ISikhokelo esiLula (kodwa siGqibile) sokuThengisa ngeVidiyo

Satsibela kwi-bandwagon yevidiyo ngo-2015 kwaye zange sijonge ngasemva.

Namhlanje, sinababhalisi abangaphezu kwe-300,000 kunye neembono ze-14 yezigidi, kwaye oko kukhokelele kumawaka abathengi abatsha.

Kwishishini "elikruqulayo" elifana ne-SEO, ndingathanda ukucinga ukuba iyathandeka.

Kweli nqaku, siza kukubonisa indlela yokusebenzisa ukuthengisa ngevidiyo ukukhulisa ishishini lakho.

• Yintoni ukuthengisa ngevidiyo?
• Kutheni intengiso yevidiyo inamandla kangaka?
• Iindidi zeevidiyo zentengiso
• Uqala njani ukuthengisa ngevidiyo
• Ukoyisa imiqobo yendlela kunye nemizabalazo
• Uzinyusa njani iividiyo zakho
• Imizekelo yokuthengisa ngevidiyo

Yintoni ukuthengisa ividiyo?

Ukuthengisa ngevidiyo kusebenzisa iividiyo ukukhuthaza nokufundisa abaphulaphuli ojolise kubo. Ikwasetyenziswa ukwandisa ulwazi lwegama kunye nokuzibandakanya kwezentlalo, kukuvumela ukuba ufikelele kubaphulaphuli abatsha nabakhulu.

Kutheni intengiso yevidiyo inamandla kangaka?

Ngamanye amazwi, kutheni ukuthengisa ngevidiyo kusebenza? Kutheni kufuneka wenze ukuthengisa ngevidiyo? Nazi izizathu ezimbalwa:

1. Ividiyo iyafikeleleka

Yijonge. Ndiyayibukela. Sonke senza njalo. Iividiyo zikho kuyo yonke indawo. Yiya kuyo nayiphi na indawo enkulu yedolophu efana neNew York okanye iLondon, kwaye uya kubona iividiyo zidlala kwiibhodi ezinkulu zentengiso.

Akunjalo kuphela, namhlanje, unako ngokoqobo zibukele nakwesiphi na isixhobo-i-smartphone yakho, ithebhulethi, iPC, iTV, njalo njalo.

Ngapha koko, kuphononongo luka-2018, I-85% yabasebenzisi be-intanethi base-US bukela umxholo wevidiyo kwi-intanethi rhoqo ngenyanga. (Kwaye ayisiyiyo eyona nto iphezulu yokungena kumxholo wevidiyo.)

Yiyo indlela ividiyo ebonakala ngayo yonke indawo.

2. Ividiyo ikuvumela ukuba ubonise iikhonsepthi ngokukhawuleza nangokucacileyo

Ukubukela ividiyo ngamava asebenzisanayo. Usebenzisa iimvakalelo zakho zokuva kunye nokubona. Ababukeli banokubona into eyenzekayo, nokuba yimveliso okanye ingcamango.

Thelekisa oko kumxholo wesicatshulwa. Awuphelelanga nje ekuboneni, kodwa awukwazi ukubona into esebenzayo. Kufuneka ube nomfanekiso-ngqondweni wakho.

Umzekelo, enye yezinto endizithandayo yibreakdancing. Ngoko ke masithi ndifuna ukufunda i ngomoya kwaye kwafuneka ifunde indlela yokwenza ngayo kule nkcazo isekwe kwisicatshulwa:

Siza kuqala ngokukhaba kwi-backspin yethu. Kwaye xa sifika kule ndawo, siya kujikela entloko kunye nesandla sam sasekhohlo.

Ngendiwancamile amaphupha am okuba a Red Bull BC One intshatsheli kwimizuzwana yokuqala. Kodwa yonke into iya kucaca ukuba ndibukele le vidiyo:

3. Ividiyo ikuvumela ukuba wenze uqhagamshelwano lobuqu kunye nababukeli

Izinto ezifanayo ezisebenzisanayo ezenza kube lula kuwe ukubonisa iikhonsepthi zenza kube lula ukwenza unxibelelwano lobuqu kunye nababukeli bakho.

