeka. Ukongeza, izatifikethi ezingqina ukusebenza kakuhle ziya kuba nefuthe kwizigqibo zokuthenga kwabathengi.
Iinkungu zokupholisa ngoko nangoko
Imfuno yefomathi ekhaphukhaphu, engekho greasy ebonelela ngoko nangoko ukupholisa iziphumo ziya kwanda, ngakumbi kwiinyanga ezifudumeleyo. Ngokuka-Olive Young, imfuno yeemveliso zokhathalelo lwelanga ezinje ngeemaski kunye neepadi zetoner zonyuka ngo 129% ngehlobo lika-2022. Njengoko amaqondo obushushu enyuka, abathengi abaninzi baya kufuna ukupholisa izinto zokuthambisa ezinceda ukuthoba ubushushu bolusu ukuze buhlaziyeke ngoko nangoko.
Iimveliso eziqhelekileyo kwicandelo lokupholisa zishushu amanzi inkungu enokutshizwa ebusweni nasemzimbeni wonke. Inkungu iqulethe iiminerali, ezenza zilungele zonke iintlobo zesikhumba, kwaye zibonelela ngoko nangoko i-hydration ngelixa unciphisa ububomvu kunye nokurhawuzelelwa. Ezi ndlela zokuxutywa zihambelana ne-pH yolusu kwaye zenziwe nge-pulp yeziqhamo kunye ne-extracts yeoli ebalulekileyo.
Ikhala kunye nepeppermint zombini zaziwa kakhulu ngeempawu zazo zokupholisa kwaye zezona zithako zisetyenziswa kakhulu kuzo inkungu. Iimveliso zinokubandakanya izinto zokhathalelo lwesikhumba, ezinje nge-herbal extracts, kwiinkungu zazo ukunika izibonelelo ezongezelelweyo. Umzekelo, iPurcell ithengisa a impazamo equlethe iiprotheyini ezininzi kunobisi ukunceda ukunciphisa imingxunya yolusu.
Iimpawu ezininzi zibonelela ngealuminium enokuphinda izaliseke inkungu kwiisayizi eziphathwayo kunye nezifakeli ezilula zokuhamba-ukuhamba ukunciphisa inkunkuma. Abathengi nabo baya kuyixabisa iimveliso ezibonelela ngezatifikethi zokuxhasa amabango okunciphisa ukucaphuka nokutshiswa lilanga.
Ukukhuselwa kweenwele kunye ne-scalp
Imakethi yokhathalelo lweenwele yaseKorea ibona inguqu enkosi kwimpembelelo ekhulayo yeendlela zokhathalelo lwesikhumba kwi-scalp kunye I inwele impilo. Abathengi bafuna umgangatho ophezulu, izisombululo zendalo ezijongana ne-scalp ethile kunye neenkxalabo zempilo yeenwele, kwaye le mfuno ikhulayo iyaqhuba. imveliso ubuchule
UMzantsi Korea I inwele imarike yokhathalelo yayixatyiswe I-USD 1.25 yezigidigidi ngo-2022 kwaye kulindeleke ukuba ikhule kwi-CAGR ye-4.18% phakathi kuka-2022 kunye no-2026. ukwenziwa yenziwe ngokusebenzisa izithako ezithembekileyo.
Iimveliso ziye zavelisa iimveliso zangaphambi nangemva kwelanga ukukhusela iinwele ekushiseni kunye nomonakalo wokusingqongileyo. Iinwele iitoni ziimveliso ezithandwayo zangaphambi kwelanga kuba zongeza umaleko okhuselayo ojikeleze iinwele kunye ne-scalp kunye ne-block 65.51% yomonakalo we-UV. Ezi mveliso nazo ziqulathe esebenzayo izithako ezinceda ukuthintela ukulahleka kweenwele, ezifana ne-I-menthol kunye ne-dexpanthenol. Ngakolunye uhlangothi, iimveliso ze-post-sun zenzelwe ukunceda ukupholisa i-scalp kunye nokubonelela ngomswakama ofunekayo.
Unyango lokutshiswa lilanga: ukhathalelo lwasemva
Ukuchaneka ixesha elide kukukhanya kwelanga ngenxa yokwanda kwemisebenzi yangaphandle kuya kuqhuba abathengi ukuba bajonge into entsha ukhathalelo lolusu iindlela zokondla, ukulungisa, nokubuyisela ulusu olonakeleyo. Iimveliso zokupholisa kwijeli okanye iifomathi zokuthambisa, ezinje ngeekhrimu zamehlo, iitoni, abahlambululi, kunye neemaski zeshiti ezinciphisa ukuvuvukala kunye nokuzalisa amanqanaba omswakama, ziya kuba zifunwa kakhulu. Le mfuno ibonisa ukuba abathengi abaninzi bayayixabisa inkathalo yasemva kwemini njengokhathalelo lwangaphambi kwelanga.
Iimveliso zinokuzisa ngokupheleleyo ukhathalelo lolusu umgca ofanelekileyo ebusika nasehlotyeni ngokusekelwe kummandla. Banokusebenzisa izithako zemveli ezivela eMzantsi Korea, ezinjengeengcambu ze-licorice, ezisetyenziswa kakhulu kwizinto zokuthambisa ngenxa yezizathu zabo. ku khuthaza iziphumo. Iimveliso kufuneka ziphuhlise iifomati ezikhaphukhaphu ezibandakanya i-antioxidants kunye nokubuyisela amanzi emzimbeni izithako ukukhuthaza inkqubo yokuphilisa ulusu.
