I-Inbound vs. Intengiso ephumayo: Yintoni uMahluko?

Contents

• Yintoni ukuthengisa kwangaphakathi?
• Imizekelo yentengiso yangaphakathi
• Intengiso yangaphakathi: okulungileyo kunye nokubi
• Yintoni ukuthengisa ngaphandle?
• Imizekelo yentengiso ephumayo
• Ukuthengiswa kwangaphandle: okulungileyo kunye nokubi
• Ii-nbound vs. intengiso ephumayo: eyona intle kuwo omabini amazwe

Ukuthengiswa kwangaphakathi kulapho wakha khona ulwazi lophawu kunye nomdla ngomxholo. Ukuthengisa ngaphandle kulapho ufikelela kubathengi ukuba benze into efanayo.

Kule posi, uya kufunda ukwenza isigqibo sokuba yeyiphi eyona ilungileyo kwishishini lakho.

Masiqale ngeziseko.

Yintoni ukuthengisa kwangaphakathi?

Ukuthengisa okungenayo isicwangciso sokuthengisa esijolise "ukutsala abathengi" ngomxholo ofanelekileyo kunye noluncedo. 

Eli gama laqulunqwa nguBrian Halligan kunye noDharmesh Shah, abasunguli benkampani ye-SaaS HubSpot. Ngokutsho kwabo, ngokuqhelekileyo kubandakanya izigaba ezintathu:

1. Umtsalane -Zisa abantu abalungileyo.
2. bandakanya -Bancede ngamanqaku abo entlungu kunye neenjongo zabo.
3. Yoliswa -Bancede bafumane impumelelo ngemveliso okanye ngenkonzo yakho.

1.Mtsalane

Eli nqanaba limalunga nokutsala abathengi abanokubakho kwiwebhusayithi yakho ngomxholo oluncedo.

Enye indlela yokwenza oku kukwenza umxholo wezihloko ozifunayo abathengi bakho. Unokufumana ezi zihloko usebenzisa isixhobo sophando segama elingundoqo njenge-Ahrefs ' Amagama aphambili uMhloli. 

Umzekelo, nantsi indlela esinokuzifumana ngayo izihloko zevenkile ekwi-intanethi ethengisa iimveliso zekofu:

1. Cinga ngamagama kunye namabinzana abathengi abanokungena kuGoogle
2. Zingenise Amagama aphambili uMhloli
3. Yiya kwi Amagama ahambelanayo umbiko
4. Tshintshela isithuba kwi imibuzo

Funda nzulu: Uphando lwegama elingundoqo: Isikhokelo sabaQalayo ngu-Ahrefs 

2. Bandakanya

Abanye abantu abandwendwela iwebhusayithi yakho baya kuthenga kwangoko. Kodwa abaninzi abavumi. Kungenxa yokuba bafuna ixesha—ixesha lokucinga ngeengxaki zabo, bacinge ngeemeko zabo, baze bahlolisise izicombululo zabo. 

Nokuba abathengi ngoku, uya kufuna ukuba khona kwaye uqhubeke ubabandakanya. Ngaloo ndlela, i-brand yakho iya kuba phezulu engqondweni xa ilixesha lokuthenga. 

Enye indlela yokwenza oku kukwakha uluhlu lwe-imeyile. Khuthaza abatyeleli bewebhusayithi yakho ukuba babhalise, emva koko ubathumelele uhlaziyo rhoqo. Umzekelo, sithumela incwadana yeendaba rhoqo ngeveki equka imixholo yethu yamva nje kunye neengcebiso ezisuka kwiwebhu iphela.

3. Uyolo

Umthengi ngamnye owonwabileyo unokusasaza igama elihle phakathi kwabahlobo kunye nosapho, ke ngoko ebhekisa abathengi abaninzi kuwe. 

Kodwa "uyonwabela" njani abathengi bakho?

Eyona ndlela ilungileyo yokwenza oku kukuba nemveliso enkulu. Ukuba imveliso yakho ayibancedi abathengi bakho ukusombulula iingxaki zabo, akukhathaliseki nokuba mangaphi amaqhinga owasebenzisayo. 

Uyakufuna kwakhona ukukhokela abathengi bakho ukuba basebenzise imveliso okanye inkonzo yakho. Ngokomzekelo, e-Ahrefs, sinayo iitoni zezifundo ezinzulu ezigquma ii-nooks kunye neekrani zokusebenzisa isixhobo sethu.

