Ifashoni yalo nyaka yasekwindla nasebusika ngumdibaniso wesimbo, ukufudumala, kunye nokuthuthuzela ukugcina abathengi beziva bekhululekile kwaye bekhangeleka bebahle ngaxeshanye. Njengoko ixesha lonyaka lisondela, lixesha lokuba amashishini athathele ingqalelo ukuhlaziya ikhathalogu yawo ngoyilo lwamva nje oluphefumlelweyo lweyona mxholo ubalaseleyo.
Eli nqaku liza kugubungela imixholo ephezulu eya kukhokelela ekwindla/ebusika isizini ka-2023/-24 ukuze amashishini axhathise kwaye ahlale phambi kokhuphiswano. Ukusuka kwimibala engathathi hlangothi ephefumlelwe #lowkeyluxury ukuya kwi#notsoclassic menswear, ezi ndlela ziyakuthi ngokuqinisekileyo zibangele uyilo kwiibrendi eziya kuzibekela impumelelo kweli xesha lonyaka.
Isiqulatho
Isishwankathelo semarike yempahla yamadoda
Iindlela ezintlanu eziphambili zokunxiba zamadoda ekwindla/ebusika 23/24
Gxila kwezi ndlela
Isishwankathelo semarike yempahla yamadoda
Amanani emarike
Ngokophando, imarike yempahla yamadoda yehlabathi ibixabisa i-USD 483 yeebhiliyoni ngo-2018 kwaye kuqikelelwa ukuba iya kukhula ngesantya sokukhula ngonyaka (CAGR) ye-6.3% ukusuka ngo-2019-2025. Ukukhula kwemarike kunokubalelwa kulwazi olukhulayo lwefashoni phakathi kwamadoda akubudala obuphakathi.
Idityaniswe nemithombo yeendaba zentlalo kunye nefuthe labantu abadumileyo, ukunyuka kwamandla okuthenga kwamadoda kwihlabathi liphela, kunye nokulula kokuthenga kwi-intanethi ngokurhweba nge-e-commerce, abaqulunqi abakhulu batshintshele ekugxileni ekudaleni iimpahla zamadoda ngenxa yenzuzo yazo.
Ukuqonda imveliso
Imakethi yempahla yamadoda yahlulwe ngokwempahla kunye necandelo lezixhobo. Inxalenye yempahla/yempahla ibambe malunga ne-44.7% ngo-2018, nto leyo eyenza ukuba ibe ngoyena mnini sabelo uphezulu. Olu didi lwemveliso lubandakanya phezulu, ezantsi, ezemidlalo, esebenzayo, engaphakathi, eyolala, kunye nokunxiba ngokobuhlanga. Kwaye ukukhula kwayo kwimarike kubangelwa ukukhula kolwazi lwezempilo phakathi kwamadoda asebenzayo.
Icandelo lezixhobo, nangona lisezantsi, kulindeleke ukuba libe namava okukhula ngokukhawuleza ngexesha loqikelelo ngenxa yokwanda kwemfuno yeemveliso zodidi phakathi kwamadoda wewaka leminyaka. Ezi mveliso zibandakanya iibhegi ezinqabileyo, ii-cufflinks, iiwotshi, kunye namabhanti, apho uninzi lwamadoda luzimisele ukutyala imali eninzi, ngaloo ndlela luqhuba ukukhula kwecandelo.
Imijelo yokuhambisa
Ijelo elingaxhunyiwe kwi-intanethi libambe esona sabelo sikhulu sama-83.3% ngo-2018, ngenxa yokufikeleleka kweevenkile eziphathekayo kwihlabathi jikelele. Ngaphaya koko, ngokungafaniyo ne-Gen-Z, iwaka lewaka leminyaka alikhululeki ukuthenga iimpahla kwi-Intanethi, njengoko iivenkile zenyama zibonelela ngokufumaneka kwangoko kunye nokunkcenkceshela imilomo kwiintengiso zonyaka.
Nangona kunjalo, ijelo lokusasaza kwi-intanethi kulindeleke ukuba likhule kakhulu kwiminyaka embalwa ezayo, kuthathelwa ingqalelo ukuqala kweendlela ezintsha, iibrendi ezinqabileyo, kunye nezinto ezifunwa kakhulu zempahla ngamaxabiso afanelekileyo kwi-Intanethi.
