Izixhobo ze-SEO zeshishini zenziwa ukuhlangabezana neemfuno zeenkampani ezinkulu kunye neziyinkimbinkimbi. Ngokuqhelekileyo bafuna ukuxhasa abasebenzisi abaninzi kwaye babe nolawulo kunye neemvume malunga nokuba amaqela ahlukeneyo abasebenzisi banokufikelela phi. Iinkampani zidinga ujongano lomsebenzisi ukugubungela iilwimi ezininzi ukuze amaqela kwihlabathi liphela asebenzise izixhobo.
Amashishini aneemfuno eziphezulu zedatha. Kwakhona badinga imida ephezulu kunye nokufikelela ngokulula ngokusebenzisa ii-API ukuze bafumane ukuqonda ngokukhawuleza kwaye banike ingxelo ngenkqubela phambili.
Makhe sijonge ukhetho lwakho.
Iiplatifti ze-SEO zeshishini elidumileyo
Kukho izixhobo ezininzi zemisebenzi ethile, kodwa iiplatifomu ze-SEO zinezixhobo ezininzi zokunceda amashishini aneemfuno ezahlukeneyo. Olunye ukhetho oludumileyo lubandakanya:
- Ahrefs Enterprise
- Ukuqhuba
- i-seoClarity
- Iimpawu zokukhangela
- botify
- I-BrightEdge
Njengoko benditshilo, ezi zixhobo kufuneka zenze izinto ezininzi ezahlukeneyo. Eminye yemisebenzi eqhelekileyo ekufuneka bayenze yile:
- Uphando lwamagama aphambili
- Ukudalwa kokuqukethwe
- Uphando lo khuphiswano
- Isakhiwo sokwakha
- Ukulandelela isikhundla
- Ukubika
- Itekhnoloji ye-SEO
- I-SEO yamanye amazwe
- Ukubikezela
Kodwa ngezixhobo ezininzi ezahlukeneyo kunye neemfuno ezininzi ezahlukeneyo, wazi njani ukuba yintoni ekulungeleyo? Makhe sijonge ukuba zingaphi iinkampani ezithengela izixhobo.
Inkqubo yokuthenga eqhelekileyo
Inkqubo yokukhwela isixhobo esitsha iyafana kwiinkampani ezininzi zamashishini.
Khangela iimfuno zakho
Ziziphi iinjongo zakho kunye neendlela zakho zokuphumelela?
Oku kunokwenzeka ukuba kwahluke ngokusekwe ekukhuleni kwakho kwe-SEO. Unokufuna ukubonakala kwirenki. Okanye unokuba neenjongo ezithile ezifana nokunyusa inani lamagama angundoqo abekwe kwiindawo ezintathu eziphezulu okanye ukwandisa itrafikhi nge-x% YoY.
Iinjongo zakho zinokudityaniswa nombutho, njengokuzisa i-SEO endlwini okanye ukwandisa ulwazi lwe-SEO kumbutho wakho. Ukucinga malunga nokuba iphi inkampani yakho ekukhuleni kwayo kwe-SEO kunokukunceda ukuba ufumane iimfuno zakho.
Ngubani oza kusebenzisa isixhobo? Baza kuyisebenzisela ntoni? Yeyiphi idatha efunekayo? Le seshoni yokucinga ngengqondo idla ngokujika ibe luluhlu lwezinto ezinqwenelekayo. Uya kugqiba ukongeza ngakumbi kolu luhlu njengoko ubona ezinye izinto kwizixhobo ezithile ofuna ukuzongeza.
Iidemos kunye nezilingo
Le yinxalenye yolonwabo. Iinkampani ziya kukuqhuba ngendlela yokusebenzisa izixhobo zabo, zikubonise iimeko zokusebenzisa ezipholileyo, kwaye zikunike ukufikelela ukuze ukwazi ukudlala ngeenxa zonke ngezixhobo zokuqinisekisa ukuba ziyahambelana neemfuno zakho.
Ixesha lesigqibo
Ndibone iinkampani ezininzi zivavanya izixhobo ngokusekelwe kwindlela ezihambelana ngayo neemfuno zabo. Badla ngokufaka amanqaku kwaye badibanise iitotali ukuze bacuthe ukhetho lwabo.
Ndincoma ukusebenzisa amanqaku njengesikhokelo, kodwa musa ukusekela izigqibo zakho kuphela kumanqaku. Thetha neqela lakho malunga nento abayithandayo kwizixhobo ezahlukeneyo, khangela ukuba izixhobo zinedatha eziyifunayo, kwaye uqinisekise ukuba isixhobo silula ukuyisebenzisa kwaye ngokwenene bafuna ukuyisebenzisa. Isixhobo sixabiseke kuphela xa sisetyenziswa ngokufanelekileyo liqela lakho.