Imizekelo yentengiso yangaphakathi

Ukuthengiswa kwangaphakathi kungokukodwa malunga nokudala kunye nokupapasha umxholo. Ke imizekelo yentengiso yangaphakathi idla ngokubilisa kwiindidi ezahlukeneyo zomxholo onokuwenza, obandakanya:

• Izithuba zeblogi, umzekelo, le bhlog.
• Iividiyo, umz. sethu isiteshi se-YouTube.
• Iipodcasts, umz.  "ITrafikhi engapheliyo" podcast.
• IiWebinars, umz. ConvertKit's webinars.
• Umxholo weendaba zoluntu, umzekelo, wethu Twitter akhawunti.

Kunye nokuninzi. 

Intengiso yangaphakathi: okulungileyo kunye nokubi

Ngaba kufuneka utyale imali kwintengiso yangaphakathi? Makhe sijonge izinto ezilungileyo nezingalunganga.

eziluncedo

Nazi izinto eziluncedo kwintengiso yangaphakathi:

• Ayinasiphazamisi - Amathemba akufumana ngexesha kunye nentando yawo. 
• Ithagethi -Amathuba okukhangela umxholo wakho kuphela xa benomdla okanye beneengxaki. Oku kwenza kube lula ukuthengisa kubo.
• Ukuhlala amandla -Amathemba angaqhubeka nokufumana umxholo wakho logama nje ukwinqanaba eliphezulu kuGoogle, kunjalo edityaniswe ngaphakathi ukuya, okanye ikhona njengenxalenye yogcino lomxholo wakho (umzekelo, itshaneli likaYouTube). Oku kuthumela itrafikhi engaguqukiyo kwiwebhusayithi yakho ngaphandle kokuba "usebenze" uyigcine. 
• Ingabiza imali eninzi kwixesha elide -Ibhlog yethu ifumana utyelelo lokhangelo lwenyanga oluqikelelwa kwi-573,000. Ukuba besinokuthenga ezotrafikhi ngeentengiso zokukhangela, bekuya kusixabisa i-$795,000 eqikelelwayo ngenyanga (okanye i-$9.5 yezigidi ngonyaka). Ukuthathela ingqalelo ukuba iqela lethu lomxholo ngabantu abayi-10 kwaye asihlawulwa izigidi ngemivuzo, sinokuthi ukuthengisa okungenayo kunexabiso eliphantsi kwixesha elide.

neengozi

Nazi ezinye izinto eziphantsi kwintengiso yangaphakathi:

• Kuthatha ixesha ukusebenza -Udinga ixesha lokudala umxholo okumgangatho ophezulu. Ukwadinga ixesha lokuba uGoogle afumane kwaye abeke umxholo wakho. Enyanisweni, i-SEO ithatha ngeenxa zonke iinyanga ezintathu ukuya kwezintandathu ukusebenza.
• Kunzima ukwenza kakuhle -Kukho umxholo omninzi kakhulu kule mihla. Ukuba ufuna ukugqama, kufuneka wenze umxholo okumgangatho ophezulu othi abantu bakonwabele ukuwufunda. Oko kunokuba ngumyalelo omde ukuba uswele izixhobo.

Yintoni ukuthengisa ngaphandle?

Ukuthengisa okuphumayo sisicwangciso sokuthengisa apho inkampani ityhala ngenkuthalo umyalezo malunga nemveliso ukuya kumathemba. 

Ngelixa intengiso ephuma ngaphandle isenza amaqhinga ahluke ngokupheleleyo, ukusuka kumnxeba obandayo ukuya kwintengiso yemidiya yoluntu, singayahlulahlula ngokwezi “zigaba”:

1. Ukujolisa kubaphulaphuli -Gqiba ukuba ngubani oza kubona umyalezo wakho.
2. Ukutyhala umyalezo – Utyhale umyalezo ngaphandle.
3. Ukulandela - Landela abaphulaphuli ekujoliswe kubo (ukuba akukho mpendulo).

1. Ukujoliswa kwabaphulaphuli

Ukujoliswa kwabaphulaphuli kulapho uthatha khona isigqibo sokuba ngubani ofanele ukubona umyalezo wakho. Umzekelo, ukuba usebenzisa intengiso yebhilibhodi kwi-Times Square, ugqibe ekubeni ujolise kubantu besiXeko saseNew York. 

Nkqu amaqhinga afana nokufowuna okubandayo kunye nokuthumela i-imeyile ebandayo azinakwenzeka nje. Iinkampani zihlala zithenga uluhlu olufanelekileyo lwamanani okanye ii-imeyile (umzekelo, abantu abangabathengi benkampani ye-X) ukutyhala imiyalezo yabo. 