Ukubukela ividiyo—ingakumbi eyintloko ethetha—kunokuvakalelwa kukuba isithethi sincokola nawe, kwanokuba iye yabukelwa zizigidi zabanye abantu.

Sam Oh, ngubani obalekayo sethu isiteshi se-YouTube, ithandwa ngababhalisi bethu. Ngapha koko, ngenxa yokuba ebonakala kwiscreen rhoqo, uthathwa njengomcebisi ngabaninzi babo:

Ukudala esi siphumo ngesicatshulwa kakhulu, kunzima kakhulu. Umzekelo, iqela lebhlog ye-Ahrefs lenze amakhulukhulu amanqaku. Ukanti akukho mntu wakha wasibiza ngokuba “ngabacebisi”.

Ngamanye amaxesha, abantu bade badideke ababhali bethu. Basenokucinga ukuba inqaku elibhalwe wethu UMichal Pecánek yabhalwa ndim endaweni yoko. Oku akwenzeki ngevidiyo, njengoko akunakwenzeka ukubukela enye kwaye ubhideke uSam ngentloko yethu yomxholo, UYoshuwa Hardwick, umzekelo.

4. Ividiyo ikuvumela ukuba ufikelele kubaphulaphuli kumaqonga amakhulu afana neYouTube

I-YouTube inayo phezu 2 billion abasebenzisi abasebenzayo ngenyanga. Ekuphela kwendlela yokufikelela kubo kukuvelisa iividiyo.

TikTok ndinayo phezu 1 billion abasebenzisi abasebenzayo ngenyanga. Ekuphela kwendlela yokufikelela kubo kukuvelisa iividiyo ezimfutshane.

Uyayifumana ingongoma yam-akho amathuba angasetyenziswanga esithubeni, kwaye uphulukene nokuba awuzamanga nokuzama.

Iindidi zeevidiyo zentengiso

Sivelisa ikakhulu iividiyo zesitayile sokufundisa kwisitishi sethu sikaYouTube. Kodwa ayisiyiyo kuphela uhlobo lwevidiyo yokuthengisa onokuthi uyenze. Nazi ezinye iinketho onokuziqwalasela:

1. Iidemos zemveliso

Olu hlobo lwevidiyo lubonisa imveliso yakho Kwisenzo. Inokwenziwa nguwe (umzekelo, ukukhenketha kwesoftware yakho) okanye yenziwe ngabanye (umzekelo, umntu ophembelelayo ukhulula imveliso yakho).

Nanku umzekelo wevidiyo “yesitayile sokufundisa” esiyenzileyo eyidemo yemveliso:

2. Iimfundiso/indlela yokwenza

Olu hlobo lwevidiyo lufundisa abaphulaphuli bakho indlela yokwenza into. Nanku umzekelo ovela kwitshaneli yethu apho uSam efundisa indlela yokukala indalo yomxholo:

3. Iividiyo zebhrendi

Injongo yeevidiyo zebhrendi kukwazisa malunga nebhrendi yakho, iimveliso, okanye iinkonzo. Ukhe wabona okuninzi-uninzi lwazo ziintengiso kwiYouTube. Nanku umzekelo ovela kwi-Monday.com:

4. Iividiyo zoopopayi

Njengoko igama layo libonisa, olu hlobo lwevidiyo lusebenzisa oopopayi ukuchaza into, nokuba ngumbono, imveliso, okanye ngaphezulu. Ngelixa singenzi iividiyo ezinopopayi ezipheleleyo, siqhele ukusebenzisa oopopayi kwizifundo zethu.

Kodwa nanku umzekelo wevidiyo enopopayi ngokupheleleyo:

5. Iividiyo zesiganeko

Olu hlobo lwevidiyo lubonisa amagqabantshintshi omsitho. Isenokuba neentetho ezibangel’ umdla, iintetho okanye iintetho eziye zaqhutywa kweso siganeko ngokwaso.