Yenza ityala leshishini
Kuya kufuneka wenze ityala leshishini kwaye ufumane ukuthengwa kubunkokeli ukuze ufumane inkxaso-mali yesixhobo.
Eli nyathelo linokuza kwangoko kwinkqubo, kodwa mna ndicinga ukuba kulapho kufanele khona. Wenze umsebenzi ofunekayo ukuze uphendule yonke imibuzo efanelekileyo malunga nokuba kutheni isixhobo sifuneka. Kwaye ngoku, uyazi ukuba zeziphi izixhobo ozifunayo kunye neendleko zazo (zo). Ngolu lwazi, unokwenza ishishini elinamandla ngakumbi kwaye ubonise iinketho zakho.
Umthengisi ukhwela
Akukho ndlela ilula yokuthetha oku. Ukukhwela komthengisi kuyinkqubo ebuhlungu kuye wonke umntu obandakanyekayo.
Oku kulula ukuba yeyona nxalenye inde yenkqubo, njengoko idla ngokubandakanya abantu abaninzi ngokusayina, uhlahlo lwabiwo-mali, ukuthengwa kwempahla, umthetho kunye nokhuseleko. Yinkqubo yohlengahlengiso apho izinto ziphawulwa ngaphandle kwemiqathango, iimeko zinokuba qatha, kwaye ulwazi olucelwa ziinkampani lunokuchaneka kakhulu.
Musa ukuphaphazela! Ayikhe ibemnandi, kodwa iinkampani ezininzi bezikhe zadlula kule nto ngaphambili. Thatha nje umoya onzulu, kwaye uya kusinda kule nxalenye yenkqubo.
Iintsomi ezilumkisayo
Kudala ndikhona, kwaye ndidlule kule nkqubo. Ndiye ndazenza iimpazamo, yaye ndiye ndathetha nabanye abaninzi ngamava abo. Nazi ezinye izinto endicebisa ukuba sijonge kuzo ngakumbi.
UJack wawo wonke urhwebo, inkosi yanto
Ezinye izixhobo zibonakala zakha iimpawu ukujonga zonke iibhokisi kuluhlu lokuthenga esithethe ngalo ngaphambili. Zisenokukhangeleka kakuhle ephepheni. Kodwa xa usiya kuzisebenzisa, uyaqonda ukuba uninzi lwezo zixhobo zinokuba ziphakathi kwaye ziqulethe idatha ethandabuzekayo.
Umzekelo, njenge-SEO yobuchwephesha, ndifumene izixhobo ezithile zokuba nezinto kuphicotho-zincwadi zabo abazichaza njengemiba-nangona uGoogle ethe amaxesha amaninzi izinto aziyongxaki.
Amaqonga adla ngokuba ngamaqonga okunika ingxelo endaweni yokuba asetyenziswe ekuncedeni abantu benze imisebenzi yabo ngcono. Oku kungenxa yohlaziyo olude. Okanye kwezinye iimeko, kufuneka ungenise isicelo sokufumana idatha, ethoba inkqubo.
Unokudibana neempawu ezivakala kakuhle ephepheni, ezinje ngezimvo ezizenzekelayo. Kodwa ngokufuthi ngakumbi, ezo ngcamango zinexabiso elithandabuzekayo. Babangela ukuba abantu bachithe ixesha elininzi besenza izinto ezingenampembelelo.
Ahrefs ngokubanzi isixhobo esikhethiweyo kubantu abasebenza kwi-SEO. Ii-SEOs ziyayithemba idatha yethu kwaye sifumana isixhobo sethu sigcwele kwaye kulula ukusisebenzisa. Sikwanazo nemathiriyeli yemfundo eninzi kangangokuba ii-SEOs ezinokuxhomekeka kuzo ukuba zichanekile kwaye zincede zibakhokele phantse kuso nasiphi na isifundo.
I-SIDENOTE.
Jonga isikhokelo sethu: Indlela yokuPhumelela kwi-SEO yeShishini.
Sikwanayo neengcali zokwenyani ze-SEO kubasebenzi abasebenzisa iqonga imihla ngemihla kwaye bancede ukubumba ikamva layo.
Amaxabiso afihliweyo
Iinkampani ezininzi kwesi sithuba zifuna ukuba uqhagamshelane nazo ukuze ufumane amaxabiso. Baza kukwenzela iphakheji “yesiko” emva kokubuza malunga nohlahlo lwabiwo-mali lwakho—kuba bafuna ukwazi ukuba yintoni na ozimiseleyo okanye onokukwazi ukuyihlawula.
Enye inkampani inokuhlawula i-20X ngaphezulu kunenye inkampani kwiphakheji efanayo. Le nxalenye yenkqubo ingaba kude ekuhleni.
