Yintoni uhlalutyo lomngcipheko kwaye kutheni lubalulekile?
Umngcipheko kunye nokungaqiniseki kudla ngokuchaza ingozi okanye umvuzo; yinxalenye engenakuthintelwa kuso nasiphi na isicwangciso soshishino. Nangona kungenakwenzeka ukuphelisa, kunokuhlalutywa ngokucokisekileyo kwaye kulawulwe ngezixhobo ezifanelekileyo.
Uhlalutyo lomngcipheko luchonga, luhlele kwaye luhlalutye iimpembelelo ezinokubakho nezilindelekileyo kumxholo womdla, kugxininiswe ngokukodwa kwiimpembelelo ezingalunganga.
Igxininisa ekungaqinisekini kunye nokuba nokwenzeka kweziganeko, ngenjongo yokunciphisa iziphumo ezinobungozi zeziphumo ezinokwenzeka.
Uhlalutyo lomngcipheko lubalulekile xa usenza izigqibo zoshishino ezandisa umvuzo kwaye zilinganise umngcipheko ongalindelekanga.
Xa uhlalutya umngcipheko kwishishini, kubalulekile ukwahlula phakathi esemgangathweni nobungakanani ingozi. Ukulinganisa umngcipheko ngokwamanani kwenza umqolo wenkqubo yohlalutyo lomngcipheko.
Ukuchaza umngcipheko ngokomgangatho yindawo entle yokuqalisa kwaye ikwavelisa ulwazi oluxabisekileyo kwaye iqulunqe uvavanyo lomngcipheko malunga nemibuzo enomdla.
Uhlalutyo lomngcipheko olusemgangathweni kunye ne-SWOT
Enye indlela yokuqalisa inkqubo yokuhlalutya umngcipheko nge-SWOT elula (amandla, ubuthathaka, amathuba, izoyikiso) uhlalutyo. Ukuqonda isihloko somdla, qala uchonge iimpawu zayo ezintle nezimbi.
Khawucinge nje ngencoko nomntu obandakanyeka kakhulu kwisihloko somdla kwaye wenze imibuzo esekelwe kulwazi lwakho jikelele.
Injani inkampani xa ithelekisa nokhuphiswano? Inokuphucula phi? Ngaba ilungiselelwe imeko embi kakhulu?
Ukuhlela iimpendulo zakho nge-SWOT kunceda ukwahlula phakathi kwemivuzo enokubakho kunye nomngcipheko. Imibuzo enamagama, yomibini ecacileyo kunye neqhelekileyo, inika ingqiqo kwimingcipheko enokubakho kwaye zeziphi iimetriki ekufuneka ziphononongwe.
Ukusebenzisa uhlalutyo lwe-SWOT kwi-Amazon, qaphela ukuba abasebenzi abaninzi benkampani benza amandla okusebenza aphezulu xa kuthelekiswa nabakhuphisana nabo.
Ngenxa yoko, amanqanaba ezabelo zentengiso yenkampani ayenyuka, ebonisa ithuba. Kwelinye icala, unokufumanisa ukuba umngcipheko wemali ophakathi kweAmazon unokusongela ukusebenza.
Uhlalutyo lwe-SWOT lunika isakhelo esiluqilima kunye nesiqalo sokuchonga imivuzo kunye nobungozi. Ngaphaya koko, iququzelela iziphumo zakho zohlalutyo lomngcipheko emva kokuthelekisa ngokuthe ngqo phakathi kwemivuzo kunye nemingcipheko.
Ukuqala ngeereyithingi zomngcipheko
Ukwenza ingqiqo ebonakalayo yomngcipheko, kungcono ukuyichaza ngokwamanani. Iireyithingi zomngcipheko zinika i-metric ekulula ukuyiqonda ukwenza oku. Iireyithingi zibandakanya idatha eyahlukeneyo ukuchaza umbono jikelele. Umzekelo, i-IBISWorld ibonelela ngemilinganiselo yomngcipheko wesakhiwo kumashishini.
Eli nqaku lichaza ngokwenani iziseko zeshishini, ezifana nokukhuphisana, ukuguquguquka kunye nemiqobo ekungeneni. Amanqaku, kwisikali se-1 ukuya kwi-5, inika isalathisi esilula samanqanaba aphantsi, aphakathi okanye aphezulu omngcipheko.
Ukusebenzisa isikali esifanayo, ukulinganiswa kokukhula kudibanisa iminyaka yamva nje yokukhula kunye nokukhula koqikelelo lokuqinisekisa amandla oshishino oluya phambili. Amanqaku omngcipheko wovakalelo achaza izinto zangaphandle ezichaphazela ukusebenza kweshishini.
