Ziziphi iiNzuzo ze-SEO? (Kwaye Ukuqala Njani)

Ukuba ungumnini-shishini, usenokuba uvile malunga nendlela usetyenziso olubalulekileyo lwe-injini yokukhangela (SEO) yi. Kodwa inokukunceda njani ukukhawuleza ukukhula kweshishini lakho, ufumane abathengi abaninzi, kwaye wenze umahluko kumgca ophantsi wakho?

Ngamagama alula ngakumbi: Kutheni usenza i-SEO? 

1. Yonyusa isabelo sakho selizwi

Kukho uqikelelo 3.5 yeebhiliyoni zokukhangela kuGoogle suku ngalunye. Ukungena kwaba baphulaphuli, kuya kufuneka wenze i-SEO. 

Enye yeenzuzo eziphambili ze-SEO kukwandisa i-organic yakho isabelo selizwi (SOV). I-SOV eyongezelelekileyo ye-organic ithetha ukugcwala, ukukhokela, kunye nengeniso kwishishini lakho.

Kukwathetha isabelo semarike esingaphezulu kwishishini lakho. Siyabona kwigrafu engezantsi ukuba kukho i ubudlelwane olomeleleyo phakathi kwe-SOV kunye nesabelo semarike. 

Kwi-Ahrefs, sibala i-SOV yendalo ngokwahlula-hlula i-traffic kwindawo ngenani elipheleleyo lokukhangela kuwo onke amagama angundoqo.

Ngamanye amagama, ukuba ulandelela kuphela igama elingundoqo kunye nezikhundla eziphezulu ze-10 zithathwe ngamaphepha ewebhusayithi yakho, i-SOV yakho yi-100%.

Ke ungayilinganisa njani i-SOV yendalo?

Okokuqala kufuneka senze iprojekthi entsha kwi-Ahrefs ' Isikhundla Tracker kwaye yongeza amagama ethu angundoqo kwiwebhusayithi esifuna ukuyilandela.

Nje ukuba wongeze iprojekthi entsha kwaye wongeze amagama akho aphambili, ungaya kwideshibhodi kwaye ujonge eyakho I-SOV.

Ifanele ibukeke ngolu hlobo:

Ukuba ucofa kwi-SOV kwideshibhodi, unokujonga kwi-SOV yomntu okhuphisana naye xa kuthelekiswa ne-SOV yakho.

Ukuba akukho bantu bakhuphisana nabo baboniswayo kwideshibhodi yakho, ungayitshintsha loo nto ngokuthi: 

• Ukuya kwi Izicwangciso.
• Cofa kwi Abakhuphiswano ithebhu.
• Ukuchofoza + Yongeza umntu okhuphisana naye.

Ngenisa abantu okhuphisana nabo ngesandla okanye ucinezele i + ukuzongeza kuluhlu olungezantsi olubonisa igama elingundoqo ukudibana.

Nje ukuba wonwabe, cofa i Gcina iqhosha kwaye ubuyele kwideshibhodi. Kuya kufuneka ngoku ukwazi ukuthelekisa i-SOV yomntu okhuphisana naye ngokuchasene ne-SOV yewebhusayithi yakho. 

UKUQHUBEKA

Jonga inqaku likaMichal Pecánek I-SOV ukufumana isikhokelo esineenkcukacha malunga nendlela yokulinganisa i-SOV.

2. Ayiphazamisi kangako kunezinye iintlobo zentengiso

Intengiso ephazamisayo iyacaphukisa.

Isenokubonakala icacile. Kodwa xa ubomi bethu buzele ziintengiso, iifowuni ezibandayo, kunye nee-imeyile ezivela kubantu abangakhethiyo abazama ukukuthengisela iimveliso zabo ngalo lonke ixesha, kuluncedo kakhulu ukuba yinkampani. umjelo wokuthengisa ongenayo. 

I-SEO ijolise kubantu abakhangela ngenkuthalo iinkonzo zakho okanye iimveliso. 