E-Ahrefs, zonke amaxabiso ethu zidweliswe kunye nemida kunye neendleko zazo zonke izongezo.
Jonga inkqubo yokurhoxisa
Ndicinga ukuba oku kunokukuxelela okuninzi ngayo nayiphi na inkampani. Ezinye iinkampani zinokwenza oku kube nzima. Kusenokufuneka uqhagamshelane nabo ukuze urhoxise okanye ube nentlanganiso ngaphambi kokuba ukwazi ukurhoxisa.
Funda isivumelwano sakho ngononophelo olukhulu. Ezinye iinkampani zifuna isaziso esibhaliweyo kwiinyanga ezininzi kwangaphambili ukuba ufuna ukurhoxisa. Kakade ke, abazukukukhumbuza oku xa isivumelwano sakho sengqesho siza kufika.
Kwa-Ahrefs, sikuthumelela isikhumbuzi ngaphambi komhla wokuhlaziya.
Amaqela athengisayo ahlaselayo
Ndiba namaphupha amabi xa ndidityaniswa nomntu wenkampani ethile emva kokuba esonganyelwe nguye kwiminyaka embalwa edlulileyo. Ndisalikhumbula igama lakhe kude kube namhla, kwaye andibi kakuhle ngamagama ngokubanzi.
Le nkampani ayisiyiyo yodwa eyaziwa ngabathengisi abanobundlongondlongo, nangona kunjalo. Abanye baya kukufowunela, bakuthumelele i-imeyile, i-imeyile yakho yobuqu, ukufowunela iselfowuni yakho yobuqu, kwaye bakuthumelele umyalezo kulo lonke iqonga loluntu okulo.
Xa oko kungasebenzi, baqala ukwenza okufanayo kwabo basebenza nabo, umphathi wakho, umphathi womphathi wakho. Basenokuthumela i-imeyile kumphathi wakho kwaye ubaxelele ukuba umbi kangakanani umsebenzi owenzayo ngenxa yokuba awusebenzisi iqonga labo. Ewe, yinto ngenene, kwaye iyahlekisa.
Kwakhona batyekele ekuthembiseni ngokugqithiseleyo. Baza kukuxelela izinto ezinje ngesixhobo kuphela okudingayo kwaye banokungena endaweni yeqela le-SEO. Ayinanyani le nto.
Ndingathanda ukucebisa ukukhangela amaqonga ambalwa afana ne-Twitter, i-Facebook, kunye ne-Reddit yamagama eenkampani ukuze ubone amanye amabali kunye nokuba abantu bacinga ntoni ngezinye zezixhobo ze-SEO zeshishini. Kufuneka uve amabali kunye namava abanye phambi kokuba utyikitye isivumelwano. Uya kufumanisa ukuba uninzi lwezixhobo zeshishini azinalo igama elihle ngee-SEOs.
E-Ahrefs, sineqela elincinci le-akhawunti ukunceda amaqela ukuba ahlole ukuba i-Ahrefs ifanelekile kumbutho wabo. Emva komnxeba wokuqala wokufunyanwa, iqela lethu liya kuphuhlisa idemo yesiko, likhokele inkqubo yovavanyo ngokuzisa bonke abachaphazelekayo kwiphepha elifanayo, kwaye lincede ukuzulazula kuyo nayiphi na iteyiphu ebomvu. Ukungafihli ngundoqo kwinkqubo. Ukunqanda ukothuka, i-Ahrefs ivumela abathengi ukuba bavavanye imveliso ngaphambi kokuthenga.
Xa umthengi ethatha isigqibo sokusebenzisana nathi, iqela le-Ahrefs liya kubonelela ngeeseshoni zoqeqesho olukhethekileyo kwiimeko zokusetyenziswa abazidingayo, bancede bafunde indlela yokusebenzisa i-Ahrefs ngokukhawuleza, kwaye ekugqibeleni banciphise ixesha elithathayo ukufikelela kwiinjongo zabo.
iinkonzo
Oku kunokuba yinto entle okanye engalunganga, xa sithetha inyani. Luhlobo lomgca ofanelekileyo ukuba iinkampani zesixhobo kufuneka zihambe xa zibonelela ngeenkonzo. Ndikhe ndabona abanye abathengisi benyathela ngaphaya kwalo mgca kwaye bazama ukuba umsebenzi kumaqabane earhente-kwanabo baye bacebisa isixhobo sabo kwinkampani.
Ukuba ufuna iinkonzo, khangela ukuba banikezela ntoni kwaye ubone ukuba unokufumana abantu abathile abasebenza nabo ukuze ubuze imibuzo ethile. Abanye abacebisi kwiinkampani benza umsebenzi omhle, kwaye abanye baya kubonelela ngomsebenzi malunga nenqanaba elifanayo ne-SEO encinci. Ndizibonile iinkonzo zixhonywe njenge-SEO yokubonisana xa konke abakwenzayo ngokwenene kukusebenzisa iiyure ukunceda ukuseta isixhobo.
