Ishishini le-eCommerce likhula ngokuthe ngcembe kule minyaka imbalwa idlulileyo. I-US Department of Commerce's International Trade Administration iqikelela ukuba ngo-2024, iya kuba ne Isabelo se-22% yeentengiso zentengiso yehlabathi jikelele, ukulinganisa amanani aqikelelweyo entengiso afikelela kwi-USD 6,388 yeebhiliyoni. E-US kuphela, ukuthengiswa kwe-eCommerce yokuthengisa kwi-Q1 2023 ikhule nge-3%, izisa ukuthengiswa kweentengiso ezipheleleyo kwi-USD 1,799.5 yezigidigidi kwikota enikiweyo.
NgeAmazon lelinye lawona magama makhulu kwi-eCommerce yokuthengisa, ukuthengisa kwiAmazon kunokuba nengeniso enkulu. Intelligence Yangaphakathi Uqikelelo lokuba ekupheleni kuka-2023, i-eCommerce giant's global retail eCommerce intengiso iya kufikelela phantse kwi-USD 750 yebhiliyoni. Njengomthengisi weAmazon, unethuba lokufikelela ngaphezulu kwe-300 yezigidi zeeakhawunti ezisebenzayo zabathengi kwihlabathi liphela.
Ngelixa ukuqala ishishini lakho eqongeni kulula, ukwenza uphawu lwakho eqongeni kwaye ukukhulisa ishishini lakho kubangela imingeni ekhethekileyo, ngakumbi ukuba usaqala. Ngaphandle kweemfazwe zamaxabiso kunye nokufumana iimveliso ezifanelekileyo onokuthi uzithengise, uya kuba ngokuchasene nokhuphiswano olukhulu, kuba iAmazon inakho. Zizigidi ezi-6 zabathengisi beqela lesithathu kwihlabathi liphela. Ngaphaya koko, kuya kufuneka ulawule ngokufanelekileyo uluhlu lwakho lweempahla ukuhlangabezana nemigangatho yomibini yeAmazon kunye neemfuno zabathengi bakho.
Ngamashumi ezigidi zezinto eqongeni, ukuchonga kunye nokufumana iimveliso ezifanelekileyo kunokubeka umngeni omkhulu kuwe nakubathengi bakho. Ii-ASIN zaseAmazon zizifanisi ezizodwa zemveliso ezigcina ikhathalogu yakho icwangcisiwe.
Yintoni i-ASIN yaseAmazon?
I-Amazon Standard Identification Number okanye i-ASIN sisichongi se-alphanumerical esinedijithi ezili-10 esabelwe imveliso nganye e-Amazon, kunye nemveliso nganye ene-ASIN eyodwa. I-Amazon isebenzise i-ASIN ukulandelela nokulawula zonke iimveliso ezidweliswe kwiqonga. Ii-ASIN zikwasetyenziselwa ukuqinisekisa ukuba amanqanaba e-inventory ahlala echanekile kwaye abonise onke amaphepha ekhathalogu.
Xa umthengi ekhangela imveliso kwiAmazon, iqonga lisebenzisa i-ASIN ukuzisa uluhlu lwaloo mveliso. Ngapha koko, abathengi banokusebenzisa i-ASIN ukukhangela iimveliso kwiAmazon.
Ngokomzekelo, i-ASIN ye-Safer Home Indoor Fly Trap yi-B09T3T1FYN, ngelixa i-ASIN ye-Katchy Insect Insect Trap yi-B07B6RZP4H.
Uyifumana njani iAmazon ASIN
Ungafumana i-ASIN ngokujonga icandelo elithi "Ulwazi lweMveliso" okanye i-URL yemveliso.
Kwimeko yeemveliso ezifanayo, i-ASIN ekhoyo iya kudibaniswa. Qaphela ukuba ii-ASIN ziyingqayizivele kwindawo nganye yemarike ye-Amazon. Oku kuthetha ukuba iimveliso ezifanayo zinokuba nee-ASIN ezahlukeneyo xa zidweliswe kwiimarike ezahlukeneyo zeAmazon. Ngaphaya koko, ii-ASIN zeencwadi ziya kufana ne-ISBN yazo.
