Ukuthengisa iZibonelelo zePet kwiAmazon: Ungaqala njani

Abanini bezilwanyana zasekhaya baya bekhangela izinto ezikumgangatho ophezulu, ezifikelelekayo zokuxhasa impilo-ntle yezilwanyana zabo zasekhaya. 

Amashishini esilwanyana sasekhaya anokuhlangabezana nale mfuno ngokuthengisa iimveliso zezilwanyana zasekhaya ezinexabiso elifanelekileyo kunye noncedo kwiAmazon, indawo yentengiso edumileyo ye-intanethi enezigidi zabathengi. 

Ukubandakanya ivenkile ye-e-commerce kwiwebhusayithi yakho sisicwangciso esincomekayo, kodwa ukuthengisa izinto zezilwanyana ezifuywayo kwi-Amazon yindlela efanelekileyo yokufikelela kubaphulaphuli ababanzi. 

Eli nqaku lijonga indlela onokuthi ukhethe ngayo i-niche yokubonelela ngesilwanyana esinenzuzo kwaye uqale ishishini lakho kwi Amazon.  

Isiqulatho
Ukukhula kwemarike yokubonelela ngezilwanyana zasekhaya
Uliqala njani ishishini lokubonelela ngezilwanyana kwiAmazon
Izilwanyana ezi-5 eziphezulu zibonelela ngezimvo zoshishino kwimarike yeAmazon
isiphelo

Ukukhula kwemarike yokubonelela ngezilwanyana zasekhaya

The ingeniso yemarike yokhathalelo lwezilwanyana zehlabathi imiselwe ukufikelela kwi-US $ 368.88bn ngo-2030.

Ngenxa yokwanda kobunikazi bezilwanyana zasekhaya phakathi kweMillennials kunye ne-Gen Z, kukho utyekelo oluguqukayo olubhekiselele kwiimarike ze-e-commerce ezibonelela ngempilo yezilwanyana, kunye netekhnoloji yokukhathalela izilwanyana ezifana nezixhobo zokulandela umkhondo kunye nezondla. 

Embindini we-e-commerce boom, iAmazon ibonisa ukukhula okumangalisayo, kunye nodidi lwayo lwe-'Pet Supplies' ekulindeleke ukuba lufikelele. US$27.2bn ngo-2025.

Ngabaninimzi abaninzi abaphatha izilwanyana zabo abazithandayo njengosapho, ayimangalisi into yokuba ukhathalelo lwezilwanyana zasekhaya kunye nokuthengiswa kwe-intanethi kudubula kwihlabathi lonke ngaxeshanye. Ngoku lixesha lokusebenzisa oku kukhula kwaye uqalise ishishini lakho lokubonelela ngezilwanyana ezifuywayo eAmazon. 

Funda ukuze ufunde indlela yokuqalisa. 

Uliqala njani ishishini lokubonelela ngezilwanyana kwiAmazon

Ukuqala ishishini lokubonelela ngezilwanyana zasekhaya eAmazon kulandela amanyathelo asisiseko afanayo njengokuqala naliphi na ishishini. Nanga amacebiso ambalwa okukunceda ukuba wakhe ivenkile eyimpumelelo ye-Amazon.

1. Ukuqhuba uphando lwemarike

Qonda iintlungu ekujoliswe kuzo kwimarike kunye nezisombululo ezizodwa onokuthi uzinike xa uqalisa ishishini lemveliso yezilwanyana zasekhaya.  

Qala ngokuphanda amacandelwana emveliso oceba ukungena kuwo. Zeziphi ezidumileyo? Zeziphi ezinophononongo olungcono? Oku kuya kukunceda uqonde ngcono imarike. Ngenxa yoko, uya kufumana ukuqonda malunga nendlela okhuphisana nabo abasebenza ngayo, kukuvumela ukuba ubagqwese.  

Ungasebenzisa kwakhona Uphando lwabaphulaphuli baseAmazon ukuqokelela ingxelo esekwe kuphando ngokuthe ngqo kubaphulaphuli bakho abafanelekileyo. Oku kuya kukuvumela ukuba uhambisane neendlela ezivelayo kwaye uzisebenzise ngelixa uhlala uphambi kwabaphulaphuli bakho kunye nokuziphatha kokuthenga.

Kwakhona, cinga AMZScout isoftware yobukrelekrele bentengiso yophando lwemveliso. Uyakufumana iintsingiselo zamaxabiso, iivolumu zentengiso, imida yenzuzo, imbali yeRanki yaBathengisi abaBalaseleyo (BSR), kunye nolunye ulwazi olufanelekileyo ukuphuhlisa iqhinga lokuthengisa.   

