Ukuqala ishishini le-intanethi litshintshe ikhondo lobomi bam ngonaphakade. Kwandivumela ukuba ndiphile ubomi bam obugqibeleleyo, ndihambe ihlabathi, kwaye ndibeke iiyure zam. Indifundise ngaphezu kwesidanga sam sekholeji yeminyaka emine kunye nawuphi na umsebenzi endakha ndawusebenza.
Ishishini elikwi-Intanethi likuvumela ukuba ulawule ubomi bakho ngendlela ekungekho nto inokuyenza. Yenye yeendlela ezimbalwa zokwenza inkululeko yokwenyani yezemali.
Kodwa ikwaza nemingeni yayo. Kuninzi ekufuneka ukufundile, kwaye kuthatha ixesha ukubona iziqhamo zomsebenzi wakho. Ndaqala amashishini amahlanu ahlukeneyo ngaphambi kokuba ndifumane elinye endandilithanda ngokwaneleyo ukuba ndinamathele kwaye ndilenze lisebenze. Ukusukela ngoko, ndakhe iinkampani ezintathu ezahlukeneyo ezinamanani amathandathu.
Bekungayi kwenzeka ukuba bendingazivumelanga ukuba “ndisilele” ngokuphindaphindiweyo ukufunda ukuba yintoni esebenzayo nengasebenziyo. Ngethamsanqa, sele ndisilele kakhulu, oko kuthetha ukuba ufunda kwiimpazamo zam.
Ngoko uliqala njani ishishini elikwi-intanethi? Kwaye uyikhulisa njani ukuze ibe ngumthombo wakho wengeniso ephambili? Nanga amanyathelo alithoba okwakha ishishini le-intanethi endilifundileyo kwishumi leminyaka yam yoshishino.
1. Phuhlisa ingqondo efunekayo ukuze ube usomashishini wedijithali
Inyathelo lokuqala lokuqalisa ishishini le-intanethi kukubeka intloko yakho kwindawo efanelekileyo.
Yazi ukuba uya “kusilela.” Mhlawumbi kakhulu. Ungaphulukana nolunye utyalo-mali lwakho. Unokuchitha imali kwiintengiso ezingaguqukiyo. Ungagcina iimveliso ezingazange zithengiswe.
Asiyonto eqhelekileyo leyo—yinto entle.
Ngalo lonke ixesha uchitha into, lithuba lokufunda into engasebenziyo. Ngokwamazwi kaThomas Edison, “Andizange ndiphumelele. Ndisandula ukufumana iindlela ezingama-10,000 ezingayi kusebenza.”
Eyona nto ibalulekileyo ayikokuba umosha into ethile kodwa uqhubeka nokuba kukho ihiccups. Funda ukukhangela phambili kwiimpazamo zakho, kwaye uya kuphumelela kuyo nayiphi na into.
2. Khangela indlela oza kuyenza ngayo imali
Kukho iindlela ezininzi zokwenza imali kwi-intanethi:
- Ukwenza kunye nokuthengisa iimveliso zakho zomzimba
- Ukutshatyalaliswa
- Ukuthengiswa kwamanyathelo
- Iinkonzo (uyilo lwewebhu, ukubhala phantsi, njl.njl)
- Iimveliso (iikhosi, ii-ebooks, njl.njl)
- Iimodeli zokubhaliselwa
- Ukubonisa intengiso
- Kunye nokuninzi
Phantse zonke ezi zinto ndizenze ngaxeshanye emsebenzini wam. Ndithengise iinkonzo ze-SEO, ubucwebe obuhlayo kunye nezinye iimveliso ezivela e-China, ndenza izinto zokuhombisa ikhaya ngesandla kwaye ndazithengisa zombini ekhaya nakwi-intanethi, ndenze ukuthengisa okudityanisiweyo kwezinye iimveliso, ndathengisa iintengiso zokubonisa kwiiwebhusayithi zam, kunye nokunye.
Ngamnye uneenzuzo kunye nokungalunganga, kwaye ngamnye unokusebenza. Kuxhomekeke kwinto okhetha ukuyenza. Nantsi isishwankathelo esikhawulezayo nesimdaka sento nganye:
E-yorhwebo
Ukwenza kunye nokuthengisa iimveliso zakho zomzimba, okanye ukuzithenga nokuzithengisa usebenzisa umenzi, kudla ngokuba nemida yenzuzo enkulu ngentengiso nganye kunokwehla.
