Iifaneli zentengiso ziziboniso ezibonwayo zezigaba umthengi ahamba kuzo, ukusuka ekuqaleni ukufunda malunga nebhrendi yakho ukuya ekubeni ngumthengi.
ngamnye yokuthengisa yahlulwe yangamanqanaba amathathu:
- Phezulu kwefaneli (TOFU)
- Umbindi wefunnel (MOFU)
- Ezantsi kwefani (BOFU)
Namhlanje, siza kuthetha ngentengiso ye-top-of-the-funnel.
Isiqulatho
Yintoni intengiso ye-top-of-the-funnel?
Kutheni le nto umxholo we-top-of-the-funnel ubalulekile?
Iindlela ezintlanu zokuthengisa ezikumgangatho ophezulu oza kuzanywa
Iingcamango zokugqibela
Yintoni intengiso ye-top-of-the-funnel?
Intengiso ye-Top-of-the-funnel ibhekiselele kubuchule bokuthengisa kunye namaqhinga asetyenziselwa ukwenza ulwazi nge-brand okanye imveliso yakho.
I-TOFU ngumxholo owenzayo-ingaba yintengiso ye-PPC okanye inqaku leblogi-efumana uphawu lwakho phambi kwabathengi abatsha.
Kutheni le nto umxholo we-top-of-the-funnel ubalulekile?
Umxholo we-TOFU ubalulekile kuba isoloko isicwangciso sokuthengisa esibanzi, oko kukuthi, amathemba amaninzi phezulu, abathengi abaninzi ezantsi (ngokuqhelekileyo). Ukongeza, ukwazisa malunga nemveliso / inkonzo yakho kunceda ukuvelisa imfuno yayo.
Umzekelo, masithi uthengisa ityhuna enkonkxiweyo ebanjiswe endle. Umxholo wakho we-TOFU unokuba yiblogi malunga nemiba ye-tuna ephakanyisiweyo efama, ukwabelana ngokuba kutheni kuyingxaki kwaye kutheni ityhuna ebanjwe endle ingcono kuwe kunye nokusingqongileyo.
Esi sithuba sebhlog sityala imbewu kwiingqondo zabathengi abanokuthi bafune ukuqala ukuthenga ityhuna ebanjiswe endle ngaphezu kwezo zikhuliswe yifama.
Ukusuka apho, umxholo we-MOFU unokuba yiposti yebhlog exoxa ngeenkampani ezahlukeneyo ezibamba ityhuna yasendle kunye nezenzo zazo, kwaye umxholo we-BOFU unokuba yiposti ethetha malunga nokuba kutheni inkampani yakho ineyona ityhuna ilungileyo kwaye ilungisa iingxaki ezinye iinkampani zidala.
Ngomxholo we-MOFU kunye ne-BOFU, ukhuphisana nezinye iinkampani kwingqalelo yabathengi. Kodwa ngomxholo we-TOFU, ubamba phambi kokuba baqaphele abakhuphisana nabo kunye nokwakha ukuthembana nabo ngaphambi kokuba bafike kuphando kunye nezigaba zokuthenga, ukwandisa amathuba akho okubamba intengiso yokugqibela.
Yiyo loo nto umxholo we-TOFU ubaluleke kakhulu-likhonkco lokuqala kwikhonkco.
Iindlela ezintlanu zokuthengisa ezikumgangatho ophezulu oza kuzanywa
Ngaba ulungele ukongeza i-TOFU kwimenyu yakho yokuthengisa? Nazi iindlela ezintlanu zokuthengisa ze-TOFU ezifanele ukuphunyezwa kwishishini lakho:
1. Ukubhala izithuba zeblogi
Sele ndikhankanyile ukuba iposi yebhlog ingaba yinto ebalulekileyo ye-TOFU umxholo kunye nomzekelo we-tuna. Kodwa leyo yenye yezinto ezininzi-phantse onke amashishini anokuzuza ngokubhala izithuba zeblogi njengomxholo weTOFU.
Makhe sijonge umzekelo wokwenene. Ndiqhuba iblogi ebizwa ngokuba yiAdventures On The Rock, eyenza imali ngokuphonononga kunye nokukhuthaza iimveliso ezingaphaya komhlaba kunye neenkampu. Injongo yam kukufumana abafundi bam ukuba bathenge iimveliso zam ezicetyiswayo ukuze ndenze ikhomishini.
Phezulu kwefaneli, kufuneka ndenze abantu bazi ukuba yintoni ukuwela ngaphezulu komhlaba nokuba kutheni abantu bengathanda ukuyizama. Ndiye ndabhala eli nqaku, icacisa yonke into ngokweenkcukacha:
Ukusuka apho, elo nqaku likhokelela kwezinye izigaba zefunnel ngokuthetha malunga nokuba luhlobo luni lwezixhobo ozifunayo kunye nendawo yokuthenga loo mpahla.
