Izinto eziphambili zabathengi ziyaguquka, zigxininise kakhulu amayeza ezempilo anje nge-skincare-ifake izisombululo zeenwele kunye nokhathalelo lwe-scalp. Kukho umdla owongeziweyo kwiiserum ezondlayo ezinezithako ezinamandla ezisebenzayo ezibonelela ngeziphumo ezifanayo neenkqubo zokuthambisa. Ngaphaya koko, iifomyulwa ezilungele i-microbiome kunye nezixhobo zobuhle eziqhutywa bubuchwephesha zichaza imigangatho yobuhle. Eli nqaku lijonga indlela iibrendi eziziqhelanisa ngayo nokutshintsha izinto ezikhethwa ngabathengi.
Isiqulatho
Ishishini lobuhle elikhulayo
Iindlela zobuhle ezigqwesileyo ngo-2023
Iindlela zobuhle zekamva
Ishishini lobuhle elikhulayo
Imakethi ye-skincare yayixabisa i-US $152.28 Ibhiliyoni ngo-2022 kwaye kulindeleke ukuba ikhule kwi-CAGR ye-8.21%, ifikelele kwi-USD 235.8 yezigidigidi ngo-2028. ukhathalelo lolusu, ukunyamekelwa kweenwele, iinzipho, ukuzilungisa, kunye nezinto zokuthambisa zokusetyenziswa kobuchwephesha njengee-spa kunye neesaluni ngokunjalo nakwizicelo zabathengi basekhaya.
Izithako zendalo kunye nezisebenzayo ezivela kumagqabi esityalo kunye neengcambu ziyaziwa ngoku kwi-skincare kunye neemveliso zeenwele. Imakethi yeenwele ezigobileyo kulindeleke ukuba ikhule ngokukhawuleza ngexesha loqikelelo. Ngaphaya koko, izisombululo ezingangeneleliyo, kunye nokhathalelo lwebrow kunye ne-lash, nazo zibonisa isithembiso esikhulu.
Eli nqaku lijonga ezintlanu ezivelayo iindlela zobuhle kunye nendlela iibrendi ezivelisa ngayo izinto ezintsha kunye nalapho kufuneka zityale imali kwixesha elizayo.
Iindlela zobuhle ezigqwesileyo ngo-2023
Ukunakekelwa kweenwele ze-Skincentric
Ubhubhane wonyusa umdla kwiimaski zasekhaya kunye impilo yeenwele. Brands wasungula iimveliso ngeenjongo ezithile, ezifana I inwele ukukhula, ukhathalelo lwe-scalp, kunye nokhathalelo lwe-curl. Bakwabonelela ngeendlela ezahlukeneyo zeenwele, kunye neenwele ezigobileyo ezivela njengeyona niche ikhula ngokukhawuleza kwishishini.
I-ThalitaLEite, i-brand yaseMelika, ibonelela ngoluhlu lwe-curl-defining ye-patent eyenzelwe ukunciphisa ukucutheka kunye nokukhuthaza ukufuma. Ngokufanayo, i-Amika ibonelela ngeoyile ye-hydrating ephezulu kwi-hyaluronic acid ukunciphisa i-frizz kunye ukwahlukana.
Abathengi abaninzi banenkxalabo malunga nokulahleka kweenwele, kwaye iibrendi zithatha amanyathelo okubafundisa ngeyona ndlela yokunyamekela iinwele zabo. Umzekelo, uphawu lwaseSpain iSimone Trichology ivavanya impilo yeenwele isebenzisa izixhobo zokuxilonga zedijithali, kunye neengcali zangaphakathi ezivavanya iinwele zabathengi ngamnye ngaphambi kokubanika izixhobo zemfundo.
Njengoko ukunakekelwa kwe-scalp yindlela entsha, iimpawu kufuneka zidibanise imveli I inwele amasiko nenzululwazi yanamhlanje ukunika izisombululo ezisebenzayo. Umzekelo, i-brand Rthvi ixuba i-Ayurveda, enye indlela kunye nenkqubo yakudala yamayeza aseIndiya, kunye nesayensi, isebenzisa i-oyile ye-scalp ukuhambisa amanzi ukusuka kwingcambu ukuya kwincam.
Ukuze ube nomtsalane kubathengi abaxhalabele ulusu, iibrendi zikwafanele zigxininise ukusebenza kwaye zisebenzise izithako ezithambileyo kodwa ezondlayo ezingenamichiza eyingozi. Banokusebenzisa uyilo lwemveliso elumkileyo njengemilomo okanye izixhobo zokutshiza ukuze zisetyenziswe lula. I-REVIVV, umzekelo, ithengisa i-serum yokukhula kweenwele ngendlela yebhola ye-roller enokuthi isetyenziswe kwiindawo ezinengxaki.
