IAmazon izibophelele ekunikeni abathengi bayo amava abalaseleyo okuthenga njengoko ifuna abantu bahlale bendwendwela indawo yentengiso kuzo zonke iimfuno zabo zokuthenga. Xa umgangatho ungowona uphambili, kungokwemvelo ukunyanzelisa amanyathelo athile okuqinisekisa ukuba yonke into ilungile.
IAmazon ityala imali eninzi kulawulo lomngcipheko ukusukela malunga 56% Iintengiso kwindawo yentengiso ngabathengisi beqela lesithathu. Nyaka ngamnye iAmazon imisa iiakhawunti ezininzi zabathengisi ngezizathu ezininzi zokuqinisekisa ukuba umgangatho awuthotywanga.
Eli nqaku lichaza izizathu eziphambili zokunqunyanyiswa kweakhawunti yomthengisi we-Amazon, amanyathelo okuthathwa xa imisiwe, indlela yokubhena nokubuyiselwa, kunye nendlela yokuphepha ukumiswa.
Isiqulatho
Izizathu zokuba kutheni iAmazon inqumamisa iiakhawunti zabathengisi
Iingcebiso zokuthintela ukunqunyanyiswa kweakhawunti yomthengisi
Amanyathelo okuthathwa emva kokunqunyanyiswa kweakhawunti yomthengisi waseAmazon
Indlela yokubhala isibheno sokunqunyanyiswa esisebenzayo
Ukuvala
Izizathu zokuba kutheni iAmazon inqumamisa iiakhawunti zabathengisi
Ukusebenza komthengisi okunganelisiyo
nabathengisi kufuneka isoloko igcina ukusebenza komgangatho ophezulu, nokuba intsha kwindawo yentengiso okanye sele isekiwe.
Nangona kunjalo, abathengisi baya kubonisa ukusebenza okunganelisiyo ukuba babonisa ezi zenzo zilandelayo:
- Phendula ngokucothayo kwimibuzo
- Thumela imiyalezo ekrwada
- Rhoqo ngenqanawa iiodolo emva kwexesha
- Hlala uthe cwaka, ngakumbi ngophononongo
- Fumana ukurhoxiswa kwee-odolo ezininzi kakhulu
IAmazon ibona ngokungasebenziyo iimveliso ezinjalo ezingasebenzi kakuhle. Ukuba umsebenzi weakhawunti yomthengisi uphantsi, ukunqunyanyiswa kunokungathinteleki.
Ukwaphulwa kwemigaqo-nkqubo
Ukwaphula ikhowudi yokuziphatha ye-Amazon sesinye isizathu sokunqunyanyiswa kweakhawunti yomthengisi. Ngokubanzi, i-Amazon iseti yemigaqo-nkqubo ithe ngqo kodwa inokubonakala inzima kubathengisi abangabaziyo. Oku kulandelayo yimigaqo-nkqubo ebalulekileyo ekufuneka uyiqaphele:
- Musa ukuthengisa iimpahla eziyenye inkampani okanye usebenzise uphawu lwayo, uphawu, okanye ezinye izinto ezifanelekileyo kuluhlu lwazo ukuqhuba intengiso ngaphandle kokugunyaziswa kwangaphambili.
- Yiba neakhawunti enye yomthengisi ngaphandle kokuba kukho isizathu esinyanzelisayo sokungaphezulu.
- Unxibelelwano lunokwenziwa kuphela kwindawo yentengiso.
- Izikhuthazo zophononongo azivumelekanga ngokungqongqo, nokuba izaphulelo ezinzulu, izaphulelo, iimveliso zasimahla, okanye naluphi na uhlobo.
- Ukuthengisa izinto ezingekho mgangathweni, zomgunyathi kutsala uphando kwaye ekugqibeleni kunqunyanyiswe iakhawunti yomthengisi.
- Abathengi kunye neyunithi yokulawula umgangatho we-Amazon ayiyi kuthatha ngobubele kuzo naziphi na iimpazamo ezibalulekileyo kwimveliso, kungakhathaliseki ukuba zinento yokwenza nokusebenza okanye ukuyila.
- Indawo yentengiso yaseAmazon iyakwalela ukuthengiswa kwezinto ezininzi, ibhala ezinye iindidi njengezithintelweyo. Ngenxa yoko, abathengisi kufuneka bafumane imvume yeAmazon yokuthengisa ezo mveliso ngaphambi kokuba bazidwelise.
Abathengisi abaphula ikhowudi yokuziphatha yeAmazon baya kujongana neziphumo ezibi njengokunqunyanyiswa kweakhawunti.
