Yintoni uhlalutyo lwe-SWOT?
I-SWOT imele amandla, ubuthathaka, amathuba kunye nezoyikiso.
Amashishini akumanqanaba ahlukeneyo asebenzisa isakhelo se-SWOT ukunceda ukuqonda isikhundla sombutho kushishino lwawo. Ukusebenzisa isakhelo se-SWOT kunokukunceda uphinde uhlole imeko yeshishini lakho, kwaye uvavanye apho ufuna ukuya khona ukuya phambili.
Ukwenza uhlalutyo lwe-SWOT kukunceda ubone ishishini lakho ngamehlo amabini amatsha. Iingcali zoshishino zinokuthi zixinzelelwe yi-minutiae esebenza imihla ngemihla kumbutho omnye, ngokuphindaphindiweyo ukuphulukana nomfanekiso omkhulu. Ukunciphisa imeko yenkampani yakho ibe namandla, ubuthathaka, amathuba kunye nezoyikiso kunokubonelela ngemibono emitsha kunye namathuba amatsha anokwazisa kamva amaqhinga oshishino.
Indlela yokwenza uhlalutyo lwe-SWOT
Ngelixa uhlalutyo olulungileyo lwe-SWOT luqala ngeqela lolawulo, nabani na osuka kwi-CEO ukuya kwabaqeqeshwayo unokubonelela ngegalelo. Enyanisweni, intsebenziswano ingcono. Khumbula ukuba uhlalutyo lwe-SWOT lujolise ekuvezeni iimbono ezintsha, ngoko ke ukuzisa abasebenzi abacinga ngeqhinga kumaqela olawulo nangaphaya kunganceda ukuzisa ulwazi olutsha ekukhanyeni.
Ngesiqhelo, uhlalutyo lwe-SWOT luzotywa njengesikwere esihlulwe kwizikwere ezine ezincinci. Isikwere ngasinye esincinci sithatha iimpawu ezahlukeneyo zecandelo le-SWOT. Lo mfanekiso usuka Wikipedia ngumzekelo omhle wetemplate yohlalutyo lwe-SWOT.
Njengoko le template yokuhlalutya i-SWOT ibonisa, amandla kunye nobuthathaka ngokuqhelekileyo bamele izinto zangaphakathi ezinxulumene nombutho, kanti amathuba kunye nezisongelo ngokuqhelekileyo zibonisa izinto zangaphandle.
Imiba yangaphakathi yimiba efana ne-balance sheet yenkampani, abantu bayo kunye nobume bezakhono zayo zokusebenza. Imiba yangaphandle yimikhosi engaphaya kolawulo lwemibutho efana nemeko yekhonkco lokubonelela ngehlabathi, izinga lotshintshiselwano kunye neqabane lorhwebo kunye nemfuno yabathengi.
Ukucazulula intsingiselo yohlalutyo lwe-SWOT
- Amandla zizinto ezenziwa kakuhle ngumbutho. Izinto ezenza umbutho ugqame kulo lonke ushishino. Kuba oku kuhambelana nezinto zangaphakathi zenkampani, amandla anokuba ngabasebenzi bayo, impilo yayo yezemali okanye amandla ayo etekhnoloji. Zibuze: Inkampani yethu yenza ntoni ngcono kunokhuphiswano? Ngowuphi owona mthombo wempumelelo yethu?
- Ubuthathaka zizithintelo kwindlela yempumelelo enkulu. Izinto zangaphakathi ekufuneka umbutho uphucule kuzo. Oku kunokuba yiyo nantoni na ukusuka kwimpilo yezemali engaphantsi kune-ilungileyo yenkampani ukuya kumoya ophantsi phakathi kwabasebenzi bayo. Zibuze: Yintoni esinokuyenza ukuphucula indlela esiqhuba ngayo inkampani yethu? Yintoni esithintelayo ukuba siphumelele ngakumbi?
- Amathuba yimiba yangaphandle inkampani enokuthi isebenzise impumelelo. Umzekelo unokuba lixabiso lotshintshiselwano elivumayo kwinkampani ethumela ngaphandle kuqala. Zibuze: Ngaba kukho imarike engasetyenziswanga esinokujolisa kuyo? Ngaba siyayiphucula ngokupheleleyo imfuno yezinto zethu ezilungileyo okanye zenkonzo?
- Izisongelo zizinto zangaphandle ezibeka impumelelo yombutho emngciphekweni. Umzekelo, utshintsho kwinkcitho yabathengi olubangelwa kukunyuka kweerhafu kunokunciphisa ukuthengisa. Omnye umzekelo: inkampani exhomekeke kwimathiriyeli ekrwada eveliswe kwihlabathi liphela ibotshelelwe kukuhamba korhwebo lwehlabathi. Zibuze: Ngaba siyilungiselele eyona meko imbi kakhulu? Siqhuba njani ngokumalunga nabo sikhuphisana nabo?
Umzekelo: Itshathi yohlalutyo lwe-SWOT ye-Amazon
Lo mzekelo itshathi yohlalutyo lwe-SWOT ivavanya i-Amazon.com Inc. (i-Amazon) kwaye ibonelela ngomfanekiso wehlabathi wangempela kunye nokusetyenziswa kwesi sikhokelo. Akunjalo kuphela i-template yokuhlalutya kwe-SWOT egqityiweyo kunye nemizekelo yezinto zangempela zangaphakathi nangaphandle, ibonisa ukuba uhlalutyo lwe-SWOT luluncedo kwimibutho yanoma yimuphi ubungakanani.
Umzekelo, umzekelo amandla ohlalutyo lwe-SWOT ye-Amazon abandakanya ukunyuka kwesabelo semarike, okuthetha ukuba inkampani ingakwazi ukukhulisa ubungakanani bayo obukhulayo.
Umthombo: I-IBISWorld's Company Benchmarking solution. Funda nzulu
Ngelixa kunokubonakala kunzima ukusebenzisa isakhelo se-SWOT kwiinkampani ezinkulu ezifana ne-Amazon, ukusebenzisa iitemplates ezibekwe ngaphambili njengale ingasentla kunokubonelela ngesiqalo esiqinileyo kwaye kunikeze ukungaguquguquki kwindlela yakho.
Iingcamango zokugqibela
Injongo yohlalutyo lwe-SWOT kukuqala kwizinto ezisisiseko ukuze kujongwe umbutho ngendlela entsha. Oku kubonakala kulula kakhulu kombutho kunceda abenzi bezigqibo ukuba boyise iimbono ebezikho ngaphambili. Uhlalutyo lwe-SWOT lwenzelwe ukwakha ibhulorho ukusuka kwingxoxo eqhelekileyo malunga nokuphuculwa kweshishini kwisicwangciso esicwangcisiweyo esilumkileyo nesinolwazi.
Ukuqinisa loo bhulorho, ungasebenzisa ezinye izakhelo, njenge Uhlalutyo lwePESTLE okanye imodeli yePorter's Five Forces.
Wakuba uqwalasele amathuba kunye nezoyikiso, unokwakha ngakumbi ngokuqhuba a Uhlalutyo lokhuphiswano ukuchonga okhuphisana nabo abaphezulu okanye ukubala a isabelo semarike yenkampani ukuphonononga kwakhona ukhuphiswano. Ukuba ufuna ukuqhubela phambili emva kokubeka amandla akho kunye nobuthathaka bakho, fumana malunga nendlela I-13 lemilinganiselo yemali engundoqo ingasetyenziselwa ukulinganisa ukusebenza kwenkampani.
Umthombo ovela Ibisworld
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-Ibisworld ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