Umzekelo, ipesenti yabantu baseMelika abane-inshurensi yezempilo yabucala kunye nenkxaso-mali yomanyano yeMedicare factor kwi umgangatho wovakalelo kushishino lweZibhedlele, ukunika ingcamango yokuba sesichengeni kwiinguqu kule miba yangaphandle.
Inqaku ngalinye linegalelo kwi ireyithingi yomngcipheko jikelele kwishishini. Ukujonga ezi zilinganiso, ufumana umbono osisiseko wokuba ishishini liyingozi kangakanani.
Ukunciphisa umngcipheko ngomlinganiselo
Ulungelelwaniso lukwavumela uhlolo olukhawulezayo nolulula lomngcipheko. Undoqo, nangona kunjalo, kukuqonda amacandelo omlinganiselo kunye nendlela anxulumana ngayo.
Ulungelelwaniso luphendula lo mbuzo ulandelayo ngokubanzi: ingakanani i-akhawunti ka-A ka-B? Okanye: angagquma kangaphi u-B? Ngokomzekelo, xa uhlalutya ishishini leZibhedlele eUnited States, zibuze, yimalini ingeniso eya emvuzweni?
Ukwahlula nje umvuzo ngengeniso kubangela ipesenti ebonakalayo apho unokuvavanya ukuba sesichengeni sokunyusa umvuzo.
Umlinganiselo wobungakanani bamatyala ukulinganisa umngcipheko wetyala elifana nokhuseleko lwetyala kunye nomngcipheko wokungahlawuli. Umzekelo, i umyinge okhawulezayo ibalwa ngee-asethi zangoku thabatha uluhlu lwempahla olwahlulwe ngamatyala akhoyo kwaye ivavanya ukukwazi ukuhlawulela amatyala ngexesha elifutshane.
buya kwii-asethi, ilinganiselwa njengengeniso eshiyekileyo eyahlulwe ngempahla yexabiso iyonke, ichaza ukusebenza kakuhle kunye nendlela ii-asethi ezivelisa ngayo intengiso.
Olu lungelelwaniso lunceda ekuboneni ukuba yintoni ebeka umngcipheko okanye yintoni enokuthi ekugqibeleni ibeke umngcipheko.
Ukubeka umngcipheko kwimbono kunye nebenchmarks ezithelekisayo
Ebambekayo njengoko la manani enokuthi, xa kuthelekiswa neminye imigangatho, ibeka iireyithingi, iireshiyo kunye nemingcipheko kwimbono. Umzekelo, amashishini kunye namashishini anokuthi athatyathwe njengomsebenzi oncomekayo okanye onganeno kumsebenzi wokulinganisa.
Umndilili wecandelo usebenza njengomlinganiselo omnye wokuthelekisa kumashishini. Umzekelo, ingeniso ye icandelo lezeMpilo kunye noNcedo lweNtlalo kulindeleke ukuba inyuke ngesantya sonyaka se-1.9% kule minyaka mihlanu ukuya ku-2021 (idatha yamva nje ekhoyo). Ingeniso ye Iingcali zengqondo, ooNontlalontle kunye neshishini labaCebisi bomtshato kulindeleke ukuba ikhule ngesantya sonyaka esiyi-5.8% kwangelo xesha linye.
Ngokuthelekisa, i-Psychologists, i-Social Workers kunye nabaCebisi bomtshato imboniselo igqwesa icandelo lezempilo lilonke, okanye ngamanye amagama, i-benchmark.
Ngaphakathi kwi-Psychologists, abasebenzi beNtlalontle kunye nabaCebisi bomtshato, inkampani I-IBH Integrated Behavioral Health Inc. (IBH) inokuthelekiswa nemilinganiselo yoshishino.
IBISWorld's Ukuthengwa kwe-IQ iqonga linikeza idatha yezemali kubaqhubi beshishini labucala kunye noluhlu oluphantsi ukuya kuluhlu oluphezulu kunye nesalathisi sokuzithemba ukuhlalutya.
I-IBISWorld iqikelela umlinganiselo ophantsi (1.1 amaxesha) ukuya phezulu (1.3 amaxesha) kuluhlu olukhawulezayo lwe-IBH. Xa kuthelekiswa ne-1.7 amaxesha benchmark ye-Psychologists, abasebenzi bezeNtlalontle kunye noshishino lwabaCebisi bomtshato, olufumaneka kwi Ireyishini yezeMali kuShishino icandelo, inkampani ibeka umngcipheko ophezulu wetyala, nangona inqanaba elisezantsi lengqiniseko.
Amanqaku alula okubini anokuqokelela i-industry okanye i-metrics yenkampani xa kuthelekiswa ne-benchmarks. Sebenzisa u-1 ukubonisa ukusebenza ngokugqithisileyo kunye no-0 ngokuqhuba ngaphantsi kwiimetriki ezahlukeneyo, uze uthelekise isixa kwitotali enokubakho, unike ingqiqo kumngcipheko ngokubanzi.
