Iiplatifti ze-All-in-one (cinga Shopify) yenze ukuba kube lula kakhulu kuye nabani na kunye nomakhulu wabo ukuba baseke ivenkile ngokukhawuleza.
Ndive. Kukho umahluko omkhulu phakathi kokuseta ivenkile ye-intanethi kunye nokusungula ishishini eliyimpumelelo le-e-commerce.
Ukuze uphumelele, kuya kufuneka uphande kwaye uphuhlise imveliso ekhuphisanayo kwaye wenze iwebhusayithi yobuchwephesha ngokuthumela ngokukhawuleza kunye nenkonzo yabathengi eluncedo-ngalo lonke ixesha usakha uphawu olukhumbulekayo.
Andifuni kukudimaza ngoluhlu olubanzi lwemisebenzi; ayisiyiyo le nto ingayo.
Silapha ukukunceda uphumelele. Kweli nqaku, uya kufumana amanyathelo alithoba okuqalisa ishishini lakho le-e-commerce kwinyawo lasekunene.
1. Phanda ngokusebenza kombono wakho
Ngaphambi kokuba uqale ukwakha nantoni na, uya kufuna ukuphanda ukusebenza kombono wakho.
Ngaba iintsingiselo zombuzo wokukhangela zixhasa ukuba le mveliso okanye ivenkile yinto efunwa ngabantu? Iya kuba yintoni indawo yakho yemarike, kwaye ingaba nengeniso?
Phendla imibuzo yentsingiselo: Ngaba le nto ifunwa ngabantu?
Unokufumana umbono wenqanaba lomdla usebenzisa iintsingiselo Google kunye nesixhobo esilungileyo sophando lwegama elingundoqo.
Iindlela zikaGoogle sisixhobo sokukhangela kwi-intanethi esibonisa ukuduma kwemibuzo ebanzi kuPhendlo lukaGoogle kwimimandla eyahlukeneyo kunye neelwimi ngokuhamba kwexesha.
Umzekelo, yithi ndinomdla wokuqalisa ivenkile yezipho zabantwana. Iindlela zikaGoogle zibonisa ukuba uphendlo lwemidlalo yebhodi yabantwana lwehlile iminyaka embalwa-ingakumbi ngexesha leholide.
Nangona kunjalo, ukukhangela izinto zokudlala zokhuni kubonakala kuhambelana.
Ngokusekwe koku, iithoyi zomthi zinokuba yimveliso engcono niche kunemidlalo yebhodi.
Isixhobo sophando lwegama elingundoqo nalo luncedo kwisigaba sophando. Ahrefs' Amagama aphambili uMhloli, umzekelo, ikuvumela ukuba ubone iinkcukacha ezininzi njengemibuzo yophendlo oluyeleleneyo kunye nokhuphiswano lokulinganisa.
Ukuqhubela phambili ngomzekelo wevenkile yokudlala ngamaplanga, i-Keywords Explorer indixelela ukuba umbuzo wokukhangela ohambelanayo, "izinto zokudlala zomthi," umndilili, ukhangelo lwenyanga ezingama-500. Kwaye umgca wokuthambekela uyanda.
Ndingafuna kwakhona ezimbalwa kakhulu ukuya kungabikho backlinks isikhundla phezulu 10 ngokusekwe kusezantsi Keyword Ubunzima (KD) amanqaku.
Sinokuqinisekisa ukuba kwi-SERP umboniso apho sibona ukuba iindawo ezincinci ze-e-commerce ze-niche zibekwe kwi-10 ephezulu, kunye ne-giants efana ne-Target kunye ne-Amazon:
Ngokusekwe koku, kubonakala ngathi iithoyi zokupakisha ngamaplanga ziyindlela evelayo engekakhuphisani kakhulu okwangoku.
Uphando lwabathengi: Iyakuba yintoni indawo yakho yentengiso?