Iingcebiso zokuthintela ukunqunyanyiswa kweakhawunti yomthengisi
Gcina imilinganiselo yomthengisi
Iimethrikhi zizalathisi ezibalulekileyo ezinxibelelanisa impumelelo yee-akhawunti zebrand kumava ewonke abathengi babo. Kubathengisi, ideshibhodi kwi-Amazon Seller Central sisixhobo esihle kakhulu sokuqonda imeko yeeakhawunti zabo. Ukunika ingqalelo ngokusondeleyo kwiireyithingi kuqinisekisa ukwaneliseka okungaguqukiyo kwiimfuno zeakhawunti yomthengisi we-Amazon, njenge ezilandelayo:
- Izimvo ezingalunganga ngaphantsi kwe-5%
- Iziphene zeodolo zingaphantsi kwe-1%
- Isantya sokurhoxiswa kwangaphambili singaphantsi kwe-2.5%
- Ukuthunyelwa kade ngaphantsi kwe-4%
Abathengisi kufuneka bathathe inyathelo ngokukhawuleza ukuba iireyithingi ziyehla. Ukugcina uqwalaselo olusondeleyo kwezi metrics kuya kunceda ukuthintela ukunqunyanyiswa kweakhawunti kwaye kutsale abathengi abaninzi.
Musa ukusebenzisa iiakhawunti ezininzi
Ngokubanzi, abathengisi banokulawula kuphela iakhawunti enye yokuthengisa kwiAmazon. Ukuzama ukwenza iiakhawunti ezininzi kuqhuba umngcipheko wokuba iAmazon ibambe kwaye ivale zonke iiakhawunti zomthengisi, kubandakanya neyokuqala. Nangona kunjalo, abathengisi banokucela ugunyaziso lwangaphambili olubhaliweyo oluvela kwiAmazon ngaphezulu kweakhawunti yomthengisi enye.
Iakhawunti entsha yomthengisi nayo akufanele ivulwe ngoko nangoko emva kokunqunyanyiswa kweakhawunti. Abathengisi bahlala bezama ukuqalisa ukuthengisa ngokukhawuleza ngokudala iiakhawunti ezintsha. Nangona kunjalo, ukwenza oku kuthintela i-akhawunti endala ukuba ibuyiselwe, kwaye kubangela ukumiswa kwe-akhawunti entsha ngokukhawuleza ukuba i-Amazon iyazi ngayo.
Gcina kunye nemigaqo-nkqubo ye-Amazon
Into ephambili kukuthobela imigaqo-nkqubo, imithetho kunye nezikhokelo zeAmazon. Ezi zigubungela yonke into ukusuka kumazinga ukuya ekuvalweni kokuphononongwa kwemveliso ehlawulweyo ukuya ekuthuthweni ngenqanawa. Iinkampani kufuneka zazi yonke le migaqo-nkqubo kwaye zilandele ngokungqongqo ukunqanda ukunqunyanyiswa kweeakhawunti zabo zeAmazon. Ngaphezulu koku, iAmazon ihlaziya rhoqo imigaqo-nkqubo yayo, kwaye abathengisi kufuneka bahlale benolwazi ngohlaziyo.
Nazi iingcebiso ezimbalwa zokuhlala usexesheni malunga nemigaqo-nkqubo yeAmazon:
- Funda iZiko loNcedo loMthengisi waseAmazon: Iziko loNcedo loMdayisi weAmazon libonelela ngolwazi olubanzi malunga nemigaqo-nkqubo yeAmazon. Ibandakanya amanqaku, ii-FAQs, kunye neevidiyo kwizihloko ezahlukeneyo ezinxulumene noluhlu lwemveliso, amaxabiso, kunye nokuhanjiswa.
- Bhalisela izaziso ze-Amazon zomthengisi: Umthengisi we-Amazon Central uthumela izaziso ze-imeyile rhoqo malunga neenguqu kwimigaqo-nkqubo yayo. Yindlela entle yokuhlala unolwazi malunga notshintsho lwamva nje kwaye uphephe ukwaphula nayiphi na imigaqo-nkqubo ngempazamo.
- Joyina uMbutho wabathengisi baseAmazon: Abathengisi be-Amazon baneendawo ezahlukeneyo ze-intanethi, ababonelela ngesixhobo esikhulu solwazi malunga nemigaqo-nkqubo.
Qinisekisa zonke iimveliso
Amashishini kufuneka aqinisekise zonke iimveliso, eqinisekisa ukuba into ayithumelayo xa ihanjiswa ifana kanye njengoko ipapashiwe.