2. Ukutyhala umyalezo

Kulapho udala kwaye utyhale umyalezo ofuna ukuba abaphulaphuli bakho bawubone. Kwintengiso yemidiya yoluntu, izakujongeka ngolu hlobo:

Ukufowuna okubandayo kunye ne-imeyile ebandayo, iya kuba yintetho yakho. 

3. Ukulandelela

Ukuba akukho mpendulo kumyalezo wakho wokuqala, unokufuna ukucinga ngokulandela. Umzekelo, le yi-imeyile yokulandelela endiyithumele ukujonga ukuba kukho umntu onomdla wokufaka isandla kwisithuba:

Kwintengiso yemidiya yoluntu, ukulandelelwa kungenziwa nge ukubuyisela kwakhona. 

Imizekelo yentengiso ephumayo

Nantsi eminye imizekelo eqhelekileyo yokuthengisa ngaphandle:

• Iifowuni ezibandayo
• Ii-imeyile ezibandayo
• Iimeyile ezithe ngqo
• Bhodi
• Shicilela iintengiso
• Intengiso zikamabonakude
• Intengiso kwimidiya yoluntu, umzekelo, iintengiso ze-Instagram
• Iintengiso zikaYouTube

Ukuthengiswa kwangaphandle: okulungileyo kunye nokubi

Ngaba kufuneka utyale imali kwintengiso ephumayo? Nazi izinto ezilungileyo kunye nezibi.

eziluncedo

Zeziphi ezinye iingenelo zokuthengisa ngaphandle?

• Iziphumo ezikhawulezayo - Ngokuqhelekileyo, amaqhinga okuthengisa aphuma ngaphandle kulula kakhulu ukuseta kunye nokusebenza. Ngoko ke, unokufumana iziphumo ngokukhawuleza. 
• Kulula ukulandelela "impumelelo" Umzekelo, unokulinganisa ngokulula inani lokuvula okanye iimpendulo ze-imeyile ebandayo, inani leempembelelo kunye nokucofa kwintengiso yemidiya yoluntu, okanye inani leempendulo ezilungileyo ezivela kumnxeba obandayo. (Kukho izinto ezingaphandle, ezinjengokuqhuba intengiso yebhilibhodi enkulu kwi-Times Square.)

neengozi

Kukho izinto eziphantsi kwiintengiso eziphuma ngaphandle nazo:

• Ukuphazamisa -Izinto ezilindelweyo azijongi imveliso okanye inkonzo yakho, ke ngoko uphazamisa iishedyuli zabo zemihla ngemihla ukubonisa umyalezo wakho. Kumaqhinga afana nokufowuna okubandayo kunye nokuthumela i-imeyile okubandayo, kukho umngcipheko wokuba “unokonakalisa” ibhrendi yakho kwixesha elide ukuba ungugaxekile. 
• Ukuphupha -Abantu bathanda ukukhupha okanye ukungahoyi iifowuni ezibandayo, ii-imeyile kunye nentengiso. Basenokuthi-kwaye basebenzise izixhobo ezifana nezithinteli zentengiso kunye nezisombululo ze-imeyile ezinje Itsaliwe ukuvala iintengiso kunye nee-imeyile ezingacelwanga.

Intengiso yangaphakathi vs. intengiso ephumayo: eyona intle kuwo omabini amazwe

Ngaphandle kokwenziwa ngendlela echaseneyo, ukuthengisa kwangaphakathi kunye nokuphumayo akuhlukani. 

Ngapha koko, ezona nkampani zibalaseleyo zizisebenzisa kunye.

Nantsi indlela onokuthi udibanise ngayo zombini ukuthengisa kwangaphakathi kunye nokuphumayo:

1. Thatha umkhombandlela usebenzisa i-inbound kunye nokulandelela usebenzisa ukuphuma

Khawucinge ngoku: Kuthekani ukuba unokufikelela ngokuthengisa ngaphandle kubantu abasele bewubonisile umdla wabo? Ngaba akuyi kuba lula kakhulu ukuthengisa?

Ewe, unako. Abantu abakukhangelayo okanye umxholo wakho sele bebonisile umdla wabo kwimveliso yakho okanye kwindawo yentlungu oyisombululayo. Ke kunokuba "uqhume" wonke umntu ngee-imeyile okanye iintengiso, nantsi into onokuyenza endaweni yoko:

1. Do yophando ngegama elingundoqo ukufumana izihloko ezikhangelwa ngamathuba akho kuGoogle
2. dala Umxholo we SEO ezikumgangatho ophezulu kwizihloko ezinjalo
3. Thatha iinkcukacha zabo zoqhagamshelwano xa bendwendwela indawo yakho
4. Landela ngezona zikhokelo zithembisayo, umzekelo, abantu abaye bavavanya isilingo sakho sasimahla, bandwendwela iphepha lothelekiso, bagqibe izifundo zakho zasimahla, njl.