Ukongeza, uninzi lweevenkile zempahla ezikwi-Intanethi zibambisene neebhanki ezahlukeneyo ukwenza lula iindlela zokuhlawula kwaye zibonelele ngezaphulelo ezinomtsalane kubathengi bazo. Olu bambiswano luya kukhulisa iiwebhusayithi ze-e-commerce njengoko iibhanki zisebenzisa la maqonga ekupapasheni nasekuzikhuthazeni, ngaloo ndlela zifumana inkxaso engakumbi.
Iimbono zengingqi
Ngokwengingqi, uMntla Melika unesona sabelo siphezulu ngenxa yengeniso yawo ephezulu yokulahlwa xa kuthelekiswa neminye imimandla. Ngapha koko, ezininzi iimpahla ezisebenzayo zempahla zifumaneka e-US, zinegalelo elikhulu ekukhuleni kwecandelo.
Nangona kunjalo, i-Asia Pacific kulindeleke ukuba yande nge-6.6% ukusuka ngo-2019-2025 njengoko amazwe afana neTshayina neKorea eqhubeka nokuseka ukwenza iikopi zeempawu zodidi oluphezulu kwaye uzithengisele abantu ngexabiso eliphantsi, oko konyusa ukukhula kwemarike.
Iindlela ezintlanu eziphambili zokunxiba zamadoda ekwindla/ebusika 23/24
#LowKeyLuxury
Lo mkhwa ugxile kwifashoni encinci usebenzisa i-understated izinto zodidi. Ifezekisa inkuthazo yayo ngokusebenzisa amalaphu akumgangatho ophezulu anobuhle obucokisekileyo kunye neenkcukacha ezifihlakeleyo ezibonisa ubunkunkqele ngaphandle komzamo.
le indlela yefashoni yeyamadoda afuna ukubonakala ekumgangatho ophezulu engakhange ajonge ekhazimle kakhulu. Ikwafaka ukuguquguquka kwezinto ezininzi, njengoko abathengi banokunxiba uninzi lweziqwenga zayo ngezihlandlo ezahlukeneyo.
Iimveliso kufuneka zithengise ukunxiba okuthambileyo, okuncinci kunye nokulula okuhle kunye namalaphu akumgangatho ophezulu njenge cashmere, isilika, kunye noboya ngemibala engathathi hlangothi efana nepumice, igqabi lesage, itshokhwe, ibasalt, kunye nenavy.
Impahla kufuneka ibelula iisilhouettes ezinamagxa athambileyo idityaniswe nethoni, iiseti ezihambelanayo. Iinkcukacha ezinje ngemigca, iitshekhi, iilogo, kunye namaqhosha kufuneka zibencinci kwaye zilumke, zigxininisa umgangatho welaphu kunye ukuthunga endaweni yoko.
Lo mkhwa ubandakanya iimpahla ezinithiweyo ezikumgangatho ophezulu ezifana neekhati kunye neejezi, iidyasi, kunye needyasi ze-ertyisi ezinemibala engathathi hlangothi, kunye neebhulukhwe ezicocekileyo ezenziwe ngomqhaphu, ilinen, okanye uboya.
#AgedAppeal
Lo mkhwa ophefumlelweyo wevintage ujikeleza ngokusebenzisa imibala ephelelweyo, amalaphu agugileyo, kunye izinto ezicinezelekileyo enika impahla inkangeleko endala kunye neyokudala. Ikwabandakanye ukuthungwa okwahlukeneyo kunye nokwaleka kusetyenziswa ulusu, idenim, amalaphu e-suede. Imibala ehlala isetyenziswa kule mbonakalo yi-cranberry, emnyama, i-oki emnyama, eluhlaza okwesibhakabhaka, kunye ne-crimson.
Eli bali fashion ithandwa ngabathengi abafuna imvakalelo yokukhumbula. Iimveliso zinokubonelela ngeendidi ezahlukeneyo eziphefumlelweyo ze-90 kunye ne-80 ezihambelana ngokugqibeleleyo nomxholo.
Iimveliso ezinje ijacket zesikhumba, iiteyi zegraphic, iibhutsi zesikhumba ezigugileyo, iihempe zeflaneli ezimhlophe, iijini zedenim ezicinezelekileyo kunye neebhatyi, iihempe ezilukiweyo, iindondo zelanga ze-retro, amabhanti esikhumba, kunye neewotshi zakudala zizinto ezintle zokuthengisa ngenzuzo.