Ukongeza kwizinto abantu abanomdla kuzo, kufuneka ufunde ukuba kutheni bethenga kunye noko bafuna ukukubona kuphuculwe.
Ukuqonda ukuba kutheni abantu bethenga, bajoyine iiforam zeshishini, funda uphononongo kwiimveliso ezifanayo, kwaye uqokelele ingxelo ngokuthe ngqo kubathengi abanokubakho ngophando kunye nokuvota.
Ukuqokelela ingxelo evela kubaphulaphuli bakho kuya kunceda ukwazisa kunye nokwakha indawo yentengiso yophawu lwakho.
Qhubeka ukumamela njengoko imveliso yakho iphuma. Ukuhlala unxibelelana nesiseko sabathengi bakho kubalulekile kwiibrendi eziphumelelayo.
Uphando lwamaxabiso: Yimalini abazimisele ukuyihlawula?
Amaxabiso achaphazela yonke into ukusuka kwimali yeshishini lakho ukuya kwindawo yemveliso yakho kwimarike.
Zonke iindlela zokubeka amaxabiso zinefomula esisiseko ebandakanya iindleko (isixa osichithayo), umda wenzuzo (imali eshiywe emva kweendleko), kunye nemarkup (into oyongezayo kwiindleko zemveliso).
Zama indleko-kunye nendlela yokubeka amaxabiso ukuba ufuna indlela ekhawulezayo nethe ngqo yokuseta ixabiso lokuqala.
Oku kulula. Ukuseta ixabiso lakho lokuqala, dibanisa zonke iindleko ezibandakanyekayo ekuziseni imveliso yakho kwaye wongeze umda wengeniso yakho phezu kwezo ndleko.
Thelekisa eli xabiso lokuthengisa kwizinto okhuphisana nazo ezibizayo kwaye uhlolisise iipateni zamaxabiso zembali. Okanye, ukuyibeka ngokulula, yazi ukuba isiseko sabathengi bakho sizimisele ukuchitha.
2. Fumana umthombo ochanekileyo wemveliso (ii)
Nje ukuba ucinge ukuba zeziphi iimveliso ofuna ukuzithengisa, inyathelo elilandelayo kukufumana ukuba ngubani oza kuzenza.
Unokwenza iimveliso ezenziwe ngesandla, usebenze nomvelisi, okanye uthengise iimveliso esele zikhona.
Apha ngezantsi sisishwankathelo esifutshane sezinto ezilungileyo kunye nezibi kwiinketho ezahlukeneyo zokukhangela.
Ukudala iimveliso ezenziwe ngezandla
Iimveliso ezenziwe ngezandla zibonwa njengomgangatho ophezulu, ngoko olu khetho luvumela abathengisi ukuba bahlawule ixabiso leprimiyamu.
Uya kuba nolawulo oluninzi kuyilo kunye nomgangatho kuba udala imveliso kwiibhetshi ezincinci.
Ingxaki yokwenza yonke into ngesandla kukuba kunzima ukukala. Zininzi kuphela iiwijethi ezinokwenziwa ngumntu omnye ngosuku.
Ukusebenza nomvelisi ukwakha iimveliso
Ukusebenza nomvelisi kuya kusombulula ingxaki yokukhula, kodwa lixesha elinzima kwaye liyabiza.
Uya kukhangela umenzi, emva koko usebenze kunye nabo ukwakha iprototypes kwiinkcukacha zakho kwaye, ekugqibeleni, ubeke iodolo yakho yokuqala-ngobuninzi.
Wix uye isikhokelo esilungileyo kwindlela yokufumana umenzi oquka abalawuli abambalwa base-US kunye nabalawuli baphesheya kweelwandle.
