Ishishini lokwenza imali ngobuchwephesha liyakhula, kwaye uninzi lusebenzisa ithuba elivelayo. Ukufunda ukuphumelela kurhwebo kulula kakhulu, nangona kuthatha ixesha. Nangona kunjalo, kukho iindlela kunye neemfihlo zokuqhubela phambili kwishishini.
Ukuphumelela kwishishini lomnqwazi we-intanethi kufuna amanyathelo athile acwangcisiweyo. Ke ngoko, esi sikhokelo sabaqalayo beshishini lomnqwazi kwi-Intanethi siya kugubungela zonke iindawo, kubandakanya ukwenziwa kwezimvo, ukuqaliswa, ukuqala, ukukhula, kunye nokuqhuba ishishini lomnqwazi.
Isiqulatho
Ubungakanani bemarike yeshishini lomnqwazi
Iingcebiso zokuthiywa kweshishini leminqwazi
Indlela yokuqalisa ishishini lomnqwazi
Iindleko zokuqala ishishini leminqwazi
isiphelo
Ubungakanani bemarike yeshishini lomnqwazi
Indawo ye-intanethi ikhawuleza ibe yindawo yokukhuthaza kunye nokuthengisa imibono yeshishini, izakhono, kunye neempawu. Ngoku, abathengisi banokuthengisa ubugcisa obufana nokwenza iminqwazi kwi-intanethi. Imarike yomnqwazi kunye ne-cap iphuhlise ubukho obunamandla amashumi eminyaka njengoko abantu bexhomekeke ngokuthe ngcembe kumandla emveliso ukukhusela iinwele zabo kunye nolusu ekukhanyeni kwelanga, uthuli, kunye nokungcola.
Ngo-2022, ihlabathi jikelele imarike iminqwazi yasebusika iya kuxabisa i-25.7 yeebhiliyoni zeerandi, kwaye kulindeleke ukuba inyuke ngesantya sokukhula ngonyaka (CAGR) malunga ne-4.0% ukusuka ku-2022 ukuya ku-2030. Ngenxa yoko, iibrendi ezaziwayo kweli shishini ziya zijolisa ngakumbi ekuboneleleni ngeminqwazi eyohlukeneyo ngemibala, uyilo, izimbo, kunye nobukhulu njengempendulo kwiimfuno zabathengi.
Ngokunyuka kokusebenza kwabasebenzisi beendaba zentlalo, iimpawu zomnqwazi ngoku ziguqukela kumaqonga ahlukeneyo okuthengisa kunye nokuthengisa iimveliso zabo. Kukho ngaphezulu I-4.2 yeebhiliyoni zabasebenzisi bemidiya yoluntu kwihlabathi jikelele, malunga 2.7 billion usebenzisa amaqonga ukuthenga iimveliso ezifana neminqwazi. Ke ngoko, ukuba nobukho be-intanethi yenye yeendlela ezilungileyo zokuthengisa iminqwazi.
Nangona kunjalo, ishishini lokuthengisa umnqwazi likhuphisana, kwaye njengomntu oqalayo, ukufumana izakhono zokuguqula ukukhokelela kubathengi luncedo kolu rhwebo. Inyathelo lokuqala lokuphumeza oku kukwenza uphawu lomnqwazi kwishishini lakho lomnqwazi.
Iingcebiso zokuthiywa kweshishini leminqwazi
Uphawu oluyimpumelelo luchazwa ikakhulu ligama lebrendi. Ke ngoko, ukuba negama elinomtsalane nelinomtsalane kwishishini lakho lomnqwazi kubaluleke kakhulu. Nazi iingcebiso zokuthiya ishishini lakho lomnqwazi.
- Khetha igama ekulula ukulikhumbula. Sukukhetha igama ekunzima ukulipela, elide kakhulu, okanye elingelihle.
- Khetha igama elinomtsalane nelinomtsalane, ukuba kunokwenzeka linxulumene nomnqwazi.
- Yenza uphando ukuqinisekisa ukuba igama alichongwanga yenye ibhrendi.
- Bhalisa igama lebhrendi kwangoko.
- Bhalisa igama lesizinda.
Ukuthiya ishishini lakho lomnqwazi kubalulekile kuba linika ishishini isazisi. Ukongeza, inika abathengi abanokubakho umbono olungileyo wokuqala kwaye ibonise ukucingela ishishini. Khumbula ukuyigcina ilula kwaye ikhumbuleka.
Indlela yokuqalisa ishishini lomnqwazi
Ukuqala ishishini lomnqwazi kulula kodwa kunzima. Ngoku ukuba unegama lebrand, ukuqhuba abathengi kulandelayo. Nantsi yonke into efunekayo ukuqala ishishini lomnqwazi okanye ikepusi.
