Kwishishini lezithambiso, eyona nto iphambili ekuqhubeni ukuthengisa kukupakishwa. Yinto yokuqala umthengi ayijongayo ngelixa ekhetha ukuba yeyiphi imveliso afuna ukuyithenga, ke ukuba nohlobo oluchanekileyo lokupakisha olungahambelani nemveliso kuphela kodwa olutsala amehlo kubalulekile.
Iindlela zamva nje zokupakishwa kwe-lipstick ziyaqhubeka ukunceda ukonyusa ukuthengisa phakathi kwawo onke amaqela eminyaka.
Isiqulatho
Amagqabantshintshi emarike yokupakishwa kwezithambiso zehlabathi
Iindlela ezi-5 zokupakishwa kwe-lipstick zokubukela
Ikamva lokupakishwa kwezithambiso
Amagqabantshintshi emarike yokupakishwa kwezithambiso zehlabathi
Njengenye yeemarike zabathengi ezikhula ngokukhawuleza kwihlabathi jikelele, imboni yezithambiso inokhuphiswano oluninzi ngaphakathi kwayo, njengoko iimpawu ezintsha ziqala ukuvela ukukhuphisana namagama awaziwayo.
Enye yeendlela ezilungileyo zokuba uphawu lugqame kukuba neepakethe ezinomtsalane ezingatsali umdla kuphela kwimveliso, kodwa nebrand xa iyonke. Ukupakishwa kufuneka kukwazi ukukhusela imveliso ngaphakathi ngelixa isebenza.
Ixabiso loshishino lwezithambiso liqhubekile nokunyuka kumashumi eminyaka akutshanje, kwaye ngeli xabiso linyukileyo kuye kwavela ukunyuka kwemfuno yokupakishwa. Ngo-2021 ixabiso lemarike yehlabathi lokupakishwa kwezithambiso lafikelelwa I-US $ 30.2 yezigidigidi.
Phakathi kuka-2022 kunye no-2028 kulindeleke ukuba kubekho izinga lokukhula lonyaka elihlanganisiweyo (CAGR) 3.9% eya kuzisa ixabiso layo jikelele ubuncinane US$37.9 yebhiliyoni ngo-2028. La manani agubungela zonke iintlobo zokupakishwa ukusuka kwi-eye shadow pallets ukuya kwi-lipstick kunye ne-lip gloss.
Iindlela ezi-5 zokupakishwa kwe-lipstick zokubukela
Ukupakishwa kuye kwatshintsha kakhulu kunye nokuphuculwa kwiminyaka. Oku kuxhomekeke kwizinto ezinje ngezinto ezintsha ezibetha imarike kunye nokutshintsha indlela yokuphila yabathengi.
Umzi-mveliso wezinto zokuthambisa unopakisho olukhulu olutsha lweendlela zomlomo ekufuneka uzilumkele ezibandakanya iityhubhu zeplastiki zemilebe, iingqayi zelipstick, iibhokisi zemilebe yephepha, iityhubhu zokuthambisa, kunye nezikhongozeli zephepha ze-lipstick eco-friendly.
1. Iityhubhu zeplastiki zomlomo
Iityhubhu zeLipstick ziza kwiimilo ezininzi ezahlukeneyo kunye nobukhulu, kodwa zixhaphake ukufunyanwa kwimilo yecylindrical okanye uxande. Isingxobo seplastiki se-lipstick yenye yezona ndlela zisetyenziswa kakhulu ukupakishwa kwelipstick kwimarike yanamhlanje, kwaye ibe lukhetho oludumileyo ziimpawu ezininzi iminyaka emininzi.
Le tyhubhu eqinile inokujongeka ilula, njengetyhubhu yomlomo womlomo, okanye inokuba nengaphezulu iphethini ephezulu ngaphandle ukwenza ilipstick ibonakale intle ngakumbi. Umbono emva kokusebenzisa iplastiki kunesinyithi okanye ezinye izinto ezihlala ixesha elide kukuba igcina i-lipstick ityhubhu ilula kwaye ayinakubangela ukucaphuka eluswini.
Yintoni abathengi abaninzi abathanda ngayo ityhubhu yeplastiki ye-lipstick luhlobo lwemibala enokuthi lungene kuyo. Olu hlobo lokupakishwa luqapheleka ngoko nangoko njengenye esetyenziselwa i-lipstick okanye i-lip balm, ngoko ke ukuyenza ibonakale umbala odlamkileyo okanye ipateni eyodwa ngokuqinisekileyo kuya kunceda imveliso ibe nomtsalane kubathengi abaninzi.
2. Iingqayi zeLipstick
Abathengi abaninzi baya kusetyenziselwa ukubona iityhubhu zelipstick ezishelufini, kwaye iminyaka emininzi ibiyenye yeendlela zodwa zokupakishwa kwelipstick ekhoyo. Kodwa kwishishini lanamhlanje lezinto zokuthambisa iingqayi ze-lipstick ziqalisa ukufumana udumo.
Ezi ngqayi zincinci zeplastiki ziqhele ukunxulunyaniswa ne-lip balm njengoko kulula ukuphosa engxoweni okanye epokothweni, kwaye umthengi uya kusebenzisa umnwe wakhe ukuthambisa imveliso emilebeni yabo - into engenakwenziwa nge-lipstick.
Nangona kunjalo, ngokunyuka kwamva nje kwabathengi abathatha inxaxheba kwizifundo zokwenziwa kwe-intanethi, iingqayi ezisetyenziselwa i-lipstick ziye zaqala ukuba yinto eqhelekileyo. Ezi ngqayi zifanelekile kubathengi abasebenzisa i-lipstick brush ukuze bafake i-lipstick kunokuba basebenzise ngokuthe ngqo kwi-tube.
