Njengoko abantu abaninzi besazi ngokubaluleka kwempilo yeenwele, uninzi luguqukela kumayeza aphefumlelweyo amasiko okhathalelo lweenwele, anje nge-J-haircare. Imfuno ye iimveliso kunye nezithako ezondlayo kunye nokwakheka okuthambileyo kuphezulu kakhulu. Qhubeka ufunda ukuze ufunde indlela yokusebenzisa amathuba asakhulayo kule marike.
Isiqulatho
Imakethi ekhulayo yokhathalelo lweenwele yaseJapan
I-5 ephezulu ye-J-haircare trends
I-J-haircare trends ngamafutshane
Imakethi ekhulayo yokhathalelo lweenwele yaseJapan
I-J-haircare ithathwa njengenkokeli yemarike yokhathalelo lweenwele e-Asia, kwaye ubukho bayo buyanda nakwamanye amazwe, ngenxa yomdla okhulayo impilo yeenwele phakathi kwabathengi. Ukuthandwa kwayo phakathi kwabathengi basentshona kunokubonwa kwiTikTok, ngeehashtag ezinje nge #JapaneseHaircare ifumana iimbono ezizigidi ezisisi-1.9.
Esinye sezizathu zokuba i-J-haircare ibhenele kubathengi kungenxa yokulula kunye nokuthamba kwayo, kunye neempawu zayo ezifakwe kakuhle, ezixhaswa yisayensi kunye netekhnoloji enikezela iziphumo ezisemgangathweni.
Uqikelelo lwengqikelelo luqikelele ukukhula okuqhubelekayo kunye namathuba andayo orhwebo lwangaphakathi nolwamazwe ngamazwe. I J-inwele imarike yayixatyiswa I-US $ 1.7 yezigidigidi ngo-2023 kwaye kulindeleke ukuba ikhule ngesantya sokukhula ngonyaka (CAGR) ye-2.63% phakathi kuka-2023 ukuya ku-2027. I-US $ 38.4 yezigidigidi.
Eli nqaku lihlola iimpawu eziphambili ze-J-haircare kwaye ligxininisa amathuba eempawu kule ndawo.
I-5 ephezulu ye-J-haircare trends
1. Impilo ye-scalp: indlela yokuqala yolusu
Abathengi abaninzi baya kuthatha indlela yolusu lokuqala, betshintshisa iimveliso ezinezithako ezibukhali kwezinye iindlela ezithambileyo ezondla isikhumba sentloko. Ukhathalelo lweenwele lwaseJapan lisebenzisa iifomula ezithambileyo kuzo zonke iimveliso zabo, nokuba ziluhlobo luni lweenwele zomthengi okanye ubudala. Ngokomzekelo, iimveliso zinokuba neoyile yendalo yebhotani ethomalalisa kwaye ikhulise i-scalp.
Iimveliso ze-scalp ezinamafutha zenziwe ngeempawu ezizodwa zokufunxa umswakama ukulawula ukuveliswa kwe-sebum. Iserum yeenwele zaseJapan ezidumileyo kwi-scalp enamafutha iqulethe ifomyula yokuvala umswakama ojolise ukulungelelanisa umgangatho wokufuma kunokukhupha ioli. Uninzi lwezithako ezisetyenzisiweyo kwiimveliso ezinjalo ziyi-organic, i-sulfate-free, kwaye ihloselwe ukusetyenziswa yintsapho yonke.
Ezinye iibrendi zibandakanya izithethe zobuhle zaseJapan zakudala kwinkulungwane zabo ukhathalelo lweenwele, njengama-probiotic-rich sake water kunye ne-willow bark extract, zombini ezo zibonakaliswe ukuphucula ukujikeleza kwegazi kunye nokukhuthaza ukukhula kweenwele. Abanye babonelela ngeenkonzo zobuqu ezinje ngendibaniselwano yeeshampu, ioyile, kunye neekhrimu ukuhlangabezana neemfuno ezizodwa zeenwele.
Iibrendi ezininzi zinokwenza imali kulo mkhwa ngokubandakanya izithako zemveli zaseJapan kunye ne-pantry staples kunye nezibonelelo zobuhle ezifana ne-sake, isesame, iimbotyi zesoya, kunye ne-ume kwiimveliso zabo.