I-reps yakho iya kwahluka kwiiseti zabo zesakhono, kwaye ezinye zeenkampani zinengeniso ephezulu yabasebenzi. Kwiimeko ezininzi, unokuba ngcono kunye neqabane le-arhente.
I-Ahrefs ayiboneleli ngomsebenzi wenkonzo yomxhasi.
Ukunqongophala kwezinto ezintsha
Njengakwezinye iinkampani zamashishini, ezinye zezi nkampani zezixhobo zinokuhamba kancinane. Uya kuva izingxengxezo eziqhelekileyo ezifana nokuba zikwimephu yendlela okanye iyeza kamsinya. Kodwa kwiimeko ezininzi, iimpawu azibonakali. Kwezinye iimeko, banokufumana ezinye izixhobo zokuzama ukulungisa ukunqongophala kwezinto ezintsha, kodwa banokubulala nantoni na eyenza ukuba isixhobo sangaphambili sizuze.
Senza i-roundups yonke yethu ukuhlaziywa kwemveliso nyanga nganye okanye ezimbini. Ungalubona uhlobo lwenkqubela phambili esiyenzayo kunye neempawu ezintsha esizisungulayo.
Uthelekiso olucalu-calulo kunye nezifundo
Uninzi lwezi zixhobo ziya kukubonisa uthelekiso olukhethiweyo lwecherry olubenza babonakale boyikeka kunye nezifundo abaziqhube apho bazibhengeza ukuba baphumelele. Thatha konke oku ngokhozo lwetyuwa.
Musa nje ukuthatha naliphi na igama isixhobo ukuba yeyona ilungileyo. Buza ngapha nangapha. Jonga ukuba ngubani oza njengeqonga lokhetho. Bona ukuba ngubani na abasebenzisi bokwenyani abathanda.
Kutheni i-Ahrefs lukhetho olufanelekileyo
Njengoko benditshilo ngaphambili, sisixhobo esithandwayo samaqela e-SEO. Siyishwankathela idatha enkulu.
We khasa ngokukhawuleza kunaso nasiphi na esinye isixhobo se-SEO, ngokutsho kwe-Cloudflare Radar.
Singabo best backlink checker, ngokutsho kovavanyo lukaMateyu Woodward lwemimandla ye-1 yezigidi. Sikuphela kwesixhobo se-SEO esiya kuthatha amakhonkco adityaniswe neJavaScript kwisalathiso se-backlink yethu kuba sithi sodwa esinikeza amaphepha ngelixa sirhubuluza kwiwebhu.
Sinesiseko sedatha esikhulu kunazo zonke samagama angundoqo ase-US kunye ne olona qikelelo lwendlela oluchanekileyo, ngokutsho kweGunya leHacker. Kumagama angundoqo apho sinedatha eyaneleyo, sisebenzisa i-curves ekhethiweyo yokulinganisa (CTR) kunokuba imodeli enye yegeneric yeegophe.
Ukufumana idatha kwiinkqubo zakho nge-Ahrefs kulula usebenzisa i-API yethu. Sikunika isicelo esifunekayo ngokusekelwe kwingxelo okuyo kunye nezihluzo ozenzileyo.
Unokufumana kwakhona idatha ngaphandle kweqonga kunye nathi Isidibanisi seSitudiyo sokuJonga (eyayisakuba yiGoogle Data Studio).
kuba Uphicotho lwendawo, sihlawulisa kuphela amaphepha angaphakathi e-HTML abuyisela ikhowudi yesimo se-HTTP engama-200.
Kukwakho nemizi-mveliso yethu ehamba phambili amanqaku, iividiyo, yaye izifundo. Ezi zixhobo ziya kukufundisa nge-SEO kwaye zikubonise indlela yokusebenzisa kakuhle iqonga.
Iingcamango zokugqibela
Ukukhwela kwisixhobo se-SEO yeshishini kunokuba yinkqubo ende kwaye inzima. Ukususa isixhobo esibi xa sele sidityanisiwe kwiinkqubo zakho kunokuba nzima ngakumbi. Qiniseka ukuba uyawenza umsebenzi wakho wasekhaya kwaye ukhethe isisombululo esifanelekileyo kuwe.
Njengoko siye sakha ngaphandle imveliso yethu yeshishini, songeze izinto ezininzi ekufuneka iinkampani zamashishini ziphumelele kunye nawo onke amaqhekeza azidingayo ukuhlangabezana nezikhokelo zokuthobela. Ukuba unophawu ofuna ukusibona songeza, ndithumele umyalezo on Twitter.
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