Ngokusebenzisa ibrashi, ivumela ukuba bafumane iinkcukacha ezingaphezulu kunye nokumila kwi-lipstick, kwaye ezi iingqayi ze-lipstick zithandwa kakhulu ngamagcisa ezinto zokuthambisa.
3. Iibhokisi zemilebe yephepha
Utshintsho kwindlela yokuphila yabathengi ludale ukunyuka okukhulu kweentengiso ze-makeup kwi-Intanethi kule minyaka ilishumi idlulileyo, njengoko abantu bekhangela indlela ekhawulezayo nefanelekileyo yokuthenga iimveliso eziza kuhambelana nobomi babo obuxakekileyo.
Kwiinkampani ezithumela ngenqanawa ukusuka kwiindawo zokugcina okanye zigxile kuphela kwi-ecommerce, kubalulekile ukuba iimveliso zabo zifike kwindawo eziya kuyo zikwimeko egqibeleleyo. Kwaye kulapho ke ibhokisi ye-lipstick yephepha kungena.
Olu hlobo lokupakishwa kwe-lipstick yeyona ndlela ifanelekileyo yokubonisa ityhubhu ye-lipstick ngendlela entle nekhuselekileyo. Ezi iibhokisi ze-lipstick ziyakwazi ukwenzeka ngokupheleleyo ukuze zikwazi ukuyilwa ukuze zilungele naluphi na uhlobo, kwaye kwezinye iimeko zinokuba njalo kunikezelwa njengeseti yesipho ngeelipstick ezininzi okanye ezinye izinto zokuthambisa ngaphakathi. Kwaye ngokuhambelana ukusetyenziswa kwe-eco-friendly, iibhokisi ziphinde zisetyenziswe ngokupheleleyo.
4. Iityhubhu zokuthambisa
Iityhubhu zokuthambisa bezikwimarike ixesha elide, kwaye zihlala zisetyenziselwa iimveliso ezifana nekhilimu yesandla, isicwebezelisi semilebe, okanye intlama yamazinyo. Okona kumva iindlela zokupakisha izimonyo babona ukwanda kwemfuno yeetyhubhu zokuthambisa ukuze babambe i-lipstick.
Nangona i-lipstick iqinile ngakumbi kuneglosi yomlomo kwaye ayinakusetyenziswa ngenene kusetyenziswa ityhubhu, olu hlobo lokupakisha lufanelekile ukugcina i-lipstick ukuze isetyenziswe kamva.
Ngokufana neengqayi ze-lipstick, ezi iityhubhu zokuthambisa zisetyenziswa ngabathengi abathatha ixesha elingakumbi lokwenza izimonyo zabo okanye bethambisa izithambiso zabanye abantu. Imixholo inokucudiswa kwingqayi kwaye isetyenziswe ngokulula usebenzisa ibrashi ye-lipstick. I iityhubhu zokuthambisa ayenziwanga ngeplastiki eqinileyo ngoko ke akukho nto inokwenzeka ukuba yophuke xa ithuthwa.
5. Izikhongozeli zemilebe zephepha ezisebenzisekayo eco-friendly
Njengawo onke amashishini kwihlabathi liphela, ishishini lezithambiso liphumeza ukupakishwa okusebenziseka ngakumbi kwe-eco-friendly kwiimveliso zabo kunye noluhlu ukuze babe nomtsalane kumthengi oqaphela i-eco-conscious kunye nokunciphisa inkunkuma iyonke.
Izikhongozeli ze-lipstick zephepha eco-friendly azaziwa njengeetyhubhu zeplastiki zomlomo okwangoku, kodwa imarike ibona uninzi lwazo lubetha ezishelufini kwaye abathengi abafumani ngokwaneleyo.
The iityhubhu ze-lipstick zephepha ziza kuluhlu olubanzi lwemibala kunye neepateni. Nje ukuba umthengi asebenzise imixholo yombhobho, ukupakishwa kunokulahlwa ngokulula. Kwezinye iimeko iinkampani ziye zaqalisa ukwenza ukupakishwa okuphinda kuzaliseke kwilipstick ngendlela ye iityhubhu zephepha, lelinye inyathelo elimangalisayo lokunceda ukunciphisa ukusetyenziswa kakhulu kweplastiki kushishino lwezithambiso.
Ikamva lokupakishwa kwezithambiso
Ukupakishwa kwezithambiso kuye kwatshintsha kakhulu kwiminyaka yakutshanje, njengoko ishishini liqhubela phambili ekudaleni iimveliso ezizinzileyo eziya kuthi zibhenele kubathengi bale mihla.
Ukupakishwa okuphezulu kwangoku kweentsingiselo ze-lipstick okufuneka uyilumkele kubandakanya iityhubhu zeplastiki zomlomo, iingqayi zelipstick, iibhokisi zemilebe zephepha zokubamba imveliso kunye neenjongo zokuthumela, iityhubhu zokuthambisa, kunye nezikhongozeli zemilebe yephepha.
Kwiminyaka ezayo, imarike yezithambiso ilindele ukunyuka okukhulu kwemfuno yokupakishwa kwe-eco-friendly, ukusuka kumashishini amakhulu namancinci. Njengoko i-lipstick luhlobo oluqinileyo lwe-makeup, ukupakishwa okuphinda kusetyenziswe kwakhona kuya kuqalisa ukuthandwa ngakumbi.
