Uninzi lwethu lukhe lwandwendwela iisaluni zobuhle ngaphambili, nokuba sizakuzinyanga okanye sichithe ixesha nabantu esibathandayo, kodwa bambalwa kuthi abanokuthi bathathele ingqalelo ukupakishwa kwezinto zokuthambisa okanye iimveliso ezisetyenziswa kwisaluni, ubuncinci de sizithenge okanye sizibuyisele ekhaya.
Inyaniso kukuba, ngokufana nokupakishwa kwezinye iimveliso ezininzi, ukupakishwa kweemveliso zesaluni yobuhle kubalulekile ekuqinisekiseni ukuba izinto ezifanelekileyo zihlala zicocekile kwaye zicocekile. Oku kunjalo ngakumbi ngenxa yokuphazamiseka koshishino lwezempilo lwamva nje kwiminyaka embalwa edlulileyo, eziye zandisa kakhulu iinkxalabo zoluntu malunga nokunyamekela kunye nokuphila kakuhle.
Eli nqaku liza kuqaqambisa umbono wentengiso wokupakishwa kwe-salon yobuhle, ngaphambi kokubonelela ngeendlela zokupakisha eziyimfuneko zobuhle.
Isiqulatho
Isishwankathelo semarike yokupakishwa kwe-salon yobuhle
Iindlela zokupakisha ezidumileyo zesaluni yobuhle
Umxube ococekileyo
Isishwankathelo semarike yokupakishwa kwe-salon yobuhle
Umntu unokujonga amandla emarike yokupakisha yee-salon zobuhle ukusuka kwii-engile ezimbini ezahlukeneyo. Okokuqala, makhe sijonge imakethi yokupakishwa yezithambiso, ebandakanya zonke iindlela zokupakishwa kweemveliso ezisetyenziselwa ukwenza izimonyo, iinzipho, ukhathalelo lwesikhumba, kunye nokhathalelo lweenwele kuba iisaluni zobuhle zihlala zibonelela ngazo zonke ezi nkonzo. Enye imbono, ngokuqinisekileyo, inxulumene nokwandiswa kwehlabathi jikelele kweenkonzo ze-salon yobuhle, ehambelana ngokuthe ngqo nokusetyenziswa kokupakishwa kwemveliso efanelekileyo.
Ishishini lehlabathi lokupakisha izithambiso kulindeleke ukuba likhule ngesantya esisempilweni kakhulu kuqikelelo isantya sokukhula konyaka (CAGR) se-11.7%, inyuke nge-USD 21.06 yezigidigidi kule minyaka mine izayo, ukuya kuthi ga kwi-2027. Kwaye ukukhula okuqinileyo kwee-salon zobuhle kunye neendawo ze-spa zithathwa njengenye yezizathu eziphambili ezibangela ukunyuka okuzinzile.
Ngeli xesha, kucingelwa ukuba imfuno yeenkonzo zesalon yehlabathi iya kukhula ngaphezulu kwe-60% ukusuka kuqikelelo lokuqala lwe-152 yeebhiliyoni zeedola ngo-2021 ukuya. malunga ne- $ 245 yezigidigidi ngo-2030. Olu lwando naphezu kokuhla okuncinci kwizibalo zalo phakathi kwe-2020 kunye ne-2024, eyayibangelwa ubukhulu becala yizithintelo zangaphambili zemigama yentlalo yehlabathi.
Zonke ezi nkcukacha-manani zilungile zibonisa umfanekiso oncomekayo jikelele kwimakethi yesaluni yobuhle ngelixa iqinisekisa ngokungagungqiyo ukwandiswa kwamathemba okupakishwa kweemveliso ezinxulumeneyo. Ukuze ube nokuxhamla kolu phuhliso luqhubekayo, olukhuthazwa ikakhulu kukunyuka kwengeniso enokulahlwa kunye nemfuno ekhulayo yokuzilungisa, ngoku makhe sihlolisise iindlela ezithandwayo zokupakishwa kwe-salon yobuhle.
Iindlela zokupakisha ezidumileyo zesaluni yobuhle
Ukupakishwa okubandakanya isini
Ngelixa ukungathathi hlangothi ngokwesini kudala kubonwa kwishishini lefashoni, ukupakishwa okubandakanya isini kusanda kuvela kwiminyaka embalwa edlulileyo. Ngapha koko, i inqaku idize ukuba uninzi lweengcali zesaluni zivumile ukuba ukutshintshela okanye ukuqala i-salon ye-unisex kunokubanceda ukuba bangenise abathengi abaninzi. Kwaye amanani ee-salon ze-unisex abonakala enyuka, umzekelo, kwi kungekudala iza kuba lelona lizwe linabantu abaninzi kwihlabathi - Indiya .