2. Yakha uphawu lwakho 

Isazisi esiqinileyo sophawu sinokunyusa uxhaso kwiAmazon ngokwenza unxibelelwano lweemvakalelo kunye nabathengi. Sebenzisa izinto zebhrendi ezingaguqukiyo njengeelogo, imibala, imizobo, kunye nesimbo ukuhambisa amaxabiso akho aphambili.

Thatha uphawu lonikezelo lwesilwanyana, Chewy, umzekelo. Inophawu olulula noludlalayo oluhambelana nobuntu bayo bebhrendi:

Xa abantu benxulumanisa ishishini lakho namava amnandi, banokukhumbula ngokulula uphawu lwakho kwaye bakhe ukuthembana.

Yenza uphawu lwakho lubonakale ngokunikezela ngeemveliso ezizodwa. Kuya kufuneka ufake igama lophawu lwakho kunye nobuntu kwisiteyitimenti sakho sobuthunywa, kunye nezinye izixhobo zokuthengisa.

Rhoqo, abathengi baya kwenza uluvo lwabo lokuqala lweshishini lakho lesilwanyana saseAmazon esekwe kwigama leshishini lakho. Yenze ibelula kwaye ikhumbuleke, ngakumbi kwintengiso yegama-ngomlomo. Awufuni ukubonelela ngamava abalaseleyo kubathengi bakho kuphela ukuba balibale igama leshishini lakho xa bethetha ngawe.

Umzekelo, igama elifana ne "Pet Service" yi-cliche, bland kunye ne-generic. Kodwa amabinzana afana no "Wagging Tails Co" kunye ne "PetSmart" kulula ukuwakhumbula.

Igama leshishini linokuphembelela indlela abathengi ababona ngayo ibhrendi yakho, banxibelelane nesicwangciso seshishini lakho, kwaye ibethelele ukuzithemba kuhlobo lwakho.

3. Yenza isicwangciso soshishino

Ngoku ekubeni uyayazi imarike ekujoliswe kuyo, uphawu lokuthengisa, kunye negama leshishini, lixesha lokwenza isicwangciso seshishini. Oku kuya kukukhokela ekuqaliseni nasekukhuliseni ishishini lakho lokubonelela ngezilwanyana zasekhaya.

Ekubeni sele uyayazi i-niche yemveliso yakho kwaye wenze uphando lwemarike, nanga amanyathelo alandelayo;

Chaza isindululo sakho sexabiso esisodwa

Oku kuphendula imibuzo efana nale: Kutheni kufuneka abathengi bathenge kuwe hayi ukhuphiswano lwakho? Yintoni eyenza ishishini lakho leAmazon ligqame? 

Ukwazi iintlungu zabathengi bakho kunye neenjongo kuya kukunceda uchaze ixabiso lakho elikhethekileyo.

Cwangcisa isicwangciso sakho sokuthengisa kunye nokuthengisa

Ukusebenzisa i-imeyile yokuthengisa, imidiya yoluntu, okanye intengiso ye-influencer inokuvelisa imbuyekezo ephezulu kutyalo-mali. 

Umzekelo, ukusebenzisana nabaphembeleli bezilwanyana kwi-Instagram kunokuba yindlela entle yokufikelela kubaphulaphuli abaninzi kunye nababandakanyekayo kubathengi abanokubakho. Qala ngokufumana abaphembeleli bezilwanyana zasekhaya ngokulandela okufanayo kweyakho. Ukukhangela ii-hashtag ezifanelekileyo, ukukhangela amaphepha esilwanyana sasekhaya, kunye nokuphanda ezinye iibrendi ozithandayo ziya kukunceda ufumane abantu abaphembelela izilwanyana.

Qhagamshelana nabaphembeleli obachongileyo kwaye ucebise intsebenziswano. Chaza iinjongo zakho zentsebenziswano, kunye nendlela ozibona ngayo ukukhuthaza iimveliso zakho.

Ukuba impembelelo inomdla ekusebenzeni nawe, qalisa ukucinga ngeendlela zokuyila zokukhuthaza iimveliso zakho kubaphulaphuli babo.

Oko kuthethiweyo, ukwenza uluhlu lwemveliso yakho kunye nokusebenzisa izixhobo kunye neenkqubo zeAmazon kunokunyusa imizamo yakho yokuthengisa.

Unokufuna ukubhalisa kwinkqubo yoBhaliso lweBrand yeAmazon ukukhusela uphawu lwakho kunye nepropathi yobukrelekrele kwiAmazon. Kwaye kwakhona, uthathe inxaxheba kuSuku lweNkulumbuso yaseAmazon kunye neminye iminyhadala yokwazisa ukufikelela kubaphulaphuli ababanzi kwaye unyuse intengiso yakho.

Bala ukuqalisa kwakho kunye neendleko zokusebenza

Ukuqala ishishini lokubonelela ngezilwanyana zasekhaya eAmazon kuya kuxabisa utyalo-mali olufanelekileyo kwasekuqaleni. 