I-ASIN vs. SKU
Ukuthengisa kwiAmazon kunokudida kakhulu, kuba uya kujongana nee-acronyms ezininzi ezinjenge-UPCs, EANs, ASINs, kunye nee-SKUs.
I-ASIN kunye neYunithi yokugcinwa kweStokhwe (i-SKU), ngelixa zombini i-alphanumeric, zizinto ezimbini ezahlukileyo kakhulu. Eyangaphambili yikhowudi ekhethekileyo esetyenziswa yi-Amazon ukuchonga iimveliso kwiqonga. Ngeli xesha, ii-SKU zisetyenziselwa ukuchonga kunye nokuhlela iimveliso ukunceda kulawulo lwempahla.
Ngaphandle kwe-Amazon, abathengisi bendabuko basebenzisa i-SKU ukuchonga nokumela iimveliso, kunye nokulawula idatha yolawulo lwe-inventory. Xa kuziwa ekuveliseni i-SKU, unokwenza eyakho okanye usebenzise i-SKU eyenziwe yiAmazon.
Isebenza njani iAmazon ASIN?
Ukuqonda iAmazon ASINs kubalulekile ukwenza ishishini kwiAmazon kwaye utyebise uluhlu lwakho lweemveliso. Ukuba ufuna ukudwelisa iimveliso kwi-Amazon, sebenzisa i-ASIN ekhoyo ye-Amazon okanye wenze entsha. Qaphela ukuba i-ASIN ayiphelelanga kumthengisi kodwa kwimveliso. Oku kuthetha ukuba ukuba omnye umntu uthengisa imveliso efanayo kwaye sele ine-ASIN, kufuneka usebenzise i-ASIN efanayo kwimveliso yakho.
Ngaphezu koko, iAmazon inesixhobo Umgaqo-nkqubo wokudala we-ASIN endaweni, enenjongo yokunciphisa ukudalwa kwee-ASIN ezintsha ukuthintela ukudalwa koluhlu oluphindwe kabini kunye nokukhusela amava okuthenga abathengi beqonga. Ngaphezu koko, umgaqo-nkqubo ukwanceda abathengisi ukuba banyuse umdla wabathengi kunye netrafikhi kwimveliso ethile. Ukungalandeli umgaqo-nkqubo we-ASIN weAmazon kunokukhokelela ekunqunyanyisweni kweakhawunti okwethutyana okanye ngokusisigxina.
Iingcebiso eziSebenzayo zokuNqanda ukuPhindwa kwe-ASIN
Ukunqanda ukwenza ii-ASIN eziphindwe kabini, iAmazon icebisa ukuba wenze oku kulandelayo:
- Bhalisa ibhrendi yakho ngeqonga
Oku kusebenza kubanini beempawu kunye nabavelisi abenza iimveliso zabo. Ukubhalisa ibhrendi yakho kunye neAmazon Brand Registry ikuvumela ukuba usebenzise ezinye iziphawuli zemveliso.
- Cela ukukhululwa kwinqanaba le-UPC
Oku kusebenza kwiimveliso ezingenayo iNombolo yoRhwebo lweHlabathi (i-GTIN), efana ne-UPC, i-EAN, i-JAN, okanye i-ISBN.
Ukudala i-ASIN entsha
Njengoko kukhankanyiwe, kukho iindlela ezimbini zokongeza i-ASIN kwiimveliso zakho: ngokusebenzisa ii-ASIN ze-Amazon ezikhoyo okanye ngokwenza i-ASIN entsha.
- Sebenzisa i-ASIN ekhoyo
Ukwenza i-ASIN entsha ngokupheleleyo, vula iakhawunti yakho yoMthengisi, khetha "Ikhathalogu", kwaye ucofe "Yongeza iMveliso" isixhobo. Khangela ikhathalogu yeAmazon kuqala ngaphambi kokuba wongeze imveliso entsha. Khangela igama lemveliso, inombolo yemodeli yayo, i-UPC yayo, okanye i-EAN yayo. Ukuba uchonge i-ASIN yaloo mveliso, sebenzisa i-ASIN exeliweyo ukwenza uphendlo lwakho.