2. Izisombululo zokunakekelwa kweenwele ezilula kunye ne-minimalistic
Iimveliso ezisebenza ngezinto ezininzi ezinezicelo ezingenakuphikisana ziya kubhenela kubathengi abafuna izisombululo ezikhawulezayo nezifanelekileyo. Oku kuya kubandakanya iimaski zeenwele ezishiyekileyo kunye namafutha okulungisa iinwele anokuthi ahlanjwe kwangoko ukuze afumane iziphumo ezifana nesalon. Ngokomzekelo, enye i-brand yaseJapan ithengisa i-conditioner-in-one kunye ne-mask yeenwele kunye nemizuzu emi-5 yekhefu.
Abathengi abaninzi baya kwamkela indlela "ye-skinimalist", befuna iindlela zonyango ezihlangeneyo. Iimpawu ezininzi ezaziwayo ziphendula ngokunikezela nge-spray-on lotion evuselela ngokukhawuleza i-scalp. Abanye banikezela ngelavenda engaqhelekanga kunye neoyile yepeppermint elinganisa imvakalelo ye ishampu. Ukongeza, i-root touch-ups yokugubungela iinwele ezingwevu ekuhambeni nazo ziyathandwa.
Iimveliso kufuneka zibeke phambili izithako ezibuyisela ukuthungwa kweenwele ezonakalisiweyo ezibangelwa imitha ye-UV, i-perming, kunye nokudaya. Banokubandakanya izithako ezityebileyo ezifana ne-argan kunye nembewu ye-camellia kwiifomyula zabo. Iibrendi nazo kufuneka ziqinisekise ukuba iimveliso zazo zidibana ngokungenamthungo kwiinkqubo ezikhoyo zabathengi, kuthathelwa ingqalelo ixesha lokulinda kunye nendawo.
Ngaphaya koko, uninzi lwee-J-brand zenzelwe ngokukodwa iinwele zaseAsia kwaye kufuneka zandise uluhlu lwazo ukuze zikwazi ukwamkela iintlobo ezahlukeneyo zeenwele ezinjenge-afros.
3. Ukubophelela amasiko eenwele zakudala
Enye into eyenzeka kwinkcubeko yaseJapan kukukhethwa kweendlela ezinde zokuhlamba ezinceda ekuphumleni. Le nkqubo ibandakanya ukusetyenziswa kweoyile enevumba elimnandi ezinweleni ukuze zithomalalise. Iimpawu ezininzi zixhamla kula masiko ngokunikezela ngomgca weekhrimu kunye shampoos iphefumlelwe ngumbono wokuhlamba ihlathi laseJapan. Iimveliso zenzelwe ukuvuselela imifanekiso yamahlathi, efunyenwe kwiimpawu zabo zonyango.
Ukuphefumlelwa kwimithombo eshushu yaseJapan, iimveliso ezininzi zibonelela ngononophelo lweenwele ngamanzi e-onsen, atyebileyo kwizondlo kwaye aphathe i-scalp. Ukongeza, abathengi banokuthenga iibrashi zeenwele ezilinganisa i-acupressure massage. Abasebenzisi banokukhetha ukuba lungakanani uxinzelelo lokufaka kwi-scalp yabo ukwandisa ukuphumla. Ezi mveliso nazo ziza neeserum zokufudumala ezilungiselelwe ukuvuselela imithambo yegazi entloko.
Iibrendi ezininzi ezingaphandle kweJapan zinokufumana inkuthazo kwizithethe zengingqi zaseJapan kwaye zizenze zibe zezanamhlanje ukuhlangabezana neemfuno zale mihla zabathengi. Bangongeza izithako zendalo ezifana neentyatyambo zasekhaya okanye amayeza aqhelekileyo kwiindlela zeenwele zabo ukubonelela abathengi ngeemveliso ezikhuselekileyo, ezithambileyo ezikhuthaza ukukhula kweenwele. Nangona kunjalo, iimpawu kufuneka ziqinisekise ukuba izithako zemveli zifunyanwa ngokuthembekileyo nangokuziphatha.
4. Izisombululo zabantu abalupheleyo
IJapan yenye yabona bantu bakudala behlabathi, kwaye abantu abadala bayinxalenye enkulu yabathengi bayo. Ngenxa yoko, kukho imfuno enkulu yemarike yeemveliso ezichasene nokuguga, kunye nabathengi abancinci ababonisa umdla.