Nanku umzekelo ovela kwinkomfa ye-SEO yaseChiang Mai:

6. Iintetho

Ukuba wena (okanye nabani na okwiqela lakho) unikela iintetho rhoqo, loo ntetho inokurekhodwa ize ifakwe njengomxholo wevidiyo.

UGaryVee uhlala esenza oku:

7. Iividiyo ezonwabisayo/ zokubalisa amabali

Balisa ibali malunga nemveliso yakho okanye wenze iividiyo zakho zibe zonwabisa. Nantsi enye esuka kuClickUp:

8. Udliwano-ndlebe lweengcali

Khetha ubuchopho beengcali, iinkokeli zokucinga, kunye nabaphembeleli kwishishini lakho. Benze ukuba babelane ngolwazi lwabo nabaphulaphuli bakho.

9. Izifundo / ubungqina

Fumana abathengi bakho abanelisekile, abathembekileyo ukwabelana ngendlela imveliso okanye inkonzo yakho ebancede ngayo kwiingxaki zabo.

10. IWebinars/livestream

Injongo kukwabelana ngolwazi okanye ukufundisa abaphulaphuli (abadla ngokuphila) indlela yokwenza into. Ividiyo inokufakwa kamva njengendlela yomxholo wevidiyo.

Uqala njani ukuthengisa ngevidiyo

Ngaba ukulungele ukuthengisa ishishini lakho ngevidiyo? Nantsi indlela yokuqalisa.

1. Chaza abaphulaphuli bakho

Awunako ukwenza ividiyo kwaye unethemba lokuba umntu uya kuba nomdla kuyo. Kuya kufuneka wazi ukuba ngubani omele atye umxholo wakho ukuze ubenzele umxholo.

Ukuba unoluhlu olukhoyo lwabathengi, qala apho. Chaza ukuba bangoobani, luhlobo luni lweengxaki abajongene nazo, ukuba bakufumene njani, kwaye kutheni bekhetha wena ngaphezu kwabo bakhuphisana nabo.

Sukucinga ukuba uyazazi iimpendulo. Kufuneka uthethe nabo ngenene. Finyelela kubathengi bakho kwaye ubuze ukuba balungile na ngokutsiba kumnxeba nawe. Babuze loo mibuzo ethile kwaye wazi ishishini labo. Ukuba iifowuni azikho kumbuzo, uphando lwabathengi luyasebenza.

Ukuba awunalo uluhlu olukhoyo lwabathengi, qalisa ngoku ukucinga ukuba imveliso okanye inkonzo yakho inceda bani. Zive ukhululekile ukuyigcina ibanzi okwangoku.

Umzekelo, njengababoneleli besoftware ye-SEO, into efana nale iyavakala kuthi:

Abantu abafuna ukuqhuba itrafikhi eninzi kwiwebhusayithi yabo (kwiiwebhusayithi).

Yenziwe lula kakhulu, kodwa inokusenza siqale kunyawo oluchanekileyo kwaye isithintele ekwenza umxholo ojikeleze izihloko ezingavakaliyo.

2. Chaza eyona njongo yakho iphambili

Kukho iindidi ezintathu eziphambili zeenjongo.

A. Ukwazisa ngophawu

Injongo apha kukwenza iividiyo ezenza abantu bazi ngobukho bakho. Emva kokubukela iividiyo zakho, abaphulaphuli bakho kufuneka balazi igama lebrand yakho kwaye babe nombono wokuba yintoni kanye nguwe oyenzayo.

B. Imfundo

Injongo apha kukwenza iividiyo ezifundisa abathengi bakho indlela yokusombulula iingxaki zabo, ngakumbi ezo iimveliso zakho zinceda ngazo.

Eyona nto siyenzayo ngejelo lethu: Senza izifundo kwi-SEO kunye izicwangciso zorhwebo, emva koko ubonise ababukeli bethu ukuba izixhobo zethu zenza njani iinkqubo zibe lula kwaye zisebenze ngakumbi.