Nangona kunjalo, ifuna abasebenzi abaninzi kwaye ixabisa ngaphezulu. Kufuneka uphathe imveliso, ukuthumela, ukuphatha kunye nokugcina uluhlu, kunye nenkonzo yabathengi.
Ukulahla kucutha uninzi lwalo msebenzi ugqithisileyo ngokulayisha ulawulo lwempahla kwaye, kwezinye iimeko, inkonzo yabathengi kwenye inkampani. Kodwa iza kwiindleko zomda wengeniso ephantsi.
Ungaqalisa eyakho iwebhusayithi ye-e-commerce okanye uthengise kwiiwebhusayithi ezinjengeAmazon, Etsy, okanye eBay. Kwakhona, kuxhomekeke kubungakanani bomsebenzi ofuna ukuwenza-ukwakha iwebhusayithi yakho yeyona nto ilungileyo kwinzuzo ekuhambeni kwexesha kodwa ifuna ukuba uphathe izinto ezininzi eziguquguqukayo.
Iinkonzo kunye neemveliso zolwazi
Olunye ukhetho olunengeniso kukuqala ishishini le-intanethi ngokunikezela ngeenkonzo ezinjengokubhala ngokuzimeleyo, uyilo lomzobo, ukukhowuda, njl.
Unganikezela ngezi nkonzo ngewebhusayithi efana UpWork or Fiverr okanye wakhe iwebhusayithi yakho kwaye usebenze nabathengi ngokuthe ngqo. Abantu abaninzi baqala kweyangaphambili kwaye baye kwi-brand yabo emva kokubona impumelelo ethile, yindlela endiyicebisa ngayo.
Iimveliso zolwazi ezifana nezifundo kunye ne-ebooks zikwayindlela entle yokwenza imali kwi-intanethi. Ukuba unaso nasiphi na isakhono, ungasijika sibe yimveliso yolwazi onokuthi uyithengise. Ndichithe ngaphezulu kweedola ezili-100,000 kule minyaka ili-10 idlulileyo ndithenga izifundo ze-intanethi kunye neemveliso zolwazi ukuze ndifunde ukwenza yonke into ukusuka kwi-SEO ukuya kuthetha iSpanish, ukudlala izixhobo, utyalo-mali, nokunye.
Iimodeli zokubhaliselwa
Kukho itoni yobhaliso-imodeli yamashishini kule mihla. Isenokuba kukuhanjiswa kweemveliso zakho ngenyanga okanye ubulungu kwiklabhu yakho okanye imathiriyeli yekhosi.
Into enkulu malunga nokubhaliselwa yingeniso ephindaphindiweyo, eyona nto ibalulekileyo ukukhulisa ishishini le-intanethi. Le modeli isetyenziswe ngokufanelekileyo ngokubambisana nezinye iimodeli.
Umzekelo, yithi uthengisa amathoyizi enja. Ungabamba abathengi abaphindaphindiweyo ngokongeza ibhokisi yobhaliso kunye neethoyi zeenja ezithunyelwa rhoqo ngenyanga, njengoko iBarkBox isenza.
Bonisa iintengiso kunye nentengiso yobulungu
Indlela endiye ndaphumelela kakhulu ngayo urhwebo umanyaniso. Ngokusisiseko, ukhuthaza iimveliso kunye neenkonzo zabanye abantu kwaye wenze ikhomishini kuyo nayiphi na intengiso oyenzayo.
Yeyona nto ndiyithandayo kuba ndithanda ukuba noxanduva olumbalwa kangangoko. Andinyanzelekanga ukuba ndiphathe inkonzo yabathengi, uluhlu lwempahla, okanye nayiphi na loo nto. Ndithetha nje ngeemveliso endizithandayo kwaye ndenza imali.
Umzekelo, ndabhala a isikhokelo sokuthenga intente eluphahleni kwaye iquke amakhonkco adibeneyo kwintente nganye:
Intengiso ehambelanayo nayo idibanisa kakuhle kunye nentengiso yokubonisa. Oku kukuvumela ukuba wenze imali ngomxholo oxhasayo ofuna ukuwuphuhlisa igunya lomxholo ukongeza kumxholo wakho ohambelana ngqo.
