Iimpawu zentlalo zizo zonke iimetrics zothethathethwano (umzekelo, inani lokuthandwa, izabelo, okanye izimvo) umxholo wakho ozifumana kumajelo asekuhlaleni. Ngokuqhelekileyo babonisa indlela ebonakalayo kunye nokubandakanya umxholo wakho kumajelo asekuhlaleni, okwenza kube ngumqondiso ofanelekileyo wempumelelo yakho yokusabalalisa umxholo.
Ukuba ubukwi-SEO ixesha elithile okanye sele ulwenzile uphando, mhlawumbi uye wadibana namabango okuba imiqondiso yentlalo yinto yokuma ye-SEO. Ayonyani, ubuncinci ngokwengxelo ezininzi ezivela kwizithethi zikaGoogle.
Kodwa nangona uGoogle engazithatheli ngqalelo iisignali zentlalo kwi-algorithms yenqanaba, kusenengqiqo ukuqhubeka uziphucula. Ngapha koko, amashishini amaninzi anokuphucula kakhulu i-SEO yawo ngokubeka umgudu ongakumbi ekuhanjisweni komxholo wemidiya yoluntu.
Ngaba ufuna ukwenza ingqiqo ngakumbi kwaye ufunde ukuba ungaphucula njani iimpawu zakho zentlalo ukunceda i-SEO yakho? Qhubeka ufunda.
Isiqulatho
Imiqondiso yentlalo ayiyonto yokubekwa kwe-SEO
Imiqondiso eyomeleleyo yentlalo inokuphucula njani i-SEO yakho kunjalo
Iingcebiso ezintlanu eziphambili zokudibanisa i-SEO yakho kunye nemigudu yemidiya yoluntu
Imiqondiso yentlalo ayiyonto yokubekwa kwe-SEO
Kufuneka siqale sixoxe ngezizathu zokuba kutheni imiqondiso yentlalo ingeyiyo into yokuhlela. Ewe kunjalo, ezona zithe ngqo ngamabango afana neli livela kuJohn Mueller, ummeli wophando lukaGoogle:
Nangona iyividiyo yakudala, yeyona ngxelo ithe ngqo-kwinqaku malunga neempawu zentlalo kunye ne-SEO endinokuyifumana kwizithethi zikaGoogle. Kukho amanye amabango amaninzi athetha into efanayo ukususela ngoko.
Ngoku, nantsi into endiyithathayo yokuba kutheni imiqondiso yentlalo ingenzi ngqiqo njengento ekumgangatho.
Okokuqala, imidiya yoluntu igcwele spam kunye neeakhawunti zobuxoki. Ungathenga abalandeli abangenasiphelo, ukuthanda, njl., ngeepeni. UGoogle kufuneka achonge njani imiqondiso yentlalo evela kwiiakhawunti zokwenyani xa amaqonga eendaba ezentlalo asokola ngokucoca kunye nokuvala yonke le spam?
Emva koko kukho indima ye-algorithms yemidiya yoluntu. Uninzi lomxholo omnandi ungcwatywa ngaphandle kokubonakala okuphantsi, ngelixa uninzi lomxholo ombi ufumana ukutsalwa. Ukuba ulawula iakhawunti enkulu okanye ukhulise izithuba zakho zemidiya yoluntu, ufumana inzuzo engenanto yakwenza nomxholo ngokwawo.
Oko kuthethiweyo, izithuba ezithanda ukuthandwa kumajelo eendaba ezentlalo aziqhelekanga ukuba zibekwe kwinqanaba lokukhangela, kwaye ngokuchaseneyo. Ngaba unokuwathelekelela amanqaku “adika, kodwa ayimfuneko” anje ngokufumana iitoni zokuthandwa, izabelo, kunye nezimvo?
Nam futhi. Andikwazi ukucinga ngokwabelana ngale nto ngendlela eya kuthi inqande abantu abaninzi ekuskroleni ukutya kwabo kwaye bazibandakanye neposi. Ukuba ndiziva njalo njengombhali, abanye kufuneka bangabi namdla wokwabelana ngaloo nto.
Kodwa ijolise kumagama angundoqo anemfuno eqinileyo yokukhangela kunye namanqanaba abo. Inika abantu abajonge phezulu abafuna ukufunda ngayo.