Nje ukuba yenziwe, uya kubona uluhlu olwahlukileyo kwiAmazon yaloo mveliso ithile. Qaphela ukuba ii-ASINs kufuneka zibe ngumdlalo ngqo ukunqanda ukubhidanisa abathengi bakho okanye ukuthumela into engahambelani neodolo yabo. Ukuba uphendlo lukunika ii-ASIN ezininzi, qiniseka ukuba ukhetha i-ASIN eza neenkcukacha zemveliso ezibanzi.
- Yenza i-ASIN entsha
Oku kusebenza kwiimveliso ezingenazo ii-ASIN ezikhoyo ezihambelanayo, njengaxa ufumene okanye uvelisa imveliso engekabikho eqongeni. Ukuba ungumthengisi omtsha, qaphela ukuba ungenza kuphela inani eliqingqiweyo loluhlu olutsha. Nje ukuba useke irekhodi lokuthengisa kwiAmazon, ungaqala ukwenza ii-ASIN ezininzi.
Ukwenza i-ASIN entsha, vula i-akhawunti yakho yoMthengisi oPhambili kwaye ucofe iKhathalogi> Yongeza iMveliso> "Ndiyongeza imveliso engathengiswanga kwi-Amazon". Oku kuvula uxwebhu oluya kufuna ukuba ukhethe udidi lwemveliso yakho kwaye uchwetheze igama lemveliso yakho, uphawu, kunye nezinye iinkcukacha. Kuya kufuneka kwakhona ubandakanye i-GTIN yayo, oya kuyifumana kwibhakhowudi yayo okanye ileyibhile. Ukuba awuyifumani i-GTIN, qhagamshelana nomvelisi ngokuthe ngqo.
Nje ukuba uyigqibile ifom, yingenise kwaye ulinde iAmazon ikunike i-ASIN entsha. Emva koko, sebenzisa i-ASIN entsha kuluhlu lwakho.
Ukubaluleka kweAmazon ASINs
Iyonke ikhathalogu yemveliso yeAmazon isebenzisa ii-ASIN. Ngenxa yokuba iAmazon inamakhulu ezigidi zeemveliso, ukuchonga kunye nokuhlenga nganye kuzo kunokubangela imiceli mngeni ekhethekileyo enokuphazamisa ukusebenza. Ukuchonga iimveliso kunye nolawulo lwe-inventri kunokuba ngumngeni ngaphandle kwe-ASIN, ngenxa yokuba i-Amazon isebenzisa i-ASIN ukuze iququzelele kwaye idibanise onke amaphepha ekhathalogu.
Ii-ASIN zinokuba luncedo kubathengi abanokubakho njengoko banokuyisebenzisa ukukhangela iimveliso. Ezi zichongi zikhethekileyo zivumela wena kunye neAmazon ukuhambisa amava angcono kubathengi. Ukongeza kwezi ngongoma, ii-ASIN zisisixhobo esibalulekileyo sokukunceda ukhulise ishishini lakho.
Ngaphandle kokulawula kunye nokubeka esweni ukuthunyelwa kunye nokulinganisa ukusebenza kwe-SKU nganye, ungasebenzisa ii-ASIN kuphando lwentengiso, ngakumbi kuhlalutyo lokhuphisana, ngokulandela umkhondo we-ASIN kunye nokubuyisela umva ukujongwa kwe-ASIN.
Reverse ASIN Lookup: Yintoni kwaye Isebenza Njani?
Ngaphandle kokuphucula iiwebhusayithi okanye amaphepha ukubanceda ukuba babekwe ngcono kwii-SERPs, sebenzisa amagama angundoqo ukwenza uluhlu lwakho lwe-Amazon, olunokukunceda ukubeka iimveliso zakho phambi kwabantu abafanelekileyo kwindawo kunye nexesha elifanelekileyo. Nangona kunjalo, ukufumana amagama abalulekileyo atsala abakhokeli abanokubakho kunokuba nzima.
Enye indlela yokuba abathengisi base-Amazon bafumane amagama angundoqo afanelekileyo kwaye benze uluhlu lwabo lukhangeleke ngakumbi kukujonga umva kwe-ASIN.