Umzekelo, masithi ubhala ngoomatrasi abagqwesileyo kwabalala ecaleni.
Unokukhuthaza oomatrasi abathile kwaye wenze ikhomishini kubo. Kodwa ukuba ufuna ukuyigubungela ngokupheleleyo i-mattress niche, ufuna umxholo ogubungela izinto ezinje ngokuba "Ndingawuthenga nini umatrasi omtsha?" kunye "Nendlela yokuphelisa iincukuthu?" Ezi azizukuguquguquka kakuhle, kodwa usenako ukubonisa iintengiso kula maphepha ukuze wenze imali ngawo.
Ingcebiso yam kukukhetha indlela evakala inomdla kwaye uyizame. Kodwa musa ukoyika ukuzama iindlela ezahlukeneyo ukubona ukuba yeyiphi oyithandayo. Unokukuthiya ukuthengisa okuhambelanayo kodwa uthanda ukwenza kunye nokuthengisa iimveliso zakho. Awuyi kwazi de uzame.
3. Yiza nemibono ye-niche
Amanyathelo #2 kunye ne#3 angenziwa ngokutshintshanayo. Unokufumana ukuba ufuna ukunamathela kwi-niche ethile emva koko ufumanise indlela yokwenza imali ngayo kamva, okanye unokugqiba ukuba ufuna ukwenza ikhosi okanye wenze uhlobo oluthile lokwenza imali kwaye ufumanise i-niche kamva.
Nokuba yeyiphi na indlela, ukukhetha i-niche sesinye sezigqibo zakho ezibalulekileyo. Kungathatha unyaka ukuya kwemibini umsebenzi ngaphambi kokuba uqalise ukwenza imali ebalulekileyo kwishishini lakho, ke qiniseka ukuba yinto oya kube ulungile xa uthetha ngayo ixesha elide.
Ezinye i-niches ziya kukhuphisana ngakumbi kunabanye.
I-niche elungileyo yile:
- Ineenkqubo ezihlawulelwayo eziphezulu okanye iimveliso ezinomda ophezulu.
- Ayikhuphisani kakhulu.
- Inezinto ezininzi ezahlukeneyo onokuthetha ngazo.
- Inika umdla ngokwaneleyo ukukugcina usebenza kuyo ixesha elide.
Ngokomntu, ndisebenza kuphela kwii-niches endinomdla wokufunda ngam. Nokuba andazi kakhulu ngento, ukuba ndinomdla kuyo, ndiyakwazi ukunamathela kuyo. Ndizamile ukusebenza kwi-niches endingazikhathalelanga, kwaye ayisebenzi kum. Usenokuba nohlukile.
Ukuza neengcinga ze-niche, phendula le mibuzo ilandelayo:
- Yintoni endiyaziyo kakhulu?
- Ndinomdla ngantoni?
- Abanye abantu bandixelela ntoni ukuba ndilungile?
Iimpendulo zinokukunceda ukuba ukhokele kwi-niche. Kungenjalo, unokukhetha nje into engacwangciswanga kwaye uyizame. Ndenze oko kumashishini am ambalwa-ndandinombono ongaqhelekanga ngenye imini kwaye ndaya kuyo. Kwimeko embi kakhulu, ufunda okuninzi kwaye ufumanise into ongayithandiyo.
Enye indlela yokuza neengcinga ze-niche kukujonga iinkqubo zokudibana, emva koko ukhethe enye ngokusekelwe kumaqabane ahambelanayo ahlawula kakhulu. Ukusuka apho, unokwakha indawo edityanisiweyo okanye wakhe ishishini lakho elikhuphisanayo nalo mbutho. Ukuba inkqubo yonxulumano ihlawula kakuhle, ishishini kusenokwenzeka ukuba lenza ingeniso elungileyo yomda kwiimveliso zalo.
Umzekelo, ukuba uhamba ukuya Uluhlu lwabarhwebi be-AvantLink (kufuneka wenze i-akhawunti ukuze uyibone), ungakhangela iinkqubo ezihambelana nayo nayiphi na i-niche kwaye uzihlele ngezinto ezifana nekhomishini, udidi, izinga lokuguqulwa, kunye nokunye.
