Ivumba lale mihla: Iindlela ezi-5 zokubukela ngo-2023

Iperfume iye yanempembelelo kwihlabathi phantse iminyaka 4,000. Okwaqala njengamavumba entlaka neenkuni ezitshiswa kwimibhiyozo yonqulo namhlanje iye yaguquka yaba lishishini elipheleleyo eliqhubeka litshintsha njengoko iminyaka idlula. 

Abathengi bafuna okungakumbi kunevumba nje elimnandi xa betshiza ivumba labo; bakhangela amava onke. Eli nqaku liza kuqaqambisa iindlela ezintlanu eziphambili kwishishini levumba lika-2023, ukuze uhlale uphambi kwegophe. 

Isiqulatho
Imarike yevumba lanamhlanje
Iindlela ezi-5 zokutshintsha ivumba langoku
Ukuqhubela phambili kwivumba langoku

Imarike yevumba lanamhlanje

Imarike yeziqholo kunye nephunga elimnandi liya kubona ukukhula okuhle kakhulu kwiminyaka ezayo. Yayixatyiswa I-USD 54.9 yezigidigidi ngo-2019 kwaye kuqikelelwa ukuba inyuke iye kwi-75.8 yeebhiliyoni zeedola ngo-2025, ifumana i-CAGR ye-5.52% ukusuka ngo-2020 ukuya ku-2025. 

Iziqholo zanamhlanje zibalaselisa ukuzichaza kunye nokusondelelana. Abathengi, ngakumbi ulutsha, bayawaxabisa amavumba akumgangatho ophezulu enziwe ngeenkqubo ezicocekileyo. Igama elithi "ecocekileyo" alinayo inkcazo ecacileyo kwimarike yangoku. Ke, iimveliso ezisakhasayo zenza ukuma kwazo ngokubonisa izatifikethi zazo kunye nokubonakala elubala kangangoko kunokwenzeka. 

Umgangatho usengumba oxatyisiweyo phakathi kwabathengi bevumba elimnandi. Ngo-2021, ivumba elimnandi liye ladumba ngokwentengiso ngama-85% unyaka nonyaka. Ngokwembono, isabelo semarike yeziqholo eziphezulu sikhule ukusuka kwi-2% ukuya kwi-10% yeentengiso zizonke kwihlabathi jikelele kwisithuba seminyaka elishumi.

Iindlela ezi-5 zokutshintsha ivumba langoku 

Ukubhukuqa kunye nozinzo 

Amavumba alungele i-Eco-friendly ayanda ekuthandeni kwimarike yanamhlanje yehlabathi. Abathengi abaninzi bathanda ukukhetha amavumba enziwe ngezinto zendalo, ngokunjalo iziqholo ezihlaziyiweyo. Ngapha koko, icandelo lezithako zendalo liqikelele i-CAGR ye-4.3% ukusuka ngo-2020 ukuya ku-2027. 

Uzinzo kwishishini levumba likwanika ingqwalasela apho izithako ezikrwada zivela khona. Okwangoku, iimpawu zitshintshela kwizinto ezikwazi ukuphinda zisetyenziswe nge-100%, ngelixa izithako eziphuma kwizilwanyana ziphetshwa kwaye zivaliwe kwiindawo ezithile. 

Abenzi bevumba bazama ukunciphisa umthamo wabo wemveliso ukunciphisa impembelelo yokusingqongileyo. Nangona kunjalo, i-perfume yokwenyani ayisiyiyo kuphela into abathengi abayibeke esweni njengoko belindele ukuba ukupakishwa kwabo kuphinde kusetyenziswe kwaye kuzinzile. 

Indlela entsha

Kweli xesha apho iintsingiselo ziza kwaye zihamba, abantu banomnqweno wokuhambisana noko kubalulekileyo. Yeyiphi indlela engcono yokwenza oko ngaphandle kwamavumba onyaka iibhotile eco-friendly? 

Ezi ziveliswa ngezixa ezincinane kusetyenziswa kuphela izithako ezikhoyo ngelo xesha. Oku kwakhona kwenza ukwahluka ivumba kwaye igcina ingqalelo abathengi 'hake. 

Ukugcina imveliso iphantsi kuthetha ukuba kufuneka izibonelelo ezimbalwa. Ngamagama alula, umenzi wevumba uya kuthatha izithako zendalo ezingaphantsi kwaye aqhube izixhobo zokwenza ivumba ixesha elifutshane. Bakwanciphisa ixesha lokuhamba kunye neenqanawa ezimbalwa ezifunekayo. Ngokunciphisa iintshukumo zabo, bashiya impembelelo encitshisiweyo yokusingqongileyo kwimbonakalo. 

Inkqubo yokuyila 

Abathengi abancinci banikela ingqalelo ekhethekileyo kwintetho yomntu ngamnye. Bayawaxabisa amavumba abenza bahluke kwisihlwele okanye balungele incasa kunye nesimilo sabo. Iziqhumiso ezihambelana nobuntu babo kunye nokukodwa ziyimizekelo egqibeleleyo.