Inyaniso yokuba uEstee Lauder, omnye wehlabathi phezulu 3 abadlali ezinkulu phakathi iinkampani ubuhle ngamazwe, bagqibe kwelokuba baqalise isalon ye-unisex eIndiya kunye neqabane layo laseIndiya ngoMatshi ka-2022 bubungqina obongezelelweyo bemfuno ekhulayo yenkonzo ye-unisex ye-salon.
Ke ngoko, iimveliso zesalon zobuhle zipakishwa elula emnyama namhlophe, okanye nayiphi na idizayini ye-monochrome ngaphandle konxulumano oluthile lwesini lunokuba lubonakaliso olugqibeleleyo lomfanekiso obandakanya isini. Umzekelo, oku umtshini wempompo obonakala kancinci okanye le ibhotile yokupakisha engenamoya encinci, ezifanayo nezo ziboniswe kumfanekiso ongezantsi:
Umkhwa we-unisex uphinde wabangela umdla ngakumbi kuyilo lweebhotile ezinkulu, ezinje ngemhlophe yonke, umthamo omkhulu (ngaphezu kwe-500ml) ibhotile yepompo okanye enye izitya ezinkulu enokuthi ibambe ukuya kuthi ga kwi-1500ml yomxholo kwaye ize ngemibala ye-unisex.
Ukupakishwa okuzinzileyo
ukusuka ukupakishwa kwe-drinkware ukuba ukupakisha ecommerce, ukupakishwa okuzinzileyo kuye kwaba yintandokazi entsha kwishishini lokupakisha kwiminyaka yamuva nje, liye lavela kwindlela ephambili ephantse isebenze phantse kuzo zonke iintlobo zeemveliso. Iindawo zokuthambisa kunye nobuhle azixolelwanga kulo mkhwa. Ngokutsho kwe Zero Inkunkuma iNgxelo yobuhle ukusuka kwiNkampani yobuhle ye-Upcycled, i-74% yabathengi behlabathi jikelele babezimisele ukuhlawula ngaphezulu ukupakishwa okuzinzileyo ngo-2022.
IVeki yokuPakisha yaseParis, esona siganeko sikhulu sokupakisha se-aerosol, izithambiso, kunye neshishini leziselo ezitofotofo kwihlabathi, likwabeke ugxininiso olumandla kwipakethe ezinzileyo, ingumxholo ophindaphindwayo ogutyungelwe kuso sonke isiganeko. Kwaye iingcali zeshishini lobuhle ziqikelela ukuqhubela phambili kokupakishwa okuzinzileyo, ngakumbi eAsia.
Ngokwenyani, nangona iimveliso zobuhle ezithile zipakishwe kwi-100% yezinto ezinokuphinda zisetyenziswe, njengetyhubhu yephepha le-kraft eboniswe kumfanekiso ongezantsi, isambuku sokupakishwa kwezithambiso kunye nezikhongozeli zisabambelele kusetyenziso lweplastiki.
Ukuze kufunyanwe uzinzo kunye nokwenza izinto ngokupheleleyo ukupakishwa okunokuphinda kusetyenziswe, kunyanzelekile ke ngoko ukuba kuqinisekiswe ukuba izinto zeplastiki ezinokuphinda zisetyenziswe ngokukhuselekileyo zisetyenziswa. A khama ibhotile nge-push cap ilungele ukusetyenziswa kwe-salon eyenziwe ngayo I-HDPE (i-polyethylene yoxinaniso oluphezulu), umzekelo, ibonwa ngokubanzi njengokhetho olukhuselekileyo nolunokurisayikilisha.
Ngeli xesha, a ibhotile yokutshiza ye-trigger evulekileyo enomlomo ohlengahlengiswayo ukusetyenziswa kweenwele eziguquguqukayo, ezenziwe nge-PET okanye ngamanye amaxesha kwaziwa ngokuba yi-PETE (i-polyethylene terephthalate) yenye into eyaziwayo ekhuselekileyo enokuphinda isetyenziswe.
Kwelinye icala, nangona ukurisayiklishwa kwakhona akwamkelwa ngokubanzi njengezimathiriyeli zimbini zingentla, i I-LDPE (i-polyethylene yoxinaniso oluphantsi) isifakeli seencam esicolekileyo esinesikhongozeli esicudiswayo ukuze kube lula ukwenza imibala yeenwele isabonwa njengenye yokhetho olukhuselekileyo olunokurisayikilishwa lweplastiki ngeenjongo zokusingqongileyo. Esinye isixhobo esibalulekileyo sombala weenwele, i iinwele zokufaka umbala kwiibhotile zebrashi ukuba zenziwe ngayo I-PP (ipolypropylene) zikwasebenza njengezinye ezikhuselekileyo ngeenjongo zokurisayikilishwa.