Ndiyathanda ukuhlenga uluhlu ngereyithi yekhomishini (phezulu ukuya phantsi) kwaye ndihambe ukusuka apho. Kodwa unokuqhubeka nesinyathelo #4 ukuba awukwazi ukwenza isigqibo kuba ukwenza uphando lwegama elingundoqo kuya kukunceda ufumane amathuba amaninzi.
4. Yenza igama elingundoqo kunye nophando lwemarike
Njengoko uphuhlisa imibono ye-niche, kubalulekile ukufumanisa ukuba kuya kuba nzima kangakanani ukungena kuyo kwaye abantu abakuloo niche bachitha ixesha labo.
Ndihlala ndiqala yophando ngegama elingundoqo kuba indibonisa amandla e-niche kunye nohlobo lomxholo endiya kufuneka ndiwenze ukuze ndikhuphisane kuloo niche.
Iqala "ngamagama angundoqo embewu." La magama angundoqo abanzi, aqhelekileyo agubungela izihloko ezinkulu kwi-niche.
Umzekelo, ukuba unomdla kwi-niche yekofu, amanye amagama angundoqo embewu anokuba:
- kofu
- cappuccino
- Umatshini wokushicilela waseFrance
- nespresso
- Etc
Sebenzisa la magama angundoqo ukufumana abakhuphisana abakhulu kwi-niche yakho ebonisa ngokusondeleyo iwebhusayithi yakho okanye le ozama ukuyenza. Ukuba iziphumo zahluke kakhulu kwiwebhusayithi ye-niche, kuya kufuneka ufumane ububanzi obuncinci.
Ngokomzekelo, ukuba i-Google "ikhofi," ndibona iisayithi ezifana ne-Starbucks, i-Wikipedia, i-Peets, njl. Ngokucacileyo, ezi mveliso ezinkulu azikho ukhuphiswano lwam.
Endaweni yoko, makhe sizame into encinci ngakumbi, efana "nendlela yokusebenzisa umshicileli waseFransi." Apha, sifumana iwebhusayithi ebizwa ngokuba yi-homegrounds.co.
Le sayithi ikufutshane kwindawo yokuthengisa edibeneyo, eyona nto ndiyikhangelayo. Ngoku, ndiyakwazi ukuplaga le webhusayithi kwi-Ahrefs ' Site Explorer kwaye ubone ukuba ngawaphi amanye amagama angundoqo ekubekwe ngawo kunye nenqanaba lephepha lelo gama lingundoqo.
Uya kubona kwakhona ukuba bangaphi abantu abakhangela elo gama elingundoqo ngenyanga (ivolumu) kunye noqikelelo lokuba kuya kuba nzima kangakanani ukulinganisa elo gama elingundoqo kuGoogle (KD okanye i-Keyword Difficulty).
Ngokuskrola kula magama angundoqo kunye nokujonga umthamo onokwenzeka, i-KD, kwaye yeyiphi iphepha elibekwe kubo, sinokufumana ingcamango yokuba kunzima kangakanani ukungena kwi-niche kwaye luhlobo luni lwetrafikhi esinokuyilindela. Siyakwazi ukukhangela iwebhusayithi ukuze sibone indlela eyenza ngayo imali ngomxholo wayo (iintengiso ezihlawulwayo, imibutho, iimveliso, njl.).
Yenza oku kwiiwebhusayithi ezintathu ukuya kwezintlanu kwi-niche yakho ukuze uqonde ngcono indlela yokujongana nokungena kwi-niche kwaye wenze imali kuyo.
Ukongeza kuphando lwegama elingundoqo, ungasebenzisa isixhobo esinje I-SparkToro ukufumana ingcamango apho abaphulaphuli bakho abanokuthi bachithe ixesha labo (zeziphi iziteshi zeendaba zoluntu, iiforamu, njl.).
Ukuba uyayithanda into oyibonayo, qhubeka kwinyathelo #5. Ukuba akunjalo, qhubeka uphanda ezinye i-niches.
5. Gqiba ngegama leshishini
Igama leshishini lakho alinakulenza okanye aliqhekeze, kodwa lisabalulekile. Nazi ezinye iingcebiso zokukhetha igama leshishini elilungileyo:
- Cacisa, ungabi krelekrele - Igama lakho kufuneka kube lula ukuliqonda kunye nokupela.