Ngenxa yoku, ilungile ekuguquleni-into ekufuneka uyenzile kukugxila kule nto bayikhangelayo.

Ungayifumana into abathengi bakho abayifunayo usebenzisa i-Ahrefs ' Amagama aphambili uMhloli.

Ngenisa isihloko esifanelekileyo kwaye uye kwi Amagama ahambelanayo ingxelo. Apha, uya kubona izihloko ezininzi abathengi bakho abazikhangelayo, onokuthi ujolise kuzo.

Unokukhangela, ufumane, kwaye uhlalutye amagama angundoqo usebenzisa ezethu ii-Ahrefs' Amagama angundoqo Isihloli.

UKUQHUBEKA

Ukuba ufuna ukufunda ukufumana, ukuhlalutya, ukujolisa, kunye nokubeka phambili amagama angundoqo, jonga yethu isikhokelo sabaqalayo kuphando lwegama elingundoqo.

3. Lixesha elide

I-SEO ayikho nje iKrisimesi.

Kuzo zonke, I-45.6% ye-SEOs ithi i-SEO ithatha malunga neenyanga ezintathu ukuya ezintandathu. Kungabonakala ngathi lixesha elide ukuba itshaneli isebenze, kodwa i-SEO sisitishi sokuthengisa sexesha elide apho ukukhula ngokuqhelekileyo kuhlanganisa ixesha elide. Ngamanye amagama, ukuba ubeka ixesha kunye nomzamo kwi-SEO, iziphumo ziya kuba zifanelekile. 

Ukujonga igrafu yetrafikhi ye-Ahrefs, uninzi lokukhula kwethu ngokukhawuleza kwenzeke kulo nyaka uphelileyo okanye xa itrafikhi yethu yaqala ukudityaniswa. 

Uhlaziyo lwe-algorithm lukaGoogle luthetha ukuba itrafikhi yewebhusayithi yakho iya kutshintsha. Kodwa njengoko ubona kwigrafu, yimeko entle kwixesha elide.

Ngokuhamba kwexesha, kufuneka ukwazi ukuthembela kwi-SEO ukuzisa umjelo oqhubekayo wetrafikhi kwindawo yakho. 

Xa sibuza ~ 4,300 SEOs ukuba i-SEO ithatha ixesha elingakanani, banike iimpendulo ezahlukeneyo. Kodwa kuphela i-16.2% ye-SEOs yathi i-SEO ithatha phakathi kweenyanga enye kunye nezintathu.

Ndiyavumelana noninzi lwee-SEOs apha. Kodwa ndingakongeza umntu ofanelekileyo-ukuba kuxhomekeke kuhlobo lwewebhusayithi osebenza kuyo.

Umzekelo, ukuba useta iwebhusayithi entsha, ayizukuba nagunya. Oku kungenxa yokuba ayiyi kuba namakhonkco akhomba kuyo kwaye mhlawumbi iya kuba nomxholo omncinci kwisayithi. 

Ezi zinto zezinye izibonakaliso okanye iindlela apho iGoogle igweba igunya lewebhusayithi yakho kwaye ithatha isigqibo sokuba zeziphi iziphumo eziphezulu kufuneka zibe kwiiSERPs zayo.

UKUQHUBEKA

Ukuba uphucula i-SEO yewebhusayithi esele ikho iminyaka embalwa, ke i-SEO iya kusebenza ngokukhawuleza. Oku kusekelwe kumava am, kodwa unokufumana iziphumo ezahlukeneyo ngewebhusayithi yakho.

4. Kuyabiza

Ngokungafaniyo nokuhlawula i-PPC, i-organic search traffic isimahla. 

Ukuba i-Ahrefs isebenzise iPPC ukuhlawulela itrafikhi yendalo, Ahrefs' Site Explorer Kuqikelelwa ukuba kuya kuxabisa i-2.3 yezigidi zeedola ngenyanga okanye i-27.6 yezigidi zeedola ngonyaka.

