Njengeengcaphephe zezentengiso yedijithali, kulula ukuba “neziqhwanyazi” kwaye ujonge kuphela kwisitishi okanye amajelo akufutshane entliziyweni yakho.
Kwimeko yam, le SEO. Emva kokusebenza kunye namashishini amaninzi kunye neempawu eziphezulu kwiminyaka embalwa edlulileyo, ndifunde ukuba ezinye iingcali kunye neengcali zentengiso zi:
- Iinzame zokudliwa kwabantu phakathi kwamajelo.
- Ukungaxabiseki kophendlo lwendalo njengejelo.
- Ukungaphumeleli ukulungelelanisa i-SEO kunye namanye amacandelo ngokufanelekileyo.
Kwesi sikhokelo, ndiza kuchaza ukuba kutheni kufuneka ubandakanye i-SEO kwisicwangciso sakho sokuthengisa. Ndiza kuchaza indlela onokuthi ulungelelanise ngayo i-SEO kunye nolunye uqeqesho-ukusuka kwi-PPC ukuya kwisakhiwo sophawu.
I-SEO ikunceda njani ukuba ufezekise iinjongo zokuthengisa ezicwangcisiweyo
Ukufumana "ukuthenga-ngaphakathi" kutyalo-mali lwe-SEO kunokuba luqili. Kwamanye amashishini, oku kunokukhokelela ekubeni i-SEO ingasetyenziswanga ngokunqongophala kotyalo-mali kunye nokuphunyezwa. Nazi izizathu ezine zokuba kutheni i-SEO kufuneka ifumane ugxininiso oluyifaneleyo.
Akunyanzelekanga ukuba uhlawule ngonqakrazo ngalunye
I-SEO ibonwa ngabaninzi njengejelo "elihlala likhona". Kungathatha utyalo-mali olukhulu ukuze uhambe kunye nomonde ukubona imbuyekezo. Nangona kunjalo, xa uthe wakha amanqanaba akho, uya kufumana i-traffic ngokuyimfuneko "simahla" (akukho ndleko yongezelelweyo ngokucofa).
Nge-SEO, ukuhla kwenkcitho akuyi kukhokelela ekuphulukaneni nayo yonke i-traffic yakho ngobusuku. Intengiso ehlawulweyo, kwelinye icala, ibonwa njengempompo kuba ungatshintsha inkcitho (kwaye emva koko itrafikhi oyifumanayo) uyivule kwaye uyivale.
Ukuhamba kwezinto eziphilayo kuzinzile
Kwi-SEO, kufuneka ube kuyo kumdlalo omde. Ngaphandle kokuba ubambe igunya lophawu lweWikipedia okanye iAmazon, kunzima ukufumana umgangatho wetrafikhi ngobusuku.
Nje ukuba wakhe amanqanaba akho ngesicwangciso esiluqilima se-SEO, imivuzo ihlala ilapha ukuze ihlale ngaphandle kwesidingo senkcitho eqhubekayo kunye notyalo-mali kwakhona. Oku kwenza i-SEO ifane nengxangxasi kunempompo.
Ukwakha umjelo ozinzileyo womgangatho ophezulu wetrafikhi yezinto eziphilayo kwiwebhusayithi yakho kunokuba ngumahluko phakathi kweshishini lakho elisindileyo okanye elingasindiyo kuqoqosho olungaqinisekanga. Kumaxesha acela umngeni emali anje ngokudodobala koqoqosho, uhlahlo lwabiwo-mali lwentengiso luhlala lucutheka, lushiya amajelo afana nePPC exinene. Ngeziseko eziqinileyo ze-SEO, nangona kunjalo, uya kuqhubeka nokufumana abasebenzisi ngokwendalo, nokuba uthatha isigqibo sokuqinisa ibhajethi yakho okwethutyana.
Oko kuthethiweyo, andikucebisi ukwenza ulwahlulo kuhlahlo lwabiwo-mali lwe-SEO. Ukuqhubeka nemizamo yakho ye-SEO kuya kuqinisekisa ukuba ukwindawo efanelekileyo yokuba umphetho ngaphezulu kwabo bakhuphisana nabo.