Lumka nje ukuba ungatsibi kwithuba lokuqala lokuvelisa elihambelana nohlahlo lwabiwo-mali lwakho. Thatha ixesha lakho ukuze wazi umgangatho wenkonzo yabo (kunye nokuba semthethweni). Buza ukuba ungayiphonononga na ilayisenisi yabo, ukuba kukho ubuncinci be-odolo yobungakanani, kunye ne-avareji yexesha lokujika.
Ukuthengisa kwakhona iimveliso ezikhoyo ngomthengisi
Abantu abaninzi bakhetha ukungena kwindawo yorhwebo nge-e-commerce ngokuthengisa iimveliso ezikhoyo kuba kulula ukukala kwaye ayifuni iindleko eziphezulu zangaphambili.
Inkqubo ilula ngokufanelekileyo. Ufumana abathengisi ngokusebenzisa ulwalathiso lwe-intanethi, iimveliso zokuodola, kwaye uzithumele kwindawo yakho yokugcina okanye ngokuthe ngqo kubathengi (aka dropshipping).
Qalisa ngokukhangela abalawuli be-intanethi, ecela ukuhanjiswa kwehoseyile ngaphakathi kwinethiwekhi yakho, okanye ukusebenzisana neziza ezaziwayo ezifana AliExpress or ukwenza.
Ngelixa ukuthengisa kwakhona kuneyona miqobo incinci yokuqalisa, khumbula ukuba awuyi kuba nemveliso ekhethekileyo okanye ulawulo kumgangatho kwaye unokungena kwimiba yokubonelela.
3. Faka igama kwaye wenze ishishini libe semthethweni
Nje ukuba ube nesicwangciso esomeleleyo seshishini lakho le-e-commerce, lixesha lokukhetha igama kwaye ugcwalise zonke iifom zomthetho ukuze ulenze libe semthethweni.
Xa ukhetha igama lenkampani yakho, uya kufuna into ethetha nemveliso oyithengisayo kunye nemarike ojolise kuyo. Emva kwayo yonke loo nto, ufuna ibhrendi yakho ikhumbuleke ukuze abathengi bakufumane ngokulula xa belungele ukuthenga.
Nje ukuba unegama engqondweni, jonga ukuba elinye ishishini alikayithathi okanye igama lesizinda. Ukuba i-domain ibhalisiwe, zama iinguqu ezimbalwa ngaphambi kokuba ubethe ibhodi yomzobo kwakhona.
Nantsi indlela igama leshishini elijongeka ngayo kwimeko yam:
Emva koko kwinqanaba likazwelonke, yile nto i-Trademark Electronic Search System (TESS) ibonakala ngathi.
Kwaye ekugqibeleni, unokwenza ukukhangela ngokukhawuleza ukufumaneka kwesizinda ngokusebenzisa umnikezeli wakho wokubamba okhethiweyo.
Okokugqibela kodwa okuncinci kukuqinisekisa ukuba uyayithobela imithetho nemimiselo yasekhaya. Oku kuquka ukukhetha ubume beshishini lakho obusemthethweni kunye nokufayilisha amalungelo awodwa abenzi ayimfuneko kunye neempawu zorhwebo.
Ukuzama ukucacisa zonke izinto ezisemthethweni kunokuziva kunzima. Ngethamsanqa, kukho ezininzi ababoneleli ngenkonzo yezomthetho kwi-intanethi ukunceda ukwenza inkqubo yomthetho ibe lula kangangoko.
4. Khetha iqonga le-e-commerce ukwenza iwebhusayithi
Ngoku ekubeni uliqalile ngokusemthethweni ishishini lakho le-e-commerce, lixesha lokuba wenze iwebhusayithi yakho.
Ukwakhiwa kwangempela kwendawo yakho kuya kwenzeka kwi-platform ye-e-commerce, kwaye zininzi zokukhetha.
Ukutshintsha amaqonga ezantsi kwendlela kuba nzima kakhulu, ngoko ke kungumdla wakho ukukhetha iqonga ekulula kuwe ukuba ulilawule kwaye livumele uninzi lweemfuno ze-SEO.
