Izizathu ezisi-7 zokuba ishishini lakho lifune ibhlog

Nangona izicwangciso zokuthengisa zihlala zitshintsha, enye into ehlala ihleli ihambelana neenzuzo zokubloga. Ayipheleli nje ekubeni nebhlog yeshishini inceda ukuqhuba itrafikhi yewebhusayithi nge-SEO, kodwa ikwanceda ukuseka ibhrendi yakho kunye nokwakha ukuthembela kubathengi abanokubakho. 

Apha, siza kugxininisa izibonelelo zokubhloga ukuze uqalise ishishini lakho ngale nto Isicwangciso sokuthengisa esingenayo. 

Isiqulatho
Yintoni ibhlog yeshishini?
Izibonelelo zeblogi yeshishini
Qala ibhlog yeshishini lakho

Yintoni ibhlog yeshishini?

Ibhlog yeshishini licandelo elihlaziywa rhoqo lewebhusayithi yenkampani apho umbutho upapasha umxholo onolwazi kunye nofanelekileyo onxulumene noshishino, iimveliso, iinkonzo, okanye imimandla yobuchwephesha. 

Ezi bhlog zenziwe kwaye zigcinwe ngamashishini ukufezekisa iinjongo ezahlukeneyo, kuquka ukuthengisa, ukubandakanya abathengi, kunye nobunkokeli bokucinga. 

Izibonelelo zeblogi yeshishini

Kukho izibonelelo ezininzi zokuba nebhlog yeshishini, ezinye zazo kukuba:

1. Yandisa ukugcwala kwewebhusayithi

Ibhlog inokuba sisixhobo esinamandla sokuqhuba itrafikhi yezinto eziphilayo kunye nezizinzileyo kwiwebhusayithi yakho xa isetyenziswa ngokufanelekileyo. Ngokophononongo olwenziwe yiHubspot Marketing, amashishini aneeblogi afumana 55% itrafikhi ngaphezulu kunabo bangenayo. 

Ukudala umxholo weblogi obalulekileyo, onolwazi, kunye nokuphandwa kakuhle kutsala itrafikhi yezinto eziphilayo, njengoko abafundi banokufumana izithuba zakho ziluncedo kwaye zifundisa. Kwaye ngayo yonke iposi entsha yebhlog, kukho elinye iphepha elinesalathiso lokunceda ngosetyenziso lwe-injini yokukhangela (SEO).

Ukusebenzisa kwiphepha le-SEO, izithuba zeblogi zinokulungiswa kumagama angundoqo athile okanye amabinzana abalulekileyo afanelekileyo kwishishini lakho, iimveliso, okanye iinkonzo. Xa abantu bekhangela la magama angundoqo kwiinjini zokukhangela ezifana neGoogle, iiposti zakho zebhlog zinokubonakala kwiziphumo zokukhangela. Funda ngakumbi malunga ne iinzuzo ze-SEO.

Ukongeza, umxholo webhlog unokuphinda usetyenziswe kumxholo wemidiya yoluntu, okwandisa amathuba okuba abafundi bacofe kwiwebhusayithi. 

2. Useka igunya nobuchule

Iblogi ikuvumela ukuba wenze umxholo onzulu, obanzi ohlalutya kwizihloko ezifanelekileyo kwishishini lakho. Ngokubonelela ngeenkcazo ezicokisekileyo, ukuqonda, kunye nohlalutyo, ubonisa ukuqonda kwakho okunzulu kwisifundo, ubonisa ubuchule bakho kunye nokubeka iblogi yakho njengesixhobo esibalulekileyo kubafundi bakho.

Ukongeza, ibhlog liqonga elifanelekileyo lokubonisa iimbono zakho ezizodwa kunye nokuqonda malunga neendlela zeshishini, imiceli mngeni, kunye nobuchwepheshe obuvelayo. Ukwabelana ngezimvo kunye nezimvo ezixhokonxa iingcinga kunokukuseka njengenkokeli yengcinga kwintsimi yakho.