- Umahluko kunye nohlalutyo lwamanani omngcipheko
Amanqaku kunye nebenchmarks zivavanya amanqanaba omngcipheko ngokuthelekisa. I-Volatility ngokusisiseko kukuba ingakanani into etshintshayo. Umlinganiselo omnye ulinganisa ukuguquguquka ngokupheleleyo.
Ejonge e ishishini leZibhedlele, ingeniso yatshintsha umndilili we I-82.1 yezigidi zeedola ngonyaka phakathi kuka-2019 no-2021, okanye umyinge we-7.4% ngonyaka, ebonisa ukuguquguquka okuphezulu ngeli xesha. Zombini zibamba ukuguquguquka kwengeniso ngexesha elinikiweyo.
Amaxesha amaninzi, ukulungelelanisa olu tshintsho kunye nebhentshi, njengentsingiselo, kubonisa umngcipheko. I-metric eluncedo yoku kukumahluko kwedatha.
Ukubala iyantlukwano kuqala kufuna ukuthatha umyinge, okanye umndilili, weseti yedatha. Emva koko, thatha uqwalaselo ngalunye kwiseti yedatha kwaye uthabathe intsingiselo kuyo ukwenza iintsalela. Isikwere ngasinye kwezi ntsalela kwaye uzidibanise ukufumana umahluko wedatha, kwaye ucingela ukuba idatha yisampulu, yahlula ngenani lemigqaliselo thabatha enye.
Ukufumana konke okubalulekileyo ukuphambuka okuqhelekileyo, okanye umgama ophakathi ukusuka kumbindi, thatha ingcambu yomahluko wakho.
Kubalulekile ukulinganisa ukuba ingakanani idatha ethanda ukuphambuka kumndilili. Khumbula, ixabiso le-avareji leseti yedatha enkulu ihlala icingelwa njengexabiso elilindelekileyo.
Ngamanye amazwi, ingeniso ngesibhedlele ngasinye kushishino lweZibhedlele ngokuqhelekileyo yingeniso elindelekileyo kwisibhedlele esihlalutywa ngokungenamkhethe.
Ukuba i-avareji isetyenziselwa ukwenza uqikelelo, kodwa kukho amanqanaba aphezulu okutenxa ukusuka kumyinge, uqikelelo luba nzima kwaye ngoko umngcipheko uyanda.
Ukunikezelwa kweseti yedatha enkulu ngokwaneleyo, sinokucinga a ukuhanjiswa okuqhelekileyo kwedatha, ebonisa idatha eqokelelwa rhoqo kumndilili, okanye sebenzisa i-histogram ukuphanda usasazo.
Amaxesha amaninzi, eyokuqala yanele kuhlalutyo lweshishini, okusivumela ukuba sisebenzise ngcono idatha ngokunxulumene nomndilili wayo. Olu nikezelo lokwenzeka lubonisa ukuba nokwenzeka kweziganeko.
Iseti yedatha enomgangatho ophezulu wokutenxa ibonisa ukuguquka okubalulekileyo kunye notshintsho, kwaye amanqanaba aphezulu omngcipheko. Ukutenxa okusemgangathweni kunceda ukuvavanya abangaphandle kwidatha.
Kwiigrafu zomgca ezitshati kwixesha elithile, ukusebenzisa ukutenxa okusemgangathweni kubonisa utshintsho oluphezulu lonyaka-enyakeni kwingeniso, ukwahlula ukuhla okunokwenzeka okuphezulu okanye ukunyuka ukusuka kumathuba aphantsi, kwaye ngokungalindelekanga kwaye malunga, ukuhla okanye ukunyuka.
Ngokubhekiselele kwingeniso yoshishino lweZibhedlele phakathi kuka-2005 no-2021, siqala ngokumisela umndilili kunye nokutenxa okusemgangathweni. Ngokudibanisa kunye nokuthabatha isiqingatha somgangatho wokutenxa kwintsingiselo, sifumana imida yethu ephezulu nasezantsi.
Qaphela ukuba uninzi lotshintsho luphakathi kokutenxa komgangatho omnye, ngaphandle kwabangaphandle abaqaphelekayo kuquka no-2009, 2015 no-2020, yonke iminyaka eguquguqukayo kushishino.
Ukubeka iliso okutenxa kumyinge kukwabeka iireyithingi, amanqaku kunye neereshiyo ngokwembono. Ngedatha eyaneleyo ekuhambeni kwexesha, ukuthelekisa umngcipheko wonyaka omnye kumndilili kunceda ukuchaza umngcipheko waloo nyaka.