I-Organic traffic evela kwii-injini zokukhangela inokuba ngumthombo wakho omkhulu wetrafikhi, ke akufuneki ungawuhoyi lo mba.
Ukuze sihlale singathathi hlangothi kangangoko sinako, sikudwelise uluhlu awona maqonga adumileyo e-e-commerce, ngokwesabelo semarike:
WooCommerce
I-WooCommerce lelona qonga lidumileyo le-e-commerce, elinesabelo semarike se-36.68% kwihlabathi jikelele.
Kusimahla ukukhuphela (okuthi mhlawumbi kunento yokwenza nokusetyenziswa kwayo ngokubanzi), umthombo ovulekileyo, kwaye ineeplagi ezininzi eziluncedo ezikunika ulawulo olupheleleyo kwisetingi zakho ze-SEO.
Ukuba sele unayo indawo ye-WordPress kwaye unayo i-chops yobugcisa ukuze usebenzise iimpawu eziphambili, i-WooCommerce yeyona ndlela ilungileyo.
Squarespace
Iivenkile ezikwi-intanethi ye-squarespace zibekwe kwindawo yesibini, ngesabelo semarike se-14.49% ngo-2022.
Kwiminyaka eyadlulayo, ukuzama ukwandisa indawo ye-squarespace yokukhangela kwakukhathaza ngokwenene. Ndaziva ngathi izandla zam zibotshelelwe. Nangona kunjalo, bendisakwazi ukubetha loo $1M kwibhentshi yokuthengisa nangona ubuncinci be-SEO.
Kuninzi okutshintshileyo ukusukela ngoko, kwaye ndingacebisa i-squarespace kwisihlwele esingeyonyani ngenxa yokutsala kunye nokulahla umakhi wewebhu kunye nokusebenziseka ngokulula kwe-SEO ithebhu.
Shopify
I-Shopify yayiyeyesithathu ngobukhulu iqonga le-e-commerce ngo-2022, eline-10%.
Ukusingatha, umakhi wewebhusayithi, isango lokuhlawula, ukulandelwa kwe-odolo, kunye nezixhobo zokuthengisa zonke zibandakanyiwe, ngaphandle kwenkqubo yokufakela enzima okanye ixesha lokulinda.
Ukuba awunalo ukhetho oluqinileyo, hamba nayo Shopify. Ayigqibelelanga, kodwa sesona sisombululo siphuma ngaphandle kwebhokisi kubantu abaninzi ngokweempawu zayo kunye nolawulo.
Wix
I-Wix yayiyi-platform yesine ye-e-commerce enkulu kwi-2022, kwi-6.44%.
Njenge-squarespace, i-Wix inikezela nge-interface yomsebenzisi-friendly kunye neetemplates ukwenza iwebhusayithi yobuchwephesha enamava amancinci e-tech.
Ngelixa i-Wix yongeza itoni yokusebenza kwe-SEO, ezinye izinto ezibalulekileyo zihlala, njengesakhiwo sekhonkco esingaqhelekanga kunye nekhowudi ye-bloat. Ayisiyonto ilungileyo kuba isantya imicimbi SEO kunye nokuphucula izinga lokuguqulwa. Ngelishwa, ixesha lokuphendula leseva yeWix linokuba ngcono.
5. Misela isango lokuhlawula ukugunyazisa iitransekshini
Iwebhusayithi yakho ye-e-commerce ayigqibekanga de ube usete isango lokuhlawula ukuze abathengi bakwazi ukuhlawulela iimveliso abafuna ukuzithenga.
Amasango okuhlawula abhekiselele kwiteknoloji enceda abathengisi ukuba bafumane iintlawulo zabathengi.
Xa ukhetha iprosesa yokuhlawula kwivenkile yakho ye-intanethi, cinga malunga nomthamo kunye nexabiso lentengiselwano yakho.