Ukunyamekela i-Lash kunye ne-brow
Ibunzi kunye nentsimbi nya mekela Imakethi inkulu, kwaye zininzi iimveliso ezifumanekayo kwiinkonzo ze-spa kunye nesaluni kunye neendlela ezizezinye zasekhaya ezilungiselelwe abathengi. Umzekelo, iBrown Down Studio esekwe eLos Angeles ibonelela ngenkqubo ye-aloe vera-based brow lamination enamanyathelo amathathu kwiisalon, kubandakanya iperm, isondlo, kunye ne neutralizer.
Ukongeza, uRené de la Garza, ingcali eyenziwe yedwa, wayefuna ukuzisa ukhathalelo lwebrow kwindawo eqhelekileyo, ezisa imifanekiso eqingqiweyo eyenziwe ngetekhnoloji yomkhenkce. Ukwathengisa izixhobo zokuthambisa ezinceda abasebenzisi ukuba baxelise iibrawu ezilaminethiweyo ekhaya.
Brands can capitalize on the growth interest in the brow care ngokunika iimveliso ukukhuthaza brow kunye ukutshaya ukukhula. Iimveliso kufuneka zikhuseleke kwaye zibe nazo zonke iziqinisekiso eziyimfuneko ukuze ufumane intembeko yabathengi.
Umzekelo wendlela yokwenza oko nguLash Spell, esekelwe eCalifornia, ethengisa umqolo iiserum kwaye inebhlog eneefoto zangaphambili nasemva kwabathengi abasebenzisa iimveliso zabo. Ngaphaya koko, uphawu lwaseMelika iRapidLash ithengisa iiserum ezenziwe ziingcali, ezixhaswa bubungqina besayensi, kwaye zivavanywa ngabathengi.
Izisombululo ezingezizo
Njengoko inkcubeko yokunyamekela ubuso ikhula, izisombululo ezingezizo ezilinganisa imiphumo yeenkqubo zokuthambisa ziya kuba zixhaphake kakhulu kwi-2023. Abathengi bafuna izisombululo ezisebenzayo ezingenayo intlungu kunye neendleko eziphezulu.
Umzekelo, i-brand esekwe eFlorida iStemtox Skin Systems inikezela ngonyango lobuso olufana neziphumo zeBotox. I-skincare yabo iimveliso zenziwe ngetekhnoloji ye-plant stem cell, ivuselela ukuguqulwa kweeseli kunye nokukhuthaza ukuveliswa kwe-collagen. Iiserum ziqulethe izicatshulwa ezivela kwi-acai kunye nezityalo ze-argan kunye neeseli ze-stem ezivela kwi-rose kunye nezityalo ze-apula.
I-Saffron isetyenziswa kwiimveliso ze-skincare yi-US brand Saffron Cosmetics ngenxa yeempawu zayo zokulwa nokuguga. Nangona kunjalo, ezi zithako zibiza imali eninzi, njengoko kubonakala kwixabiso lemveliso.
Kuninzi lwabathengi abafuna ukufikeleleka izisombululo, iibrendi zinokunyusa imfuno ngokunikezela ngezithako ezondlayo ezisebenzayo ezineempawu zokutyhala.
Umzekelo, inkampani yaseFlorida iLa Parfait ibonelela ngezisombululo ezahlukeneyo zokuthambisa ukuphucula inkangeleko yolusu usebenzisa indibaniselwano yezithako ezisebenzayo. Iimveliso zabo ziqukethe i-retinol, i-hyaluronic acid, i-multi-peptides, kunye ne-botanical extracts ukulwa nemibimbi, izangqa ezimnyama, kunye nemigca emihle.
Ubuhle obugxile kwi-Microbiome
amagama Beauty ezifana microbiome kunye nomqobo wolusu kunokwenzeka ukuba zilawule iincoko zobuhle ngo-2023, kunye nabathengi kunye neengcali eziqhubeka nokubonisa umdla osebenzayo kwizisombululo zokulungisa umqobo wolusu.
I-LaFlore, i-brand yase-US, inikezela ngomgca wokunakekelwa kwesikhumba ophilayo we-probiotic oquka izicoci, izinto zokuthambisa, kunye neeserum zokukhusela ii-microbiomes zolusu. Ziqulunqwe ngononophelo kunye ne-microorganisms ukwandisa ibhaktheriya elungileyo kunye nokuphelisa iibhaktheriya ezinobungozi esikhumbeni.