Kwelinye icala, enye yeetweets zam ezaziwa kakhulu zizinto abantu abaninzi abangazaziyo malunga nereyithi yokugxuma; Ndikwadibanise nenqaku ekupheleni komsonto:
I-tweet yokuqala evela kumsonto ongentla ineempawu ezintle zentlalo, kodwa neyokugqibela equlethe ikhonkco kwiposi ngokwayo ibingembi kakhulu:
Kodwa inqaku alizange libekwe kakuhle kuGoogle:
Gcina ukhumbula ukuba nokuba ndifumene eminye imizekelo emininzi enjengale, ayinakungqina nayiphi na i-causality kuba sijonga nje into enye. Kukho amakhulu, ukuba ayingawo amawaka, ezinto eziguquguqukayo ezibandakanyekayo kuzo zombini ii-injini yokukhangela kunye ne-algorithms yenqanaba lemidiya yoluntu.
Ingongoma kukuba akukho kudlulana okukhulu kwizinto ezenza umxholo udume kumajelo eendaba ezentlalo nakwiinjini zokukhangela, ngoko ke akuyi kuba sengqiqweni ukucinga ngokulungelelanisa amanqanaba abo.
Imiqondiso eyomeleleyo yentlalo inokuphucula njani i-SEO yakho kunjalo
Ukuhanjiswa komxholo sisithende se-Achilles samaqela amaninzi okuthengisa. Bachitha ixesha elininzi besenza umxholo obalaseleyo, kodwa kaninzi akukho nto ingako bayenzayo emva kokuyipapasha.
Imidiya yoluntu (zombini eziphilayo kunye nehlawulwe) yijelo elibalulekileyo lokusebenzisa kumxube wakho wokusabalalisa umxholo. Nasi isizathu sokuba ukuphucula iimpawu zakho zentlalo kunokuphucula i-SEO yakho.
Imidiya yoluntu yinxalenye ye-SEO yakho kunye namavili okuthengisa umxholo
Isikhumba sentlanzi yandisa igama elithi “ukuthengisa iimpukane” njengeseti yemizamo yokuthengisa eqhubekayo nephindaphindwayo eyomelezana, yenza impembelelo enkulu ngomzamo omncinci emva kokuphindaphinda ngakunye.
Nantsi i-SEO yeRand kunye nomzobo womxholo we-flywheel ukwenza izinto zicace gca:
Oku kunokubonwa njenge isiphumo sebhola yekhephu kumxholo wamaqhinga okuthengisa.
Uyabona ukuba ukuhanjiswa komxholo kuhlala kwicala lasekhohlo lomzobo. Amajelo eendaba ezentlalo ayinxalenye ebalulekileyo yaloo nto, kwaye iimpawu zentlalo ezomeleleyo zibonisa impumelelo kweli cala.
Ngokulula, ukuba uthatha ugxininiso kumajelo eendaba ezentlalo kwi-flywheel, uya kuba nakho ukungqubana okuninzi.
Isalathisi sokuba negunya kwi-niche yakho
Elinye lamacandelo emodeli ye-flywheel yile: "Khulisa igunya lakho lokubeka ngcono kwiinjini zokukhangela."
Ngelixa oku kuyimbono eyenziwe lula kunye nokuba ligunya kunokuba yenye yezinto eziguquguqukayo ezininzi ezibandakanyekayo ukubeka kakuhle, ngokuqinisekileyo ngumba okhula ngokubaluleka kwiminyaka yakutshanje.
Ugunyaziso lumele enye yee-akhronimi kwi Uluvo lukaGoogle lweEEAT esetyenziselwa ukuvavanya kunye nokulungisa iinkqubo zokukhangela zikaGoogle. Abanye oonobumba bamela ubungcali, amava nokuthembeka.
Izikhokelo zoVavanyi boMgangatho woPhando lukaGoogle khankanya imidiya yoluntu amaxesha amaninzi. Iyavakala into yokuba yinto uGoogle ekufuneka ayihoye ngokumalunga novavanyo lwabantu kunye neempawu zeEEAT.