Umzekelo, masithi unentengiselwano ezininzi zexabiso eliphezulu. Kwimeko apho, ukusebenzisa iprosesa yentlawulo ebiza imali emiselweyo yenyanga kunye nentlawulo ephantsi yokuthengiselana iyavakala.
Ngezantsi, sidwelise i ezona ziprosesa zentlawulo eziqhelekileyo ngesabelo semarike:
PayPal
I-PayPal yeyona ndlela idumileyo yokuhlawula, ibambe i-42.83% yeemarike. Ixhasa iVisa, Mastercard, American Express, Citibank, kunye nokunye.
Idatha icebisa ukuba ii-PayPal-enabled checkouts ziguqulela kwi-88.7%, kwaye i-52% yabathengi beselula baya kwenza ukuthenga okongeziweyo kwi-intanethi ukuba babona i-PayPal njengendlela yokuhlawula.
ngombala
Ukuba ujonge isango lokuhlawula elixhasa iimali ezininzi kwaye lidibanisa kakuhle neWooCommerce, iStripe lukhetho olukhulu. Ifumaneka kumazwe angaphezu kwama-25 kwaye inesabelo semarike esiyi-18.65%.
Shopify Hlawula izavenge
Izavenge ze-Shopify Pay yiprosesa yentlawulo yesithathu ngobukhulu. Iyingqayizivele kuba ivumela abathengi ukuba bahlawule ii-odolo ngezavenge ezine ezingenanzala. Iyafumaneka kwi Amazwe e-22 ngexesha lokupapashwa.
Iinketho ezininzi zentlawulo zonyusa ngempumelelo intengiso kuba wandisa ukufikelela kwakho kuye wonke umntu onokuba ngabathengi.
Amazon
I-Amazon Pay yiprosesa yesine ngobukhulu, kwi-5.04%.
IAmazon Pay ivumela abathengi ukuba basebenzise ulwazi lwabo lweakhawunti yeAmazon ukwenza ukuthenga kwi-Intanethi kwivenkile yakho ye-e-commerce.
Inzuzo yokusebenzisa i-Amazon Pay kukuba yonyusa ukuthembela kwabathengi, ukuzithemba, kunye namazinga okuguqula.
6. Khetha indlela yokuthumela ukuthumela iimveliso kubathengi
Kanye njengoko ufuna iprosesa yentlawulo ukwamkela iintlawulo, ufuna kwakhona inkqubo yokuthumela ukuthumela iimveliso kubathengi bakho.
Ngaba uya kugcina uluhlu lwempahla, ukupakisha kunye nee-odolo zenqanawa "endlwini," okanye ukuhanjiswa kwempahla kumnikezeli weqela lesithathu?
IAmazon itshintshe ulindelo lwabathengi malunga nokuthumela ngenqanawa. Ngenxa yoku, ukubonelela ngokukhawuleza, okufikelelekayo (nokuba simahla) iinketho zokuthumela kunokunceda ukunciphisa ukulahlwa kwenqwelo yokuthenga kunye nokwandisa ukuguqulwa.
Ukuthunyelwa kwamahhala kunokuvakala ngathi kunceda umthengi kuphela, kodwa kunokuba sisisombululo sokuphumelela kuwo omabini amaqela.
Umzekelo, unganikezela ngenqanawa yasimahla kwiiodolo ngaphezulu kwesixa esithile. Ngokwenza njalo, uhlangabezana nolindelo lwabathengi lokuthumela simahla kunye nokwandisa umndilili weodolo iyonke.
Kwaye khumbula ukuba uthathele ingqalelo ukuthumela ngenqanawa simahla. Imbuyekezo idlala indima ebalulekileyo ekufumaneni abathengi abatsha. Ngaphezulu kwe-70% yabathengi abaphononongwayo bayayivuma loo nto amava okubuyisela adlala indima ebalulekileyo ekuthembekeni kwabathengi.