Ukuqhuba uphando kwintengiso
Abathengisi kufuneka babethe ukhuphiswano ukuze baphumelele kwishishini lomnqwazi. Enye yeendlela zokuphumeza oku kukusebenzisa uphando lwemakethi. Okokuqala, fumana i-niche ekujoliswe kuyo. Emva koko, fumana indawo yophawu lwakho kwimarike yomnqwazi, ebandakanya isitayile sakho kunye noyilo.
Kwakhona, kubalulekile ukuba uhlale unolwazi ifashoni yamva nje. Emva koko, yiza noyilo lwekhati yesiko oluya kunceda ishishini libonakale ngokuchasene nezinye iimpawu. Okokugqibela, fumana abaphulaphuli bakho ojolise kubo. Abaphulaphuli ojolise kubo babalulekile kwisicwangciso sakho sokuthengisa kunye noyilo ngokunjalo.
Yenza uhlahlo-lwabiwo mali
Uhlahlo lwabiwo-mali lukunceda ukuba wazi iindleko ezilindelekileyo zokumisela ishishini lakho lomnqwazi. Uhlahlo lwabiwo-mali lufanele lugubungele yonke imimandla, kuquka umvuzo olindelekileyo, iindleko, nezinye izicwangciso ezifanelekileyo.
Fumana ilayisensi
Ilayisenisi iyimfuneko ukuseta naliphi na ishishini, ishishini lomnqwazi we-intanethi libandakanya. Ngoko ke, isicelo selayisensi yoshishino kwaye ufumane iimfuno zerhafu kwi isebe lerhafu. Kwakhona ingcamango enkulu ukuqesha iinkonzo accountant ethembekileyo.
Yenza isicwangciso sokuthengisa
Ukuba nesicwangciso esisebenzayo sokuthengisa yindlela efanelekileyo yokuhambisa ishishini lakho lomnqwazi nangakumbi. Sesona sixhobo sokunceda ukuthengisa uphawu lwakho kwi-intanethi. Ukuqesha ingcali yezentengiso kuhle ukuba awuthethi ngendima.
Ukuthengisa okusebenzayo kunokutsala abathengi ngokuhamba kwexesha. Phanda isicwangciso sokuthengisa samva nje kwi-intanethi, kwaye uyisebenzise. Ezinye zezona zicwangciso zingcono zokuthengisa kwi-intanethi ziquka ukuthengiswa kweendaba zentlalo, ukudala iiblogi, iiwebhusayithi, njl.
Yenza iwebhusayithi
Ukuba newebhusayithi yokuthengisa umnqwazi wakho kwi-Intanethi lelinye inyathelo elihle kakhulu kuba, ngesicwangciso esifanelekileyo sokuthengisa, kuya kunceda ukunyusa ukuthengisa. Abathengisi bangaqala ngokudwelisa zonke iicaps ezikhoyo ezithengiswayo njengevenkile ekwi-intanethi.
Ngelixa kuyo, abathengisi kufuneka baqinisekise ukuba isiza sineenkcukacha ezisisiseko zeminqwazi, njengezinto ezisetyenziselwa ukuvelisa, umgangatho, ilaphu, uyilo, ubukhulu, kunye nemibala ekhoyo. Ngenxa yoko, oku kunceda ukwakha ukuthembela kwabathengi, njengoko kubanceda benze izigqibo ezingcono.
Iindleko zokuqala ishishini leminqwazi
Ngokuqhelekileyo, amaxabiso e iminqwazi yesiko kunye nokudala iikepusi azikho-static ngokusekelwe kuhlobo loyilo olushicilelweyo, izinto ezisetyenzisiweyo, kunye namalaphu.
Baseball caps yiya ezantsi njenge $6-$8 nganye ukuba uodola ngobuninzi.
Ngokubanzi, ukusungula ishishini lomnqwazi kwi-intanethi kunokukuxabisa malunga ne-25k yeedola ukuya kwi-28K yeedola, ezinokuthi iingeniso zakho zigubungele ekuhambeni kwexesha.
isiphelo
Ukuqala nayiphi na ishishini kunokuba nzima ekuqaleni, kwaye ukuthengisa iminqwazi yesiko akufani. Kukho imimandla emininzi eqhotyoshelwe ekuthengiseni iminqwazi kwi-intanethi, kodwa eyona nto ibalulekileyo kukuhlala ungaguquguquki kwaye uphucule. Kwakhona, ukuba ne-a umboneleli onobuchule enika eyona ntloko ilungileyo kwishishini lomnqwazi kunokuba luncedo kakhulu.