Nantsi into elungileyo ethathwe kwenye yeengcali ezihlonitshwayo kweli candelo, uMarie Haynes:
Ngoku cinga ngeeakhawunti ozilandelayo kwimidiya yoluntu ukuze ufunde ngezinto. Basenokubonisa uninzi, ukuba ayingabo bonke, amacandelo e-EEAT. Yiloo nto ekufuneka ujolise ukuyiphumeza ngophawu lwakho kwimidiya yoluntu (nakwenye indawo) nayo.
Unokufumana inzuzo yokudibanisa iisignali zakho zentlalo kwaye uhlala ubizwa ngokuba ngumthombo wokuya. Sinokubanga ngokungenazintloni ukuba sinegunya elinjalo kushishino lwe-SEO. Eso siphumo siguqulela ekufumaneni ngokuzenzekelayo amakhonkco kuzo zonke iziqwenga zethu ezintsha zomxholo, umzekelo:
Lo mzekelo ufumene uninzi lombulelo wokuqala wetrafikhi kumbhali, uPatrick Stox, esabelana ngalo kuTwitter wakhe:
UPatrick ngokwakhe ungomnye wabasemagunyeni abakhulu be-SEO, kwaye into yokuba abelane ngokuthatha okushushu okubangele iingxoxo ngokuqinisekileyo kwanceda. Kodwa sibona iziphumo ezifanayo ekufumaneni i-backlink yokuqala kwibhodi yonke.
Ngokuqinisekileyo, ngamanye amaxesha amakhonkco amaninzi angenanto, njengoko uninzi lwawo luvela kwi-aggregators yomxholo kunye newebhusayithi ye-spam. Kodwa sihlala siyibona iboniswa kwiindaba zeshishini, njengoko kubonisiwe ngasentla ngesinye seziqwenga zethu zamva nje.
Unxulumano olomeleleyo ne-Discover traffic
UFundo lukaGoogle luveliso oluzenzekelayo kunye nelolwakho kakhulu olusekwe kumsebenzi wakho we-intanethi. Ibonisa ulwazi kunye neendaba malunga nezihloko onomdla kuzo, njenge-SEO, ukufota, okanye ukuhamba.
Ndiyazi abantu abaninzi abangaziyo ukuba esi sondlo sikhona kwizixhobo zabo eziphathwayo, kodwa ndiyazi namashishini aqhuba uninzi lwetrafikhi yawo ngokutya (njengeendaba kunye neewebhusayithi ezinzima nomxholo).
Nokuba ibhlog ye-B2B SaaS efana neyethu inokufumana i-chunk eqinileyo yetrafikhi kuyo:
I-Discover ubukhulu becala yibhokisi emnyama ekunzima ukuyilungiselela. Kodwa enye yezinto eziguquguqukayo ezinolungelelwaniso oluqinileyo kuFundo lwentsebenzo yi-buzz eveliswe ngokusasazwa komxholo wakho.
UGoogle ubonakala etyhala iziqwenga zomxholo eziye zidume kumajelo eendaba ezentlalo ukuya phezulu kuFumana ukutya kwayo. Imiqondiso eyomeleleyo yentlalo inokuguqulela kakuhle kakhulu iDiscover performance.
Iingcebiso ezintlanu eziphambili zokudibanisa i-SEO yakho kunye nemigudu yemidiya yoluntu
Ngoku kufuneka kucace ukuba ufuna i-SEO eyomeleleyo kunye nomdlalo weendaba zentlalo ukuba ufuna eyona ntsebenzo ilungileyo kwintengiso yakho yomxholo.
Le tshati ibonisa indlela oqala ngayo ukuqhuba itrafikhi ngeenzame zakho zokusasaza umxholo othi kamva uguqulele kwi-traffic engaphezulu, yendalo:
Sinayo yonke isikhokelo malunga nokuhanjiswa komxholo, kwaye kukho izixhobo ezilungileyo ezingenakubalwa ekufundeni ukuthengiswa kwemidiya yoluntu. Ngesi sizathu, siza kudlula kuphela kwezona ngcebiso zifanelekileyo ezibaluleke kakhulu ekudibaniseni imithombo yeendaba zakho zentlalo kunye nemizamo ye-SEO.