I-SEO ijoliswe kuyo
Iziphumo ezinikezelwa ngophendlo lwendalo zendalo ehambelana nombuzo ekhangelwa ngumsebenzisi. Oku kuthetha ukuba usebenzela abasebenzisi bakho isiqwenga somxholo abafuna ukuwubona ngophendlo lwendalo. I-algorithm ayisoloko i-100% igqibelele, kodwa kufanelekile ukuthi uGoogle wenza umsebenzi omhle wokubeka iziphumo zophando lwezinto eziphilayo.
Igama elingundoqo likwasixelela ulwazi oluninzi malunga nokuba umsebenzisi ufuna ukufumana ntoni. Oku kusivumela ukuba sijolise abathengi abanokuthi bajonge imveliso okanye inkonzo yethu.
Masithi, umzekelo, uqhuba ivenkile ekwi-intanethi ethengisa izixhobo zebhola ekhatywayo ezinesaphulelo. Phakathi kwamanye amagama okukhangela, uya kuba nomdla kakhulu ekutsaleni abathengi abanokuba ngabakhangela "iikiti zebhola ekhatywayo ezitshiphu."
Ukususela kweli gama lokukhangela kuphela, siyazi ukuba abasebenzisi abakhangela eli gama lingundoqo bafuna into esiyithengisayo. Ukusebenzisa i-Ahrefs' Amagama aphambili uMhloli, sinokubona kwakhona ukuba igama elingundoqo elithi "iikhithi zebhola ezishibhile" zikhanga ukukhangela kwe-6,300 ngenyanga (ehlabathini lonke).
Iitshaneli ezizezinye, kwelinye icala, azithanga ngqo kakhulu. Kukhangelo oluhlawulelwayo, kukho iimeko apho uGoogle anokubeka iziphumo zakho malunga namagama okukhangela angafunwayo.
Ukususela kwi-2018, ukujoliswa kwamagama angundoqo ahlawulweyo ngokusebenzisa "umdlalo ochanekileyo" kuthetha ukuba uya kubonakala kwamanye amagama okukhangela ukuba i-Google inquma ukuba "inentsingiselo efanayo" njengegama elijoliswe kuyo. Ke ngoko, ukujolisa “umdlalo ngqo” ayisengomdlalo ngqo. Kwaye iya isiba mandundu ngokhetho olubanzi lokujolisa.
Ukukwazi ukujolisa abasebenzisi kwizigaba ezahlukeneyo kwifunnel
Kwi-SEO, awuphelelanga nje ekujoliseni abasebenzisi kwinqanaba elinye le yokuthengisa. Ukukwazi ukujolisa abathengi abanokubakho ngomxholo weblogi yolwazi kunye nemveliso yentengiselwano/inkonzo-egxile kumaphepha okufikela yiyo eyenza i-SEO ibe yinto enomdla kwaye inengeniso.
Abantu basebenzisa uGoogle rhoqo ukukhangela:
- Iimpendulo kwimibuzo (ukukhangela ulwazi).
- Izisombululo kwiingxaki (ukukhangela ulwazi okanye ukuthengiselana).
- Iimveliso okanye iinkonzo (uphendlo lwentengiselwano).
- Iwebhusayithi ethile (ukukhangela uhambo).
Ii-SEO zinokujolisa kuzo zonke ezi zingasentla ngokwenza iindidi ezahlukeneyo zomxholo ukuze zihambelane neemfuno zabasebenzisi ezigqitywe ngamagama angundoqo abawafunayo.
Masithi, umzekelo, ndiqhuba ivenkile ekwi-intanethi ethengisa iikayak. Nantsi indlela esinokujolisa ngayo abathengi kwizigaba ezahlukeneyo zefanitshala ngokusebenzisa iindidi ezahlukeneyo zomxholo.
Amagama angundoqo anjengokuthi "indlela yokugcina i-kayak" kunye "nobungakanani be-kayak endiyifunayo," sifaneleke kakhulu ukubeka le mibuzo ngokubonelela ngomxholo wolwazi ozinikeleyo.
Ngokuqinisekileyo, umsebenzisi akanakuba kwindawo yokuthenga i-kayak kwangoko. Kodwa ngoku sele sibancedile, banokubuyela kuthi xa sele belungele ukuthenga.