- Khetha igama elingakuthinteli kakhulu - Unokuqala ukuthengisa izitulo, kodwa ufuna igama elikuvumela ukuba wandise ekuthengiseni enye ifenitshala okanye ezinye izinto ngokupheleleyo.
- Imfutshane idla ngokuba ngcono - Oku kuyinyani ngakumbi kwishishini le-intanethi apho abathengi bakho banokufuna ukuchwetheza i-URL yakho kunye neziphatho zemidiya yoluntu.
Kukwafuneka uqiniseke ukuba awungeneleli kuzo naziphi na iimpawu okanye amagama akhoyo eshishini. Ukuba use-US, ungajonga ukuba igama liyafumaneka na okanye alikho kwiwebhusayithi yorhulumente wasekhaya wengingqi yakho okanye ngenkonzo efana LegalZoom.
6. Ukusingatha imisebenzi esemthethweni
Nje ukuba wenze isigqibo ngegama, lixesha lokulimisela njengeziko elisemthethweni. Qaphela ukuba andililo igqwetha, oku akusiyo ingcebiso yezomthetho, kwaye ulwazi lwam lulinganiselwe e-US
I-SIDENOTE. Eli nyathelo akufuneki lenziwe kwangoko. Ungayenza nanini na ngaphambi kokuba uqale ukufumana imali. Phuma eli nqaku Business Insider ngolwazi oluthe kratya.
Ngokuqhelekileyo, unokuhamba ne-proprietorship eyodwa ukuze uqale. Le yeyona mfuno isezantsi yokwenza ishishini e-US
Nangona kunjalo, wakube uqalile ukwenza imali enesidima, luluvo olulungileyo ukunyusela kwi-LLC (inkampani yetyala elinyiniweyo) okanye ekugqibeleni ube liqumrhu ukucutha ubutyala bakho xa uthathwa amanyathelo asemthethweni, kunye nokuxhamla kugcino lwerhafu.
Ndincoma ukuthetha negqwetha leshishini ukuze likuncede ukuseta oku xa ulungile. Kodwa musa ukuziva unyanzelekile ukuba ukwenze kwasekuqaleni; ungakhathazeka ngayo xa sele wenze imali.
Ngaphandle kokuseka inkampani, kufuneka ubhalise ishishini lakho kwaye ufumane naziphi na iimvume ezifanelekileyo. Uyenza njani loo nto kwaye ukuba ufuna iimpepha-mvume zixhomekeke ekubeni uhlala kwesiphi isimo kunye nendlela owenza ngayo imali, ngoko ke ndiza kukushiya ukuba wenze uphando. Cinga ngokufowunela i-ofisi yakho ye-SBA (uLawulo lwamaShishini amaNcinci) ukuze ufumane iingcebiso.
7. Yakha iwebhusayithi yakho
Ngeli xesha, kufuneka ube neshishini leshishini kwaye ulungele ukuthenga igama lakho lesizinda kunye nokwakha iwebhusayithi yakho.
Igama lakho lesizinda liya kuba ligama lakho leshishini elinendawo ephezulu (TLD) efana ne.com okanye .co.uk ekugqibeleni. Ungafumana igama kwinkonzo efana IgamaCheap okanye GoDaddy. Okanye unokuthenga enye ngokuthe ngqo kwinkampani yakho yokubamba ukuba ufuna ukuchitha kancinci kodwa ube nexesha elilula lokuyimisela.
Ukusingathwa yinkonzo ekuvumela ukuba "ubambe" iwebhusayithi yakho kwi-intanethi. Yicinge njengerenti yedijithali. ndisebenzise Kinsta or SiteGround kwiiwebhusayithi zeblogi zeWordPress, Shopify kwiiwebhusayithi ze-e-commerce, kunye Wix ngayo yonke enye into (iinkonzo kunye namashishini asekuhlaleni).
I-SIDENOTE. I-Shopify kunye ne-Wix ziiplatifomu ezimbini-kwinye: Zombini ziyinkqubo yokulawula umxholo (CMS) njenge-WordPress kwaye zibonelela ngokubamba iwebhusayithi. Oku kubenza kube lula ukuyisebenzisa kunye nokuseta kune-WordPress enenkonzo eyahlukileyo yokubamba.
