Yonke inkampani kwi-Twitter ineempawu ezifanayo ekunazo ukwenza iprofayile ebalaseleyo.
Nazi ezo mpawu:
Kodwa zingaphi iinkampani ze-SaaS ezisebenzisayo zonke? Yaye ngaba bayisebenzisa kakuhle?
Ukufumana, sifunde iiprofayili ze-Twitter zeenkampani ze-100 ze-SaaS.
I-SIDENOTE. Nantsi uluhlu olupheleleyo lweenkampani ukuba unomdla.
Masiqale phezulu.
Isiqulatho
Isibhengezo
Ifoto yeProfayili
Bio
Ikhonkco (ama) ngeBio
Ikhonkco leprofayile
I-tweet ephiniweyo
Isibhengezo
I-37% yeenkampani ze-SaaS zifaka ingxelo yazo ye-mission okanye i-tagline kwi-banner yazo, iyenza ibe yeyona ndlela idumileyo.
Nanku umzekelo ococekileyo ovela Zapier:
Olona khetho lulandelayo ludumileyo (25%) ngumfanekiso ophawulweyo, ofana nalo usuka asana:
Imifanekiso yemveliso ikwalukhetho oluthandwayo, kunye ne-14% yeenkampani ze-SaaS ezikhethayo.
Nanku umzekelo uvela Umbono:
Oku kubonisa indlela iimpawu zayo zentsebenziswano ezisebenza ngayo ngaphandle kokuwela kumgibe wokubonisa imifanekiso efihlakeleyo ye-UI yokwenyani.
Ngelishwa, ngelixa ezi ntlobo zebhana zisebenza kakuhle kwi-desktop, azifane zibe ntle kwiselfowuni.
Umzekelo, uninzi lwebhena ye-InVision ibonakaliswe yinotshi kunye nezinto ze-UI kwi-iPhone yam:
Nokuba ngaphandle kwe-obfuscation, isicatshulwa semveliso sincinci kakhulu kwaye kunzima ukusifunda. Lo mbandela uphakanyiswe kwiinkampani ze-SaaS ezisebenzisa i-UI yazo yokwenyani yemveliso.
Umzekelo, Lombhalo:
Ezi zizinto esihlala sizazi xa sisenza iibhena zeprofayile yethu, njengoko unokutsho kumfanekiso ongezantsi:
Ngokumalunga ne-24% eseleyo yeenkampani ze-SaaS, sibone yonke into ukusuka, um, akukho nto...
… ukufota ngokwesiqhelo (ngokuqinisekileyo, Airtable, ingaba yintoni le?)
… kubantu abaneerola zeenwele zaseSwitzerland (Ngaba le yindlela obamba ngayo imakethi yewaka leminyaka? *thatha amanqaku*):
I-SIDENOTE. Ibhena yeMailchimp isuka iphulo layo intengiso brand.
Imizekelo eBland, ekruqulayo, kunye ne-zany ecaleni, enye indlela enomdla endiyiqapheleyo kukuba iinkampani ezininzi azibeki nje ibhanile kwaye ziyilibale. Batshintshana ngayo ukuze ihambelane nokukhutshwa kwenqaku elitsha, imisitho, amabhaso oshishino amatsha, umxholo omtsha, izithuba ezivulekileyo zemisebenzi, njl.
Nazi imimiselo emibini:
Ngokunikwa inani leembono zeprofayili iinkampani ze-SaaS ezinje ngeDrift kunye neWebflow ezinokufumaneka, oku kwenza ingqondo eninzi.
Enyanisweni, le yinto esiyenzayo nathi.
Nantsi ibhena yethu yokuthengisa uluhlu lwethu lweeHacks ze-Ahrefs:
IZINTO EZINGUNDOQO + INGCEBISO YETHU
- Iipesenti ezingama-62 zeenkampani zibonisa inkcazo yobuthunywa, itegi, okanye umzobo onegama - Olu lukhetho oluhle lwe-Twitter "ehlala ikho" yesibhengezo. Banceda ukuqinisa isazisi sophawu lwakho kwaye uxelele abanokuba ngabalandeli ukuba uyintoni na.
- I-14% yeenkampani zibonisa iimveliso zabo -Kunengqiqo ukutshintshisa isibhengezo sakho "esihlala sihleli" ukuze oku kuhambelane nezibhengezo zemveliso. Khumbula nje ukuyila ngee-UI eziphathwayo kunye neenotshi engqondweni.