Uyabona kulo mzekelo ukuba kutheni ukuphucula i-SEO kunye nokwandisa ithrafikhi yakho yezinto eziphilayo kunokuba lutyalo-mali oluxabiseke kakhulu kwishishini lakho.

Ukuqalisa nge-SEO akusoloko kuthetha ukuba kufuneka uchithe kakhulu, nokuba. Ukuba uzimisele ukufunda malunga Iziseko ze-SEO, unokwenza umsebenzi omninzi ngokwakho ukuhlisa iindleko.

UKUQHUBEKA

Xa kuziwa kwizixhobo, akufuneki uchithe kakhulu xa uqala. Ungasebenzisa Ahrefs Webmaster Tools ukuphicotha indawo yakho kunye neyethu free SEO izixhobo ukuyikhulisa ngakumbi.

Ihlala ivuliwe-24/7

Ngokungafaniyo nokuthengisa okuhlawulwayo, i-SEO ihlala ivuliwe. Iyaqhubeka ikusebenzela ngelixa ulele. 

Uya kufumana ixabiso elithe kratya kwi-SEO kunamanye amajelo okuthengisa. Ayibizi mali eyongezelelweyo ukuba isebenze ngalo lonke ixesha.

Enye inzuzo kukuba xa iwebhusayithi yakho isekwe ngemigangatho elungileyo, i-SEO iya kubagcina ngokuhamba kwexesha kwaye iqhube i-traffic engaguqukiyo kwiwebhusayithi yakho. 

Ekuphela kwento enokumisa oku kukuba kukho umba onzulu wobuchwephesha kwindawo yakho okanye uwile Izikhokelo zokukhangela zikaGoogle. 

Nciphisa ukuxhomekeka kwakho kwiPPC 

Kulula ukuba ishishini lithembele ukuhlawula-ngokuchofoza (PPC) ukuthengisa, kodwa kunokubiza ukugcina esi sicwangciso sokuthengisa. 

I-SEO inokukunceda ukutshintsha oku.

Nje ukuba unamagama abalulekileyo akwinqanaba lenombolo #1 kuGoogle, unokucinga ngokucima enye yentengiso yakho yePPC, enokubangela ukonga kakhulu kwishishini lakho.

5. Iphucula amava omsebenzisi

Abantu abaninzi balindele lukhulu kwiiwebhusayithi kule mihla. Balindele ukuba zicace, zicace, kwaye zikhawuleze umbane. 

Xa iiwebhusayithi zingasebenzi njengoko abantu belindele, bayakhathazeka. Kwaye ukuba banamava amabi, oku kunokudala umbono ongalunganga we-brand. 

Ukwenza kakuhle kwi-SEO, kuya kufuneka unikeze iindwendwe zakho nge eyona amava omsebenzisi anokwenzeka. 

Kodwa ungawenza njani amava omsebenzisi kwi-SEO?

Ii-SEOs ngokwesiqhelo zahlulahlula imiba yamava omsebenzisi kwiindidi ezintathu: 

• Isantya sendawo
• IiVithamini zeWebhu ezingundoqo
• Ukulungiselela kwisiza

Makhe sihlolisise.

Isantya sendawo

Isantya sesiza sesinye sezona zinto zibaluleke kakhulu kubakhenkethi bakho. Ukuba iwebhusayithi yakho iyacotha ukusebenzisa, iindwendwe ziyakushiya indawo yakho kwaye mhlawumbi zingabuyi.

Kwiminyaka embalwa edlulileyo, UGoogle uvavanye iiwebhusayithi ezingama-900,000 kwihlabathi jikelele. Kuxelwe ukuba i-53% yabantu iya kushiya iwebhusayithi ukuba ithatha imizuzwana emithathu okanye ngaphezulu ukulayisha.

I-SIDENOTE.

UGoogle ucebise ukuba ukuphucula isantya sesiza ngomzuzwana nje omnye kunokunceda nyusa izinga lakho lokuguqulwa nge-27%.