7. Ukuqesha inkonzo yabathengi ukuphendula imibuzo kunye neenkxalabo
Ukusungula iwebhusayithi yakho sisiqalo kuphela. Nje ukuba ivenkile yakho ye-intanethi iphile, uya kufuna inkonzo ebalaseleyo yabathengi ukunceda abathengi bakho ngemibuzo kunye nokuqinisekisa ukuba bonwabile ngokuthenga kwabo.
Ekuqaleni, yiba nelungu labasebenzi eliphambili, njengawe okanye umlawuli wezentengiso, enze njengenkokeli kuyo yonke imibuzo yabathengi.
Olu nxibelelwano luthe ngqo nabaphulaphuli bakho lubonelela ngeembono ezixabisekileyo kwiindawo zokukhula kunye noyilo lwemveliso.
Nje ukuba ibe mninzi kakhulu kumntu omnye, lo msebenzi unokunikelwa kummeli wenkonzo yexesha elizeleyo okanye wexesha elizeleyo.
Indlela yokunceda isiseko sakho sabathengi iya kwahluka; ngezantsi kukho iindawo ezimbalwa zokuchukumisa inkonzo yabathengi ekufuneka uziqwalasele:
Ingxoxo ebukhoma
Abathengi banqwenela ukwaneliseka kwangoko. Ukuba banombuzo, bafuna impendulo ngokukhawuleza.
Ukuba awukwazi ukubanceda ngoko nangoko, uzibeka emngciphekweni wokuphulukana nabo kulowo ukhuphisana naye kukucofa nje kube kanye.
ukusukela I-83% yabathengi be-intanethi bafuna uncedo lokuzalisa iodolo, incoko ephilayo (kunye nabantu bokwenyani, hayi i-bots) yinto ekufuneka ubenayo.
Imidiya yokuncokola
Uphononongo olwenziwe yiBain & Company lufumene iinkampani eziphendule izicelo zenkonzo yabathengi kumajelo eendaba ezentlalo ezifunyenweyo I-20% ukuya kwi-40% yokuthengisa ngaphezulu kwabo bathengi.
Unga cwangcisa izilumkiso ukukwazisa xa kuxoxwa ngeshishini lakho, phendula imibuzo yabasebenzisi, ukunika uhlaziyo kwiimveliso ezintsha, kwaye usombulule nayiphi na imiba abanokuba nayo.
Imeyli
Xa kuvela umba okanye umbuzo, uninzi lwabantu (62%) lukhetha ukuqhagamshelana nenkampani ngenkonzo yabathengi nge-imeyile ngaphezu kwayo nayiphi na enye itshaneli, ngokutsho uphando.
Ilungile lo nto. I-imeyile ibetha incoko ephilayo (23%) kunye neendawo zokuthumela imiyalezo yentlalo (21%) malunga nokukhethwa kwenkonzo yabathengi.
Isifundo esilapha asikoku “beka bucala” i-imeyile ngokuthanda itekhnoloji entsha, kodwa kukugcina amajelo onxibelelwano amaninzi kwinkqubo emanyeneyo ukuze imibuzo yabathengi ibe nokusonjululwa ngokukhawuleza.
8. Thengisa ishishini lakho le-e-commerce
Umdla, imveliso eyodwa, kunye newebhusayithi entle akwanelanga ukufumana abathengi ukuba bakuqaphele (ngelishwa).
Kuya kufuneka utyale ixesha kunye nemali kwindibaniselwano ye-SEO, iintengiso, ezentlalo, ukuthengisa ividiyo, kunye nokunye.
Sithethe nomcebisi weshishini le-e-commerce elinamanani asibhozo (ButcherBox) owabelane ngezinto ezintandathu eziqinisekisiweyo. izicwangciso zentengiso ye-e-commerce ukwenzela wena kuphela.
