Ngaphandle kokungaqiniseki kwezoqoqosho ngoku, uSuku loMama luyaqhubeka lubhiyozelwa, kwaye abathengi abaninzi bajonga isipho njengento ephambili. Njengokuzikhathalela, ukuphumla, ukuba sempilweni, kunye ne-nostalgia ithatha indawo ephambili kumzi-mveliso wezipho, iibrendi ziphuhlisa iimveliso ezintsha ezilungiselela ukutshintsha imidla yabathengi. Qhubeka ufunda ukuze ujonge ezona zipho ziphambili kunye nezalathiso zika-2024.
Isiqulatho
Imarike yezipho yoSuku lukaMama
Imixholo ephambili yezipho zobuhle ngo-2024
Izipho ezinentsingiselo kwabo babathandayo
Imarike yezipho yoSuku lukaMama
USuku loMama lubhiyozelwa ngokubanzi kwihlabathi jikelele ukuhlonipha amanani oomama azo zonke iintlobo. Ukulandela ubhubhane kunye nezithintelo zokuhamba ezibangelwayo, kukho ugxininiso oluhlaziyiweyo lokuphumla kunye nexesha elisemgangathweni.
Ngokutsho kwe-NRFs yophando lwabathengi base-US, 84% yabathengi bacwangcise ukubhiyozela uSuku loMama ngo-2022, bechitha i-31.7n yeebhiliyoni zeedola. E-Asiya, inkqubo yokuhanjiswa kwe-Singapore yaqaphela ukuba abathengi babezimisele ukuchitha ngaphezulu ngoMhla woMama.
Nangona kunjalo, ngenxa yengxaki yezoqoqosho ezayo, izinto eziphambili zenkcitho zitshintshile kakhulu, uninzi lubeka phambili ukuzikhathalela ngaphezu kwayo yonke into. Ukongeza, abathengi baya kukhetha ukwenza izinto, uyilo olunemisebenzi emininzi, i-nostalgia, kunye nobunewunewu obufikelelekayo obubonelela ngentuthuzelo kunye nokuphumla.
Eli nqaku liza kuphonononga ezona ndidi zemveliso zifunwa kakhulu kwaye liqaqambise indlela iibrendi eziphendula ngayo kwiimfuno zabathengi.
Imixholo ephambili yezipho zobuhle ngo-2024
Ubuhle obuncinci
Abathengi abaninzi bafuna izisombululo ezilula, ezisebenzayo ezenza ngaphezulu ngokuncinci. Ukuphendula, iibrendi zibonelela ngokhathalelo lweenwele ezicuthiweyo, ukhathalelo lwesikhumba, kunye nezithambiso ezonga ixesha kunye nemali.
Iikiti zeHybrid ziyindlela ethandwayo kuba zibhenela kubathengi abaninzi abanobuvila xa kuziwa kubuhle. Oku kuxhaswa ziindlela zokukhangela zikaGoogle, eziveze a 70% ukwanda komdla kwiinkqubo zokhathalelo oluncinci.
Imfuno yokwenza lula, ubuhle be-hybrid iya kunabela kwezinye iindidi zeemveliso, kubandakanya izimonyo, ukhathalelo lweenwele, kunye nokhathalelo lomzimba. Iiseti ezilungelelanisiweyo ezibandakanya izinto ezintathu ukuya kwezintlanu ezibalulekileyo zohlobo oluthile lwesikhumba okanye ixesha lonyaka, njengekhithi yasehlotyeni ebalulekileyo.
Phonononga izixhobo zokufumanisa izinto ezincinci ezibandakanya umlebe osebenzayo, isidlele, kunye neemveliso zamehlo kunye nokhathalelo lomzimba kunye nokhathalelo lweenwele. Tyala imali kwiimveliso zolusu lokuqala kunye neemveliso ezinezixhobo ezikhuselayo nezondlayo njenge-SPF, iipeptides, i-hyaluronic acid, kunye neoyile yendalo.
Ukuphila kakuhle kwibhokisi
Impilontle ngumxholo ophambili kwi Usuku loMama isipho imarike, eqhutywa zizinto zokuzinyamekela ezibonelela ngomzuzwana wokuphumla kunye nokuphumla kwiimbopheleleko zemihla ngemihla. EUnited States kuphela, phantse isiqingatha sabathengi sathi ntle yayiyeyona nto iphambili ngo-2022, i 8% ukwanda kunyaka ongaphambili.
Njengoko imeko yezoqoqosho isiya isiba mandundu, abantu abaninzi baya kukhetha iindlela zokuzonwabisa ezingabizi kakhulu ezibeka phambili impilo yomzimba neyengqondo. Oku kuxhaswa ziindlela zikaGoogle zehlabathi, eziveze a 5000% ukwanda komdla wokukhangela kwizipho zokuzikhathalela zabasetyhini.