Ukuvavanya isantya sendawo yakho, ungasebenzisa isixhobo esinje webpagespeedtest.org. Makhe sijonge kwiimethrikhi zesantya ze-Ahrefs sisebenzisa esi sixhobo.

Siyabona ngasentla ukuba isalathisi sesantya siphantsi kwemizuzwana emithathu ye-Ahrefs. Ukuba iwebhusayithi yakho ilayisha ngaphezulu kwemizuzwana emithathu, ngoko unokufuna ukucinga ngokukhawulezisa iwebhusayithi yakho. 

UKUQHUBEKA

Ukuba usebenzisa iWordPress, jonga isikhokelo sethu indlela yokukhawulezisa WordPress.

IiVithamini zeWebhu ezingundoqo

IiVithamini zeWebhu ezingundoqo Ziimpawu zikaGoogle zomgangatho eziwazisileyo ukulinganisa amava omsebenzisi kwiwebhusayithi yakho. 

Bazi:

• Eyona Paint inkulu (LCP) -Ukusebenza komthwalo.
• Ukulibaziseka kokuQala kokuQala (FID) – Kuba uzinzo olubonakalayo.
• Ubume boBume beShift (CLS) – Kuba interactivity.

Nantsi into uGoogle ayihlelayo njengamanqaku amahle nabi kwezi metrics.

Ukuchaza iimethrikhi zamava omsebenzisi kuyinzuzo, njengoko abanini bewebhusayithi banokwazi kanye indlela iiwebhusayithi zabo ezisebenza ngayo ngokuchasene nolindelo lukaGoogle. 

Ukubeka iliso kwiiVitali zeWebhu eziPhambili kunye nokusebenza kwendawo kunokuvakala kubuchwephesha, kodwa unokujonga kubo usebenzisa i-Ahrefs' Uphicotho lwendawo. 

Umzekelo, nantsi umfanekiso wekhusi kwi ukwenza Ideshibhodi iqaqambisa imiba emibini nge-CLS kunye ne-LCP. 

Njengoko ubona koku ngasentla, Uphicotho lwendawo ichonga ngokuzenzekelayo onke amaphepha asebenza kancinci enzelwe wena.

Ukusebenziseka kwiphepha

Ukusebenziseka kwiphepha yenye indawo ye-SEO enokukunceda uzuze iwebhusayithi yakho. Ngokulungiswa kwephepha, ii-SEOs zivavanya ngokunzulu iwebhusayithi yakho kwaye ziyiphicothe kuyo nayiphi na imiba enokuthi ibe nefuthe kumava omsebenzisi.

Umzekelo omhle wokulungiselela kwiphepha wongeza izihlokwana, okanye iithegi zesihloko, kumanqaku akho. Ukongeza izihlokwana kwenza umxholo wakho ufundeke lula ngokuseka uluhlu olubonakalayo.

Ukulungiswa kwephepha kuncinci kune-Core Web Vitals, kodwa ukuchitha ixesha kuyo kuya kuhlawula izabelo kwiwebhusayithi yakho ekuhambeni kwexesha.

Ii-Ahrefs ' Uphicotho lwendawo inokubeka iliso kwizihloko, umfanekiso i-alt text, ukuxhuma kwangaphakathi, kunye nezinye izinto ezikwiphepha lokusebenzela.

Nanku umzekelo wengxelo ecwangcisiweyo ongayifumana malunga nesihloko samathuba wokulungiselela.

Ungasebenzisa le ngxelo ukuchonga amathuba amaninzi okuphucula kwiwebhusayithi yakho.

6. Ibeka ivenkile yakho kwi-intanethi

Ukuba ishishini lakho linevenkile ebonakalayo, ungayongeza kwi- Iprofayile yeShishini likaGoogle simahla.

Ukongeza ishishini lakho kuluhlu lweshishini likaGoogle kuthetha ukuba uya kuvela kwiiMephu zikaGoogle xa umntu ekhangela ishishini lakho okanye amagama angundoqo anxulumeneyo.