1. Ikhonkco kwaye udibanise iwebhusayithi yakho kunye neeprofayili zemidiya yoluntu
Sele sinembono yokuba ukwakha igama lakho kunye negunya kumajelo eendaba ezentlalo kunokunceda i-SEO yakho. UGoogle uyakwazi xolelanisa umbhali kunye neempawu zophawu kwimithombo emininzi, kubandakanywa imidiya yoluntu.
Ukwenza umsebenzi ube lula kuGoogle, zimbini izinto ezisisiseko ekufuneka uyenzile.
Eyokuqala idibanisa iwebhusayithi yakho kunye neeprofayili zakho zemidiya yoluntu. Iwebhusayithi yakho kusenokwenzeka ukuba sele iqulathe amakhonkco kwiiprofayile zakho zentlalo, kwaye iiprofayili zakho zentlalo zinokunxulumana newebhusayithi yakho. Kodwa kukho indlela yokomeleza olu nxibelelwano emehlweni kaGoogle-sameAs schema markup.
Imarkup yeSchema yikhowudi enceda iinjini zokukhangela ukuqonda umxholo wakho kwaye ziwumele ngcono kwiziphumo zophando. Zininzi iindlela zokumakisha umxholo wakho. Kodwa enye yeemarkups ezisisiseko zokulungela ikwiphepha elichaza inkampani yakho, ngokwesiqhelo iphepha lakho lasekhaya okanye malunga nephepha.
Nantsi isicatshulwa sendlela ekhangeleka ngayo Ahrefs' Malunga phepha:
Inxalenye ekhankanyiweyo yipropathi efana neAs ekhomba kwamanye amaphepha abalulekileyo enkampani ye-Ahrefs, kubandakanywa neeprofayili zemidiya yoluntu.
Le yenye yeempawu ezisisiseko zeschema. Iindaba ezimnandi zezokuba nayiphi na i-CMS eqinileyo, yanamhlanje yenza kube lula ukongeza oku kumaphepha akho. Kodwa i-schema, ngokubanzi, sisihloko esinzima ngakumbi, ke ndicebisa ukuba ujonge eyam Isikhokelo seschema sabaqalayo phambi kokuba uqale ukuphawula amaphepha akho.
Inkalo yesibini ebalulekileyo kukulungelelanisa inkampani yakho kunye nolwazi lwemveliso kula maphepha abalulekileyo. Indlela oyichaza ngayo inkampani yakho kunye neemveliso kwiwebhusayithi yakho kufuneka zihambelane neenkcazo kwenye indawo. Oku kubalulekile ekwakheni iqumrhu lakho Igrafu yoLwazi lukaGoogle, isihloko esifanelekileyo kodwa esintsokothileyo ukuba ungagocagoca apha.
Ngokwenyani, ayisiyonto ingaphaya kokukopa-ukuncamathisela malunga nephepha lakho elimalunga namanye amaphepha enkampani, njengephepha le-Ahrefs'LinkedIn:
Okokugqibela, oku kunokukhokelela kwenye inzuzo ye-SEO: ukuba neziphumo zokukhangela ngakumbi kwiiSERPs ezinegama:
2. Yongeza umxholo we-bait wekhonkco kwisicwangciso sakho somxholo
I-Link bait nasiphi na isiqulatho esenzelwe ukutsala i-backlinks. Kwaye qikelela ntoni? Umxholo onjalo ungowona ungcono kakhulu wokuvelisa i-buzz kumajelo asekuhlaleni nakwezinye iindawo.
Kungenxa yokuba ukuba umntu ufumana into enomdla kakhulu okanye exabiseke kakhulu ukunxibelelana nayo, sinokucinga ukuba baya kuba nomdla wokuzibandakanya naloo nto kwimidiya yoluntu.
Ukuba sijonga awona maphepha aqhagamshelwe kakhulu kwibhlog yethu…
… siza kufumanisa ukuba amaphepha asi-8 kwali-10 apha ngasentla aphakathi kwawona kwabelwana ngawo kumajelo osasazo oluntu:
Ngokungafunekiyo ukuthetha ukuba uninzi lwala maphepha nawo aqhuba i-traffic organic traffic. Olu lolona hlobo lomxholo olona lunzima kakhulu ukuwuqhuba kakuhle ukusuka ekuqaleni ukuya ekugqibeleni, kodwa lufanelekile kuyo yonke imida.