C. Ukuzonwabisa

Oku kuhle ukuzichaza. Ukuba ubhalisele kwiNetflix okanye kwiDisney +, sele uyazi ukuba ijongeka njani le nto.

Umzekelo, i Ijelo likaYouTube leRed Bull wenza umsebenzi omkhulu wokudala uthotho kunye neevidiyo ezijikeleze imidlalo egqithisileyo, ngokufanelekileyo ukuzoba kubathengi abajolise kubo.

3. Yenza iividiyo (ii)

Kuba abaphulaphuli bakho, iinjongo, kunye nenkqubo yokuyila iya kwahluka kuthi (naye wonke umntu), phantse akunakwenzeka ukukuxelela kanye ukuyilwa okanye ukuyilwa njani.

Kodwa sinokuxoxa ngamacandelwana ambalwa anokukhokelela kwicala elifanelekileyo.

A. Ukucwangcisa ividiyo

Ngaphambi kokuba uqale ukurekhoda okanye ukufota ividiyo, kufuneka uyicwangcise. Ngokukodwa, kufuneka wazi isihloko osenzayo umxholo.

Oku kuxhomekeke ngokupheleleyo kwinjongo yakho.

Ukuba injongo yakho kukwenza ividiyo yebhrendi, intengiso, okanye ubalisa ibali, kuxhomekeke kubuchule bakho kunye nombono ofuna ukuwubonisa. Akukho mpendulo yemodeli apha.

Ukuba udala umxholo wezemfundo-njengale nto siyenzayo-ungayenza ke yophando ngegama elingundoqo ukubona uhlobo lwezihloko okanye imibuzo abantu abayikhangelayo kuYouTube.

Nantsi indlela yokwenza:

1. Yiya kwi-Ahrefs' Amagama aphambili uMhloli
2. Tshintshela isithuba kwi YouTube
3. Ngenisa igama elingundoqo elifanelekileyo okanye amagama angundoqo
4. Yiya kwi Amagama ahambelanayo umbiko
5. Tshintshela isithuba kwi imibuzo

Apha, singabona ngaphezulu kwe-6,700 yemibuzo esinokuthi senze iividiyo ngayo. Jonga kuluhlu kwaye ukhethe ezo zifanelekileyo.

B. Ubude bevidiyo

Ubude bevidiyo yakho budla ngokumiselwa yinjongo yakho ephambili.

Umzekelo, ividiyo yokwazisa ngebhrendi inokuba mfutshane njengemizuzwana eyi-15 kwaye ayizukudlula kwimizuzu embalwa. Umxholo wezemfundo uhlala naphi na ukusuka kwimizuzu emihlanu ukuya kweli-120. Iividiyo zethu zijikeleze i-7-20 imizuzu ubude, ngelixa i-webinar inokuya kuthi ga kwiyure.

Iividiyo zesimbo sokuzonwabisa zinokwahluka ngexesha. Oku kunokusukela kwi-10 ukuya kwi-180 imizuzu, kuxhomekeke kwifomathi.

C. Ukubhala ividiyo yakho

Ngaphandle kokuba usikelelekile ngezakhono ezimangalisayo zokuphucula njengoDave Chappelle, sincoma kakhulu ukuba ubhale ividiyo yakho.

Oku kuya kwenza ukurekhoda kwakho kwevidiyo kube lula, kuthintele imikhwa emibi yokuthetha njenge "ums" kunye no "ahs," njalo njalo. Into yokugqibela ofuna ukuyenza kukuhamba kwi-tangent engakhethiyo okanye ucofe ikhonkco elingalunganga kwiscreencast sakho kwaye ugqibe kwelokuba uphulukane nengqalelo yabaphulaphuli bakho.

