Ukupakishwa kwe-Smart yinto entsha evelayo edibanisa itekhnoloji entsha, efana ne-sensor edibeneyo, kwiinkqubo zokupakisha. Iimveliso ziya zisebenzisa iikhowudi ze-QR kwipakethe ehlakaniphile ukuyenza isebenze kwaye iphucule amava omthengi. Ukuskena iikhowudi ze-QR kunika abathengi ukufikelela ngexesha lokwenyani kwimveliso okanye kulwazi lophawu.
Ukuthandwa okukhulayo kweekhowudi ze-QR kwiipakethe ezihlakaniphile zabonakaliswa kwi- uphononongo olufunyenweyo ukuba i-84% yabasebenzisi beselula baye baskena ikhowudi ye-QR ubuncinane kanye, i-72% iskena ikhowudi ye-QR ubuncinane kanye ngenyanga, kunye ne-32% kanye ngeveki.
Esi sikhokelo siya kubonisa amashishini ukuba azisebenzisa njani iikhowudi ze-QR kwipakethe ehlakaniphileyo ukomeleza ubunyani bohlobo kunye nokusekuhleni, ukwakha ukuthembana kwabathengi kunye nokunyaniseka.
Isiqulatho
Imarike ekhulayo yokupakishwa okuhlakaniphile ngeekhowudi zeQR
Iindlela ezi-5 eziphezulu zekhowudi ze-QR zongeza ixabiso kwipakethe ehlakaniphile
Iintlobo zabathengi ekujoliswe kubo
isiphelo
Imarike ekhulayo yokupakishwa okuhlakaniphile ngeekhowudi zeQR
Smart ukupakisha iphazamisa imodeli yokupakisha yemveli kunye nokudala ixabiso elingakumbi. Ifezekisa oku ngokudibanisa iteknoloji yedijithali, kuquka Iikhowudi zeQR, kuyilo lokupakisha ukubonelela ngemisebenzi eyongezelelweyo, kubandakanywa ukulandelela iimveliso kuwo wonke ukubonelela. Ngaphandle koku, ukupakishwa okuhlakaniphile ngeekhowudi ze-QR kukhulisa unxibelelwano kunye nokunxibelelana nabathengi.
Ubungakanani bemarike kunye nokubakho
Imakethi yokupakisha ehlakaniphile kuqikelelwa ukuba iza kukhula ngokomyinge wonyaka ireyithi ye-5.9%, ukufikelela kwi-US $ 7.56 yezigidigidi ngo-2023. Ukwamkelwa kweekhowudi ze-QR kwi-packaging smart kuya kuba negalelo kolu kukhula. Oku kubonakaliswa kuphando olubonisa ukuba ixabiso lemarike yokupakishwa kwekhowudi ye-QR yayi I-5.3 yeebhiliyoni zeedola zaseMelika ngo-2019 kwaye kuqikelelwa ukuba iza kukhula ngesantya esihlanganisiweyo sonyaka sokukhula (CAGR) se-8% kwiminyaka ezayo.
Ukongeza, imarike yeelebhile zekhowudi ye-QR iqikelelwa I-1.3 yeebhiliyoni zeedola zaseMelika ngo-2022 kwaye kuqikelelwa ukuba ikhule kwi-CAGR ye-8.9% phakathi kwe-2022-29, ifikelele kwi-US $ 2.1 yezigidigidi ngo-2027. Ukuguqulwa kwedijithali okuqhubekayo kunye nokufikelela kwii-smartphones kukhawulezisa ukukhula kweekhowudi ze-QR kwi-packaging smart, ukudala amathuba eempawu, ababoneleli, kunye nabanye abatyali-mali abanomdla kwishishini.
Yintoni eqhuba imfuno yokupakishwa kweekhowudi zeQR?
Izinto ezahlukeneyo ziqhuba imfuno yokupakishwa kweekhowudi zeQR. Ezi ziquka:
- Ukufikelela okuphuculweyo kwimveliso ethile okanye ulwazi lwenkampani
- Ukwandiswa kothethathethwano lomntu siqu kunye ne-brand, ephucula amava abathengi kunye neengcinga malunga ne-brand
- Ukwandiswa kokucaca kwemveliso
- Ukuphuculwa kokuqinisekiswa kwemveliso kunye nokuchongwa ukuqinisekisa ukuba abathengi bathenga kwiibrendi ezisemthethweni
Iindlela ezi-5 eziphezulu zekhowudi ze-QR zongeza ixabiso kwipakethe ehlakaniphile
Ukusebenzisa iikhowudi ze-QR kwipakethe ehlakaniphile yongeza ixabiso ngokongeza imisebenzi ephucula amava omthengi kunye nokuzibandakanya. Umzekelo, ukufikelela okuphuculweyo kulwazi olongezelelweyo lwemveliso ngokuskena iikhowudi ze-QR kuphucula amava omthengi kwaye kunokuba nefuthe kwiinjongo zokuthenga kunye nokuzinikela kwexesha elide.