Ndifumene esi sihloko yophando ngegama elingundoqo.
Ndiqale ngokuphanda igama eliphambili elithi “overlanding” kwi-Ahrefs' Amagama aphambili uMhloli kwaye wafumanisa ukuba uninzi lweewebhusayithi ezibeka eli gama lingundoqo libhale inqaku elichaza ukuba yintoni i-overlanding kunye nendlela yokuqalisa.
Unokufumana imibono yenqaku le-TOFU ngendlela efanayo. Ngena ngokubanzi imbewu igama elingundoqo kwi-Ahrefs 'Amagama angundoqo oMhloli (okanye wethu isixhobo somvelisi wegama elingundoqo lasimahla) kwaye ujonge iziphumo.
2. Ukusebenzisa i-SEO
Ukutyhala iqhinga leposi yebhlog inyathelo eliya phambili, ungasebenzisa seo ukufumana umxholo wakho we-TOFU phambi kwabantu abatsha rhoqo ngenyanga-simahla kwaye ngokuzenzekelayo.
Ngokomzekelo, ndabhala inqaku le-TOFU malunga Ukubhalwa kwe-SEO kule bhlog. Ikwinqanaba kwiphepha lokuqala lamagama angundoqo afana nokuthi "yintoni i-seo ebhala," "ukubhala i-seo," kunye nabanye abangaphezu kwe-100:
Eli nqaku linye lizisa ngaphezulu kwe-1,500 yeendwendwe ezintsha kwindawo yethu rhoqo ngenyanga kwaye likhokelela abafundi ekusebenziseni ii-Ahrefs ukubanceda kwimisebenzi yabo ye-SEO.
Eminye imizekelo ye TOFU SEO ibandakanya:
- Bank Isikhokelo My Cell ukuba ngokutsha iPhone yakho ngaphandle igama lokugqitha (15,000+ ukutyelelwa ngenyanga).
- Isikhokelo se-Equifax malunga nokuba liliphi inqaku elilungileyo letyala (95,000+ ukutyelelwa ngenyanga).
- Isikhokelo se-Tie.com sendlela yokubopha iqhina (36,000+ ukutyelelwa ngenyanga).
Ngaba ufuna ukufunda ngakumbi? Phonononga wethu Isikhokelo seziseko ze-SEO.
3. Ukuthumela kwimidiya yoluntu
Imidiya yoluntu yinto ecacileyo Ijelo lokuthengisa kulo naliphi na ishishini-kwaye ifanelekile ekusasazeni ulwazi lophawu (oko kukuthi, umxholo weTOFU).
Kukho amaqonga eendaba ezentlalo ezininzi kunye neendlela ezininzi zokuzisebenzisa. Andikwazi ukugubungela zonke kwinqaku elinye, kodwa ndingakunika imizekelo embalwa.
1. TacomaBeast: Instagram
I-TacomaBeast isebenzisa i-Instagram (kunye namanye amaqonga oluntu) kakuhle kakhulu. Inabaphulaphuli abajoliswe kakhulu be-niche (abanini be-Toyota Tacoma) kwaye ithumela umxholo we-TOFU ngokusondeleyo kwimihla ngemihla.
Izithuba zayo zihlala zibhenela i-niche xa iyonke-abantu abangabanikazi beTacomas kwaye bafuna ukubona iimodyuli zeTacoma ezipholileyo kunye nokwakha ngokusebenza, kunye nabo bangekalwazi uphawu.
Ezi zithuba ziboniswa kubaphulaphuli abakhoyo kodwa zikwaboniswa kwiiakhawunti ezininzi ezingayilandeli ngoku, ukwakha ulwazi lophawu. Oku kuyinyani ngakumbi nge-Instagram Reels kunye neevidiyo zeTikTok.
2. IDuolingo: TikTok
Ukuthetha ngeTikTok, zimbalwa iibrendi eziyisebenzisayo kunye neDuolingo. Sisicelo esikufundisa indlela yokuthetha ezinye iilwimi-kodwa ngekhe ukwazi ukukuxelela oko kwiividiyo zayo zeTikTok.
Yamkela umbono wentsholongwane kunye nokufumana nje uphawu lwayo phambi kwabantu ngokuzama ukuthengisa imveliso yayo ngeevidiyo zayo. Ngenxa yoku, iividiyo zayo zibonwa ngamakhulu amawaka kwanezigidi zabantu—abantu abanokuba ngabasebenzisi bale app.
3. I-Wandering RV: Pinterest
I-Wandering RV ifumana amawaka eendwendwe ezitsha rhoqo ngenyanga ukusuka ePinterest. Ineegraphics ezinobungakanani bePinterest kuzo zonke iiposti zebhlog kwindawo yayo kwaye ihlala ibelana ngazo xa zipapashwa.