Kwiividiyo ezifundisayo, sifumene ifomathi yeskripthi esisebenzela kakuhle:

1. Ingxaki -Khokela ngengxaki ividiyo yakho isombululayo
2. Teaser – Bonisa ukuba kukho isisombululo kwingxaki ngaphandle kokunikezela
3. isisombululo – Fundisa indlela yokusombulula ingxaki

Kwibhrendi kunye neevidiyo zokonwabisa, kwakhona, akukho ndlela izinzileyo yokwenza izinto. Kuxhomekeke kwindlela ofuna ukulibalisa ngayo ibali lakho. Ukuba ubambekile, ndincoma ukubukela le vidiyo kuYouTuber Casey Neistat kwinkqubo yakhe yokwenza ifilimu:

D. Ukurekhoda ividiyo

Ndabuza uSam malunga nemiba embalwa yenkqubo yokwenza ividiyo. Nanga amacebiso akhe:

Indawo

USam uncoma ukukhetha indawo apho unokulawula okusingqongileyo, ngokukodwa ubungakanani be-echo kunye nokukhanya.

Umzekelo kukungabhanyabhanya ecaleni kwefestile kuba ukutshintshwa kokukhanya kwelanga kunokuchaphazela indlela iividiyo zakho ezijongeka ngayo.

USam urekhoda uninzi lweevidiyo zakhe ekhaya:

Ngelixa abethu uTim Soulo kunye noRebekah Bek berekhoda iividiyo zabo kwiofisi yaseAhrefs:

Ikhamera

Unokuqala ngayo nayiphi na i-smartphone yanamhlanje. Ukuba ujonge enye into "ephambili," awunakuhamba kakubi ngekhamera ye-DSLR.

Teleprompter

Ngoku ka Wikipedia, i-teleprompter sisixhobo sokubonisa esibonisa umntu othetha ngombhalo obonakalayo we-elektroniki wentetho okanye iskripthi.

Yisebenzise ukuba ubhala iividiyo zakho.

evakalayo

Ngokoluvo lukaSam, oku kubaluleke ngakumbi kunesixhobo sekhamera osisebenzisayo.

Ngelixa oku kuxhomekeke kuhlobo lweevidiyo ozirekhodayo, nazi iingcebiso zikaSam ezisekwe ekusebenziseni i-DSLR:

• Imakrofoni yompu -Kulungile ukuba isifundo sikwindawo enye (oko kukuthi, ividiyo "yentloko ethethayo")
• Lavalier mic -Isebenza kakuhle ukuba unezifundo ezininzi okanye uhambahamba kakhulu

Ukukhanyisa

Abanye abantu bakhetha ukukhanya kwendalo, kodwa uSam ufumana kunzima ukulawula. Ucebisa a ukukhanya kunye a gcwalisa ukukhanya.

Funda indlela yokuseta izibane kwiividiyo zakho zikaYouTube apha:

Ukuthintela isandi

Xa urekhoda, uya kufuna ukunqanda izandi ezongezelelweyo okanye ezingakhethiyo ukuba zichaphazele umgangatho wevidiyo yakho.

Umzekelo, ungasebenzisa ifenitshala ukudambisa isandi. USam usebenzisa iiragi ezimbini kunye nesofa; abanye banokusebenzisa iingubo ezishinyeneyo ezihambayo.

Ukuba unohlahlo lwabiwo-mali, unokukhetha iipaneli ze-foam okanye i-acoustic.

E. Ukuhlela ividiyo

Nje ukuba ugqibile ukurekhodwa, lixesha lokuhlela ividiyo. Bukela le vidiyo ukuze ufunde ukuba sihlela njani iividiyo zethu ngokuzibandakanya okuphezulu:

Ukoyisa imiqobo yendlela eqhelekileyo kunye nemizabalazo

Ukwenza iividiyo akuzi ngokuzenzekelayo kuye wonke umntu. Kukho abantu abaninzi abaziva bengakhululekanga phambi kwekhamera. Kodwa le miqobo inokoyiswa.