Apha ngezantsi kukho ezinye iindlela ezintlanu iikhowudi ze-QR ezongeza ixabiso kwipakethe ehlakaniphile:
Iikhowudi zeQR zokulandeleka
Iikhowudi ze-QR zibonelela ngendlela esebenzayo yokulandelela kunye nokulandelela iimveliso. Babonelela ngeempawu eziphucukileyo eziphucula isakhono sexesha lokwenyani sophawu lokulandelela iimveliso zomntu ngamnye ngekhonkco lokubonelela. Ukongeza, iikhowudi ze-QR kwipakethe ehlakaniphile zibonelela abathengi ngokufikelela kulwazi olubalulekileyo lwemveliso efana nemvelaphi yemveliso, izithako, ulwazi lokufumana ulwazi, ukungezwani komzimba kunye neenjongo zokuzinza.
Kufunyenwe isifundo 94% yabathengi kungenzeka ukuba banyaniseke kwi-brand ecacileyo, ngelixa i-73% inokuthi ihlawule ngakumbi ukuze ibonakale elubala. Ke, iibrendi zinokusebenzisa olu tshintsho ukuze luphucule ukungafihli kunye nokomeleza ukhuphiswano lweshishini.
Iikhowudi ze-QR zemveliso yedijithali
Ukuskena ikhowudi ye-QR kunika abathengi ukufikelela kulwazi oluthe kratya kunye nezixhobo, kubandakanya ukucaciswa kwemveliso, uphononongo, izifundo, kunye nenkxaso yabathengi. Idibanisa abathengi kumaqonga eendaba ezentlalo zohlobo kunye neewebhusayithi. Iikhowudi ze-QR zikwanceda iinkampani ngokuzivumela ukuba zilandelele intengiso enqumla imida, intshukumo yemveliso kunye ne-inventri, imbuyekezo eyenzelwe wena kunye nemikhankaso yenkuthazo. Bangakwazi ukulandelela kwaye bahlalutye idatha eyenziwe ngeekhowudi ze-QR ukuqonda izinto ezikhethwa ngabathengi kunye nokuziphatha.
Iikhowudi ze-QR zezisombululo ezichasene nenkohliso
Iikhowudi ze-QR ezidityaniswe kwizisombululo zokupakishwa ezihlakaniphile zibonelela ngesazisi esisodwa esenza kube lula ukulandela umkhondo kunye nokuqinisekisa ubunyani beemveliso ngexesha lokwenyani. Ukongeza, bavumela ukusebenzisa iiprothokholi zokudlulisa idatha ezifihliweyo ukuthintela iinzame zabenzi bomgunyathi ukuguqula okanye ukukhohlisa ulwazi lwemveliso. Ke ngoko, ukubonelela ngeekhowudi ze-QR ezinokuskena kwipakethe ehlakaniphile kukhusela abathengi ekuthengeni iimveliso zomgunyathi.
Iikhowudi zeQR ezinamandla zokuqokelela idatha kunye nokuqonda
Iikhowudi ze-QR ezinamandla ziyaguquguquka kwaye zinokubonelela ngemibono ebalulekileyo, kubandakanywa ukungasebenzi kakuhle kwekhonkco lonikezelo. Iinkampani zinokuziphakamisa ukufikelela kwidatha kwinani labathengi abasebenzisa iikhowudi ze-QR, ukuvumela ukulandelela kunye nokuhlalutya ukuziphatha kwabo kunye nezinto abazithandayo. Idatha eqokelelweyo malunga nemveliso ingasetyenziselwa ukuphucula ukhuseleko lwemveliso kunye nokusebenza kunye nokunciphisa ubusela kunye nomonakalo jikelele.
Ukuthotyelwa ngokusemthethweni kunye neekhowudi zeQR
Iminyaka yakutshanje ibone ukwanda kwemithetho kunye nemimiselo ngenxa yolwazi olukhulayo lwehlabathi kunye neenkxalabo malunga nokuzinza, utshintsho lwemozulu kunye nokhuseleko. Ngenxa yoko, iinkampani kufuneka zihambelane nemimiselo yasekhaya neyamazwe ngamazwe, ngakumbi imigangatho yokutya engqongqo kunye nokukhutshwa kwekhabhoni. Umkhondo kunye nokulandelela ngeeKhowudi ze-QR kuvumela ukufikelela ngokukhawuleza kulwazi lokuthotyelwa kwaye wenze ukufumana iimveliso kwimeko yosulelo, okanye ukukhumbula kulula.