Ukuhanjiswa komxholo okufanelekileyo ngundoqo ukuba lo mxholo uphumelele. Kuya kufuneka ungene ngaphakathi, ngakumbi ezo ziqwenga zingajongi naliphi na igama eliphambili kwaye zenzelwe ukutsala amakhonkco kunye nokudala i-buzz. Injalo imeko yethu Uphononongo lweziqwengana ezibonisiweyo ukusuka kuzo zombini izikrini ezingentla.
3. Fikelela kubantu obhekisa kubo umxholo
Ukudala umxholo omkhulu kaninzi akunakwenzeka ngaphandle kokubhekisela kweminye imithombo enegunya kunye nefanelekileyo. Ukongeza amakhonkco afanelekileyo kumxholo wakho lolunye uphawu lwe-EEAT.
Kodwa ukudibanisa kwezinye iiwebhusayithi kuneenzuzo ezingakumbi. Sisimemo sokuvula incoko kwaye ufumane into kwelinye iqela njengembuyekezo-njengokubacela ukuba bakuncede ngosasazo lomxholo.
Thatha elinye lamanqaku am akutshanje malunga isakhiwo sekhonkco lamazwe ngamazwe, umzekelo. Ndiyibhale ngentsebenziswano nezinye iingcali ezine ze-SEO ezazinomdla wokuyihambisa kuthungelwano lwazo:
Nangona le iyinto ongenakuyenza kwiziqwenga ezininzi zomxholo, ndisebenzise eli nqaku ngetyala elihlala liluhlaza kakhulu. Oko kukhankanya izibonelelo zabanye abangaziyo malunga nayo ngexesha lokubhala nokupapasha:
Ndifikelele kuMarko, obhale uphando, kwaye wayenomdla wokwabelana ngenqaku lam malunga nokutya kweGunya leHacker:
Oku kwenzelwa wonke umntu inzuzo. Ndibonise uphando lukaMarko kakhulu ukuze afumane i-traffic yokuthunyelwa kwexabiso kwikhonkco kwaye kwakhona ikhula rhoqo ikhonkco elilinganayo, ukuba inqaku lam liqhubeka litsala i-backlinks.
Unokuthega nje iiakhawunti zentlalo zemithombo ekubhekiselwe kuyo, kodwa oko akunakuguquleka kunye nokufikelela ngokuthe ngqo.
Eli qhinga likwasetyenziswa rhoqo ukwakha amakhonkco, kwaye yaziwa ngokuba yi-ego baiting.
4. Phinda ujonge umxholo wakho kwamanye amajelo kunye nemithombo yeendaba
Yonke indlela yonxibelelwano oyisebenzisayo ukwabelana ngomxholo wakho-njengebhlog yakho, i-Twitter, i-LinkedIn, i-Instagram, okanye i-newsletter-ifuna iindidi ezithile zomxholo kunye neefomathi.
Kukho imisonto kwi-Twitter, i-carousels yemifanekiso kwi-LinkedIn, edibanisa nebhlog yakho kwividiyo emfutshane kwi-Instagram, uyibiza ngegama. Okusebenzela ukufumana iziphumo ezilungileyo kwenye indlela akusebenzi kwenye. Kusenokungenzeki nokuyifomatha ngolo hlobo.
Oko kuthethiweyo, eyona nto ibalulekileyo apha ukwenza umsebenzi womntu wonke ube lula kukusebenzisa umxholo wakho okhoyo kwinto oyisebenzisa kwenye indawo. Sele ndiwubonisile umsonto wam malunga nereyithi ye-bounce, eyayizicatshulwa kwinqaku lam. Umphathi wethu wemidiya yoluntu, URebecca Liew, yenza oku rhoqo kwiakhawunti yethu esemthethweni:
Oku kuphakathi kweefomathi zomxholo ezilungileyo ezisisebenzela kakuhle kwi-Twitter. Reb wabhala iposti ukungena nzulu kwindlela yethu ye-Twitter ukuba ufuna ukufunda ngakumbi.