Nantsi imizabalazo eqhelekileyo kunye nendlela yokuyoyisa:

1. Andikho mhle phambi kwekhamera

Bukela iividiyo zethu, kwaye uSam unokukhangela njengendalo epheleleyo phambi kwekhamera. Kodwa oko kwenzeka kuphela emva kweminyaka yokusebenza. Kwaye kunjalo, uSam uziva engathandeki xa kufuneka arekhode.

Sukuziva ngathi kufuneka ube “yindalo” okanye uyilungise okokuqala. "Iqhinga" lokwenza iividiyo lisekuhlelweni.

Ii-B-rolls ezifana nescreencasts, oopopayi, kunye nezikrini zeteksti zinceda ukususa ingqalelo kuSam ngelixa usenza amava emfundo angcono.

Enye indlela yokulwa namajita kukusebenzisa i-teleprompter. Oku kunceda ukuhambisa ulwazi ngaphandle kokukhathazeka malunga nokuhamba ngeendlela ezahlukeneyo.

2. Andinazixhobo okanye ibhajethi yokuyithenga

Sele unayo enye yeekhamera ezinamandla kunye nawe. Ilungile epokothweni yakho, kwaye ibizwa ngokuba yi-smartphone yakho.

Enyanisweni, kuye kwakho iitoni zeemuvi yenziwe nje ngefilim yefowuni. Uyicinga kakhulu ukuba ucinga ukuba i-smartphone yakho ayilunganga.

Kwaye, xa sasiqala itshaneli yethu yeYouTube ngo-2015, uTim, igosa lethu eliyintloko lezentengiso, wabhala zonke izifundo zakhe kwiGoPro. Akukho khamera zintle, akukho makrofoni, kwaye akukho ngasemva-kodwa ijelo lethu likhule ukusuka kwi-0 ukuya kubabhalisi be-2,600 kwiinyanga ezintlanu.

3. IsiNgesi asilolwimi lwam lokuqala/ndinesivakalisi esinamandla

UTim ngowaseUkraine. IsiNgesi asilolwimi lwakhe lokuqala. Enyanisweni, uTim wayenexhala malunga nale nto ekuqaleni kwaye wada wabuza uGaryVee ukuba angamoyisa njani.

Jonga ingcebiso kaGaryVee kuTim malunga ne-accents:

Uzinyusa njani iividiyo zakho

Sukuyipapasha ividiyo yakho kwaye ulindele ukuba umntu ayifumane. Yikhuthaze ngokukhutheleyo kubaphulaphuli bakho ekujoliswe kubo.

Nanga amanye amacebo okukhuthaza ividiyo onokuwasebenzisa:

1. Beka iividiyo zakho kuYouTube kunye/okanye kuGoogle

Enye yeendlela ezilungileyo zokunyusa ividiyo yakho kukuba ibekwe kwinqanaba likaYouTube nakuGoogle. Logama nje irenki yevidiyo yakho, uya kuba nakho ukufumana iimbono ngokuqhubekayo kwixesha elide.

Ukwenza oku, kufuneka ujolise kwizihloko zevidiyo abantu abazikhangelayo.

Sele sikubonisile ukuba uzifumana njani na ezi zihloko zeYouTube, ke makhe sijonge ukuba uzifumana njani na ezi zihloko zikaGoogle.

Ukukala ividiyo yakho kuGoogle, kufuneka ufumane izihloko "ezinenjongo yevidiyo." Oko kuthetha ukuba xa umntu ekhangela kuGoogle, baya kukhetha ukubukela ividiyo emalunga nesifundo kunokufunda okuthile.

Nantsi indlela ozifumana ngayo ezi zihloko:

1. Yiya kwi-Ahrefs' Umhloli Wemixholo
2. Qhuba olu phendlo site:youtube.com inurl:watch title:topic
3. Hlela iziphumo ngokwe Ukugcwala kwephepha

Umzekelo, "iSifundo seMakeup yaMaso yabaQalayo" sijikeleza malunga nocofa oluqikelelwa kwi-15,500 kukhangelo lwendalo rhoqo ngenyanga. Ukuba unejelo lobuhle, kunokuba kufanelekile ukwenza ividiyo malunga nesi sihloko.