Kubasebenzisi abakhangela "iikayaks ezithengiswayo," siyazi ukusuka kwigama lokukhangela ukuba bajonge ukuyithenga kwangoko. Kule meko, iphepha lemveliso lilungele iimfuno zabo, livumela abasebenzisi ukuba bathenge ngokukhawuleza.
Sukuwela kumgibe wokuthatha uhlobo lomxholo osekwe kumbuzo wodwa, nangona kunjalo. Khumbula ukuba uGoogle yibhot, kwaye umbono wakho wephepha elihlangabezana neemfuno zabasebenzisi kunye nombono kaGoogle unokwahluka ngokupheleleyo.
Kungenxa yoko le nto kufuneka uhlale ujonge iziphumo zokukhangela zeGoogle ukuze uqinisekise olona hlobo lwephepha (okanye ithemplate yephepha) uGoogle athanda ukuyisebenzisela igama lakho eliphambili ekujoliswe kulo.
Ukusebenzisa i-Ahrefs' Amagama aphambili uMhloli, faka nje igama lakho elingundoqo kwaye uskrolele ezantsi kwi "SERP overview" ukubona ukuba luhlobo luni lwamaphepha abekwe kwinqanaba. Le ndlela ilungile yokubona iziphumo zophando kunye ne-backlink eluncedo kunye nedatha yegama elingundoqo.
Ukulungelelanisa i-SEO kunye namanye amacandelo
Iingcali zinokuba netyala lokuzahlukanisa namanye amajelo. Rhoqo, uya kuva iingxoxo malunga noqeqesho oluchasene nolunye, olufana ne-SEO vs. PPC. Inyani yeyokuba ukuba neetshaneli ezininzi ezisebenza ngamandla kubalulekile kwimpumelelo yeshishini, kwaye kuhlala kukho ithuba elingakumbi lokulungelelanisa kunokuba uninzi lweengcali zicinga.
I-SEO kunye nokwakhiwa kwe-brand / intengiso yemveli
Iintengiso zemveli, ezifana ne-TV, irediyo, kunye nentengiso yeebhilibhodi, inokudala imfuno enkulu yokukhangela. Kukangaphi kwisibhengezo sikamabonwakude sikhuthazwa ukuba “sikhangele” igama lebrendi okanye imveliso?
Iqela le-SEO linokuqinisekisa ukuba ukhulisa "i-SERP real estate" ngokuba liqumrhu kwi Knowledge Igrafu kunye nokujolisa kwiimpawu zokukhangela ezifana Abantu Babuza kwakhona. Ngapha koko, iqela le-SEO linokuqinisekisa ukuba yonke imixholo esebenzayo isexesheni kwaye yenziwe kakuhle.
Enye indawo apho isebe le-SEO linokunceda abathengisi bemveli kukusebenzisa uphendlo lwendalo ukuncedisa ukubalwa kwezabelo zentengiso. Ukubala isabelo semarike kuluqili, kwaye iqela le-SEO linokukunceda ukubala nge-metric ebizwa ngokuba "isabelo sokukhangela."
Kumnyhadala we-EffWorks Global 2020 obanjwe yi-IPA (iqumrhu lezorhwebo lase-UK) Les Binet wabelane indlela awayezama ngayo "isabelo sokukhangela" ukuqikelela isabelo semarike "ngamanye amaxesha ukuya kuthi ga kunyaka olandelayo." I-Les ichaze i-metric njengomlinganiselo okhawulezayo kunye noqikelelo lweziphumo zentengiso yexesha elifutshane kunye nexesha elide.
Le metric ijonge ngokuthe ngqo kwi-brand, idatha yevolumu yokukhangela. Ukubala "isabelo sakho sokukhangela," wahlula inani elipheleleyo lokukhangela kwi-brand yakho ngokuchasene nenani elipheleleyo lokukhangela kuzo zonke iimpawu kwi-niche yakho (kubandakanywa neyakho).
Umzekelo, ndithathe iibrendi ezintlanu ezidumileyo zase-US ndazifaka kwi-Ahrefs' Amagama aphambili uMhloli.