Ukuqinisekisa ukuba awuchithi kakhulu kwizinto, phanda iindleko zeemveliso zakho, kwaye ubale iindleko zokusebenzisa iakhawunti yakho yeAmazon FBA. Yenza uhlahlo lwabiwo-mali lwentengiso yakho kunye neentengiso kwaye ulondoloze kwiindleko ezahlukeneyo.

Iindleko zakho zokusebenza zokuqalisa zinokujongeka ngolu hlobo:

Ezinye iindleko onokuthi uziqwalasele phantsi komgca, ziquka:

Ukusingathwa kwewebhu kunye nophuhliso: Ishishini lakho lokubonelela ngezilwanyana zasekhaya liya kufuna iwebhusayithi ezantsi emgceni ukunceda ukuqinisa ubukho bakho kwi-intanethi. Ngoko qwalasela iindleko zophuhliso lwewebhusayithi kunye nokubamba.

Ubhaliso lweshishini kunye nemirhumo yelayisensi: Ngokuxhomekeke kwindawo okuyo, kunokufuneka ubhalise ishishini lakho kwaye ufumane iilayisensi ezithile kunye neemvume.

Iindleko zezixhobo zeofisi kunye nezixhobo: Ukuba ujonge ukusebenzisa iofisi yekhaya, kuya kufuneka wenze uhlahlo lwabiwo-mali lwezixhobo kunye nezibonelelo, ezinjengeekhompyuter kunye neeprinta.

Imirhumo yobuchwephesha: Cinga ngeendleko zokuqesha i-accountant, igqwetha, okanye enye ingcali ukukunceda ngeshishini lakho xa usenza ibhajethi yakho.

Ukuba uqikelela ngononophelo zonke iindleko zakho ngaphambi kokuba uqalise ishishini lokubonelela ngezilwanyana ezifuywayo eAmazon, uya kuba nakho ukwenza uhlahlo lwabiwo-mali oluyinyani kwaye uhlale unengeniso.

4. Fumana ababoneleli

Ukwakha uluhlu lwakho lweempahla linyathelo elilandelayo emva kokudala imephu yendlela. Ngelixa ababoneleli abaninzi bekhona, ukufumana othembekileyo kunokuthatha ixesha kunye nomgudu. 

I-Chovm.com ikunika ukufikelela kubaboneleli abaninzi behlabathi abaneemveliso eziphezulu onokuthi ukhethe kuzo. 

Ukukhangela umthengisi kwi-Chovm.com, cofa kwiimveliso ezithile ozifunayo kwaye uskrolele ezantsi ukuze uqhagamshelane nabavelisi/ababoneleli bazo. Cofa "Qhagamshelana noMboneleli" kwicandelo leenkcukacha zokuthenga. 

Nini ukukhetha umthengisi, qinisekisa ukuba ujonga iibheji zabo kuba bubungqina bokuba bathenjiwe. Kukho iintlobo ezintathu zeebheji:

• Ababoneleli ngegolide: La ngamalungu e-Chovm.com aqinisekisiwe njengamashishini anamandla oshishino okanye orhwebo.   
• Abathengisi abaqinisekisiweyo: Aba ngababoneleli abanemveliso kunye nezakhono zabo ziye zahlolwa kwaye zaqinisekiswa ngokobuqu liqela lesithathu elizimeleyo. Oku kuqinisekisa uxanduva kwaye iqinisekisa abathengi malunga nomgangatho weemveliso zabo.   
• Ababoneleli ngeNgqinisekiso yoRhwebo: Aba bangababoneleli beGolide abamkela intlawulo nge-Chovm.com. Ngale ndlela, i-Chovm.com ikhusela intlawulo yakho kunye nomyalelo.  

Ukongeza ekuboneleleni ngokhuseleko lweNgqinisekiso yoRhwebo, i-Chovm.com iqinisekisa ukuba iimveliso zakho zisexesheni kwaye ziyahlangabezana neenkcukacha zakho. 

Izilwanyana ezi-5 eziphezulu zibonelela ngezimvo zoshishino kwimarike yeAmazon

Kukho I-300 yezigidi ezisetyenziswayo abasebenzisi kwiAmazon, enikezela ngechibi elikhulu labathengi abanokubakho ukuba babandakanyeke. Nanga amashishini amahlanu okubonelela ngezilwanyana zasekhaya ekufuneka uwaqwalasele:

1. Izinto zokudlala ezifuywayo

Abazali bezilwanyana zasekhaya bayaqonda ukuba ukusebenzisa iithoyi ukonwabisa kunye nobudlelwane nezilwanyana zabo zasekhaya kubalulekile. Banokugcina izilwanyana zasekhaya zivuselelekile ngokwasengqondweni ngelixa abanini bazo bexakeke yeminye imisebenzi. 