Apha ngezantsi sisishwankathelo esikhawulezayo seendlela zokuthengisa ivenkile yakho ye-intanethi:
Ukusebenza kweinjini yokukhangela (i-SEO)
seo ikunceda ukuba uhlele phezulu kwiziphumo zophendlo lwemibuzo efanelekileyo yophendlo. Ngokuqhelekileyo kubandakanya uphando lwegama elingundoqo, ukudala umxholo, ukudibanisa isakhiwo, kunye nokuphuculwa kobugcisa.
I-E-commerce SEO iphakamisa i-ante, nangona kunjalo. Zininzi iinkcukacha ekuya kufuneka ujongane nazo, kodwa sinomqolo wakho kunye nowethu isikhokelo sabaqalayo kwi-e-commerce SEO.
I ntengiso e
I ntengiso e nangaliphi na ixesha ubeka intengiso kuGoogle, Facebook, Instagram, njalo njalo, nokuba yintlawulo-ngonqakrazo, intlawulo-ngokubona, okanye enye into.
Iintengiso ziyasebenza kuba iibrendi zinokujolisa umyalezo wentengiso kubasebenzisi abathile, kubandakanywa ukufutshane kangakanani umntu ekuthengeni imveliso.
Thatha i-Vuori (i-brand yempahla yokusebenza), umzekelo; uphawu lwe-DTC lukhule lwaya kutsho kuqikelelo olungazange lubonwe kwiibhiliyoni ezi-4 zeerandi kwiminyaka nje emithandathu.
UMsunguli Joe Kudla iikhredithi zentengiso ye-intanethi njengesizathu sokuba ibhrendi iyenze ukusuka ekuqaleni kwayo.
Kwaye ngokunyanisekileyo, ukuba besingakhange sayame kuloo nto (intengiso ngqo) kakhulu, ngengazange siphumelele.
UVuori wasebenzisa indibaniselwano yeZiko labaThengisi bakaGoogle kunye neentengiso ze-Facebook eziguqukayo, izithuba ezixhaswe nguFacebook, kunye nabaphulaphuli abanjengokubukeka bakhelwe kuluhlu lwabo lokuposa. Yanikela ingqalelo kakhulu indleko ngentengo nganye ukuvavanya oko bekusebenzayo.
Ukuthengiswa kweendaba ezentlalo
Ngeshishini elitsha, uya kuba juggling kakhulu-ke khetha Nye iqonga leendaba zentlalo ukugxila. Ngokufanelekileyo, enye elungelelanisa apho abaphulaphuli bakho bexhoma kunye nesixhobo oziva ukhululekile ukusebenza kunye.
Umzekelo, ukuba uyathanda ukwenza iileyiti ezisicaba okanye ukufota imveliso, i-Instagram okanye iPinterest iya kukunceda kakuhle.
Ukuba ukhutshiwe kwaye uyakuthanda ukuba phambi kwekhamera, uya kuqaqamba kwiTikTok okanye kuYouTube.
Undoqo kukungaguquguquki. Kunqande ukuzisasaza ubhitye kakhulu ngokuzama ukukhulisa zonke iiprofayili zakho zemidiya yoluntu. Gxininisa ekuncediseni iitalente zakho zendalo, ke uya kuzigcina.
Funda nzulu: Fumana abaPhembeleli: Amanyathelo ama-6 alula ukukhetha aMalunga
Ukuthengisa ividiyo
Ukuthengisa ngevidiyo kusebenza kakuhle kwi-e-commerce kuba ibonisa indlela iimveliso zakho ezisetyenziswa ngayo kunye nendlela abanokuzuza ngayo umthengi.
Amaqonga okuthengisa amaninzi evidiyo akuvumela ukuba uthengise ngokuthe ngqo kwi-app, njengeYouTube, Facebook Live, kunye ne-Instagram Stories.