Siyabona ukuba i-Dunkin Donuts yeyona idumileyo, inesabelo semarike esiyi-69% kuzo zonke ezi mpawu zintlanu (8.3 yezigidi/12 yezigidi).
Ewe kunjalo, zingaphezulu kwesihlanu iibrendi ezinkulu ze-donut e-US Okukhona usiya kuluhlu lwakho, kokukhona ubalo lwakho luya kuchaneka.
I-SEO kunye nokukhangela okuhlawulweyo
Zombini i-SEO kunye namaqela okukhangela ahlawulweyo asebenza ngamagama angundoqo kakhulu. Oku kunika ithuba elifanelekileyo lokwabelana ngezibonelelo, ngakumbi ezo fayile zophando zegama elingundoqo ezihlala zithatha iiyure ukuqokelela. Kodwa akukhona nje malunga nedatha yegama elingundoqo. Ukwabelana ngedatha ye-analytics phakathi kwamaqela kukwaluncedo, njengokucofa-ngokusebenzisa amazinga, amazinga okuguqulwa, kunye nezinye iimethrikhi.
Njengoko kukhankanyiwe ngaphambili kweli nqaku, i-PPC ikhawuleza, ngelixa i-SEO ifuna ngaphezulu "kwendlela yokubaleka" ukufezekisa iziphumo. Esi sesona sizathu sokuba la maqela mabini alungelelanise isicwangciso.
Masithi uchonge amagama aphambili amatsha ukuba ujolise kuwo kwaye ufuna ukufumana i-traffic ngala magama angundoqo ngoko nangoko. Ngelixa ulinde umxholo wakho olungiselelwe ukuba ukhase nguGoogle, ukuba ukhule, kwaye emva koko ubekwe kwinqanaba, iqela lePPC linokufumana kwangoko itrafikhi yala magama angundoqo.
Nje ukuba udlule "kwindlela yeenqwelomoya ye-SEO" kwaye uvelisa i-traffic yendalo yala magama angundoqo, iqela le-PPC linokucinga ngokuhambisa inkcitho kwelinye lamagama angundoqo ukuvelisa i-organic traffic.
Umbuzo oqhelekileyo uthi, "Ngaba i-PPC kufuneka ijolise kumagama angundoqo esele eqhuba kakuhle kwi-SEO?" Akukho mpendulo ichanekileyo okanye ingalunganga kulo mbuzo, njengoko zonke iindlela zinobuhle kunye nezibi.
Ngokujolisa amagama angundoqo afanayo nge-SEO kunye ne-PPC, ubambe iziphumo ezimbini ezikhuphisanayo. Abaninzi bakholelwa ukuba le nto iyinto enhle, njengoko ikhokelela kwi-SERP eninzi "i-real estate," ekugqibeleni ikhokelela ekucofeni okungakumbi.
Oko kuthethiweyo, ngokuqinisekileyo uya kube uhlawulela ucofa oluthile obuya kuba sele ulufumene simahla ngesiphumo sendalo. Oku kukhokelela ekwehleni kwetrafikhi yendalo kumagama angundoqo afanelekileyo.
ISIGWEBO SIKAJAMIE
Ndihlala ndiphonononga oku kwimeko-nge-case basis. Ngokuphindaphindiweyo, isincomo sam asikokujolisa amagama angundoqo afanayo nge-SEO kunye ne-PPC. Akunakwenzeka ukurenkishwa kwisikhundla #1 ngokwasemoyeni kuwo onke amagama abalulekileyo afanelekileyo kwishishini lakho. Ke ndikufumanisa kusebenza ngakumbi ukunqanda ukudityaniswa kunye nokuqinisekisa ukuba amaqela e-PPC asebenzisa uhlahlo lwabiwo-mali lwawo ukujolisa amagama angundoqo angekabekwa kwinqanaba okanye angasebenzi kakuhle kwi-SEO.
Oko kwathiwa, ukuba amagama athile angundoqo abalulekile kwishishini, ngoko kukho imeko yeshishini ukuya "kwi-SERP yokulawula" kwaye ijolise kuzo zombini i-SEO kunye ne-PPC.