Kungcono ukuya kwimiyanda kunye neebhokisi ezithotyiweyo ezibonelela ngenzuzo eyongeziweyo kwaye zibonelele iimfuno zeemvakalelo zabathengi. Iikiti zokunciphisa uxinzelelo, izixhobo zokuthambisa ezisebenzayo ezifana nezixhobo zokuthambisa ubuso, kunye nezixhobo zokuhambisa i-lymphatic ezidibana kakuhle nezinto zemihla ngemihla ziinketho ezilungileyo.
Okokugqibela, iimveliso ezinevumba elithozamisayo, ezinjengamakhandlela anevumba elimnandi, ioyile eyimfuneko, okanye izinti zesiqhumiso ezinokusetyenziswa ekhaya kunye nenkqubo yobuhle nazo ziye zaduma.
Ukubangela i-nostalgia ngevumba
Abantu abaninzi ngamaxesha athile baye bafune ukubaleka ukuze bafumane intuthuzelo kwihlabathi elingaqinisekanga. Iimveliso ziphendule ngokunikezela ngeemveliso ezithatha uxhulumaniso lwenkumbulo yevumba. Oku kubandakanya i-oyile kunye nezitshizi eziphefumlelwe yindalo okanye abantu ababonelela ngemvakalelo yokuthuthuzela kunye ne-nostalgia.
Kuphando olwenziwe yiIFRA, 44% yabantu abadala bathi bahlala benxibelelanisa ezithile Ivumba ngezinto, abantu, iinkumbulo, okanye iindawo ukusuka kwixesha elidlulileyo, kunye 60% wathi nostalgia yeyona mvakalelo ixhaphakileyo evuswa livumba.
Iimveliso zinokunyusa i-nostalgia ngokubandakanya ukuboniswa kobugcisa bezixeko kunye namazwe kwiipakethe zabo ukuvuselela iinkumbulo zobuntwana zokuhamba. Umzekelo, inkampani yaseJapan i-Ormonde Jayne ithengisa qhumiso ngokusekelwe kumthendeleko we-hanami spring.
Iimpawu zesiqholo zinokulinga izithako zemveli eziphefumlelwe kukutya kwengingqi, izenzo zobuhle, kunye neendlela zokuphila. Banokuhlonipha iinkcubeko zengingqi kunye nezithethe ngelixa besandisa umgca wabo wemveliso ngaphaya kweziqholo ezibandakanya Kuhlamba, umzimba, ivumba elimnandi ekhaya, kunye nokukhathalelwa kweenwele.
Ukuzonwabisa kwiisayizi ezincinci
Imakethi encinci iza kugxila kubathengi abalungele ukuhamba emva kokunyenyiswa kwizithintelo zokuhamba. IiMini nazo zinokusebenza njengeisampulu zokuzama kwisiphiwo.
Iimini zidumile ngoku, njengoko kungqinwa ziindlela zeTiktok #MiniMakeup, ezifunyenwe ngaphezulu. 143.5 iimbono ezizigidi. Nangona kunjalo, iimpawu kufuneka zibeke phambili ukuzinza kwaye zibandakanye izisombululo zokupakisha ezizinzileyo.
Ukongeza, ubunewunewu obuncinci buvumela oomama ukuba bazibandakanye kwizinto ezikumgangatho ophezulu ngaphandle kokukhathazeka ngeendleko zabo eziphezulu. Iimveliso zinokubonelela ngeengqokelela ze-deluxe ezincinci zezinto zabo ezithengiswa kakhulu kunye neeseti, ezivumela abathengi ukuba bazame ngaphambi kokuba bazibophelele kwinto enobungakanani obupheleleyo. Oku kuboniswa yi-US fragrance brand Snif, ethengisa izixhobo zovavanyo lweskipa ezincinci.
Portable, imveliso ezalisekayo, kunye nenokuphinda isebenziseke kwiisayizi ezilungele ukuhamba zifanelekile kubathengi abafuna ukuzinza kunye nokulula. Ezinye iibrendi zibonelela ngeekhithi zovavanyo lwe-skincare ukuze abathengi bazame iimveliso ngaphambi kokuthenga ngokupheleleyo.
Ukugqabhuka okuncinci kolonwabo lwe-dopamine
Njengoko iMillennials kunye neGeneration X zibuza imigangatho yobuhle efanelekileyo yobudala, iibrendi ziya kuthathela ingqalelo umngeni wezithethe zokwaluphala ukwamkela inkangeleko entsha ye-freestyle. Oku kuya kubangela izithambiso ezibukhali ezikhuthaza ukuziveza ngokuyilayo, nokuba ungakanani na ubudala bomthengi.