Yindlela entle yokuqaqambisa ishishini lakho ekuhlaleni. Kwamanye amashishini agxile kurhwebo lwasekhaya, olu luhlu lunokuba yenye yezona zinto zibalulekileyo zokukhangela izinto eziphilayo.

Ikwakunika indlela eluncedo yokunxibelelana iiyure zeshishini lakho kunye namaxesha okuvula kubathengi bakho-into abaya kuyixabisa.

Ngokuba nobukho obuqinileyo kunye nokusebenzisa izixhobo ezinje ngeProfayile yeShishini likaGoogle, unokuqiniseka ukuba ishishini lakho elikwi-Intanethi liya kuthabatha intengiso nokuba awukwazi ukuvula ivenkile yakho. 

Ke uluseta njani olwakho uluhlu lweProfayile yeShishini likaGoogle?

Ukubeka i Iprofayile yeShishini likaGoogle ithe ngqo kwaye iyinkqubo enamanyathelo amathathu.

1. Banga iprofayile yeshishini lakho 
2. Yongeza iiyure zeshishini lakho kunye neenkcukacha 
3. Lawula iprofayile yakho, wabelane ngalo naluphi na uhlaziyo lweshishini, kwaye uphendule kuhlolo lwabathengi

Nje ukuba uyenzile oku, unokubek' esweni ukusebenza kweprofayile yeshishini lakho ngohlalutyo olwakhelwe ngaphakathi.

Ukusebenzisa iProfayile yeShishini likaGoogle kukuvumela ukuba ufumanise ukuba abantu bayikhangela njani iwebhusayithi yakho kwaye kukunceda ukuba uqonde ukuba ishishini lakho lidibana njani nabathengi kwi-Intanethi.

7. Kwakha ukuthembana

Ukwakha ukuthembana nabathengi kubaluleke kakhulu kwi-intanethi njengoko kungaxhunyiwe kwi-intanethi. Ubungeke uthenge nto kwivenkile ebonakalayo ukuba ivenkile iphelelwe ngamandla kwaye nenkonzo ikumgangatho ophantsi. 

Kukwanjalo nakumawebhusayithi.

Iwebhusayithi yakho kufuneka isebenze ngokupheleleyo kwaye isebenze kakuhle kwiinjini zokukhangela. Kufuneka ikhuseleke kwaye ibonelele ngamava omsebenzisi aphezulu kubathengi bakho. 

Ukuba ne-SEO elungileyo kwiwebhusayithi yakho kubonisa ukuba unegunya kwishishini lakho. Ibonisa ukuba unolwazi kunye nobuchule abathengi abakhangelayo.

Kukwathetha ukuba abaphandi baya kucofa kwiwebhusayithi yakho kwiziphumo kuba ibalasele ngakumbi kunabakhuphisana nabo-uya kufumana abathengi, kwaye abayi. 

Eyona nto iphambili apha kukuba ngokuphucula i-SEO yewebhusayithi yakho, iindwendwe ezininzi ziyakuthembela uphawu lwakho, oluya kuqhuba ngakumbi ukugcwala kunye nokuthengisa.

Funda nzulu

Ngoku uyazi izibonelelo eziphambili ze-SEO, unokufuna ukuqala ukufunda malunga nayo ngokubanzi.

Ndiqokelele izixhobo eziluncedo ezingezantsi ukukunceda ukuba uqalise, ukuze ufunde malunga ne-SEO kwaye uqale ukuvuna izibonelelo:

• I-Ahrefs Academy -Khangela zonke izifundo zethu eziphezulu zevidiyo. 
• Isikhokelo se-SEO sabaqalayo -Qala apha ukuba umtsha kwi-SEO kwaye ufuna ukufunda ngakumbi ngayo.
• Ukubhloga kweShishini Ukuba uneshishini, kufuneka ujonge ikhosi yevidiyo kaTim Soulo.
• Ahrefs 'YouTube Channel -Iividiyo zikaSam Oh zezona vidiyo zibalaseleyo ze-SEO (khumbula ukuthanda kunye nokubhalisa!).

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.