- I-24% yeenkampani ibonisa enye into - Kungcono ukunqanda i-zany kunye nezibhengezo ezingacacanga ngaphandle kokuba uluphawu lwasekhaya okanye uzama ukubophelela ubukho bakho be-Twitter kwiphulo lentengiso. Nangona kunjalo, kunengqiqo ukubonisa izinto ezithatha ixesha njengeziganeko ezizayo, iimbasa oziphumeleleyo, izikhundla zemisebenzi, njl.
Ifoto yeProfayili
I-100% yeenkampani ze-SaaS zifaka uphawu lwazo (okanye ezinye iinguqu) apha.
Ummangaliso omkhulu, akunjalo? Khona kutheni ndizihlupha ngokuyikhankanya nje?
Impendulo yeyokuba ndifuna ukutsalela ingqalelo yakho kwimpazamo eyenziwa ngamanye amabhrendi, ezimisele ukusebenzisa uphawu lwazo olupheleleyo lwemibhalo-enzima.
Ungandiva kakubi. Akukho nto iphosakeleyo ngokubandakanya ilogo yakho epheleleyo xa inobude obufutshane "obuxwesileyo."
Thatha iWix, umzekelo:
Oku kusebenza kakuhle. Kulula ukuyifunda kunye nokuqaphela kwidesktop nakwiselfowuni-kwanakwii-icon zomxhesho omncinci:
Kodwa oku kusebenza kancinci kwiimpawu ezineelogo ezinobubanzi "obude obuthe tye."
Ngokomzekelo, iTalenox:
Oku akunakwenzeka ukuba kufundwe kwiselfowuni kwaye ayithathi ngqalelo yakho kwisondlo:
Andikwazi ukuzibamba kodwa ndive ukuba i-icon iyodwa ingangcono kakhulu ekubambeni ingqalelo yakho.
Nantsi umfanekiso:
Okubangel’ umdla kukuba, esi sisifundo esifundwa kumava obuqu. Besiqhele ukuba neefoto zethu zeprofayile zisetelwe kuphawu lwethu “lobubanzi obugcweleyo”, kodwa sakhawuleza sayiqonda impazamo yethu kwaye sayitshintsha yaya kumfanekiso ophawulweyo owubonayo namhlanje:
IZINTO EZINGUNDOQO + INGCEBISO YETHU
- I-100% yeenkampani ze-SaaS zibeka iphrofayili yazo njengelogo yazo - Mhlawumbi nawe ufanele. Qiniseka nje ukuba usebenzisa i-icon esuka kwilogo yakho okanye inguqulelo emfutshane ukuba inzima.
Bio
Uninzi lweenkampani (68%) zisebenzisa i-bio yazo ukubonisa into eyenziwa yimveliso okanye inkonzo yazo.
Nanku umzekelo osuka kwiMailchimp:
Nokuba ubungazi kwanto malunga ne-Mailchimp ngaphambi kokufumana iprofayile yayo ye-Twitter, uya kuba nombono olungileyo malunga nokuba ithengisa ntoni kwi-bio yayo yodwa.
Kodwa kuthekani ngabanye abantu?
Ewe, iipesenti ezingama-28 zeenkampani ziyisebenzisa ukuchaza umsebenzi wazo wenkampani.
Nanku umzekelo ka-Asana:
Ukuba awukho ubulumko malunga nokuba u-Asana uyintoni okanye wenza ntoni emva koko, joyina iklabhu. Kwaye oku akucacanga nokuba kungacacanga xa kuthelekiswa nabanye. Jonga i-Calfo's:
Ngethamsanqa, i-4% yokugqibela yeenkampani zenza ngakumbi ukuyila. Babonakala beqaqambisa into omawuyilindele ngokubalandela njengeBrightLocal okanye bakhethe indlela ecocekileyo yokuzonwabisa njengoShopify.
(Ndiyayithanda indlela abhala ngayo iBrightLocal “iTweets nguJenny.” Ngokuqinisekileyo yongeza ukubanjwa komntu!)
IZINTO EZINGUNDOQO + INGCEBISO YETHU
- I-68% yeenkampani zichaza ukuba imveliso okanye inkonzo yazo yenzani - Oku kuhlala kubhejo olukhuselekileyo olunceda abanokuba ngabalandeli baqonde ukuba uyintoni na.
- Iipesenti ezingama-28 zeenkampani zichaza uthumo okanye umgca wethegi - Oku mhlawumbi ayisiyiyo eyona ndlela ilungileyo ngaphandle kokuba sele uligama lasekhaya kwaye kubaluleke kakhulu ukudlulisa “umyalezo” kunokwenza.