Ingcebiso eyongezelelweyo: Kunokuba luncedo ukubandakanya umbhali we-bios wamalungu eqela okanye abanye abantu abanegalelo kumxholo weblogi ukuchaza iziqinisekiso zabo kunye nokuphucula ukuthembeka. 

3. Uyabafundisa abaphulaphuli bakho

Eminye imixholo egqwesileyo yindlela yokuthumela kunye nezo ziphendula imibuzo eqhelekileyo yabathengi, njengamatyala okusetyenziswa kwemveliso. Kodwa umxholo wezemfundo uqhuba njani ukukhokela kunye nokuthengisa?

• Ibonelela ngezisombululo kwiingxaki eziqhelekileyo okanye iintlungu abaphulaphuli bakho ojolise kubo. Xa unikezela ngezisombululo ezixabisekileyo, abafundi banokuguqukela kwishishini lakho xa befuna iimveliso okanye iinkonzo ezinxulumeneyo.
• Inceda abafundi baqonde ixabiso lemveliso okanye iinkonzo zakho. Ngokubonelela ngolwazi malunga nendlela iminikelo yakho ezisombulula ngayo iingxaki zabo okanye ukuhlangabezana neemfuno zabo, wenza ityala elinamandla kubo ukuba babe ngabathengi.
• Phendula imibuzo, ugxothe amathandabuzo, kwaye unike ukuqonda abathengi abanokuba nabo ngexesha lesigaba sabo sophando, ukukhawulezisa umjikelo wentengiso ngokunciphisa ixesha abalithathayo ukwenza isigqibo.
• Yazisa abaphulaphuli bakho kwiimveliso ezihambelanayo okanye eziphambili okanye iinkonzo zokuthengisa okanye ukuthengisa ngokunqamlezayo kubathengi abasele bexhamle kwizisombululo zakho.

4. Ibonisa iimveliso okanye iinkonzo

Njengoko besitshilo, iiblogi zinokuba yindawo entle yokufundisa abaphulaphuli bakho; inxalenye enkulu kukuphendula imibuzo eqhelekileyo kunye nokubonelela ngolwazi malunga nendlela yokusebenzisa iimveliso. Zikwayindawo entle yokubonisa imveliso entsha.

5. Uqhuba isizukulwana esikhokelayo

Enye yezona zinto zibaluleke kakhulu ukuba zifakwe kwiblogi yi-call-to-action (CTA). I-CTA yinto ethile, enokwenziwa, ngokuqhelekileyo iqhosha, ikhonkco, okanye umyalezo, okhuthaza abafundi ukuba bathathe inyathelo elifunekayo. Ii-CTA zibekwe ngokucwangcisiweyo ngaphakathi kweposti yeblogi okanye iphepha lewebhu ukukhokela iindwendwe ngokubhekiselele kwinjongo ethile okanye ukuguqulwa, okunokwahluka ngokuxhomekeke kwiinjongo zeblogi okanye iwebhusayithi. 

Nazi ezinye iintlobo eziqhelekileyo zeeCTA ezisetyenziswa kwiiblogi:

• Bhlisa: Ikhuthaza abafundi ukuba babhalise kwincwadana yeendaba yeblogi okanye uhlaziyo lwe-imeyile. 
• umxokozelo: Ikhuthaza ukukhutshelwa kwezibonelelo ezixabisekileyo, ezinjengee-ebooks, ii-whitepapers, iitemplates, okanye izikhokelo kwaye iqokelele iinkcukacha zoqhagamshelwano ngokutshintshiselana nesibonelelo.
• Qhagamshelana nathi: Imema abafundi ukuba baqhagamshelane nenkampani okanye umnini weblogi. 
• Bhalisa: Ikhuthaza ukubhaliswa kweewebinars, iziganeko, izifundo, okanye ubulungu, nto leyo eqokelela ulwazi lomsebenzisi lokubhalisa.
• isabelo: Ikhuthaza abafundi ukuba babelane ngeposti yebhlog kwiiprofayile zabo zemidiya yoluntu okanye nge-imeyile ukunceda ukwandisa ukufikelela komxholo.
• Funda Okuninzi: Ikhuthaza abafundi ukuba bahlolisise umxholo ohambelanayo okanye owongezelelweyo kwiwebhusayithi ukugcina iindwendwe zibandakanyekile kwaye zibakhuthaze ukuba bachithe ixesha elininzi kwisayithi.