Nje ukuba unoluhlu lwezihloko, jonga oku ukuze ufunde ukwenza ividiyo eya kumgangatho:

2. Lungiselela iividiyo zakho kwibhlog yakho okanye kumaphepha okufikela

Kunyaka ophelileyo kuphela, iividiyo zethu zikaYouTube ziye zajonga malunga nama-275,000 kwiwebhusayithi yethu:

Oku kungenxa yokuba sizinzisa iividiyo zethu phantse kuyo yonke indawo-kwiiposti zebhlog ezifanelekileyo, amaphepha okufikela, kunye nephepha lethu lasekhaya:

Ukufakela iividiyo zakho kunokukunceda ukuba uphumelele indawo kwithebhu "yeVidiyo" kuGoogle:

Eyona ndlela ilula yokuqalisa kukusebenzisa ingqiqo. Ukuba uneposti yebhlog kunye nevidiyo kwisihloko esifanayo, emva koko shumeka ividiyo kweso sithuba.

Olunye ukhetho kukukhangela amaphepha anetrafikhi ephezulu anokuqhuba iimbono kwiividiyo zakho zeYouTube:

1. Yiya kwi-Ahrefs' Site Explorer
2. Ngenisa indawo yakho
3. Yiya kwi Amaphepha aphezulu umbiko

3. Yabelana nabaphulaphuli bakho

Ukuba unabaphulaphuli abakhoyo, kuya kufuneka wabelane nabo ngeevidiyo zakho ezisanda kupapashwa. Yile nto siyenzayo ngalo lonke ixesha sipapasha ividiyo.

Umzekelo, siyabelana ngayo kuTwitter, LinkedIn, nakuFacebook:

Sikwasabelana ngayo kwi-Ahrefs' Digest, incwadana yethu yeveki:

4. Phinda ujonge iividiyo zakho

Ukwenza ividiyo kunzima, ngumsebenzi onzima. Ngoko ke musa ukuyiyeka iphele ngokucofa nje iqhosha elithi “papasha”. Yenza umxholo wakho uhambe imayile eyongezelelweyo ngokuwuphinda uwenze kwakhona.

Umzekelo, unokuguqula iskripthi sakho sevidiyo sibe yiposti yebhlog. Senza oku rhoqo e-Ahrefs. Ngapha koko, le posti yebhlog oyifundayo ibisisikripthi sokuqala (kunye nezongezo) ukusuka enye yeevidiyo zethu. Senze oku nakwezinye iividiyo—esi sithuba kwasekuqaleni i vidiyo.

Unokwenza ividiyo yakho ibe ziividiyo ezimfutshane ezininzi. NgoMfutshane kaYouTube, oku kunokwenziwa ngokulula. Cofa nje u-“Clip” kuyo nayiphi na ividiyo yakho:

Ungathatha le vidiyo imfutshane kwaye uyithumele kwakhona kwiTikTok, Instagram, Facebook, Twitter, njalo njalo.

Ukuba wenze iqela leevidiyo, unokucinga ngokuphinda uzipakishe kwikhosi. Yile nto kanye esiyenzileyo ngayo ikhosi yethu "yeyona ilungileyo ye-AhrefsTV".:

Okokugqibela, ukuba ividiyo yakho ludliwanondlebe lweengcali okanye intetho, unokukhupha iaudio kwaye uyiguqule ibe yipodcast. Iipodcaster ezininzi ezidumileyo ziyenzile le nto, kubandakanya uTim Ferriss (Isiteshi se-YouTube/podcastUPeter Attia (Isitishi seYouTube/podcast), kunye nokuninzi.

5. Yenza "ii-sequels" ezigcina abantu bebambekile

Shiya abantu befuna okungakumbi ngokwenza uthotho lweevidiyo eziqhagamshelweyo. Ekupheleni kwevidiyo yakho yokuqala, badibanise ngokushiya ezinye izinto zingachazwanga kwaye ubenze balandele uthotho lwakho (okanye nejelo lakho, ukuba likuYouTube).