Kutheni le nto i-ASIN iReverse Lookups ifanelekile ukujongwa kuyo?
Uhlalutyo lwabakhuphisanayo sisicwangciso esibalulekileyo sokukhula njengoko kukuvumela ukuba ufumane ulwazi malunga nento eyenziwa lukhuphiswano, uvavanye amandla abo kunye nobuthathaka babo ukuze ubone izikhewu ezinokuthi zibe khona kwiimarike, uchonge iindlela ezivelayo, kwaye ufumane ukuqonda okungcono kwemarike ukuze ukwazi ukunika ixabiso elingcono isiphakamiso kubaphulaphuli bakho ekujoliswe kubo.
Ukubuyisela ukukhangela kwe-ASIN sisicwangciso sophando segama elingundoqo elikuvumela ukuba ufumane amagama angundoqo anenzuzo aphezulu kwaye uqhube ukuthengisa kwabo bakhuphisana nabo. Ikwakunceda ukuba uchonge izikhewu kwiimarike. Umzekelo, ukuba uceba ukuthengisa izitshixo ze-ergonomic, sebenzisa uphendlo olungemva lwe-ASIN ukuze uhlalutye uluhlu lwabakhuphisana nabo kwimveliso efanayo kwaye uchonge amagama angundoqo abawasebenzisayo.
Emva kokwenza i-ASIN yokujonga umva, ufumanisa ukuba "ikhibhodi ye-ergonomic mechanical" inomthamo wokukhangela wenyanga we-3,600 kwaye isetyenziswe kwizintlu ze-1,500. Omnye wabakhuphisana bakho ubeka indawo yesi-5 kweli gama libalulekileyo. Unako ukudibanisa le ngqiqo kunye nophando lwegama elingundoqo ukuze ufumane umthamo wokukhangela kunye nenqanaba lokhuphiswano lwelo gama elingundoqo. Emva koko, fumana iindlela zokusebenzisa elo gama lingundoqo kwimikhankaso yakho ye-PPC okanye ulifake kuluhlu lwakho ukunyusa ukubonakala kwalo kubathengi abakhoyo nabanokubakho.
Ngokusebenzisa amagama akwinqanaba eliphezulu okanye anengeniso ukwenza uluhlu lweemveliso eziphuculweyo, ukwanceda ukuba imveliso yakho ibekwe ngcono kwiziphumo zophendlo lweAmazon ngelixa uqhuba itrafikhi eninzi kwiphepha lakho lemveliso.
Ezinye iiNzuzo zokuReverse ASIN Lookups
Ukongeza, ungasebenzisa ukukhangela umva kwe-ASIN ukufumanisa amagama angundoqo anokuthi ukhuphiswano luphoswe. Ukubeka nje, ukubuyisela umva ujongo lwe-ASIN kukuvumela ukuba usebenzise amagama angundoqo asele ephumelele ngokukhawuleza.
Kwakhona kukunika ukuqonda apho ukhuphiswano lubeka khona amagama athile angundoqo. Ngaphandle kokutyhila umgangatho ophezulu okanye amagama angundoqo afanelekileyo kuluhlu lwakho, ungasebenzisa ukukhangela umva kwe-ASIN ukulinganisa ukusebenza kwakho kunye nokuchonga ezinye izicelo ezinokuthi zibekho kwiimveliso zakho, ezinokukunceda ukwandisa isiseko sakho sabathengi.
Ngaphaya koko, ukukhangela umva we-ASIN wokukhangela ukonga ixesha. Esikhundleni sokwenza ngesandla uluhlu lwamagama angundoqo anokuthi ahlanjululwe ngeenkcazo zemveliso ezingenakubalwa kunye neMibuzo ebuzwa rhoqo, sebenzisa izixhobo zomntu wesithathu ukubuyisela ukukhangela kwe-ASIN ukuvelisa amagama angundoqo akhuphisanayo ngokukhawuleza kwaye kulula.