Amaphulo e-PPC aphumeleleyo anokuba nempembelelo engathanga ngqo kwi-SEO. I-Backlinks yinto ephambili yokubeka isikhundla kwi-SEO. Okukhona kubonakala ngakumbi umxholo wakho ufumana, kokukhona abantu banokuthi baqhagamshelane nesayithi lakho. Kwividiyo engezantsi, u-Ahrefs 'u-Sam Oh uchaza indlela intengiso ye-PPC enokunceda ngayo ukwakha ezo zikhonkco zibalulekileyo.
SEO kunye ne-UX
Ii-SEOs kunye namaqela amava omsebenzisi athambekele ekuweni okungaqhelekanga kwisicwangciso. Kwi-SEO yanamhlanje, nangona kunjalo, amaqela amabini kufuneka ahambelane ngakumbi kunangaphambili.
Amaqhinga amnyama adlala i-algorithm kwaye anike amava amabi awasasebenzi kwi-SEO. I-algorithm kaGoogle ngoku ihambele phambili kakhulu kwaye ijonge ukuvuza iiwebhusayithi ezikumgangatho ophezulu ezibonelela ngamava alungileyo kubasebenzisi bazo.
Kukho izinto ezininzi zamava omsebenzisi ezichaphazela i-SEO. Ukulungiswa kwemfonomfono ngomnye wemizekelo ebalaseleyo.
Uninzi lwabasebenzisi bewebhu ngoku basebenzisa isixhobo esiphathwayo endaweni yedesktop okanye ithebhulethi. Oku kubonakaliswe kwi-algorithm kaGoogle, kunye nokusebenziseka kweselfowuni yeyona nto ibalulekileyo yenqanaba. UGoogle uza kwenza njalo ikakhulu khasa inguqulelo ephathwayo lakho lewebhu.
Olunye ulungelelwaniso lwe-UX, olukwaluphawu lwenqanaba kwi-SEO, sisantya sephepha.
Isantya sephepha, nangona isignali encinci yokubeka, isetyenziswe kwi-algorithm kwaye ibaluleke kakhulu kunanini ngaphambili kwi-SEO emva kokuqaliswa kwe-SEO. IiVithamini zeWebhu ezingundoqo njengento esemgangathweni ngo-2021. IiVitali zeWebhu eziPhambili zigxininisa kwiimetriki ezintathu eziphambili ezinempembelelo enkulu kumava omsebenzisi. Ipeyinti Enkulu Eyanelisekayo (iyalayisha), ULibaziso lokuFaka lokuQala (ukusebenzelana), kunye neShift yoYilo oluHlangeneyo (uzinzo olubonakalayo).
Zombini iiNkalo zeWebhu eziPhambili kunye nobuhlobo beselula buwela phantsi kweseti yeempawu zenqanaba likaGoogle "Amava ePhepha". Oku kuquka ukhuseleko lwesayithi ngesatifikethi se-SSL (HTTPS phezu kwe-HTTP) kwaye singabonisi i-interstitials ephazamisayo (ii-pop-ups).
Ukulungiswa kweqhosha lesithathu elisetyenziswe kwi-UX kunye ne-SEO yisakhiwo sesayithi. Ukuqinisekisa ukuba umxholo wakho ulungelelanisiwe kwaye edityaniswe ngaphakathi inceda abasebenzisi kunye ne-bots bafumane umxholo wakho.
Unomdla wokuva ngakumbi ngokubaluleka kokwakhiwa kwesiza kuzo zombini i-UX kunye ne-SEO? Qiniseka ukuba ujonge yethu Michal Pecánek's isikhokelo kulwakhiwo lwewebhusayithi.
ICEBISO LEBONUS
I-Breadcrumbs ilungile kumava omsebenzisi. Bavumela abasebenzisi (kunye ne-bots) ukuba bahambe ngesakhiwo sesayithi ngokulula.
Ukudibanisa i-Breadcrumb yi inkalo yonxulumano lwangaphakathi olungaxatyiswanga. Amakhonkco e-Breadcrumb asebenza kakhulu ekugqithiseni iPageRank ngenxa yendawo ebalaseleyo yephepha.
I-SEO kunye ne-PR
Ubudlelwane boluntu (PR) bunokuba nempembelelo enkulu ekusebenzeni kwe-SEO. Kangangokuba ii-SEO zenzile digital yedijithali (DPR okanye ngamanye amaxesha "SEO PR"), i-spin-off ye-PR yendabuko eyenzelwe ukugxila kwiindawo ezixhamla i-SEO kakhulu.