Nanga amanye amacebiso okunceda amashishini aqinisekise zonke iimveliso phambi kokuthengisa:
- Jonga ukupakishwa kwemveliso, uqinisekise ukuba ibonisa lonke ulwazi oluyimfuneko njengegama lemveliso, uphawu, kunye nenombolo yemodeli.
- Qinisekisa ukuba itywina lokwenyani likhuselekile, libonisa ukuba akukho mntu uye waphazamisa imveliso.
- Jonga inombolo yesiriyali, uqinisekise ukuba yodwa kuloo mveliso ukunqanda ukuvela njengenkohliso.
- Hlola umgangatho wemveliso, uqinisekise ukuba iyahambelana nemigangatho ngaphambi kokuthunyelwa.
Kuphephe uphononongo oluhlawulweyo
Uphononongo oluhlawulweyo aluvumelekanga ngokungqongqo. Abathengisi akufuneki babuyekeze uphononongo oluhle lweAmazon okanye bacele uphononongo oluhle kubahlobo, usapho, okanye osebenza nabo. Akumelanga nokuba banike izaphulelo okanye izipho ngokutshintshiselana nophononongo olululo.
Imigaqo-nkqubo kunye neenkqubo ze-Amazon ziqinisekisa ukuba ukuphononongwa kwabathengi kunye nobungqina kwindawo yokuthengisa zinyanisekile kwaye ziyinyani. Amanyathelo aqatha aya kuthathwa kubathengisi abazama ukukhohlisa uphononongo. Ukunqanda oku, bambelela kwiindlela ezisemthethweni zokufumana uphononongo lweAmazon.
Musa ukuzibandakanya kwizenzo ezingcolileyo
Ukuphepha ukwenza izinto ezimdaka kuya kunceda amashishini aphephe ukunqunyanyiswa kwiAmazon, izohlwayo, kunye namanye amanyathelo asemthethweni. Ezinye zezona ziqhelekileyo ukuba uziphephe ziquka:
- Ukusebenzisa amaxabiso enkohliso
- Ukulawula iziphumo zophendlo
- Ukuthengisa iimveliso ezithintelweyo
Amanyathelo okuthathwa emva kokunqunyanyiswa kweakhawunti yomthengisi waseAmazon
Ukunqunyanyiswa kunokwahluka ngokuntsokotha. Ngokomzekelo, emva kokuba umthengisi engenise iSicwangciso sokuSebenza esifutshane nesicacileyo, ii-akhawunti eziye zanqunyanyiswa ngenxa yokuthunyelwa kade okanye ukulandelela okungavumelekanga kunokubuyiselwa kwiiyure okanye iintsuku. Ukunqunyanyiswa kwamaxwebhu abubuxoki okanye atshintshiweyo, ubuqhophololo, okanye ukwaphulwa kweNdlela yokuziPhatha yase-Amazon ikwenye isiphelo soluhlu. Ezi meko zinokuthatha iinyanga ukuba zigqitywe kwaye zihlala zingaphumeleli.
Xa iAmazon inqumamisa umthengisi, banika isizathu sokumiswa kwaye bacele isicwangciso sesenzo. Kuphela yi-akhawunti yomthengisi enqunyanyisiweyo eyaziwayo malunga nokuba kufuneka kuqulathwe yintoni iSicwangciso sokuSebenza. Abathengisi kufuneka baqalise ngokukhawuleza inkqubo yonxibelelwano kunye ne-Amazon kwimeko yokumiswa kweakhawunti.
Nanga amanyathelo alandelayo onokuwathatha emva kokunqunyanyiswa kweakhawunti yomthengisi waseAmazon:
- Qwalasela izizathu eziphambili zokunqunyanyiswa ngononophelo, njengoko kuchaziwe kwisaziso.
- Qaphela ukuba yeyiphi ipolisi eyaphulwayo kwaye isekelwe njani kumabango e-Amazon.
- Beka iSicwangciso esichanekileyo sokuSebenza ukuze ufumane intembeko yeAmazon ukuba amanyathelo okulungisa aya kuthathwa.
- Babonise ukuba ukunyamekela kuya kuthathwa ukukhusela ukuphindaphinda kweempazamo ezifanayo okanye ukuphulwa.
- Soloko uqhuba unxibelelwano ngomonde kunye nobungcali.
Indlela yokubhala isibheno sokunqunyanyiswa esisebenzayo
Ngelishwa, akukho ndlela ezanyiweyo kwaye eyinyani yokubhala isibheno sokusombulula imiba yokunqunyanyiswa. Ngokuqhelekileyo, kuxhomekeke kwingxaki ekhethekileyo, ebangela ukuba isibheno ngasinye sihluke.