Iipads zeToner zithandwa phakathi Korean abathengi abathatha inxaxheba kwimisebenzi yangaphandle ngenxa yokuba banikezela ngokukhawuleza kwiindawo ezichaphazelekayo. Ngaphaya koko, iimaski zobuso ezimanzisa amanzi kunye neekhrimu ezinezithako zendalo zokubuyisela imeko yolusu ziya kukhula ngokuthandwa ukunceda ulusu lulama ngobusuku.
Ngaphandle, izinto eziphathwayo zobuhle eziyimfuneko ekuhambeni
Izinto eziyimfuneko zokuhamba, ubuhle obukhaphukhaphu ziya kuqhubeka zithandwa phakathi kwabathengi abasoloko behamba. ukukhanya, iimveliso ezingatyibilikiyo, eziphefumlayo ezineenzuzo ezisetyenziselwa iinjongo ezininzi zifunwa kakhulu njengoko imidlalo yangaphandle ifuna ukwakheka okuncinci kunye neefomathi zokukhusela ulusu. Umzekelo, i-KAHI, i-brand ehamba phambili, ibonelela nge-sunscreen-in-one, i-lip balm, kunye ne-moisturizer combo kwifomathi yentonga lula Sicelo.
Ezinye ezidumileyo zangaphandle Ubuhle iimveliso zikhusela ilanga kunye nezigxothi zeengcongconi ezenziwe ngezithako zendalo kunye nezikhuselekileyo eluswini. Uninzi lwezi izinto ziyilelwe ukuba zisebenziseke epokothweni, zivumela abasebenzisi ukuzikrwelela koobhaka babo okanye amabhanti ukuze bafikeleleke ngokulula.
Njengoko abathengi abaninzi banenkxalabo malunga nokusingqongileyo, iibrendi kufuneka ziqinisekise ukuba zabo iimveliso babambelele kwiinkqubo ezizinzileyo. I-Biodegradable okanye i-zero-inkunkuma yokupakisha lukhetho oluhle kakhulu. I-Erigeron, i-brand ehamba phambili inikezela nge-vegan Ubuhle iimveliso ezipakishwe ngommoba kunye ne-birchwood byproducts, eqinisekisa izinto zokupakisha ezingenaplastiki.
Iimveliso zobuhle zolusu olusukiweyo
Ngaphezulu kwewaka leminyaka, ulusu olulusu lwalungumgangatho wobuhle eMzantsi Korea. Nangona kunjalo, ukuchitha ixesha ngaphandle kuzitshintshile iimbono zabantu ityan ulusu, kunye namaKorea amaninzi amkela ukuba inkqubo yendalo yobumnyama ayinakuthintelwa. Oku kuphembelela ukuthandwa kwe-aesthetics eshukiweyo kwi-K-beauty, kunye neempawu ezinikezela ngezisombululo ezitsha ezibhiyozelayo. endalo ubuhle kunye nokubonakalisa ulusu.
U-K-buhle uye wangqina imveliso ukuvelisa izinto ezintsha kuba iitoni zolusu eMpuma yeAsia zahluke kakhulu, kwaye abathengi bafuna ukhathalelo oluyinyani olwamkela iitoni zendalo zesikhumba. Kumnyama ngakumbi ulusu ithoni ngoku ithathwa njengophawu lwendlela yokuphila esebenzayo, kwaye iimeko zolusu ezifana nerosacea kunye namabala amkelwa okokuqala.
Iimveliso ziyakwazi ukubona iyantlukwano ngokunikezela ngeemveliso ezahlukeneyo zokhathalelo lwelanga ngemifanekiso ebonisa iimodeli ezahlukeneyo ulusu iithowuni. Banokubonelela nge-lightweight ukhathalelo lolusu ngokhuseleko lwe-UV olubonelela ngokhuseleko ngelixa ubonisa iithowuni zendalo.
Njengoko abathengi abaninzi bamkela i-aesthetics yelanga, iimveliso ezixelisa ukukhanya okunempilo, njenge ibala i-moisturizers, i-bronzers, kunye neziseko ezinqabileyo, zithandwa, ngakumbi phakathi kwabo bangenakho ukufikelela ngaphandle. Ukwasulwa ioyile ngokhuseleko lwe-SPF nabo benza amaza kushishino.
Izinto eziyimfuneko zangaphandle
– Iimveliso kufuneka ziziqonde iimfuno zangaphandle zabathengi kwaye zibonelele ngezisombululo ezintsha ezifana nokungangeni kwamanzi, ukubila, kunye nemixube ekhaphukhaphu ekhusela ulusu kubahlaseli bangaphandle.
-Beka kuqala iimveliso zokupholisa ezibonelela ngokukhululeka kwangoko, njengoko abathengi abaninzi beya kufuna izinto ezinjalo, ngakumbi ngexesha lasehlotyeni. Qinisekisa ukuba izifundo zeklinikhi zixhasa nawaphi na amabango enziwe yimveliso.
- Abathengi abaninzi bazibophezele kwindalo, ngoko ke iimpawu ezihambelana nemigangatho ezinzileyo ziya kubona impumelelo yexesha elide. Ukunciphisa inkunkuma kufuneka kube yinto ephambili kwiimpawu.
– Iimveliso zokhathalelo lwangaphambi nasemva kwelanga ziya kuthandwa kakhulu. Qinisekisa ukuba zifanelekile kuzo zonke iintlobo zesikhumba kunye neetoni zesikhumba.