Indlela endiyithandayo yokwakha iiwebhusayithi ngeWordPress. Ukuba uceba ukwenza ukuthengisa okuhambelanayo okanye ukubhloga, lolona khetho lungcono kuba lolona luguquguqukayo.
Gcina ukhumbule ukuba i-WordPress.com kunye ne-WordPress.org zizinto ezahlukileyo. Ndisebenzisa i-.org version, ekufuneka uyifake kwiwebhusayithi yakho usebenzisa umboneleli wakho wokubamba. Ngesiqhelo, oku kukucofa nje kube kanye. Inguqulo ye-.com ikhuphisana neWix, kodwa andiyithandi ngokobuqu.
Nge-SiteGround, uthenga nje isicwangciso sayo sokubamba iWordPress kwaye iya kukumisela yona.
Nje ukuba i-backend isetiwe kwaye ugqibile ukuthenga igama lakho lesizinda kunye nokubamba, ungangena kwiwebhusayithi yakho ngokuchwetheza www.yourdomainname.com/wp-admin.
Nje ukuba ungene, umva wewebhusayithi yakho ujongeka ngolu hlobo:
Kulapho unokulawula ukubonakala kwewebhusayithi yakho ngemixholo kunye nokwenza ngokwezifiso, iiposti zebhlog kunye namaphepha kwindawo yakho, kunye nokunye.
Kuya kufuneka ukhethe umxholo ukuze uqale ukwakha umphambili wendawo yakho. Uninzi lwemixholo yeWordPress yenziwe kakuhle kwezi ntsuku, kodwa kuya kufuneka ugxile ekukhetheni enye ekhangeleka ilungile kwaye ilayisha ngokukhawuleza. Khetha enye eneempawu kuphela oza kuzisebenzisa.
Ngeli xesha, kuninzi ekufuneka ufunde kwaye wenze ukwakha indawo yakho. Kunokuba uhambe ngenyathelo ngalinye kweli nqaku, nazi ezinye izikhokelo endiza kukuthumela kuzo:
OKUFUNDILEYO FUNDA
- Indlela yokusebenzisa i-WordPress: Isikhokelo sokugqibela soKwakha iWebhusayithi ye-WordPress
- Uyenza njani iWebhusayithi ye-SEO-Friendly: Uluhlu olupheleleyo lokujonga
- I-SEO ye-WordPress: Iingcebiso ze-20 kunye neZenzo ezilungileyo
8. Yenza kwaye ukhuthaze umxholo obalulekileyo
Nokuba luhlobo luni lweshishini olidalayo, umxholo uyinkosi. Ukupapasha izithuba zeblogi, iividiyo, okanye iipodcasts yeyona ndlela yokukhuthaza ishishini lakho kwaye ufumane intengiso kwi-Intanethi.
Ke ngoko, ukufunda ukwenza kunye nokukhuthaza umxholo obalulekileyo sesinye sezakhono ezibalulekileyo onokuthi uzifunde njengosomashishini wedijithali.
Yintoni eyenza umxholo "uxabiseke" kuxhomekeke kwiqonga. Xa kuziwa kwi-SEO, umxholo oxabisekileyo uthetha ukwanelisa injongo yokukhangela yomntu osebenzisa iGoogle ukufumana umxholo wakho.
Kodwa umxholo "oxabisekileyo" kwiTikTok unokuthetha ukuba ividiyo yakho iyonwaba, iYouTube inokuthetha ukuba ividiyo yakho inolwazi okanye inomdla ngokubonakalayo, kwaye uFacebook unokuthetha ukuba umxholo wakho uvusa iingxoxo.
Elona cebiso lam kukuba fumanisa ukuba ngowuphi umxholo owenza kakuhle kuyo nayiphi na indlela owenza ngayo umxholo, emva koko ulawule iziseko zolo hlobo lomxholo.
Ngokomzekelo, ndibhala iiposti zeblogi ngenjongo yokubeka phezulu kwiziphumo zokukhangela zikaGoogle. Umxholo endiwudalayo kufuneka ube nolwazi, ube luncedo, ube lula ukuskim, kwaye (xa kunokwenzeka) ube nokonwabisa.
Ukuze ndiphucule kumsebenzi wam wezandla, ndafunda iingcebiso zokubhala ukuze ube ngumbhali ongcono, uphando indlela i-algorithm yokukhangela kaGoogle esebenze ngayo ke bendiyazi ukuba ibikhangela ntoni, kwaye ndityhala rhoqo ukuba ndifumane ulwazi endinokuthi ndilubandakanye ekungekho mntu wumbi kwiziphumo zophendlo analo.