Nangona kunjalo, abathengisi abanqunyanyisiweyo banokugcina amanqaku aqhelekileyo engqondweni ukunceda ukwenza isibheno sabo ngendlela efanelekileyo. Nazi ezinye zazo:
- Cacisa kwaye ushwankathele: Abathengisi akufuneki babhale kuphela ukuchukumisa iAmazon. Kufuneka babonelele ngamanqaku okuthatha amanyathelo athile kwaye bawagcine eneenkcukacha kangangoko. Ukuchaza amanyathelo acacileyo kuya kunceda ukukhawuleza inkqubo yokubuyisela i-akhawunti.
- Yiba mfutshane: Nangona iindawo zentshukumo kufuneka zibe neenkcukacha ezaneleyo, akufanele zibe nde. Injongo yokuncamathela ngaphantsi komhlathi kwingongoma nganye (ubuninzi bemihlathi emibini).
- Kuphephe ukuba neemvakalelo: Musa ukwenza isibheno ukuba sixolise ngokusuka entliziyweni. Abathengisi akufuneki babe neemvakalelo ngeAmazon ukuze babuyisele amalungelo abo. Ekuphela kwento abayifunayo kukugcina amanqaku abo esengqiqweni kwaye enenjongo.
- Ziphephe iinkcazo ezikhuselayo: Isibheno somthengisi akufunekanga sibe malunga nendlela ukunqunyanyiswa kungenabulungisa okanye uzame ukucacisa ukuba kutheni bengenatyala. Kunoko, ifanele iwuchaze umbandela ize yamkele ingxaki.
Itemplate yesibheno sokumiswa kweAmazon
Nantsi ithempleyithi yabathengisi ukunceda ukumisa imiba echongiweyo kunye neendawo zokwenza.
Iqela elithandekayo leNtsebenzo yoMthengisi weAmazon,
Ndiyalibulela ithuba ondinike lona lokubhena ukunqunyanyiswa kwam ekuthengiseni eAmazon. Apha ngezantsi, ndichaze iSicwangciso sam sokuSebenza ukujongana noku [chaza umba ochongiweyo kwisaziso sakho sokunqunyanyiswa].
A) Imiba yam [ukuthunyelwa kade kunye nokulandela umkhondo okungasebenzi]
[umba ochongiweyo][umba ochongiweyo][etc.]
B) Amanyathelo endiwathathileyo ukulungisa ingxaki
[inyathelo] [inyathelo lesenzo][etc.]
Enkosi ngokuthatha ixesha lokuqwalasela isibheno sam. Ndiyilindele ngolangazelelo impendulo yakho.
Ngokuzithoba,
[faka igama lomthengisi]
Qaphela: Le template isebenza kuphela njengendawo yesalathiso. Ke ngoko, abathengisi akufuneki bayisebenzise njengefomathi eqinisekileyo.
Khumbula ukuba iSicwangciso sokuSebenza kufuneka sibe sifutshane kwaye siquke iimpendulo kwimibuzo yeAmazon. Nanga amanye amacebiso omele uwakhumbule:
- Uhlalutyo lwesizathu esisisiseko kufuneka luvume impazamo kunye neenkcukacha ezaneleyo zokuba kutheni umthengisi enqunyanyiswe.
- Umthengisi kufuneka aqinisekise ukuba wenze izilungiso kwicandelo lokulungisa.
- Isicwangciso sothintelo kufuneka sibonise ukuba iingxaki ezisisiseko aziyi kuphinda zenzeke njani.
- I-Amazon inemigangatho ephezulu kwaye iya kwamkela kuphela iSicwangciso sokuSebenza esenziwe kakuhle esijongene neenkxalabo zayo ezithile eziqhutywa yidatha.
Ukuvala
Ukunqunyanyiswa kunokubiza amawaka eedola kwiintengiso ezilahlekileyo, imivuzo yabasebenzi, iindleko zokugcina, kunye neentlawulo zomthengisi, ngaphezu kokunika abathengisi iintloko. Nokuba yintoni na isizathu sokunqunyanyiswa kweakhawunti ye-Amazon, ukubuyiselwa komthengisi kunye nokubuyela kwishishini zizinto eziphambili eziphambili.
Nangona kunjalo, ukuthintela ukunqunyanyiswa kwindawo yokuqala konga ixesha, ingxaki kunye nemali. Iimpawu zinokuhlala zikhuselekile ukuba zidlala ngemithetho, zigcina ukusebenza kwe-stellar yokuthengisa, ukusebenzisa i-akhawunti enye, kwaye ziphephe izenzo ezingekho mthethweni ezifana nokuhlawula ukuhlolwa.