Izinto zokudlala ezifuywayo zinengeniso enkulu yokuthengisa kwiAmazon kuba zifunwa kakhulu. Le mfuno inokuchaphazela ngokufanelekileyo imarike ukufikelela I-US $ 15bn ngo-2032 ngesantya sokukhula ngonyaka esisi-6.7%. 

2. Izisusi zeenwele zesilwanyana

Olu didi lokubonelela ngezilwanyana zasekhaya ludumile kwiAmazon kuba lubalulekile kubanini bezilwanyana zasekhaya abafuna ukususa amakhaya abo kunye neempahla zeenwele zesilwanyana.

Iintlobo ezahlukeneyo zokususa iinwele zesilwanyana zikhona kwimarike. Nangona kunjalo, xa ugcina impahla, hlala uye kwiindawo zokususa iinwele zezilwanyana ezihlala ixesha elide, kulula ukuzicoca, kwaye zifikeleleke. Ukwanda kothando lwabantu kwizilwanyana zabo zasekhaya nako kuya kubangela ukuba le marike yenze ukukhula nge 3.2% ukusuka 2021 ukuya 2031.    

3. Abathwali bezilwanyana zasekhaya

KwiAmazon, abathwali bezilwanyana zasekhaya ziimveliso ezidumileyo kuba zibalulekile kubanini bezilwanyana zasekhaya abahamba kakhulu okanye abafuna ukusa izilwanyana zabo kugqirha wezilwanyana.

Ke ngoko abanini bezilwanyana ezifuywayo abathengi kuphela ezi zithwali kuba zifanelekile, kodwa nangenxa yokuba zibonelela ngokhuseleko njengoko zinceda ukuthintela ukuziphatha okutshabalalisayo, ukunika intuthuzelo, kunye nokunciphisa amanqanaba oxinzelelo ngexesha lokuhamba. 

Ezi nzuzo zininzi ziqhubela phambili zenza ukuba le ntengiso isebenze kwaye ibe lishishini elilungileyo ukungena kulo njengoko kuqikelelwa ukufikelela kulo. US$ 1,201.36bn kwi 2030.

4. Iibhedi zezilwanyana

Izilwanyana ezifuywayo, njengabantu, zifuna iibhedi ukuxhasa ubunzima bazo kwaye zibavumele ukuba baphumle ngaphandle kokuqina kunye neentlungu zomzimba. 

Izilwanyana zasekhaya ezineebhedi zazo kwindawo ezipholileyo zinokulawula amaqondo obushushu angaphakathi kwaye zilale ngcono. 

Umgangatho, uhlobo lwezinja, kunye nemikhwa emisela ukuba iibhedi zezilwanyana zihlala ixesha elingakanani. Iibhedi zexabiso eliphantsi ziwohloka ngokukhawuleza, ngelixa iibhedi ezikumgangatho ophezulu zihlala iminyaka emibini ukuya kwemithathu. 

Zigcine kwiibhedi ezisemgangathweni zezilwanyana zasekhaya kwiintlobo ezahlukeneyo zezilwanyana eziya kuhlala ixeshana. Oku kuya kwandisa imfuno kunye nengeniso efanelekileyo ekuhambeni kwexesha njengoko imarike kulindeleke ukuba ikhule ngesantya I-6.6% ukufikelela kwi-US $ 8.19bn kwi 2033. 

5. Izitya zokutya 

Izilwanyana zasekhaya zinokutya kakhulu ukuba zinokufikelela ekutyeni okungajongwanga, nto leyo ekhokelela ekutyebeni kakhulu nakwiingxaki zempilo ezinxulumene noko. 

Abanini bezilwanyana ezifuywayo banokukuthintela ukondla ngokugqithisileyo ngokubeka ukutya esityeni. Oku, kunye nezinye iinzuzo zakho, kube negalelo ekukhuleni kwemarike eqikelelwayo ye-5.5%, ukufikelela I-4.50 yeebhiliyoni zeerandi ngo-2028. 

isiphelo

Ngaphambi kokuba uqhubekele kwezinye iindlela zokuthengisa, qala ngemidiya yoluntu ukwakha ubudlelwane kunye nabathengi bakho kwaye ukhulise isiseko sakho sabathengi.

Cinga ngokusebenzisa abaphembeleli okanye abathengisi abanxulumeneyo ukufumana iimveliso zakho phambi kwabazali besilwanyana abazimisele ukuchitha ngaphezulu kwizilwanyana zabo zasekhaya. Oku kuya kunceda ishishini lakho lichume kule marike ikhula ngokukhawuleza.

Ungayongeza imida yenzuzo kwaye uzinike umngcipheko ngokukhangela izinto zesilwanyana sasekhaya Chovm.com.