Ndikwachithe ngaphezulu kweedola ezili-100,000 kwizifundo ze-intanethi kunye nabacebisi ukuze bandifundise ukuba ngcono. Ibe ngumdlalo oqhubekayo wokuzikhulisa kunye nokuphucula umsebenzi wam wezandla.
Zonke ezi nzame zibangele ukuthengiswa kwenye yewebhusayithi yam malunga nesiqingatha sesigidi seedola. Andikwazi ukubonisa amanani ale ndawo, kodwa sele ndiqalile enye iwebhusayithi endisebenza kuyo efumana ngaphezulu kwe-7,000 yotyelelo ngenyanga kwisithuba esingaphantsi konyaka njengendawo esecaleni:
Umxholo ojolise kuphando lwe-Organic yeyona nto iphambili ye-traffic generator kwiiwebhusayithi ezininzi; amathuba okuba inokuba yeyakho nawe. Kusimahla, ukugcwala rhoqo.
Oko kuthethiweyo, ungalufumana uhlobo lomxholo oza kuwenza ngokufunda abo ukhuphisana nabo kwaye ubone ukuba yintoni eyenza kakuhle kubo, emva koko wenze inguqulelo yakho yaloo mxholo.
Umzekelo, yithi ndifuna ukungena kwi-niche yegalufa. Ndingajonga abo bakhuphisana nabo kuGoogle nakwimithombo yeendaba zentlalo ukuze ndibone ukuba yeyiphi imixholo abayenzayo esebenza kakuhle kwaye bayikhuthaza njani.
Ukuba sikhangela “igalufa” kuYouTube, sibona iindidi ezintathu zeevidiyo ezivela kubakhuphisana abathathu abaqhuba kakuhle:
Ukuyiqhubela phambili, sinokusebenzisa i-Ahrefs ' Amagama aphambili uMhloli ukufumana izimvo zegama elingundoqo oza kuluhlula kuzo kuGoogle kwaye ubone ukuba luhlobo luni lomxholo owenziwa ngabakhuphisana nathi.
Nangona kunjalo, aba bakhuphisanayo sele bezinzile, kwaye kusenokuthatha umsebenzi omninzi ukubabetha. Kulapho uAhrefs ' Amagama anxulumeneyo ingxelo iza kakuhle.
Umzekelo, igama elingundoqo elithi "iingcebiso zegalufa zabaqalayo" linamanqaku e-KD ali-12 kuphela, nto leyo ethetha ukuba kulula ukuleqa xa uthelekisa negama elingundoqo elithi "igalufa" ku-31.
Ukuba sijonga umboniso weSERP, sinokufumana abakhuphisana nabo abangasekiweyo, emva koko sijonge amagama angundoqo abekwe kwiwebhusayithi yabo.
I-website ye-free-online-gold-tips.com ine-Domain Rating (DR) ye-36 kuphela. Oku kuthetha ukuba xa kuthelekiswa nabakhuphisana abakhulu njenge-Golf Digest, kunye ne-DR ye-82, yinto entsha kumdlalo. Inyani yokuba ukubekwa kweli gama liphambili kuthetha ukuba ayikhuphisani.
Ukuba sijonga iwebhusayithi yayo kwi-Ahrefs ' Site Explorer, siyakwazi ukubona amanye amagama angundoqo abekwe ukuba akhuphisane, kunye nomxholo owubhalileyo osemgangathweni.
Ukwenza oku kunokukunceda wenze isigqibo sokuba loluphi uhlobo lomxholo oza kuwenza. Ukwenza umxholo wakho ubengcono lelinye ibali- Nazi ezinye izikhokelo zokukunceda ngale nto:
Nje ukuba udale umxholo, kubalulekile ukuba ufunde indlela yokuyikhuthaza ukuze ibonakale kwaye ikunike i-ROI kwixesha elifutshane. Ngokusisiseko, injongo yakho yile:
Uyangxama ukufumana itrafikhi yesayithi kwangoko, emva koko i-SEO ikhaba ukuze ikunike simahla, i-traffic ephindaphindiweyo.
