Ukugqitywa kwamehlo kunye nesidlele zizinto eziphambili kwihlabathi lokuzihombisa, abathengi bahlala bejonge izitayile ezintsha kunye neendlela ezinokuthi ziphucule ubuhle babo bendalo kwaye bathathe umdlalo wabo wokuzihombisa phezulu kwitshathi.
Nangona kunjalo, ishishini le-makeup lihlala livela, kwaye ukuhambisana neendlela zamva nje kunokuba nzima kwiinkampani zezithambiso kuluntu olukhawulezayo.
Eli nqaku liza kuphonononga ukugqitywa kwamehlo asixhenxe kunye nesidlele anokuthi amashishini asebenzise ukunyusa amandla awo okuthengisa kunye nokwandisa inzuzo.
Isiqulatho
Amagqabantshintshi ngobuhle kunye neemveliso zokhathalelo lomntu
Iindlela ezi-6 zokujonga isitokhwe kunye nezidlele zokugqiba
Tyala imali kule mikhwa
Amagqabantshintshi ngobuhle kunye neemveliso zokhathalelo lomntu
Ubungakanani bemarike
Ngokophando, imarike yehlabathi kunye neemveliso zokhathalelo lomntu ibixabisa i-US $482.8 yebhiliyoni ngo-2021 kwaye kulindeleke ukuba inyuke ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-7.7% ngonyaka ukusuka ngo-2022-2030.
Izinto eziphembelela imarike
Enye yezinto ezibalulekileyo ezikhuthaza ukukhula kwemarike kukukhula kolwazi lwabathengi malunga nenkangeleko yabo.
Amadoda nabasetyhini babeka phambili ukhathalelo lwesikhumba kunye nococeko lomntu, ngakumbi phakathi kweminyaka eyiwaka, ekhokelela ekwandeni kokuthengwa kweemveliso zokuthambisa. Ukongeza, ukungeniswa kweemveliso ze-skincare kunye notyalo-mali oluphezulu kuphando lwabo kunye nophuhliso nako konyusa ukukhula kwemarike.
Lo bhubhani ubenempembelelo enkulu ekukhuleni kweemarike. Ngenxa yokuvalwa kunye nezithintelo zokuhamba, bekukho ukuphazamiseka kwimveliso kunye nokuhanjiswa kobuhle kunye neemveliso zomntu zokuthambisa. Ikwathintele ukuthengiswa kwezinto ezithengiswayo kwiivenkile ezikwi-intanethi nakwi-intanethi.
Amacandelo emarike
Imakethi ihlelwe ngokwesiqhelo kunye nobuhle bendalo kunye namacandelo okhathalelo lomntu ngokusekwe kulwahlulo lohlobo. Ukongeza, icandelo lobuhle bemveli kunye nokhathalelo lomntu libambe esona sabelo sikhulu sama-84.9% ngo-2021.
Icandelo lezinto eziphilayo
Kwelinye icala, icandelo le-organic lilindeleke ukuba libe yibhola ekhephu ngenxa yokunyuka kolwazi ngeenzuzo zeemveliso ze-organic phakathi kwabathengi. Ezi zithambiso zenziwe ngezinto eziphilayo, ngoko ke zikhuselekile eluswini kwaye zingcono kwindalo esingqongileyo kuneemveliso zokuthambisa zesiqhelo.
Icandelo lokhathalelo lwesikhumba
I-Skincare ibalelwa kwi-33.8% yemarike yobuhle yehlabathi ngo-2021. izithako yendalo ezifana nemifuno, izityalo, kunye nezicatshulwa zeziqhamo.
Icandelo lokunyamekela iinwele
Ngaphaya koko, icandelo lokhathalelo lweenwele kuqikelelwa ukuba liza konyuka nge-7% kwixesha lengqikelelo njengoko kufumaneka iimveliso zeenwele, ezinje ngeshampu, i-serum yeenwele, i-conditioner, i-oyile, i-wax, kunye nemibala yeenwele, kulindeleke ukuba inyuse intengiso kwicandelo.
icandelo ngaphandle kweintanethi
Icandelo elingaxhunyiwe kwi-intanethi likhokela amacandelo ejelo losasazo njengeevenkile zezithambiso ezikhethekileyo ezifake isandla esona sabelo sikhulu sengeniso ye-35.7% ngo-2021. Nangona kunjalo, ijelo losasazo lwe-e-commerce limiselwe ukubhalisa ukukhula okukhawulezayo konyaka ukusuka kowama-2022-2030 njengentengiso yedijithali ekujoliswe kuyo kunye namaxabiso athotywe kakhulu alindeleke ukuba anyuse intengiso kweli candelo.