Ngokutyhila amagama aphambili ePPC, sebenzisa olu lwazi ukunceda uluhlu lwakho lube ngcono kuluhlu lokukhangela lweAmazon, ke ngoko ukwenza iimveliso zakho zibonakale ngakumbi kubathengi abanokubakho. Nje ukuba uchonge la magama angundoqo, wadibanise kumxholo wakho wemveliso, njengegama lemveliso, isihloko kunye nenkcazo. Zisenokusetyenziselwa amaphulo ePPC.
Ukuba uqhuba okanye sele ulwenzile amaphulo ePPC, uyazi ukuba yimalini enokuba yindleko. Ngokujonga umva we-ASIN, unokufumana lula amagama angundoqo wokwenza amaphulo kwaye wenze ngcono i-ROI.
Uyenza njani iReverse ASIN Lookup
Into entle malunga nokujonga umva kwe-ASIN kukuba kulula kwaye kubandakanya amanyathelo ambalwa. Nangona kunjalo, kuya kufuneka usebenzise izixhobo zomntu wesithathu ukwenza ukujongwa kwe-ASIN umva. Ezinye zeenzuzo zokusebenzisa izixhobo ze-third-party zokujonga umva kwe-ASIN zibandakanya iziphumo ezinzulu, ukukwazi ukufumana iimveliso ezintsha ezifana nezakho, kunye nokufikelela kumagama angundoqo afanelekileyo ekuncedeni ukuphucula i-traffic, umgangatho wemveliso, kunye nokubonakala.
Qaphela ukuba indlela oqhuba ngayo uphendlo lwe-ASIN luya kuxhomekeka kakhulu kwisixhobo osisebenzisayo.
Umzekelo, ukuba usebenzisa isixhobo se-ASIN sikaSellerApp, faka ngokulula i-ASIN ofuna ukuyikhangela. Emva kokucofa u-“Phendla”, uya kuboniswa uluhlu lwamagama angundoqo ngokwenqanaba ecaleni kweemetrics ezifana nenqaku lokufaneleka kwawo, izinga lokuguqulwa, kunye nevolumu yokukhangela yenyanga. Ngapha koko, isixhobo sikuvumela ukuba ukhethe amagama aphambili ofuna ukuwalandela kwaye ujonge imeko yawo, umgangatho wephepha, indawo yangoku, kunye nokunye.
Ukuba usebenzisa isixhobo se-Jungle Scout's Keyword Scout, kuya kufuneka ufumane i-ASIN yomntu okhuphisana naye, chwetheza i-ASIN kwibar yokukhangela yegama elingundoqo, kwaye ucofe u-"Ngena" ukuvelisa uluhlu lwamagama angundoqo kwimikhankaso yakho ye-PPC.
IiNgcebiso eziGqwesileyo zokuReverse ASIN Lookups
Ngelixa umva uphendlo lwe-ASIN luthe ngqo, nanga amanye amacebiso anokusetyenzwa ukukunceda wenze okuninzi kulo lonke uphendlo:
- Chonga abantu okhuphisana nabo ngokuthe ngqo kunye neemveliso abazithengisayo ukuze bacuthe ukuba ngumda wokukhangela kwakho. Ungasebenzisa i-algorithm ye-Amazon kule nto ngokuchwetheza kwigama lokukhangela kwibar yokukhangela yeqonga.
- Jonga kwimigqaliselo yokukhangela yomsila omde, onokuthi ukwazi ukuyifumana ngokuchwetheza igama lokukhangela kwaye ujonge iingcebiso ezivelayo njengoko uqhubeka ukuchwetheza.
- Sebenzisa uphando lwegama elingundoqo ukuchonga amagama angundoqo aphezulu. Izixhobo ezininzi zophando zamagama angundoqo ziyafumaneka, ezinye zazo zisimahla, njengeSicwangcisi segama elingundoqo likaGoogle kunye neMoz’s Keyword Explorer. Qaphela ukuba abanye ababoneleli ngenkonzo banokufuna ukuba wenze i-akhawunti ngaphambi kokuba usebenzise isixhobo sabo samahhala sophando lwegama elingundoqo.
- Cinga ngokusebenzisa amagama angundoqo angasemva ukunqanda ukugqwesa kuluhlu lwakho ngamagama angundoqo kunye nokunceda uhlele amanye amagama angundoqo afanelekileyo. Xa usebenzisa amagama angundoqo angasemva, kunqande ukuphinda amagama angundoqo osele uwasebenzisile kuluhlu lwakho.