Ukupakishwa kwakhona
Ukupakishwa okuphinda kuzaliseke enyanisweni yinkqubela phambili yendalo esuka kwipakethe ezinzileyo kuba ayiboneleli kuphela ngesisombululo sokupakisha esilinganayo eco-friendly kodwa kunye neenzame zokunyuka ekwandiseni ubomi beshelufu yephakheji.
Ngenxa yezi nyaniso, umntu unokuqikelela usetyenziso olubanzi lokupakishwa okuphinda kuzaliseke, ngakumbi kwishishini lezithambiso, elifuna ukusetyenziswa kweesayizi ezahlukeneyo zezikhongozeli kwiindidi ezininzi ezahlukeneyo zokupakishwa kwezithambiso, ukhathalelo lweenwele, kunye neemveliso zokhathalelo lwesikhumba. Oku kuyinyani ngakumbi xa kuqwalaselwa ukwanda kokusetyenziswa kokupakishwa okuzinzileyo kuyo yonke ibhodi phantse kuzo zonke iintlobo zeemveliso.
Ukuthandwa kunye nethemba eliqaqambileyo lokupakishwa okuzaliswa kwakhona kungqinwa yi ukwanda kweesaluni zokuzalisa kwakhona kunyaka ophelileyo kunye nemizamo yeempawu zobuhle ezamkelwa kwihlabathi jikelele ezifana L'Oreal kunye noKérastase ukuphuhlisa rhoqo izikhongozeli eziphinda zizaliseke kunye neepowutshi zeshampoo kunye ne-conditioner.
Izitshizi ezincinci or izitshizi ezinkulu zenkungu, umzekelo, zezinye zezona zixhobo zisetyenziswa ngokubanzi kwiindawo zokulungisa iinwele. Ezi zitshizi zihlala ziza kunye nokwahluka ngokobungakanani bebhotile kunye nemisebenzi, efana isitshizi esinokuzaliswa kwakhona esinemilo ende, ebhityileyo yebhotile ukunika into yokubamba engcono okanye isitshizi esixhasayo izitshizi zenkungu eqhubekayo.
Okwangoku, ukupakishwa okuzaliswa kwakhona kweshampu kunye nelotion lolunye ukhetho lwesikhongozeli esidumileyo kwiisaluni zobuhle. Ezi bhotile zikwazi ukuphinda zifakwe kwiimilo ezahlukeneyo kunye nobukhulu. Ngokomzekelo, ngaphezu kwezinto eziqhelekileyo ezibonwayo ukupakishwa okuzaliswa kwakhona ngeebhotile ezingqukuva, ezingqindilili, ezifana nezo ziboniswe kumfanekiso ongezantsi, umntu angaphinda akhethe enkulu, emile okwesikwere enokuphinda izaliseke izithako zezithako zobuhle okanye le nto icacileyo, inde, kwaye ibhityile ibhotile yepompo ephinda izaliseke.
Umxube ococekileyo
Ngokufana nokupakishwa kwezinye iimveliso ezininzi, ukupakishwa kweemveliso zesaluni yobuhle kubalulekile ukuqinisekisa ucoceko lomxholo opakishiweyo. Ngokuhambelana nomvuzo omkhulu olahlwayo kunye neemfuno zeemveliso zokhathalelo lomntu, uqikelelo oluninzi lubonakalise ukukhula okungaguqukiyo kwiinkonzo zesaluni yobuhle yehlabathi kunye namacandelo okupakisha izithambiso kule minyaka imbalwa izayo. Kuyinzuzo ke kubathengisi ukuba bafunde ngezona ntlobo zidumileyo zokupakishwa kweesaluni zobuhle ukuze benze umxube olungelelanisiweyo weendlela zokupakisha kwiimarike ezijolise kuzo. Iindlela ezintathu zokupakishwa kwesaluni yobuhle eziya kuthi zilawule zibandakanya ukupakishwa okubandakanya isini, ukupakishwa okuzinzileyo kunye nokupakishwa okuphinda kuzaliseke. Jonga amanye amanqaku kwi UChovm uyafunda ngezimvo ezongezelelweyo zokukhangela kunye neengcebiso zoshishino kwezona ndlela zintsha zentengiso zithengisayo.