Imimandla yemarike
I-Asia-Pacific ibambe esona sabelo siphezulu se-38.9% yemarike yehlabathi ngo-2021 kwaye kulindeleke ukuba ibone ukukhula ngokukhawuleza ngexesha loqikelelo. Oyena mqhubi wemarike linani elonyukayo labasetyhini abasebenzayo kumazwe anje ngeIndiya neTshayina kunye nokuvuma kwabo ukuchitha kubuhle kunye neemveliso zokhathalelo lomntu.
Kwakhona, ukwanda kwabantu abancinci abanokufikelela kwi-intanethi kunika ukuvezwa kobuhle kunye iindlela zokuzilungisa kumajelo eendaba ezentlalo, ekulindeleke ukuba ikhulise ukukhula kwemarike kulo mmandla.
Imakethi yezithambiso yaseMntla Melika iqhutywa ngamandla okuthenga aphezulu abathengi, ngakumbi e-US naseCanada. Kwelinye icala, ubuhle baseYurophu kunye nentengiso yeemveliso zokhathalelo lomntu iqhutywa kukukhuthaza izithambiso ze-vegan kunye ne-organic, ngakumbi kumazwe anje ngeFransi, iJamani, kunye ne-UK.
Iindlela ezi-6 zokujonga isitokhwe kunye nezidlele zokugqiba
1. Upinki oqaqambileyo kunye nezopolitiko
Lo mkhwa umalunga nokwenza ingxelo enesibindi kunye ne-makeup. Iimpawu zayo eziphambili ziqaqambile, zinesibindi, kwaye i-shades ekhangele amehlo epinki ebengezelayo okanye ecwebezelayo eqhele ukongeza ukuqaqamba kunye nobukhazikhazi kwinkangeleko iyonke. Ipinki ngumbala onxulunyaniswa nabasetyhini kunye neentshukumo zobulungisa kwezentlalo, kwaye abathengi bahlala begungqisa le mbonakalo yokwakheka kwamaphulo kunye neenguqu kwezentlalo.
Imibala eyahlukeneyo yepinki ihambelana nethoni ezahlukeneyo zesikhumba, kwaye iibrendi zinokubandakanya iintlobo ezahlukeneyo ukulungiselela isiseko sabathengi abahlukeneyo. Kulusu olulungileyo, iipalethi ezipinki ezithambileyo nezikhanyayo zisebenza kakuhle, ngelixa abathengi abaneethowuni zolusu oluphakathi banokukhupha ipinki eqaqambileyo. Iitoni ezinzulu zesikhumba zihamba kakuhle kunye ne-magenta enesibindi okanye i-fuchsia shades.
Amashishini anokunika i-shimmery okanye i-eyeshadows e-pink ekhanyayo kwii-shades ezahlukeneyo kunye pink blush ukwenzela ukukhanya okunempilo. Kubathengi abafuna ukugqitywa kwe-matte, a iblush yomgubo isebenza kakuhle kwaye kufuneka yongezwe kwikhathalogu.
2. Iithoni ezimnyama kunye nezothando
Iithoni ezimnyama kunye nezothando zibonakaliswa ngama-hues anzulu, ama-moody adala imvakalelo yedrama kunye nokuthandana.
Iithoni ezimnyama kunye nezothando Ibonisa i-metallics kunye ne-wet-look finishes, ngokuqhelekileyo ibandakanya iplamu, ibomvu enzulu, kunye ne-burgundy shades. Kwakhona, abathengi banokuzidibanisa kwi-eye crease ukuze bafezekise ukujonga umsi, obomvu emehlweni. Ngokuphathelele ukuthungwa, zombini i-matte kunye ne-shimmery zisebenza kakuhle ngokongeza umtsalane wobuhle ebusweni.
Kwizidlele, izithunzi eziblush ezinzulu njenge-mauve yongeza ubunzulu kunye nokufudumala ebusweni ngokuncedisana nobumnyama kunye zothando iliso makeup. Olu hlobo lwe-makeup lufanelekile kubusuku bemihla kunye nemisitho yangokuhlwa, kwaye abathengi abashukumayo ezi kugqiba bakhetha inkangeleko engaqondakaliyo kunye nenomtsalane.
3. Iithowuni ezingqindilili, ezicacileyo ezixutywe ne-matte finishes
Njengoko negama lisitsho, lo mkhwa ubandakanya ibukhali kwaye iqaqambile imibala enemiphetho engaphantsi, idala umtsalane, utsala amehlo, kunye nokwahlukileyo okunxibayo. Ukujonga okugqityiweyo ngokuqhelekileyo ku-matte texture, akukho shimmery okanye i-glossy.
I-eyeshadow ebomvu Imibala yenkcazo efana neblues eqaqambileyo, ipinki, kunye nohlaza zibonelelwa ngcono ngeempawu kubathengi abanxiba le nkangeleko yemihla ngemihla. Le mibala inokugqithwa yodwa okanye idityaniswe ukuze ibe nefuthe elimangalisayo. Ngokuphathelele blush, Imibala engqindilili enomphetho we-matte yenza ukukhanya kwendalo, okunempilo okuhambelana ne-makeup yamehlo enesibindi.