Ngokusebenzisa ukutenxa okusemgangathweni, sinokumisela ukuba ngowuphi umgama ukusuka kwintsingiselo onokufaneleka njengomngcipheko ophantsi, umngcipheko ophakathi, okanye umngcipheko omkhulu.
The ulawulo lwamava ichaza ukuba, xa kunikwa idatha eqhelekileyo esasazwayo, malunga ne-70.0% yedatha kufuneka iwele phakathi koluhlu lwentsingiselo dibanisa enye kwaye ithetha thabatha omnye ukutenxa umgangatho. Ngaphaya koko, i-90.0% kufuneka iwele kumyinge odityaniswe nesibini kwaye ithetha thabatha ezimbini ezitenxileyo.
Ngokwethiyori, idatha malunga nokutenxa okusemgangathweni omnye ongentla okanye ongaphantsi komlinganiselo akufuneki ukuba kuthathwe njengomngcipheko ophezulu okanye ophantsi.
Ukwahlulahlula okuqinisekisiweyo: Inkqubo yokulumkisa kwangaphambili kunye ne-matrix yomngcipheko
Uhlalutyo olongezelelweyo lwedatha ekuhambeni kwexesha luvumela ukwahlula okuthe ngqo, okuqinisekisiweyo kwamanqanaba omngcipheko. I-IBISWorld ibonelela ngecandelo eliqinisekisiweyo, elibalwe ukusuka kwiminyaka yedatha kunye nohlalutyo, lwamanqaku engozi ewonke kunye neendlela zabo zokubikezela. Inkqubo yesilumkiso kwangethuba.
Le nkqubo ibeka amanqaku engozi ewonke kushishino, ekuxoxwe ngawo kwicandelo loreyithingi ngasentla, kudidi oluphantsi, oluphakathi okanye olunomngcipheko ophezulu.
Ukongezelela, inkqubo imisela amanqanaba omngcipheko wexesha elizayo kunye nesikhokelo (ukwanda, ukuncipha, ukuzinza) komngcipheko usebenzisa izibikezelo. Ukuquka imingcipheko yoqikelelo lwengqikelelo ukuthelekisa nale yangoku kukwaphucula uhlalutyo lwenzuzo yomngcipheko.
Esi sixhobo esiluncedo senza ukuba ukwakhiwa kwe-matrix yomngcipheko ukuququzelela ulwazi lokuhlalutya. I-matrix yomngcipheko ihlula umngcipheko wangoku kunye nokulindelekileyo phantsi kwemigca kunye neekholamu.
Inkqubo yokulumkisa kwangethuba ibeka ishishini kwimatrix esekelwe kwinqanaba langoku lomngcipheko kunye nesalathiso sesihloko sayo.
Oku kwenza abasebenzisi balungelelanise ngokulula icandelo, iqela lamashishini akhethiweyo okanye onke amashishini kunye ngokusekwe kumlinganiselo ophandwe ngokucokisekileyo, kulula ukwetyiswa komngcipheko.
Izigqibo zeshishini kufuneka ziqwalasele ubungakanani bomngcipheko, umngcipheko wexesha elizayo, uhlobo lomngcipheko kunye nokunyamezela umngcipheko weshishini.
Ngokuhlela umngcipheko usebenzisa ubuchule obuxutyushwa kweli nqaku, amashishini kunye namashishini anokuthi ahlelwe ngokusekelwe kwiindidi ezahlukeneyo zomngcipheko kwaye ahlelwe kwi-matrix yomngcipheko ngokuthelekisa.
Umzekelo, ukuvezwa komngcipheko kwizinto zangaphandle (uvakalelo) ngokuchasene nomngcipheko wangaphakathi (ulungelelwaniso), ukusebenza kwangoku ngokuchasene nebhentshi ngokuchasene nokusebenza kwengqikelelo kunye nezinye iindibaniselwano zenza i-matrix elula yokugaya ukuhlalutya.
Ngomngcipheko wangoku kunye noqikelelo olusesandleni, uBubuthathaka kunye neZisongelo amacandelo e-matrix yohlalutyo lwe-SWOT inokuqondwa ngcono.
Ezona zinto zithathwayo
Ezi zixhobo zokuhlalutya umngcipheko, njengezinye zixoxiwe, zichaza kwaye zihlele amanqanaba omngcipheko wokuphucula inkqubo yokwenza izigqibo.
Banika ukuqonda kwizinto ezixhasa umngcipheko, uthelekiso phakathi kwamashishini ahlukeneyo, kunye namanqanaba okuqinisekisa.
Emva kokuba umngcipheko uchongiwe kwaye uvavanyiwe, nawaphi na amanyathelo alandelayo athathwayo angenziwa ngengqiqo nangokuchanekileyo.
Umthombo ovela IBISWorld
Inkcazo: Ulwazi olubekwe ngasentla lunikezelwa yi-IBISWorld ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