- Sebenzisa iAmazon Isixhobo se-Brand Analytics ukukhulisa intengiso yakho kunye nokuphucula ukubonakala. I-Amazon Brand Analytics ibandakanya iingxelo ezicacileyo kwiMigaqo yoPhando lwe-Amazon, ukuthelekiswa kwezinto, ukuphindaphinda ukuziphatha kokuthenga, kunye nokunye. Umzekelo, ngokujonga ingxelo yeMigqaliselo yoPhando, uya kufumana ulwazi malunga nendlela abathengi abazifumana ngayo iimveliso kwiAmazon.
Uya kubona amagama okukhangela abawasebenzisayo kwaye ubone ii-ASIN ezicofa kakhulu kwigama ngalinye lophendlo. Ukuba ufuna ukubona i-ASIN yemveliso ethengiweyo ephezulu, jonga ingxelo yokuThenga enye. Qaphela ukuba esi sixhobo sibonisa kuphela iimveliso ezintathu eziphezulu kwigama ngalinye elingundoqo, kwaye kufuneka ulungele ukubhalisa njengomnini we-brand. Iindaba ezimnandi zezokuba ukuba ufanelekile ukusebenzisa i-Brand Analytics, uya kukwazi ukufikelela kwisixhobo simahla.
Ukubuyisela umva uJongo lwe-ASIN ukuze ukhulise ishishini lakho le-FBA yeAmazon
I-Amazon ASIN ingaphezulu kwenani elichongiweyo elikhethekileyo. Ukuba uqaphela ukuba uluhlu lwakho aluqhubi kakuhle okanye ufuna ukungena kwimarike entsha, yenza ujongo olubuyela umva i-ASIN ukuze wandise uluhlu lwakho kwaye ufumane ukuvezwa okungakumbi, okuya kukhokelela kuguquko oluphezulu kunye namanani angcono okuthengisa.
Xa isetyenziselwa ukukhangela umva we-ASIN, ii-ASIN ze-Amazon zinokukunceda ufumane kwaye usebenzise amagama angundoqo asebenzayo ukuze uphucule isicwangciso sakho somgangatho kunye nokukhulisa ishishini lakho le-Amazon. Ngapha koko, ukubuyisela umva ujongo lwe-ASIN lunceda ukutyhila umgangatho wemveliso, umthamo wokukhangela (amaphulo ePPC), nokunye.
Ukukhulisa ishishini lakho leAmazon kukwathetha ukulikhusela kwiingozi ezinokubakho. Ukongeza kwiqela lesithathu umva izixhobo zokujonga i-ASIN, sebenzisa i-Threecolts 'Bindwise, esisixhobo esenzelwe ukunceda abathengisi baseAmazon babeke iliso kwi-ASINs 24/7. Ngaphandle kwe-ASIN kunye nokubeka iliso kuluhlu, ungasebenzisa i-Bindwise ukuchonga i-ASIN abaqweqwedisi abahlaselayo ukukhusela ishishini lakho kwaye uligcine linqunyanyiswe yi-Amazon.
Njengoko ishishini lakho lisanda, sebenzisa iqonga lolawulo lwendawo yentengiso ukwenza lula ukusebenza, ukuqokelela ulwazi oluxabisekileyo, kunye nokunye. Ngapha koko, unokudibanisa uninzi lwamaqonga kunye nezinye izixhobo kwisitaki sakho ukukhulisa amandla abo. I-Threecolts liqonga lolawulo laseAmazon elenzelwe ngokukodwa ukunceda iibrendi kunye nabathengisi baphucule uluhlu lwabo, ukonyusa uguqulo, kunye nokuqokelela ulwazi olutyebileyo lwedatha kunye nohlalutyo. Fumanisa ukuba i-Threecolts inokukunceda njani ukuthatha ishishini lakho laseAmazon lilise kwinqanaba elilandelayo.
Umthombo ovela Iicolts ezintathu
Ulwazi olubekwe ngasentla lubonelelwa ngabakwa-Threecolts ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