Ngokomzekelo, ithumele izikhonkwane malunga neengcamango zokutya zeRV. Nje ukuba umntu afunde eli nqaku, abone amakhonkco kwi-RV yokupheka izixhobo kunye nezixhobo. Ezi zinto ziwatyhalela ezantsi ifaneli.
Unokwenza okufanayo ngokubamba i-akhawunti ye-Canva yamahhala kunye nokusebenzisa itemplate ye-"Pinterest pin". ICanva inamawaka eetemplate onokuthi uziguqule ngokulula ukuze zilingane nebrand yakho.
4. Ukuqhuba iintengiso zePPC
Ngamanye amaxesha, kufuneka uhlawule ukuze udlale, kwaye ukuqhuba iintengiso zePPC yenye yeendlela ezilungileyo zokufumana uphawu lwakho phambi kwabaphulaphuli abatsha.
Unokwenza iintengiso kwiindawo ezininzi:
- Iintengiso ze-injini yokukhangela
- Iintengiso kwimidiya yoluntu
- Iintengiso
- Etc
Enye yeendlela ezilula zokuqalisa ukwenza oku kukukopa oko kusebenza kwabo bakhuphisana nabo. Yiya eAhrefs Site Explorer, iplagi kwiwebhusayithi okhuphisana nayo, emva koko ucofe i Amagama angundoqo ahlawulweyo ingxelo kwimenyu esekhohlo.
Uya kuhlala ubona amagama angundoqo ane-brand kunye namagama angundoqo e-MOFU/BOFU apha, kodwa ngamanye amaxesha uya kudibana namagama angundoqo we-TOFU ongafakwanga kuwo unokubeka ibhidi ekhuphisanayo.
Okona kungcono, amagama angundoqo e-TOFU ahlala ebiza ixabiso eliphantsi, kuba baninzi abantu ababenzela iintengiso.
Umzekelo, ngamaxesha athile siqhuba iintengiso zePPC zamagama angundoqo afana “nokukhasa iwebhusayithi” kunye “noluvo lomxholo,” olungenalo ukhuphiswano kwaye yimibuzo ye-TOFU.
Ezi ziyenzeka nokuba zinegama eliPhakathi eliPhakamileyo Ubunzima (KD), okuthetha ukuba banzima ukurenkishwa ngokwendalo kwiphepha lokuqala likaGoogle. Ngokuqhuba iintengiso kula magama angundoqo, sinokulugqitha ukhuphiswano ngaphandle kokuchitha imali eninzi.
Phuma isikhokelo sethu kwintengiso yePPC ukufunda ngakumbi ngeli qhinga.
5. Ukufikelela ngokuthe ngqo
Okokugqibela kodwa kuncinci, ungasebenzisa ukufikelela ngokuthe ngqo njengeqhinga le-TOFU lokuthengisa. Ezi ziquka:
- Ukufikelela kwi-imeyile
- Imeyile ngqo
- Iifowuni zokufowuna
Ngelixa i-imeyile kunye neminxeba ethe ngqo inokusebenza kakuhle ukufumana abathengi abatsha, ukufikelela kwi-imeyile yeyona nto inobungozi kuninzi lwamashishini e-intanethi kuba ifuna ubuncinane ngokwexesha kunye nemali.
Ndisebenzisa ukufikelela ngqo Yakha amakhonkco kumxholo wam, khuthaza amanqaku am, kwaye ufumane amaqabane okuthengisa kunye nabathengi abatsha. Liqhinga elisebenzayo nelisebenzayo.
Ngokomzekelo, kutshanje ndiye ndabaleka uphononongo olubeka amazwe aphezulu eMelika ukuba aye enkampini, emva koko ndasebenzisa ukufikelela kwi-imeyile ukufumana iintatheli ukuba zipapashe amanqaku eendaba kunye neziphumo zam. Olu phononongo lubangele ngaphezulu kwe-40 i-backlinks entsha kwindawo yam, kubandakanywa ezinye ezivela kwi-MSN, Yahoo, kunye ne-TimeOut Magazine.
Ukongeza kula makhonkco anamandla aphezulu, isifundo sikwathumele amawaka eendwendwe ezitsha kwiwebhusayithi yam.
Ukuba ufuna ukufunda ukuba ungayenza njani into efanayo, jonga isikhokelo sethu kwi-PR yedijithali kwaye ufunde uqhubeke indlela yokuthumela i-imeyile elungileyo yokufikelela.
Iingcamango zokugqibela
Umphezulu wefunnel uhlala apho amaqhinga okuthengisa afikelela ngokubanzi. Kodwa ngenxa yokuba ikude kakhulu apho abathengi bathenga khona okokugqibela, ayilolona khetho lucacileyo lokuthengisa.
Nangona kunjalo, umxholo we-TOFU kulapho utyala khona imbewu enokulinganisa ishishini lakho kwixesha elizayo. Nangona akufanele kube yindawo yokuqala obeka kuyo ixesha kunye nemali, akufanele ihoywe nayo.
Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-Ahrefs ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