Iintlobo zabathengi ekujoliswe kubo
Abathengi abahlukeneyo basebenzisa ukupakishwa okuhlakaniphile ngeekhowudi ze-QR. Zinokwahlulwa ngokoshishino okanye ilizwe.
Ngoshishino
1). Ishishini lokutya nesiselo
Iikhowudi zeQR zivuliwe ukutya kunye nokupakishwa kwesiselo ziye zavumela la macandelo ukuba aphumelele. Umzekelo, iinkampani zisebenzisa iikhowudi ze-QR zokutya ukubonelela ngokufikelela kulwazi lwesondlo, ukomeleza ukulandeleka kokutya, ukuququzelela ukubandakanyeka kwimidiya yoluntu, ukuqokelela ingxelo, kunye nokwabelana ngeendlela zokupheka ezimnandi. Uphononongo lwafumanisa ukuba 57% yabathengi baskene ikhowudi yeQR ukupakisha ukutya ukufikelela kulwazi olongezelelekileyo, ngelixa ama-25% eskena ukufumana iresiphi.
2). Ishishini lokubuka iindwendwe
Iihotele kunye neendawo zokutyela zisebenzisa iikhowudi ze-QR ukomeleza ukusebenza kakuhle kunye namava abathengi. Iimenyu zekhowudi ye-QR sele zixhaphakile e-US, malunga ne-52% yazo zonke iindawo zokutyela ziye zazisebenzisa kunye ne-33% yabanini bendawo yokutyela abazisebenzisayo ukuphucula amashishini abo.
3). Ishishini lokhathalelo lomntu
Brands kwi iziqholo kunye neshishini lobuhle lamkela iikhowudi ze-QR ekupakheni ukukhulisa ukhuphiswano lwabo kwindawo yentengiso. Oku kungenxa yokuba ukupakishwa okuhlakaniphile ngeekhowudi ze-QR kuphucula ukubandakanyeka, kunceda ukwenza izigqibo, kwaye kukhuthaza ukungafihli ukwakha ukuthembeka kunye nokunyaniseka.
Ngelizwe
1). Iunited States
Uphononongo luka-2021 lufumene ukuba 45% baseMelika basebenzisa ikhowudi ye-QR yokuthengisa ubuncinane kanye kwiinyanga ze-3, i-54% yayineminyaka ephakathi kwe-18-29, kunye ne-48% yayineminyaka eyi-30-44. Ukongeza, amakhaya azizigidi ezili-11 e-US askena ikhowudi ye-QR ngo-2020, ukonyuka ukusuka kwi-9.76 yezigidi kumakhaya ngo-2018.
2). eTshayina
Ukusetyenziswa kwekhowudi yeQR kusekwe ngakumbi eTshayina, nge 50% yabathengi ukuskena iikhowudi ngeveki. Ngaphandle koko, iikhowudi ze-QR akhawunti I-90% yeentlawulo e-China, kunye ne-65% yabathengi baseTshayina bathathela ingqalelo iikhowudi ze-QR kwipakethe ebaluleke kakhulu ekwakheni ukuthembela. Iikhowudi ze-QR kwipakethe eTshayina zisetyenziswa ngeendlela ezahlukeneyo:
- imivuzo brand kunye nenkuthazo
- iiodolo kwakhona
- isiqinisekiso sobunyani
- ukulandeleka kwemvelaphi
3). Indiya
Ukukhula ngokukhawuleza kweentlawulo zedijithali kunye namaqonga e-UPI kukhawuleza ukusetyenziswa kweekhowudi ze-QR eIndiya. Ngokumalunga I-40% yabemi baseIndiya isebenzisa iikhowudi ze-QR, kunye nangaphezulu 30 million abarhwebi ukwamkela iintlawulo zekhowudi ye-QR, ukunyuka ukusuka kwi-2.5 yezigidi zabarhwebi kwiminyaka emi-5 edlulileyo.
isiphelo
Iikhowudi ze-QR zenza ukupakishwa kusebenze ngakumbi kwaye kwandise ukubandakanyeka kwabathengi. Iibrendi kwihlabathi liphela ziyawaqonda amandla azo okuphucula ukulandeleka, ukwenziwa kwemveliso yedijithali, ukubonelela ngezisombululo ezichasene nenkohliso, ukuququzelela ukuqokelelwa kwedatha kunye nokuqonda, kunye nokuqinisekisa ukuthotyelwa kwemithetho nemigangatho yasekhaya neyamazwe ngamazwe. Ngaphandle koku, oosomashishini kufuneka baqonde ukuba abathengi banamhlanje bafuna amava awodwa, akhethekileyo. Ngenxa yoko, ukudibanisa iikhowudi ze-QR kuyilo lokupakisha kunokuphucula ukusebenza kweshishini ngenxa yesibheno esiphuculweyo kubathengi.