Izithako ezaziwayo ukuba zinezibonelelo zempilo yengqondo kunye nempilo ziya kuphumelela njengoko iinkampani zijonge ukuvala umsantsa phakathi kolusu olusempilweni kunye nengqondo esempilweni. Umzekelo, iHale & Hush, uphawu lolusu olubuthathaka, isebenzisa izithako ezipholisayo kunye nezonyango ukulungisa umqobo wolusu.
Iimpawu zinokufumana intembeko yabathengi ngokuba nayo microbiome-iziqinisekiso ezinobuhlobo ukuxhasa amabango abo. Umzekelo, iLeFlore inezatifikethi ezivela kwi-Kind kunye ne-Biome kwaye iza ne-microbiome-friendly seal exhaswa ziiprothokholi zeentlobo ezahlukeneyo zeemveliso.
Iimveliso kufuneka zandise izisombululo zazo ze-microbial kwezinye iindidi zemveliso. Umzekelo, i-NY-based Neubiome ithengisa ukhathalelo lwezandla iimveliso ezinefomula ezikhethekileyo ezinceda ukugcina umqobo wesikhumba kunye namanqanaba e-pH.
Ubuhle obuqhutywa bubuchwepheshe
Njengoko abathengi abaninzi befuna ubuqu, itekhnoloji isiza kuncedo lwabo, ukusuka kwizixhobo ukuya kwiindlela ezixhaswa yi-AI ezibanika zilungelelaniswe. izisombululo. I-LeBody yaseMzantsi Korea ibonelela ngesixhobo sokuthambisa ubuso esinokuthi sidityaniswe neeserum ezenzelwe wena kwiziphumo ezijoliswe kuzo. Ezi zixhobo ze-microcurrent zinceda ulusu lufunxe izithako ezisebenzayo.
Abathengi bathembela ngakumbi kwitekhnoloji kunye nobukrelekrele bokwenziwa ukwenza izigqibo ezinolwazi. I-7E Wellness, inkampani yaseMelika, idibanisa izixhobo zayo ze-microcurrent kunye ne-app evumela abasebenzisi ukuba benze izicwangciso zonyango lomntu kwaye badibane nomqeqeshi wolusu lwedijithali.
Ngokukwanjalo, iPerfect Corp, esekwe eTaiwan, imeme ababekho ukuba bazame uhlalutyo lwesikhumba lwe-AI ukulinganisa ezahlukeneyo. ulusu iiparamitha. Iimpawu ezininzi zisebenzisana neenkampani zobuchwepheshe ukubonelela abathengi babo ngohlalutyo lwesikhumba kunye nezilingo zedijithali.
Iimveliso kufuneka zikhabe isisombululo esinye esihambelana nayo yonke indlela ngokutshintshiselana ngezixhobo zedijithali eziqhuba izigqibo zokuthenga. Ngokomzekelo, i-brand yase-US i-Myavana ithengisa iikiti zeenwele, kuquka iingxowa zokuqokelela iisampuli zeenwele. Isampulu ithunyelwa kwilebhu ukuze ihlaziywe, nto leyo ephumela kwingxelo eneenkcukacha kunye neengcebiso zomntu ngamnye.
Iindlela zobuhle zekamva
Ngenxa yokuba abathengi abaninzi banenkxalabo malunga nempilo yeenwele zabo, kuyacetyiswa ukuba iimveliso ziquke iikhonsepthi zokhathalelo lwesikhumba kukhathalelo lweenwele. Iimveliso eziqulethe i-hyaluronic acid kunye neepeptides ezijongana neenkxalabo ezahlukeneyo zeenwele kunye nokuthungwa ziya kuthandwa kakhulu.
Ukuthembeka kufuneka kunyuswe ngobungqina besayensi ukuxhasa amabango ophawu, kunye nolingo lwezonyango, iziqinisekiso, kunye nemiboniso yeziphumo zangaphambili nasemva.
Yenza iifomyula eziqulethe izithako ezisebenzayo ezivelisa iziphumo ezifana neenkqubo zokuthambisa. Zonke iimveliso kufuneka zivunywe ngokhuseleko kwaye ziphuhliswe ziingcali zecandelo.
Okokugqibela, sebenzisa itekhnoloji ukuxilonga iingxaki kunye nokudala izisombululo ezilungiselelweyo, kubandakanywa nendlela i-AI enokubonelela ngayo iziphumo zemveliso ezifanelekileyo.