Nanku umzekelo wendlela esebenza ngayo. Ithemba lifuna ukufunda indlela yokuphicotha indawo yabo kwimiba ye-SEO. Ke bakhangela "indlela yokwenza uphicotho lwe-SEO" kwaye bafumanise iposti yethu yebhlog.

Kwiposti yebhlog, bafunda ukuba banokubhalisa simahla Ahrefs Webmaster Tools (AWT) akhawunti kwaye iqhube uphicotho lwendawo yabo. Ngoko benza.

Ngokubhalisela i-AWT, baye bakufanelekela ukuba nomdla kwisixhobo se-SEO esifana nesethu. Ke, ukuba besineqela lokuthengisa, besinokufikelela kubo ngokulula nge-imeyile ukuze sibone ukuba banganomdla na ekuphuculeni kwiakhawunti ehlawulwayo. 

Esi sisithuba seblogi esinye kuphela. Uyakwazi ukubona ukuba oku kukhula ngokulula kangakanani kumakhulu emixholo esiyenzileyo kwibhlog nakwiyethu Isiteshi se-YouTube, evelisa amakhulu esikhokelo esinokulandela. 

Enyanisweni, esi sisicwangciso esisisiseko seenkampani ezininzi ze-SaaS. Yenza iinkokeli ezifanelekileyo ngokungena ngaphakathi, emva koko ufikelele kumaqela abo okuthengisa ukuvelisa intengiso. 

Funda nzulu: Isizukulwana esiKhokelayo: Isikhokelo sabaQalayo 

2. Sebenzisa umxholo wokwakha ulwazi lophawu

Khawufane ucinge ukufumana i-imeyile ebandayo evela kwi-HubSpot rep. Nokuba ayicelwanga, ngaba ubuya kuyinika imizuzu embalwa yexesha lakho ukuze ubone ukuba bathini? 

Ndikubheja ungenza njalo. Kungenxa yokuba yiHubSpot. Luphawu olukhulu. Uyathemba ukuba i-imeyile-nokuba ayibuzwanga-inokuthi iqulethe into ebalulekileyo. 

Ingongoma yam yile: Iinzuzo zentengiso eziphumayo ezivela ekubeni nophawu olwaziwayo nolwaziwayo. Abantu baya kukhetha ukufunda ii-imeyile zakho okanye babukele iintengiso zakho ngokusekwe kwibhrendi yakho.

Kwaye enye indlela yokwakha uphawu kukudala umxholo ofanelekileyo kunye noluncedo kubathengi bakho abanokubakho.

Ukuba amathemba akho ahlala ekubona kwii-SERPs kwaye ukuba umxholo wakho ubanceda basombulule iingxaki zabo, uphawu lwakho luya kuba phezulu kwengqondo. Kwaye oko kunokusebenza kuphela ekunyuseni imizamo yakho yokuthengisa ngaphandle.

3. Phinda ujonge umxholo ongenayo ukuthengisa ngaphandle

Intengiso ephumayo ayisoloko imalunga nesandi sokuthengisa. Asiyomeko “yokuthumela ispam” de umntu athenge. 

Ukubonelela ngexabiso kwangaphambili kunokuba luncedo ekuguquleni amathuba okuba abathengi. Umzekelo, nantsi a i-imeyile ebandayo ithunyelwe kwi-HubSpot evela kuBryan Harris:

Endaweni yokubeka iinkonzo zakhe kwi-imeyile yokuqala, uBryan wanikela ngexabiso. Wenze ividiyo yedemo yeHubSpot ukubonisa ukuba inokubonakala njani kuyo. Naye akazange acele nto—ekuphela kwento awayeyifuna yayikukujonga inzala yayo.

Kwaye kwasebenza-UBryan wafumana isivumelwano sokusebenza kunye neHubSpot. 

Kulo mzekelo, uBryan wenze ividiyo yedemo ukusuka ekuqaleni. Kodwa akunyanzelekanga ukuba wenze njalo. Ukuba sele udala umxholo, unokulula yibuyisele kwiifomati ezintsha ukuba unokubonelela ngamathemba. Ngokomzekelo, unokudibanisa i-ebook kwizithuba zakho zeblogi ezipapashiweyo. 

Ewe kunjalo, eyona ntwana yomxholo ekufuneka uyidale ixhomekeke ekubeni ufikelela kubani na. Kodwa inqaku limile-ukuba wenza intengiso yangaphakathi, unokuphinda ubuyisele umxholo kwimizamo yakho yokuthengisa ngaphandle.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.