Kodwa izithuba zethu kwi-LinkedIn, eyeyesibini eyona ndlela ibalulekileyo kwezentlalo emva kwe-Twitter, ngokwendalo ibonakala yahlukile:
Ngokuqinisekileyo kusekho ukufana ngakumbi kunomahluko, ke eyona miba mibini iphambili abafana ngayo yile:
- Ziphinda zijongwe kwibhlog yethu kunye nomxholo wevidiyo.
- Aziqulathanga amakhonkco kwisithuba esiphambili.
Ndiyazi, besithetha ngemiqondiso yentlalo ikakhulu enxulumene nezithuba zemidiya yoluntu eziqulathe amakhonkco kumxholo wakho. Kodwa umxholo womthonyama uqhuba ngcono kunezithuba ezinekhonkco kwiwebhusayithi yakho. Iyavakala, njengoko amaqonga eendaba ezentlalo afumana imali eninzi ngokugcina abasebenzisi babo ixesha elide.
Oko kuthethiweyo, usakhulisa ibhrendi yakho kunye ne-EEAT nokuba awudibanisi. Sisezongeza amakhonkco kwizithuba zethu zentlalo, kodwa ayilulo uhlobo lomxholo esiwuthumelayo kumajelo asekuhlaleni.
Ke i-tl;dr isitshixo sempumelelo apha kukuthatha ithuba le nto osele unayo kwaye uyisebenzise ngeendlela ezahlukeneyo kumaqonga amaninzi kwiifomathi ezahlukeneyo. Ezinye zazo ekugqibeleni ziya kuncamathela, kwaye uya kufunda okuninzi endleleni.
5. Vumela iingcali zibambe imidiya yoluntu (kwaye ukhulise ubudlelwane obuhle kunye nabo)
Okokugqibela kodwa kuncinci, kubalulekile ukuveza ukuba andiyongcali yeendaba zentlalo kwaye uninzi lwezinye ii-SEOs (okanye abathengisi ngokubanzi) abanjalo.
Ndenze iqela lemikhankaso eyimpumelelo ye-organic kunye nehlawulweyo yeendaba zentlalo, kodwa ulwazi lwam alunamsebenzi xa luthelekiswa neengcali zemidiya yoluntu. Ndide ndizive ndimbi kumakhasi onxibelelwano ngamanye amaxesha.
Ngokuqinisekileyo ayincedi ukuba iinkampani ezininzi zijonge ii-unicorns eziziingcali kwiitshaneli ezininzi. Kodwa andikadibani nomntu oyingcaphephe kumajelo amathathu nangaphezulu okuthengisa. Abanakuyifumana yonke.
Ingcebiso yam yeyokuba, ukuba ngaba awunayo ingcali yemidiya yoluntu kwiqela lakho, kufuneka ubuncinci ucinge ngokuqesha umcebisi ukuze akuncede ukuba izinto zihambe ngendlela elungileyo.
Kodwa ukuba sele unayo le nto i-inshorensi okanye ukhupha loo nto kwi-arhente, qiniseka ukuba awubashiyi ngaphandle kwencoko. I-SEO yinkalo ye-multidisciplinary, kwaye ufuna inkxaso yezinye iziteshi kunye namasebe ukuze wenze okuninzi kuyo.
Ngapha koko, banokusebenzisa ulwazi lwakho kunye nedatha nabo.
Iingcamango zokugqibela
Kulungile, ndinengcebiso enye eyongezelelweyo yokusonga izinto. Yinto uninzi lweenkampani ezisilela kuyo.
Sukuyeka ngokusasazwa komxholo wakho nanini na xa unesiqwengana esitsha somxholo ngaphandle. Okanye kwimeko embi kakhulu, xa kusuku olulandelayo kwaye sele uthumele enye kunye nesithuba esisinyanzelo seendaba zoluntu.
Kulunge ngokupheleleyo kwaye kuyanqweneleka ukuthumela izinto ezifanayo okanye ezifanayo kumajelo eendaba ezentlalo ngokuphindaphindiweyo ngexesha elifanelekileyo. Abantu abayibona ngaxeshanye abayiboni enye kwaye, nokuba bayayibona, abanakufane bayikhumbule loo nto.
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
