Kwiimpawu kumashishini e-skincare kunye nobuhle, ukuyenza ibe nkulu kwi-TikTok ibe yinto efunekayo ukuze uphumelele.
Nokuba kungenxa yenkxaso-mali yempembelelo ehlawulwayo, ukuxhaswa ngabantu abadumileyo, okanye umxholo oveliswe ngumsebenzisi ovela kubantu bemihla ngemihla, nokuba imveliso enye efumana udumo lwentsholongwane eqongeni inokuvelisa imivuzo efikelela kude.
Oku kuxhaswa yiTikTok ebonisa i-in-app yokuthenga kunye nezixhobo zokuthenga ezibukhoma phantsi kweTikTok yeShishini.
Umthengisi we-Ecommerce u-Cosmetify ujonge ii-hashtag zebhrendi, abalandeli, kunye nevidiyo ethandwayo kwi-TikTok ukumisela ubuhle kunye neebrendi ze-skincare eziye zalawula aMaphepha ngo-2023.
Iimpawu ezintathu zobuhle eziphezulu kwiTikTok ngo-2023
Huda Beauty
Olona phawu lobuhle ludumileyo kwiTikTok ngo-2023 nguHuda Ubuhle, eqokelela abalandeli abangaphezu kwe-8.7m kunye ne-187.2m yevidiyo ethandwayo eqongeni. I-hashtag esemthethweni ye-#hudabeauty kwi-TikTok nayo ineembono ezingaphezulu kwe-5.7bn. I-brand yasekwa ngo-2013 ngumzobi owaziwayo we-makeup u-Huda Kattan kwaye ngoku unikezela ngeemveliso ezahlukeneyo ze-140.
Ubuhle obuqhelekileyo
Olona hlobo lwesibini ludumileyo lobuhle beTikTok bubuhle obunqabileyo, obasekwa ngo-2019 ngumdlali weqonga kunye nemvumi u-Selena Gomez. Kwi-TikTok, uphawu luqokelele ngaphezu kwe-3.5 yezigidi zabalandeli, iividiyo ezithandwayo ezi-50.3m kunye neembono ezi-5.7bn ze-hashtag esemthethweni ye-#rarebeauty. Umfanekiso we-brand uxhaswa yi-vegan kunye neemveliso ezingenazo inkohlakalo.
Florence nguMills
Olunye uphawu lobuhle olukhokelwa ngusaziwayo olubonakalise ukuba ludumile kwiTikTok kulo nyaka yiFlorence nguMills. Uphawu lwasekwa ngo-2019 yinkwenkwezi Izinto ezingaqhelekanga uMillie Bobby Brown. Ngabalandeli abangaphezu kwe-3.4 yezigidi, iividiyo ezithandwayo ze-50.3m kunye nokubonwa kwe-2.9bn #florencebymills hashtag, uphawu lukhula ngokuthandwa kwiTikTok.
Iimpawu ezintathu eziphambili ze-skincare kwi-TikTok ngo-2023
Eziqhelekileyo
Olona hlobo ludumileyo lwe-skincare kwi-TikTok ngo-2023 luQhelekileyo, luqokelela abalandeli abangaphezu kwe-1.1m kunye ne-13.3m yokuthandwa eqongeni. I-hashtag esemthethweni #eqhelekileyo kwiTikTok nayo ineembono ezingaphezulu kwe-3.4bn. I-brand yasekwa ngo-2016 nguBrandon Truaxe kwaye ikwazile ukuphinda kabini ingeniso yayo yentengiso kunyaka wokuqala.
CeraVe
Olona hlobo lwesibini ludumileyo lweTikTok skincare yiCeraVe, eyasekwa ngo-2005 nguTom Allison. Kwi-TikTok, uphawu luqokelele ngaphezu kwe-1.3 yezigidi zabalandeli, iividiyo ezithandwayo ezi-5.5m kunye nokubonwa kwe-8.8bn ye-hashtag esemthethweni ye-#cerave. Iimveliso zeCeraVe zixatyiswa ngexabiso elifikelelekayo kwaye ziphuhliswa kusetyenziswa umxube weeceramide ezibalulekileyo, iiasidi ezinamafutha kunye nelipids.
Nivea
Intandokazi endala nethembekileyo, uNivea, lolona hlobo lwesithathu ludumileyo lwe-skincare kwi-TikTok ngo-2023. Uphawu lwasekwa ngo-1911 kwaye luqokelele abalandeli abangaphezu kwe-1.1m, iividiyo ezi-5.6m ezithandwayo kunye neembono eziyi-4.1bn kwi-#nivea hashtag esemthethweni eqongeni.
Iresiphi yodumo lwe-TikTok ephunyezwe zezi mpawu zintandathu zobuhle kunye ne-skincare ibonakala ingumxube wefuthe labantu abadumileyo, amaxabiso afikelelekayo, kunye nokusekuhleni malunga nezithako kunye novavanyo. Ewe, ukwenza umxholo we-organic ngundoqo kwimpumelelo kwi-TikTok yalo naluphi na uhlobo njengoko lusakha ubukho bokwenyani abathengi abanokubuthemba ngakumbi.
Umthombo ovela I-Retail-insight-network.com
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-Retail-insight-network.com ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