Ngelixa ifana ne-PR yemveli, i-DPR igxile ngakumbi ukwakha i-backlinks kunye nokukhulisa ulwazi lophawu ngopapasho lwe-intanethi.
Ukwakhiwa kwekhonkco yenye yeentsika ezintathu eziphambili kwi-SEO. Yintoni ebeka i-DPR yokwakhiwa kwekhonkco ngaphandle kwabanye kukuba uyakha amakhonkco ukusuka kwiimpapasho ezigunyazisiweyo ngendlela yendalo, "umnqwazi omhlophe," kunye nomgangatho ophezulu.
I-SEOs, i-PRs, okanye i-DPRs inokulungelelaniswa namaqela e-PR yendabuko ngokwabelana ngoluhlu lweendaba (ngokuqhelekileyo oonxibelelwano lweentatheli) kunye nedatha. Oku kuvumela ukusebenza kakuhle ngakumbi njengoko besebenzela kwiinjongo zabo.
ICEBISO LEBONUS
Qaphela ukuba iingcali ze-PR zinokuba ngummandla xa kuziwa ekufikeleleni, kodwa oku kuyaqondakala ngokugqibeleleyo. Masizibeke ezihlangwini zabo. Abayi kufuna ukuba sintywizise kwaye bonakalise ubudlelwane abaye bachitha ixesha elininzi besakha.
Singayenza njani ke le nto? Umlingane wam, UCharlotte Crowther, ngubani ongumphathi wedijithali wePR EKaizen, wabelana ngeengcebiso zakhe ezintathu eziphezulu zokunciphisa le meko:
- Khumbuza iiPRs zemveli ngemidla ekwabelwana ngayo - Nangona sinokuba nee-KPIs ezahluke kancinane, sisebenzela kwinjongo enye: ukufumana eyona nkonzo ingcono yeshishini lethu.
- Banike ukuqonda ngakumbi ngenkqubo yethu -Ukungafihli malunga neenkqubo kunokunceda ukunciphisa iinkxalabo. Ngaphandle kokuba ne-PR egameni, ii-DPR zijonga izinto ngokwahlukileyo kwii-PRs zemveli.
- Misela imigaqo kwasekuqaleni - Ukuqala ubudlelwane kunye nonxibelelwano oluqinileyo kwasekuqaleni kuya kunceda ukudala nayiphi na imigudu efunekayo, ukuphepha amaqhuma anokuthi aqhube endleleni yonke into ebangelwa kukungabikho konxibelelwano.
Nanku umzekelo wendlela onokwakha ngayo i-backlinks yendalo, ekumgangatho ophezulu ngokusebenzisa amaphulo e-PR edijithali anika umdla.
EKaizen, sisebenze nabantu ekuqaleni, Ngokuthe ngqo. Basinike umsebenzi wephulo lokwakha ikhonkco phakathi kobhubhani we-COVID-19.
Ngena uSusan, ikamva lomsebenzi okude. USusan uyimodeli eyothusayo ye-3D yenkangeleko yomsebenzi okude emva kokuhlala ekhaya iminyaka engama-25.
USusan wayeyintetho yase-UK, kunye namajelo eendaba amaninzi athetha ngeempembelelo zomzimba zokusebenza ekhaya. Eli phulo libangele ngaphezu kwe-200 backlinks kunye neengcezu ze-400 zokugubungela.
Eli phulo alizange livelise ezo zi-backlinks zibalulekileyo kuphela, kodwa likwaqhube umtsalane omkhulu kumajelo eendaba ezentlalo. USusan wenze ngaphezulu kwezabelo ezingama-60,000, ephakamisa ulwazi lophawu nangakumbi.
I-SEO kunye nemidiya yoluntu
Unokucinga ukuba i-SEO kunye namaqela eendaba ezentlalo anezinto ezincinci ezifanayo. Kodwa kukho iitoni zeendlela ekufuneka la maqela asebenze kunye.