- Iipesenti ezi-4 zeenkampani zisebenzisa i-bio yazo kwenye into – Ndingayiphepha i-zany “eyolonwabo” bios ngaphandle kokuba uligama lasekhaya. Azicacanga kwaye aziloncedo kwiimeko ezininzi. Ngokuphathelele ukuxelela abanokuba ngabalandeli ukuba banokulindela ntoni kuwe, iyavakala-ingakumbi ukuba uthumela izinto ezithile kwi-Twitter njengohlaziyo lwemveliso.
- Ukuchukunyiswa komntu ku... ukubamba okuhle - Kunzima ukuba naluphi na uhlobo lwe-SaaS lwenza oku, kodwa ndicinga ukuba ukongeza "iTweets ngegama [igama]" yindlela entle yokwenza uphawu lwakho lube ngabantu (ucinga ukuba iitweets ngokwenene ngumntu omnye, kunjalo).
Ikhonkco (ama) ngeBio
Uninzi lweenkampani ze-SaaS (58.4%) azisebenzisi amakhonkco e-bio.
Nantsi into esiyithethayo ngamakhonkco e-bio, ngendlela:
Ngabo abakwi-bio ngokwenene (hayi ikhonkco elizinikeleyo “lewebhusayithi”).
Ngokusisiseko, nayiphi na i-URL okanye i-Twitter handle (umzekelo, @ahrefs) oyikhankanyayo kwi-bio yakho ngokuzenzekelayo ijikwa ibe likhonkco.
Umzekelo, nantsi ndiseta i-bio yam…
... kunye nesiphumo:
Kodwa kwabo bazisebenzisayo, basebenzisela ntoni?
Nantsi idatha:
I-SIDENOTE. Ezi azidibanisi ukuya kwi-100% kuba ezinye iinkampani ziquka amakhonkco amaninzi.
I-60% yeenkampani ze-SaaS zibandakanya amakhonkco enkxaso.
La ngamakhonkco enkxaso ezinikeleyo yeeprofayile zikaTwitter (umz., @asksalesforce) ...
… iihabhu zenkxaso yewebhusayithi
... okanye zombini:
I-19% yeebhrendi ziqhagamshela kwiphepha lesimo okanye iprofayile:
Kuyathakazelisa ukuba uninzi lweempawu ezenza oku kulawulo lweprojekthi (i-Airtable, ngoMvulo, iMiro, njl.) Ngokunikwa ukuba inokuba nefuthe elingakanani kwimini yakho xa ezi ntlobo zezixhobo zisihla, oko kuyavakala.
I-19% yeebhrendi ziqhagamshela kwiphepha labo lasekhaya:
(Ngenxa yokuba ikhonkco lekhasi lasekhaya lihlala liphindaphindwa kwi ikhonkco leprofayile, oku kubonakala ngathi yinkcitha-xesha kum. Andiqinisekanga ukuba kutheni ixhaphake kangaka.)
Kwaye i-26% yokugqibela yebrand ikhonkco kwenye indawo, njengephepha lokubhalisa kwincwadana…
… iiprofayili zabo zasekuhlaleni kunye noluntu
... okanye ii-hashtag ezinegama:
Ekuqaleni, bendicinga ukuba i-hashtag enegama yayiyinto engaqhelekanga yokhetho oluncinci. Nangona kunjalo, iyavakala, njengoko isisiseko sokutya kwamabali empumelelo (amakhulu namancinci) avela kubathengi abathanda isoftware.
Nazi imimiselo emibini:
IZINTO EZINGUNDOQO + INGCEBISO YETHU
- I-58.4% yeenkampani azisebenzisi i-bio links - Le yinkcitho. Yonke inkampani inento enokuyikhuthaza apha.
- I-60% yeenkampani zidibanisa ukuxhasa amaphepha okanye iiprofayili -Ngenxa yokuba abathengi abaphoxekileyo bahlala besiya kwi-Twitter
ukukhalazaukufumana inkxaso, oku kubonakala ngathi yinzame yokuhambisa incoko kwindawo encinci yoluntu. Oko kuyavakala, ngakumbi njengoko abathengi baya kufumana iimpendulo ngokukhawuleza kwenye indawo. - I-19% yeenkampani zidibanisa kwiphepha lesimo - Oku kubonakala kuyindlela enhle yokunciphisa inani lezicelo zenkxaso ngexesha lokungabikho.