Ngoku, kukho a lot iindlela zokukhuthaza umxholo wakho. Imidiya yoluntu, ukufikelela kwi-imeyile, iintengiso ezihlawulwayo ... uluhlu luyaqhubeka.
Kunokuba uhambe phezu kwayo yonke isicwangciso sokukhuthaza umxholo apha, ndiza kubhekisa kuwe isikhokelo sethu sokukhuthaza umxholo.
9. Isikali okanye i-pivot
Inyathelo lokugqibela lokuba ngusomashishini wedijithali kukwandisa iinzame zakho okanye ukungena enye imbono yeshishini.
Njengoko benditshilo ekuqaleni kwesi sikhokelo, ndiye ndajikeleza izihlandlo ezihlanu ngaphambi kokuba ndifumane ishishini endinokuthi ndilinyuse. Bekungengoba ndohlulekile okanye ndijule itawuli. Ndiye ndaqonda ukuba andifuni ukuqhubeka ndibeka iinzame kula mashishini ukuze aphumelele.
Le yinxalenye yohambo. Ukuzama izinto kwaye ulunge ngokutshintsha kwaye mhlawumbi "ulahlekelwe" kutyalo-mali lwakho. Kulungile ukukhetha ukwenza i-pivot ukuba awonwabanga inkqubo kwaye awukwazi ukuzibona uqhubeka kwixesha elide.
Ukuba uthatha isigqibo sokuqhubeka, lixesha lokunyusa nantoni na esebenzayo. Kum, oko kuthetha ukuqesha iqela lababhali, abahleli, iingcali zokufikelela ebantwini, kunye nomncedisi obonakalayo. Kodwa kukwathetha ukuba UNGAWENZI imisebenzi ethile engashukumiyo inaliti.
Kweli nqanaba, ndikucebisa yenza ukulahlwa kwengqondo kuyo yonke imisebenzi oyenzayo ukuqhuba ishishini lakho. Oku kunokuba zizinto ezifana:
- Ukwenza uphando lwamagama aphambili
- Ukwenza umxholo
- Ukunyusa umxholo
- Ukwenza iminxeba yokuthengisa
- Ukufumana amaqabane okanye amaqabane okuvelisa
- Etc
Nje ukuba ubhale yonke imisebenzi-kwayeyona mincinci unokuyenza ngamaxesha athile-lixesha lokuyicwangcisa ibe zizintlu ezine:
- Izinto kuphela onokuzenza.
- Izinto ezinokwenziwa ngomnye umntu.
- Izinto ezinokuzenzekela ngesixhobo okanye isoftware.
- Izinto ekungafunekiyo zenziwe konke konke.
Ukusuka apha, kulula ukwenza iinkqubo zokusebenza eziqhelekileyo malunga nemisebenzi enokwenziwa ngomnye umntu, fumana izixhobo zokwenza izinto ngokuzenzekelayo, kwaye unqumle imisebenzi ethile ngokupheleleyo.
Nazi ezinye izikhokelo ezinxulumeneyo eziluncedo:
Voilà-ngoku uyazi ukuba ungaqala njani ishishini le-intanethi ukusuka ekuqaleni.
Iingcamango zokugqibela
Kuya kufuneka ndiphinde ndithi ukuqala ishishini le-intanethi ibe sesona sigqibo silungileyo endakha ndasenza kwiminyaka yam engama-29 kule planethi. Indinike inkululeko—kokubini ngokwemali nangexesha lam—yokuhamba ihlabathi kwaye ndakhe obu bomi ndibufunayo.
Ininzi into ekufuneka uyifundile (ngokuqinisekileyo ngaphezu kokuba ndingakufundisa kwisikhokelo esinye), kwaye ngumnqantsa wokufunda. Uya kusilela, kwaye uya kuziva udanile kunye namathandabuzo. Yiyo yonke inxalenye yenkqubo.
Ukuba uqala namhlanje kwaye uzibophelele ekufundeni ukwenza imali kwi-intanethi, ndiyathembisa ukuba uya kuphumelela. Kuya kufuneka ujikeleze, kodwa ekugqibeleni uya kubetha ophumeleleyo. Kwaye iminyaka eyi-10 ukususela ngoku, uya kuzibulela ngokufunda esi sikhokelo kwaye wenze esi sigqibo sitshintsha ubomi.
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