Imithombo yeendaba zentlalo yindlela entle yokufumana amehlo kwindawo yakho, nokuba ziindawo zemidiya yoluntu (ezinje ngoTwitter, Instagram, kunye noFacebook) okanye iisayithi zentengiso yevidiyo (ezinje ngeYouTube kunye neTikTok). Ngokufanayo kuwo onke amajelo, abantu abaninzi esibafundelayo umxholo wethu, kokukhona siya kwakha i-backlinks ngokwemvelo.
Imidiya yoluntu ilungile ekuveliseni "i-buzz" yokuqala malunga nomxholo omtsha kunye nokwalathisa itrafikhi kumaphepha ethu. URand Fishkin uyibiza le nto "njengethemba lethemba." Emva kwexesha elifutshane, nangona kunjalo, olu lonwabo luyehla kwaye ukucofa kuphele, okukhokelela "kwi-flatline of nope."
Oku akuyonto imbi. Yindlela intengiso yeendaba zoluntu ezisebenza ngayo. Ugxininisa kwisiqwenga esinye somxholo kwaye uqhubele phambili kwisiqwenga esilandelayo esimnandi somxholo ngokukhawuleza.
Yiloo nto kanye ezi tshaneli zimbini kufuneka zisebenze kunye ukunqanda imeko "yethemba, i-flatline of nope". Iqela leendaba zoluntu likhona ukuhambisa oko kunyuswa ngoko nangoko kwitrafikhi kumxholo omtsha. Emva koko iqela le-SEO likhona ukubonelela nge-traffic engaguqukiyo.
Ayiyiyo yonke imixholo elungiselelwe i-SEO eya kuqinisekiswa ngokukhawuleza impumelelo kwintlalontle. Amaphulo akhokelwa zii-DPRs, nangona kunjalo, ahlala echulumancisa, ebandakanya, kwaye nokwabelana. Ukugcina i-DPRs ebandakanyekayo kolu budlelwane kunenzuzo kumaqela eendaba zoluntu, njengoko banokunyusa la maphulo ngokusebenzisa imidiya yoluntu kunye nokuhlaziya umxholo wexesha elizayo kumajelo asekuhlaleni.
Ujonge ukufumana itrafikhi nge Ukufunyanwa kukaGoogle? Kwibhlog kaMikhal kwesi sihloko, uxoxa ngolungelelwaniso phakathi kwezithuba ezifumana utsalo kumajelo eendaba ezentlalo kunye nezo ziqhuba kakuhle kuGoogle Discover.
Kuvavanyo lwe-quirky media media, u-JR Oakes wakhuthaza abalandeli bakhe ukuba babandakanyeke kwisithuba esisezantsi, befumana ii-retweets ezingaphezu kwe-100, ukuthandwa kwe-50 +, kunye neempendulo ezininzi. Isiphumo? Inqaku le-JR ngokwenene lafika kuGoogle Discover.
Unxulumano alulingani nonobangela, kunjalo. Oko kuthethiweyo, akukho bungozi ekunikeni umxholo wakho we-SEO owongezelelekileyo ngemidiya yoluntu.
Iingcamango zokugqibela
Siyibonile indlela i-SEO enokunxibelelana ngayo kunye nokusebenza namanye amajelo okuthengisa kunye nokuba kubaluleke kangakanani ulungelelwaniso olomeleleyo kwihlabathi lanamhlanje lentengiso ye-omnichannel.
Kubalulekile ukukhumbula ukuba onke amajelo asebenzela ukukhula kweshishini lakho. Ngoko ukusebenza kunye kakuhle kuya kuzisa okona kulungileyo kwitshaneli ngalinye ukuze kukhule ngokugqibeleleyo.
Ukuthatha okuphambili:
- Lungelelanisa iinzame zakho ze-SEO kunye neenjongo zakho ezicwangcisiweyo
- Sebenzisa "isabelo sokukhangela" njengemethrikhi eqikelelwayo ukubala isabelo semarike
- Yayama kwi-PPC kunye nemidiya yoluntu ukuvelisa i-traffic ngexesha le-"SEO runway".
- I-SEO kunye namaqela e-UX anezinto ezininzi ezifanayo kumaxesha anamhlanje
- Qinisekisa ukuba amaqela e-PR kunye neDPR akwikhasi elinye
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