Ngelixa ubutyebi bunzulu, ividiyo ayisojelo lokulala. Uphando lwakutsha nje lufumanise ukuba 73% yabaphenduli bakhetha ukubukela ividiyo emfutshane ukufunda ngemveliso okanye ngenkonzo.
Kwaye uGoogle uyayazi.
Ngexesha lesiqendu "Phendla kwiRekhodi” podcast, uMphathi weMveliso kaGoogle uDanielle Marshak uthe, “Sicinga ukuba olu hlobo lomxholo (ividiyo) lunokuba luncedo kwiintlobo ezininzi ezahlukeneyo zemibuzo yokukhangela, kwaye siye sazama indlela yokubonisa abasebenzisi rhoqo.
Iividiyo sele zikhula ngokuduma kuGoogle, zivela elona phepha liphambili lophendlo, iziphumo zophendlo lwevidiyo, iMifanekiso kaGoogle, kunye Discover.
Ukuthatha umzekelo kaVuori ovela phezulu. Ngaphezulu kwe-1,200 yamagama angundoqo abekwe kuwo kuGoogle abangela iziphumo zevidiyo kwiSERP:
Ukuqwalasela Ijelo likaYouTube likaAhrefs inababhalisi abangaphezu kwe-360,000 kunye ne-14 yezigidi zeembono, kukhuselekile ukuthi siyazi into okanye ezimbini malunga nokuthengiswa kwevidiyo. Funda isikhokelo sethu sabaqalayo kwintengiso yevidiyo ukuba uqalise.
I-imeyile yokuthengisa
Ii-imeyile zentengiso-ubathande okanye uzithiye, ziyindlela entle yokukhulisa ishishini lakho lokuthengisa.
Oku kungenxa yokuba i-traffic kuluhlu lwakho lwe-imeyile ayilohlobo oludlulayo oluhlala ulufumana kwizithuba zemidiya yoluntu okanye iintengiso ezihlawulwayo. Izisa abantu abaye basebenzisana nawe sele bebuyela kwindawo yakho.
Ifana neflaya kwibhokisi yakho yeposi ekhaya vs. ibhilibhodi kuhola wendlela.
Fumana i-scoop yangaphakathi kumthengisi okhulise uluhlu lwee-imeyile ezininzi kumashumi amawaka esi sikhokelo sokukhulisa uluhlu lwe-imeyile.
9. Hlalutya iziphumo zakho ukwazisa isicwangciso sokuthengisa
Njengoko ufumana iiodolo, landelela ukuba yeyiphi amaqhinga okuthengisa abasebenzayo nabangasebenziyo.
Njengoko ixesha lihamba, uya kukwazi ukuhlengahlengisa kwaye utshintshe yakho qhinga urhwebo ukufumana oko kusebenza kakuhle kwishishini lakho.
Iimethrikhi ezimbalwa endizigcinayo ukuze ndiphucule izicwangciso zentengiso ye-e-commerce zezi:
- Amaxabiso okuthenga ngeenkcukacha (ukuthengwa kwahlulwe ngenani leembono zemveliso).
- Ixabiso eliphakathi lomyalelo.
- Ixabiso lobomi bomthengi.
- Inani lembuyekezo okanye imbuyekezo (ngephulo lokuthengisa).
Ukuhlalutya rhoqo iziphumo zakho kunokuchonga iindawo ezifuna ukuphuculwa, ukuze wenze utshintsho ukukhulisa ishishini lakho.
Funda indlela yokulinganisa ixabiso lobomi bomthengi kunye nezinye ii-KPIs zokuthengisa ezibalulekileyo uluhlu lwethu lwee-KPIs zokuthengisa ezifanele ukulandelela.
Iingcamango zokugqibela
Apho unayo-isikhokelo esinamanyathelo alithoba ukuqala ishishini le-e-commerce.
Musa ukuvumela ubuninzi bomsebenzi bukongamele okanye bukudimaze. Inani #1 elona nyathelo libalulekileyo kukuqalisa.
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