IiCTA zibalulekile ekukhokeleni abafundi ngefunnel yokuguqula kunye nokuphumeza iinjongo zoshishino ezithile. Kufuneka babonakale bebalasele kwaye bathethe ngokucacileyo ngexabiso lokuthatha inyathelo. IiCTA ezisebenzayo zinokuchaphazela kakhulu isizukulwana esikhokelayo, ukubandakanyeka komsebenzisi, kunye nokusebenza ngokubanzi kwewebhusayithi.

6. Ukuphucula ubukho bemidiya yoluntu

Umxholo webhlog esemgangathweni unokuphinda uphindwe ngokulula kwaye kwabelwane ngawo kumajelo eendaba ezentlalo, okwandisa ukubonakala kunye nokuqhuba itrafikhi ibuyele kwiwebhusayithi yakho. 

Ukongeza, imidiya yoluntu ikuvumela ukuba unxibelelane ngokuthe ngqo nabaphulaphuli bakho. Ukwabelana ngezithuba zeblogi, ukubandakanyeka ngamagqabantshintshi, ukuphendula imibuzo, kunye nokuthatha inxaxheba kwiingxoxo kunceda ukwakha uluntu lwabalandeli abanokuthi bacofe kwiwebhusayithi yakho.

7. Yandisa ibhrendi yakho

Ibhlog ibonelela ngethuba elikhethekileyo lokufumana ubuqu ngakumbi kunye nabaphulaphuli bakho ukwandisa ibhrendi yakho, kwaye ngokofundo lweDemand Metric, malunga 60% yabathengi ukonwabele ukufunda umxholo ovela kwiibhrendi, kwaye i-82% yabathengi baziva benethemba ngakumbi nge-brand emva kokufunda umxholo webhlog. 

Nazi ezinye iimbono zomxholo ezinokunceda ukwenza ibhrendi ibe yeyakho kwaye ikhuthaze unxibelelwano olunzulu nabaphulaphuli:

• Izithuba ezingemva kwemiboniso: Yabelana ngamabali “ngosuku ebomini” babasebenzi, bonisa indawo yokusebenza, okanye ubone imisebenzi yemihla ngemihla yenkampani.
• Ibali lomseki: Yabelana ngebali lendlela inkampani eyasekwa ngayo, kubandakanywa imingeni, impumelelo, kunye nohambo lobuqu lomseki. 
• Amabali kumthengi: Gxininisa amava abathengi bakho kunye namabali empumelelo ukubonisa ukuba uphawu lwakho lubaxabisile abathengi kunye nengxelo yabo.
• Amalinge esisa: Yabelana ngolwazi malunga nokubandakanyeka kwenkampani kwizizathu zesisa, inkonzo yoluntu, okanye iinzame zozinzo. Gxininisa impembelelo entle eyenziwa yibhrendi yakho kwihlabathi.
• Iimpazamo kunye nezifundo ezifundiweyo: Bhala malunga nemingeni okanye iimpazamo inkampani ejongene nayo kunye nezifundo ezifunyenwe kubo ukubonisa ukunyaniseka kunye nokuzinikela ekuphuculeni.
• Imveliso okanye uphuhliso lwenkonzo: Cacisa inkqubo yokuphuhlisa imveliso okanye inkonzo, kuquka imiba yokuyila kunye nokusombulula iingxaki. Yabelana ngohambo ukusuka kwingcinga ukuya kwinyani.

Ngokubandakanya ezi zimvo zomxholo kwibhlog yeshishini lakho, unokwenza ibhrendi yakho ibe yeyakho, wenze unxibelelwano lokwenyani ngakumbi nabaphulaphuli bakho, kwaye ubonise icala lomntu lenkampani yakho. 

Qala ibhlog yeshishini lakho 

Ngoku ukuba uyakuqonda ukubaluleka kwebhlog yeshishini, lixesha lokuba uqalise. Jonga inqaku lethu elilandelayo malunga nendlela yokuqalisa ibhlog yeshishini.