Njengoko abathengi abaninzi bexabisa ubudlelwane bentsapho, nikela Ubuhle amava anokubalwa njengentsapho okanye phakathi kukamama nomntwana. Iimveliso, umzekelo, zinokubonelela ngeeseti zemaski zobuso kunye nezikhonkwane ezenziwe ngezinto ezingenabungozi kwaye zikhuselekile izithako. Ngokomzekelo, iZara, ithengisa iipolisi ze-nail ezisekelwe emanzini ezinokuthi zisetyenziswe ngabantwana.
Iimveliso ziya kwamkela ubuchule kwaye zifake imibala kwipakethi yazo yemveliso. Baza kuphinda babeke phambili imiqulu yobuhle equkayo kuyo yonke iminyaka.
Ugcino lokugcina oomama
Intshukumo yobuhle ibona into yokuyila ngokupakishwa kobugcisa ekwasebenza. Ikhuthazwa kukunyuka komdla kubugcisa e-Asia, ukupakishwa kwe-avant-garde kwintsingiselo kunye creative Uyilo luya lukhula kwihlabathi jikelele. Ezi ziqwenga ziphindwe kabini njengeempawu zokuhombisa eziya kuhlala ngaphaya koMhla woMama, zisebenza njengesisombululo esingenankunkuma.
Khetha ukupakishwa okwenziwe ngezinto ezihlala ixesha elide ezinje ngamaplanga, iiseramikhi, kunye neglasi, ezinoyilo oluphezulu kunye nokugqitywa kobugcisa. Iimveliso ezinokuzaliswa kwakhona zikwayindlela eyaziwayo ngoku. Abathengi abaninzi baya kutsaleleka kwiziseko ezihlaziyiweyo ngemibala ye-eclectic, ukuthungwa, okanye izinto eziphuculweyo ezonyusa iindlela zemihla ngemihla.
Izipho zosapho
Ukufikeleleka, ukhuseleko, kunye nokusebenza kuya kuba yimixholo ephambili ekunikezeni izipho kwiintsapho ezikhulayo njengoko imeko yezoqoqosho iya isiba mandundu. Nangona kunjalo, lishishini elinengeniso, kunye nemarike yokunakekelwa kwesikhumba somntwana kunye nokukhulelwa kulindeleke ukuba kukhule ngexesha 6.9% Izinga lokukhula lonyaka elihlanganisiweyo (CAGR) ukuya kufikelela kwi-USD 13.5 yezigidigidi ngo-2031. Izipho ezisebenzayo ukusuka ekukhulelweni ukuya emva kokubeleka kunye nokhathalelo lwasekhaya ezenza ubomi bube lula kwaye luthomalalise uxinzelelo luya kuphumelela.
Ukwenza izinto zibe noqoqosho ngakumbi, ukutyala imali kukhathalelo lomzimba kunye neemveliso zokhathalelo lwesikhumba ezifanelekileyo kubantwana abaselula ngokusebenzisa abantu abadala kububulumko. Ukukhetha iinketho ezingenayo ityhefu, ezicaphukisayo ezingenazo kunye nemvume yengcali yosapho iimveliso yeyona ilungileyo. Ukongeza, yiya kwiimveliso ezininzi okanye ezinobungakanani be-jumbo kunye nobomi obude beshelufu.
Qwalasela iikiti ezenziwe kwangaphambili zabasetyhini abakhulelweyo ezibandakanya ukhathalelo lokondla kuzo zombini iimfuno zaphambi kokubeleka kunye nezasemva kokubeleka. Ukongeza, abathengi abaninzi bayayixabisa i-multifunctionality. Ukuphendula, iibrendi zibonelela ngeemveliso ezisebenzayo, ezinje ngokuhlamba ulusu ngokuphindwe kabini njengezisusa zokuthambisa.
Izipho ezinentsingiselo kwabo babathandayo
Dibanisa intlalontle kwiiseti zezipho ezihambelana neendlela zemihla ngemihla. Jonga izixhobo zobuhle ezisebenzayo ezinje ngemifanekiso eqingqiweyo yobuso kunye neziqholo ezithomalalisayo.
Iimveliso ezisebenza kuwo onke amaqela eminyaka ubudala kwaye zikhuthaza ukwabelana ngamaxesha amahle kunye namalungu osapho lukhetho oluhle. Khetha iimveliso ezinomsebenzi omninzi ezenza lula iindlela zobuhle kwaye wenze ngakumbi ngokuncinci.
Funa umgangatho phezu kobuninzi, kwaye ujonge iimveliso zobuhle ezifikelelekayo kunye nezisebenzayo. Ubungakanani obuncinci lukhetho oluhle kuba luvumela abathengi ukuba bazame iimveliso ngaphambi kokuba bazibophelele ngokupheleleyo.