Enye indlela iibrendi zanamhlanje ezithatha ngayo eli thuba kukuguqula inkcubeko yepop ibe ngamavumba aqhelekileyo kunye noyilo lokupakisha. Bazama ukuvuselela ibali okanye umoya ngeemveliso zabo. 

Cinga malunga nokuba injani imihla entle eParis. Amavumba aphefumlelweyo ngumxholo onjalo asenokuvuselela iinkumbulo neemvakalelo ezithile phakathi kwabathengi. 

Inkcubeko yePop ichaphazela bonke abantu, ngoko ke ukujolisa abantu abaninzi kulula kakhulu. Iibrendi zale mihla zikwasebenzisa ezinye iindlela ezinje ngeengoma, imibongo, iimuvi, nokunye kwindalo yazo. 

Abantu badla ngokuqwalasela oko amehlo abo anokubona, ngoko ke uyilo lokupakisha nalo lubalulekile. Umzekelo, ukubhengeza isiqholo esifanelekileyo esilungele ubusuku ngaphandle kunokwenzeka ukuba sihambelane noyilo olunomxholo omnyama. Ukupakishwa kwesiko idlala indima ebalulekileyo kulo mba. 

Ukutshintsha kwembono

Abathengi bafuna ukwazi iziqhumiso zabo nzulu. Ngokomzekelo, banokufuna ukwazi yonke into yesithako esingena kwizivumba zabo. Kodwa iinkampani azidingi ukwabelana ngeefomula zazo kuba ziyimfihlo yorhwebo. 

Ngokuchaseneyo, iibrendi ezisakhulayo zikhetha ukucaca njengoko zinokuba njalo. Inyathelo elinjalo yindlela yokuqinisekisa abathengi babo ukuba iimveliso zabo zenziwe ngokuziphatha kunye nokusingqongileyo. Ukuba azinjalo, kufuneka zicace ukuba kutheni abathengi bekwazi ukuzikhethela. Ezinye iibrendi nazo zaqala ukwamkela itekhnoloji ye-blockchain kule njongo. 

Ngokomzekelo, iteknoloji ye-blockchain ingasetyenziselwa ukulandelela imithombo yazo zonke izithako ezingena kuzo iibhotile zesiqholo eco-friendly. Ekubeni abathengi bekwazi ukulandelela iimveliso, umenzi unako ukuqinisekisa ukuba iindlela ezingcono zokuzinza ziyanyanzeliswa. 

Indlela eqondakalayo 

Imbonakalo yomntu idlula ngaphaya kokufumana iziqholo ezihambelana nokuthanda kwabo. Abanye abathengi bevumba banokufuna ukulawula ukuba amavumba abo aya kuba njani. 

Ukuyibeka ngokucacileyo, bafuna ukuba ngabo baxuba kwaye batshatise amavumba ukuze babambe ivumba abalifunayo. 

Oku akuthethi ukuba abathengi bayangena kwinkqubo yokuvelisa. Endaweni yoko, ezinye iibrendi zigqibe kwelokuba zibonelele ngeziqholo ezininzi ngokweseti, ezinokudityaniswa enye kwenye ngokuxhomekeke kukhetho lwabasebenzisi.

Kuba ezi nkampani zivumela abantu ukuba benze into yabo ngamavumba, ukuba sobala ngezinto zabo yayilinyathelo eliyimfuneko. Nokuba kungenxa yeenkxalabo zempilo okanye ezinye izizathu, ukubonelela ngemigaqo yokuziphatha kubathengi kuba yinto eqhelekileyo. 

Oku kukwabavumela ukuba baveze inkcazo yabo yevumba elicocekileyo, elingagxininisi kulwelo kuphela kodwa nakwiziqholo. ukupakishwa kwe-eco-friendly izinto ezisetyenzisiweyo. Ukuchaza igama elithi “ucoceko” lunokwenza okanye lulophule uphawu lukabani, ngoko ke ukuqinisekisa ukuba luhamba kumgangatho obalaseleyo kubalulekile. 

Ukuqhubela phambili kwivumba langoku

Ushishino lweziqholo lwale mihla lujolise ngakumbi kuzinzo, ukwenziwa kwemveliso ecocekileyo, ukungafihli, kunye nokubonisa ukuyila. Abathengi bevumba bayakonwabela ukuxutywa ngokukhululekileyo neziqholo zabo, bebavumela ukuba benze ivumba abalithandayo kwaye baveze ubuntu babo. 

Ezo zenziwe kwizithako zendalo kulindeleke ukuba zibone ukukhula okubonakalayo kwiminyaka ezayo, ngakumbi kunye nemfuno yeemveliso ezihambelana ne-eco-friendly phakathi kwabathengi. 

Ukugcina ilizwi lesihlwele kuqinisekisa ukuba ishishini lakho lihlala liphambili kumdlalo. Ukuphinda ubenombono weenjongo zakho zeshishini kushishino lweziqholo oluzinzileyo lwangoku alwenzi nje ukuba libe nengeniso kodwa likwasempilweni kwiplanethi.