Abantu abaninzi bafumana imiba enxulumene nobudala njengokulahleka kweenwele kunye nokuncipha kweenwele. Ngokutsho kweRecruit Lifestyle, 30% Abantu banexhala malunga nokulahleka kweenwele kwaye i-20% ithatha amanyathelo okuthintela. Iimveliso zinokujongana nale marike ingagcinwanga kakuhle ngokubonelela ngoluhlu lweemveliso ezinokwakheka okuthambileyo ezinceda abasebenzisi ukuba bamkele iinwele ezingwevu.
Iibrand zibonelela ngeshampu, i-conditioner, kunye nekhrimu yonyango ethi ngokuthe ngcembe idayi iinwele ezimdaka okanye ezimnyama ngokuhamba kwexesha. I-POLA, umzekelo, ibonelela ngokudubula kweenwele eziqulethe Ukuhambisa amanzi izithako ezifana ne-collagen, i-amino acids, i-ceramide, kunye ne-ginseng ukunceda ukondla i-scalp yabantu abadala. Ezinye iibrendi zithengisa izitshizi zeenwele ezinokugquma kwangoko amabala anempandla kwaye zigqume iinwele ezingwevu.
5. Iinkonzo ezifana nesalon ekhaya
IJapan idume kwihlabathi ngeenkonzo zayo ezizinikeleyo kwisaluni, kwaye iibrendi ezininzi zenza imali kule nto ngokunikezela ngeemveliso ezibonelela ngeenkonzo ezifana nesalon ekhaya. Ezi mveliso okanye igajethi ziyilelwe ukuphinda iziphumo zesalon ekhaya ngeqhezu leendleko.
Abathengi ngoku banokuthenga izixhobo ezihambisa unyango olukumgangatho we-spa ekhaya. Enye imveliso enjalo yiReFa's BeauTech ebonelela ulusu iimasaji ezenzelwe ukulinganisa ukuva koobhontsi bobuhle bobuhle. Ezo mveliso azinamanzi, kulula ukuzisebenzisa, azikhathalelwa, kwaye azibizi mali ininzi.
Iimveliso zityale imali kwi-R&D ukuphuhlisa ii-combs ze-LED ezinelungelo elilodwa lomenzi wechiza ezisebenzisa ii-ionic pulses ukuphelisa umbane omileyo kunye nokubuyisela ibhalansi ye-ion yeenwele. Ezi mveliso zenzelwe ukuthambisa iinwele ezonakalisiweyo kwaye zongeze umswakama. Ngaphezu koko, abomileyo zixhotyiswe ngetekhnoloji ephucukileyo ethintela iinwele ukuba zome kwaye zinciphise umonakalo weenwele nazo zenza amaza emarikeni.
Omnye umkhwa odumileyo eJapan sisithambiso seenwele kumadoda aneenwele ezivunyelweyo. Zenzelwe ukuxhasa iinwele eziphathwe ngamachiza kwaye ziqulethe izithako ezifana nejojoba kunye neoyile ye-argan ezaziwa ngeempawu zazo zokuthambisa, ngelixa i-wax ivumela abasebenzisi ukuba benze iinwele ezifunwayo.
I-J-haircare trends ngamafutshane
Kuba iJapan inobukho obukhulu be-Gen X kunye nee-boomers ezinamandla enkcitho ephezulu, iibrendi kufuneka zibeke phambili iimfuno zabo kwaye zibonelele ngeemveliso ezilungiselelwe iimfuno zabo, njengeemveliso ezichasene nokwaluphala.
Njengoko abathengi abaninzi betyala imali kukhathalelo lwesikhumba, iimveliso kufuneka zityale imali kwizinto zempilo ezifana ne-SPS yokhuseleko lwe-scalp kunye ne-oyile yeenwele ezithambisayo ezikhulula uxinzelelo.
Iimveliso zotyalo-mali kwi-J-ubuhle kufuneka zibandakanye imigaqo ebalulekileyo ye-J-haircare kwiimveliso zabo, ezilula, ezinobulali, kunye nokusebenza kakuhle, zonke zixhaswa yisayensi kunye nobuchwepheshe.
Njengoko imeko yeendleko zokuphila iba mandundu, iimpawu kufuneka zityale imali kwiimveliso ezibonelela ngeenkonzo ezifana nesalon ekhaya ngeqhekeza lexabiso.