Ngokomzekelo, senze uphando malunga nokwakha amakhonkco kwiphepha lezibalo. Endaweni yokunika yonke inkqubo kwividiyo ende-enokuthi abantu bangayibukeli-sigqibe ekubeni senze uthotho:

Ke, ekupheleni kwevidiyo nganye, sishiye umnxeba kwisenzo (CTA) ukuxelela abantu ukuba babhalise ukuze bangaphoswa yividiyo elandelayo:

6. Yenza iintengiso

Ukuba unohlahlo lwabiwo-mali, eyona ndlela ilungileyo yokufumana iimbono ezininzi kwiividiyo zakho kukuzihlawulela. Kwaye ungayenza loo nto usebenzisa iintengiso zeYouTube.

Nanga amanye amacebiso avela kuSam ukuze aqhube iintengiso zakho:

Imizekelo yokuthengisa ngevidiyo

Nantsi eminye imizekelo yamashishini aphumeleleyo ngentengiso yevidiyo.

1 Ahrefs

Sele ndixoxe kakhulu malunga nejelo lethu, iividiyo, kunye neziphumo. Sisebenzise intengiso yevidiyo ngempumelelo enkulu kwaye sifumene amawakawaka abathengi.

Inani labantu ababhalisele ii-Ahrefs kwaye babonise ukuba basifumene ngeYouTube.

Amacebo kunye namaqhinga endithethe ngawo kule post asuka kumava ethu. Ukuba ufuna ukuva emlonyeni wehashe, aka Sam, ngoko mamela le podcast oko wakwenzayo kumboniso weNtengiso yokuKhula namhlanje.

2. Iimbotyi zesilayidi

I-Slidebean yiplatifomu yoyilo lwedekhi yokuqala kunye namashishini amancinci. Yalo Isiteshi se-YouTube igubungela izihloko ezinxulumene nokuqalwa.

Ndiye ndafikelela kuCaya, i-CEO ye-Slidebean, kwiminyaka emibini edlulileyo ukubuza malunga nesicwangciso seqonga le-YouTube. Ukusuka kwinto awandixelela yona, isicwangciso sasintlu-mbini:

1. Uthotho lwevidiyo oluphindaphindiweyo malunga neziqalo ezijolise kumagama angundoqo anxulumene nesiqalo.
2. Uthotho olubizwa ngokuba yi "Company Forensics" lugxile ekujoliseni kwizihloko eziphezulu yokuthengisa kwaye, ke ngoko, ukuvelisa ulwazi lophawu.

3. Cofa uUp

Ngokungafaniyo neSlidebean kunye nathi, uCofaUp uthathe indlela enobuchule ngakumbi. Endaweni yokuvelisa umxholo wezemfundo, i-ClickUp ithathe isigqibo sokuya kwi-engile yokuzonwabisa. Iividiyo zayo, ngakumbi ezo zijolise kubasebenzi abakude ababuyela eofisini, zifana nemidlalo ehlekisayo eyenzelwe ubunyani.

Kwaye iyasebenza kuba iividiyo zayo zifumana iimbono zezigidi:

Le ndlela inomdla, kodwa isenokungabi ngumntu wonke. Iividiyo zikaClickUp zibonakala zinohlahlo lwabiwo-mali oluphezulu, kwaye eyona njongo iphambili inokwazisa ngophawu lwayo.

Indawo yayo ikhuphisana kakhulu, kunye neempawu ezizinzisiweyo ezinje ngoMvulo.com, Asana, Trello, njalo njalo. Ke esi sicwangciso sisebenza ngengqiqo yokuba sibeka uphawu lweClickUp ezingqondweni zabathengi abajolise kubo.

Iingcamango zokugqibela

Ndiyathemba ukuba esi sikhokelo sisebenze njengesiqalo esilungileyo sokuqonda kunye nokwenza intengiso yevidiyo. Kufuneka ibe sisiseko esifanelekileyo sokufunda ngakumbi ngesihloko.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.