Lo mkhwa ubalulekile kubathengi abafuna ukwenza ingxelo nge-makeup yabo ngelixa begcina inkangeleko eqhelekileyo yendalo. Eli liso lintsonkothileyo kunye nomkhwa wokugqiba izidlele uya kukhulisa ukuthengisa kwiimpawu zokuthengisa kunye namashishini.
4. Ukugqitywa kwe-Duochromatic
Iliso leDuochromatic kunye nokugqiba izihlathi kubandakanya ukusebenzisa iimveliso ezinee-shades ezimbini ezahlukeneyo okanye ukugqiba ukudala ukubukeka okuyingqayizivele kunye nokujonga amehlo. Ngokuqhelekileyo, i-makeup idibanisa imibala emibini okanye ngaphezulu eyenza i-gradient effect.
I-eyeshadow palettes kunye blush kufuneka iqulathe imibala emininzi kunye nemibala yombala ofanayo ukunika iindidi ezininzi kubathengi. Ngokufanayo, iimpawu zinokubonelela ngala ma-eyeshadows kunye Ibhloko ekugqityweni kwe-shimmery kunye nesinyithi, ukudala umphumo obuninzi emehlweni nasezidleleni.
5. Iithowuni ezibomvu ezibenyezelayo
Iithowuni ezibomvu ezimenyezelayo Zizithambiso ezikhaliphileyo nezinomtsalane ezisebenzisa izithunzi ezibomvu, zihlala zinemiphetho emenyezelayo okanye emenyezelayo, ukwenza inkangeleko emangalisayo. Lo mkhwa ubandakanya i-shades ebomvu, ukusuka ekukhanyeni kunye nesibindi ukuya kwiitoni ezinzulu, ezicebileyo.
Amehlo abomvu kunye ne-blush zihlala zixutywe kwaye zihambelana ne-shades ehlukeneyo yokujonga ngakumbi.
Kwamehlo, i-eyeshadows ingasetyenziswa yodwa okanye ixutywe ngakumbi. Ukongezelela, ukugqitywa kokukhanya kombala obomvu ngokuqhelekileyo kubonisa ukukhanya, ukugqamisa imibala eyahlukeneyo ebomvu kunye nokudala a isiphumo esimangalisayo.
Iiblush ziqhele ukuqatywa kuma-apile esidleleni ngaphandle ukuya kwiitempile ukujonga kwendalo.
6. Ukungathathi hlangothi okuthomalalisayo
Ezi zingaphelelwa lixesha kwaye iindlela zokuzihombisa zakudala zahlulwa ngemibala yazo ethambileyo, ethuleyo, ngokufuthi ngobuchule isenza kubonakale ngathi lowo uzinxibileyo akanazo izimonyo. Iphalethi yombala esemgangathweni iquka i-beige, i-brown, kunye ne-taupe edla ngokuncedisa zonke iithoni zesikhumba kunye nefuthe lokuzola.
I-eyeshadows engathathi hlangothi kunye ne-matte okanye i-satin finish isoloko isetyenziselwa ukwakheka kwamehlo, ngelixa i-beige blush kunye ne-matte finish isetyenziswe kwii-apula zesihlathi kwaye idibaniswe ngaphandle ukuze ibe nefuthe elithambileyo nelithambileyo. Ukongeza, zombini iziqendu zihlala zidityaniswa nokungathathi hlangothi imibala yomlomo.
Ukungathathi hlangothi okuthomalalisayo zikwayindlela yokulungisa i-clock-clock edibeneyo, ephucukileyo, kwaye ifanelekile kwinkangeleko yemihla ngemihla. Amashishini angenza imali kule mikhwa ngokongeza iimveliso ezingathathi hlangothi kwi-inventri yazo.
Tyala imali kule mikhwa
Utyalo-mali kwiimveliso zokuhombisa ezinesitayile ngundoqo ukuze uhlale ufanelekile kwaye utsale abaphulaphuli ababanzi njengeshishini. Ngokunikezela enye okanye ngaphezulu kwezi zisixhenxe iindlela ezinengeniso, amashishini anokugcina abathengi babo bexakekile kwaye banelisekile ngokubonelela kwiimfuno zeshishini.
Ukongeza, amashishini kufuneka ahlale ehlaziywa kwaye aqhube uphando ngeemfuno kunye nezinto ezikhethwa ngabaphulaphuli abajoliswe kuzo ukuze bahlale phambi kwejika. Okokugqibela, abathengisi kufuneka babonelele ngemveliso ekumgangatho ophezulu, evelisa izinto ezintsha, efikelelekayo, bezahlula kubakhuphisana xa sele besekiwe.
Kuba ishishini le-makeup lihlala livela kwaye likhuphisana kakhulu, iibrendi kufuneka zityale imali kolu hlobo lwamehlo kunye nezidlele zigqibezela ukugqama kwicandelo eligcweleyo.