#NotSoClassic
Indlela ye-#NotsoClassic iquka izinto zakudala izitayela zempahla yamadoda ngeejiji ezimbalwa zangoku. Umxholo umalunga nokuguqula iimpahla zamadoda zemihla ngemihla ukwenza iimbonakalo ezintsha ngokungeza izinto zangaphambili kunye neenkcukacha ezingalindelekanga. Ikwabandakanya izitayile ezivela kwisitayile saseTaliyane neseBritane.
Uphawu olubalulekileyo lomxholo kukusetyenziswa kwamalaphu angalindelekanga anje ngevelvet okanye ngethwathwa kwizinto zempahla ezinje. blazers kunye neebhulukhwe ezenziwe ngokwesiqhelo nezinye izinto.
Iipateni ezingqindilili, ukuprinta, kunye nemibala ekhazimlayo efana nekrimson kunye necarambola ikhazimla ngeendlela ezingaqhelekanga, njenge isuti enemibala eqaqambileyo okanye idyasi enepateni. Umkhwa ukwabandakanya i-silhouettes engaphezulu okanye e-asymmetric kwiziqwenga zeklasikhi zenkangeleko yangoku.
Ezinye iimpahla kolu didi ziquka iisuti ezinemibala eqaqambileyo, iidyasi ezinepateni, iimpahla ezinithiweyo ezinkulu, amaqhina anemibala engqindilili, izikhafu zengxelo, kunye ne-cufflinks eyodwa. Amashishini angenza inzuzo kwiifashionistas ezizimisele ukutyala imali kwezi ziqwenga zokwenza ingxelo.
#Ubusuku Obumnyama
Lo mkhwa yeyabathengi abafuna ukwenza inkangeleko enesibindi, engaqondakaliyo kunye nempahla yabo. Isebenzisa imibala emnyama kunye nokwenziwa ukwenza imoody, inkangeleko eedgy idibanisa iziqwenga zakudala zamadoda ngeepaliti zombala omnyama ukwenzela isiphumo esimangalisayo.
Amashishini anokubonelela ngeemveliso kwi izinto eziphathekayo njengoboya, ufele, kunye nokucheba ngemibala emnyama, emhlophe qhwa, ebomvu krwe, ezinzulwini zobusuku, ibasalt, icranberry, okanye ilahle. Izinto ezifakelweyo kunye neempahla zempahla ezigxininisa ubude, iimilo ezilungelelanisiweyo nazo ziyinxalenye yendlela.
Izinto ezibalulekileyo kolu didi zibandakanya iisuti ezimnyama-ezinombala omdaka, iidyasi ezimtyibilizi kumalaphu akhiweyo, iidyasi zesikhumba ezimnyama, kunye nempahla ezinithiweyo.
#Ukuchaza ngokutsha ubudoda
Lo mkhwa iphonononga iimbono ezintsha zokuzibonakalisa ngefashoni ngokubandakanya imibala yesiko lobufazi kunye neepateni kwisinxibo samadoda. Iyaxuba kwaye itshatise izitayile ezahlukeneyo, kubandakanya ukwaleka kolwelo kunye nesilhouette engalungiswanga.
Amanye amashishini emveliso anokuthengisa kulo mxholo iijezi ezinkulu kwaye i-hoodies, izikhafu neebhegi ezingathathi hlangothi ngokwesini, iidyasi zeengxelo kunye neebhatyi, iipateni ezizodwa kunye neprints, kunye noyilo lweentyatyambo kunye neepateni zejometri. Iimveliso zinokubonelela ngeemveliso ezinjalo ngemibala eyahlukeneyo, ukusuka kudongwe olupinki, uthuli lwe-Astro, kunye ne-malachite ukuya kumnyama kunye nomhlophe optic.
#Ukuchaza ngokutsha ubudoda ibhenela kubathengi abafuna ukuzibonakalisa ngeendlela ezintsha neziyilayo besebenzisa ifashoni.
Gxila kwezi ndlela
Ixesha elizayo lonyaka lithuba elihle kakhulu lokuba amashishini avavanye ishishini lempahla yamadoda ngokubandakanya le mixholo eyahlukeneyo kwikhathalogu yemveliso. Amashishini anokunyusa enye okanye ngaphezulu kwezi zintlanu iindlela zokuphucula ukuthengisa kunye nokwandisa inzuzo.
Ngokutsibela kule mikhwa, ukubonelela ngeemveliso ezizodwa ngamaxabiso afikelelekayo, kunye nokuhlala uhlaziywa rhoqo nelizwe lefashoni yamadoda, iibrendi zinokukhusela indawo ephezulu kwaye zizenze abadlali abaphambili kushishino lwefashoni ye-e-commerce.