- I-19% yeenkampani zidibanisa kwiphepha labo lasekhaya - Oku kubonakala ngathi yinkcitho yendawo, njengoko uninzi lweeprofayili zinekhonkco lekhasi lasekhaya kwicandelo lekhonkco lewebhusayithi.
- I-26% yeenkampani zidibanisa kwenye indawo - Amaphepha okubhalisa kwincwadana, uluntu, kunye namaphepha emisebenzi zonke ziinketho ezidumileyo ezinengqiqo. Ndingahlala ndicacile kwii-hashtag eziphawulweyo ngaphandle kokuba uyazinyusa kwenye indawo. Kungenjalo, ndiyathandabuza bayakufumana uthethathethwano oluninzi.
Ikhonkco leprofayile
Yikholwa okanye hayi, i-7% yeenkampani azinalo ikhonkco leprofayili.
Kwabo benzayo, i-95.7% iqhagamshela kwiphepha labo lasekhaya.
Oku kunengqiqo. Yeyona ndawo icacileyo yokunxibelelana kwaye mhlawumbi yeyona ilungileyo yokukhokela abalandeli ukuba bafunde ngakumbi ngemveliso okanye uphawu lwakho.
Uninzi lwe-4.3% eseleyo ikhonkco kwi-Linktree (okanye enye indlela efanayo):
Le ndlela ibonakala ixhaphake kakhulu "nabaphembeleli" ngabanye, kodwa ndicinga ukuba inokusebenza kakuhle kwiinkampani ze-SaaS.
UYotpo ngumzekelo omhle. Ikhonkco layo le-Linktree:
- Iphepha lemisebenzi - Yenza ingqondo. Ukuba uthanda uhlobo olwaneleyo lokululandela kwi-Twitter, kukho ithuba onokuba nomdla wokulisebenzela.
- Iposi yebhlog - Ngokukodwa, enye echaza izibonelelo ze "data-party data," leyo imveliso yayo inceda abanini bamashishini ukuba baqokelele.
- Ikhasi lokufika - Le "inkqubo ye-brand accelerator" (inyathelo lokunceda amashishini amancinci aphethwe ngabantu abamnyama akhule).
- upapasho ndaba zekhampani – Oku kuthetha ngendlela eyenziwe ngayo Uluhlu lweForbes lweenkampani eziphezulu ze-100 zabucala zabucala.
- Imidlalo - Ah ... sifike apho ekugqibeleni!
I-SIDENOTE. Iphepha likwanxibelelana nephulo "lokutyumba umfazi omangalisayo kwi-ecommerce," kodwa yi-404.
IZINTO EZINGUNDOQO + INGCEBISO YETHU
- I-95.7% yeenkampani (ukuba zinekhonkco yeprofayili) zidibanisa kwiphepha labo lasekhaya -Ndingacebisa oku kuyo yonke inkampani ye-SaaS nayo. Lukhetho oluqinileyo kwaye lunceda abanokuba ngabalandeli bafunde ngakumbi malunga nento oyenzayo.
- I-4.3% ikhonkco kwenye indawo - Ikakhulu kwi-Linktree (okanye efanayo). Olu lukhetho oluhle ukuba ufuna ukukhuthaza izinto ezininzi kubalandeli, njengokuvulwa kwemisebenzi kunye namabhaso.
I-tweet ephiniweyo
Kuphela yi-55% yeenkampani ze-SaaS ezisebenzisa i-tweet efihliweyo.
Uninzi lwabo benzayo (60%) babonisa i-tweet enxulumene nemveliso.
Nanku umzekelo ovela kwi-Intercom:
Okubangela umdla kukuba, ndibone iibrendi ezininzi zisebenzisa iividiyo kule nto. Oku kuyavakala, njengoko kungekho ndlela ingcono yokubonisa inqaku lemveliso okanye uchaze into eyenziwa yisoftware yakho. Ikwakuvumela ukuba ulungelelanise ulwazi oluninzi kwi-tweet yakho kunokuba unokukwazi ngoonobumba abangama-280.
I-SIDENOTE. Umda woonobumba be-tweet kubabhalisi be-Twitter Blue ngobuchule yi-4,000. Nangona kunjalo, a) ayizizo zonke iimpawu ezine-Twitter Blue kunye b) Iimpawu ze-4,000 zibonakala ziphakathi kwe-571 kunye ne-1,000 amagama ngokuqhelekileyo-ngubani engqondweni yabo efanelekileyo efuna ukufunda ikopi eninzi kwi-tweet yombhalo ocacileyo?
I-10.9% yeempawu zibonakalisa umsitho, ukhuphiswano, umngeni, okanye i-poll.
Nanku umzekelo ovela kwiLitmus:
Ngokucacileyo, ezi ayisiyiyo nje "ukuyibeka kwaye uyilibale" iitweets ezifakwe kwi-tweets. Nje ukuba umsitho, umngeni, ukhuphiswano, okanye i-poll iphelile, iibrendi zitshintshela kwenye into.
Yintoni enye?
Izithuba zeblogi kunye neentambo ze-Twitter zixhaphakile, kunye ne-5.5% kunye ne-3.6% yeempawu ezibonisa oku kwiitweets ezikhonjiweyo.
Nazi izibonelo ezimbalwa:
Ngenxa yokuba abasebenzisi be-Twitter phantse ngokuqinisekileyo bakhetha umxholo wemveli, mhlawumbi ungcono xa ujika isithuba sebhlog ofuna ukuyinyusa apha ibe ngumsonto endaweni yoko. Unokuhlala ukhuthaza isithuba seblogi ekugqibeleni.
Yile nto kanye esiyenzileyo kwi-tweet yethu yangoku ephiniweyo:
Ezi hacks zili-18 zaqala ubomi njengeposti yebhlog. Kodwa besisazi ukuba singafumana unxibelelwano olungakumbi ngokuzijika zibe ngumsonto we-Twitter.
Emva koko sikhuthaza incwadana yethu yeendaba ekupheleni komsonto:
I-20% eseleyo yeenkampani ze-SaaS zibonakalisa ezinye izinto, njengamabhaso abawaphumeleleyo…
… izibhengezo zebrand
... kunye namaphepha amhlophe:
Ndicinga ukuba zonke ezi zinto zinengqiqo-ngaphandle kwamaphepha amhlophe.
Nokuba ujolise kubathengi beshishini, andibaboni abantu abaninzi bekhangela kuTwitter kwaye becinga “Owu, lipholile—iphepha elimhlophe! Ndiza kuyikhuphela kwangoko!”
IZINTO EZINGUNDOQO + INGCEBISO YETHU
- I-45% yeenkampani azinazo ii-tweets ezikhonjiweyo – Musa ukuba ngomnye wabo. Iitweets eziphiniweyo ziyindlela eluncedo yokuqaqambisa uhlaziyo lwangaphandle, amaphulo, kunye namanyathelo.
- I-60% yeenkampani zinee-tweets ezinxulumene nemveliso – Olu lubhejo olukhuselekileyo, kodwa ndicinga ukuba kungcono ukusebenzisa ifomathi ebandakanyayo njengevidiyo ukuba kuyenzeka. Oku kwakhona kwandisa isixa solwazi onokulubeka kwi-tweet yakho ephiniweyo ngaphaya komda wamagama angama-280.
- I-10.9% yeenkampani ibonisa iziganeko, ukhuphiswano, imingeni, okanye ukuvota - Oku kunengqiqo, njengoko udla ngokufuna ukutsala ingqalelo kakhulu kwezi ntlobo zeziganeko ngokunokwenzeka kwixesha elilinganiselweyo.
- I-5.5% yeenkampani ibonisa izithuba zeblogi - Ndingakuphepha oku, njengoko ndicinga ukuba bambalwa abasebenzisi be-Twitter abafuna ukusebenzisa umxholo eqongeni.
- I-3.6% yeenkampani ibonisa imisonto – Ndicinga ukuba mininzi kakhulu imisonto kuTwitter, kodwa ngokucacileyo iyathandwa… ndazi ntoni? Nokuba yeyiphi na indlela, le yenye indlela elungileyo yokwandisa umda wetweet wamagama angama-280.
- I-20% yeenkampani ibonisa ezinye izinto - Amabhaso, izibhengezo-ngokusisiseko nantoni na abafuna ukutsala ingqalelo kuyo okwangoku. Musa nje ukuzama ukunyanzela abasebenzisi ukuba bakhuphe amaphepha amhlophe; Andiqondi ukuba nabani na kuTwitter ufuna loo nto.
Iingcamango zokugqibela
Indlela omisela ngayo iprofayile yenkampani yakho ye-Twitter ixhomekeke kuluvo ofuna ukuzenza kunye nezinto ofuna ukuzinyusa. Qiniseka nje ukuba usebenzisa zonke iimpawu ezikunika i-Twitter ukwenza iprofayile ebalaseleyo.
Ukuba ufutshane ngexesha, nali elona cebiso lilungileyo lokufumana iprofayile yakho kwaye isebenze ngokukhawuleza:
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
