Imakethi yobuhle yaseAsia ihlala iguquka kwaye iyaqhubeka nokuseta ibar ngeemveliso ezintsha kunye neendlela.
Ukusukela kunyango lwenkulungwane yakudala kunye neendlela zokhathalelo lwesikhumba ukuya kubuchule bokwenza umhlaba, imakethi yobuhle yaseAsia ibe yimpembelelo yehlabathi kushishino lwezithambiso.
Njengoko silungiselela ukungena kunyaka omtsha kubalulekile ukubeka iliso kwiintsingiselo kweli candelo njengoko zibumba ikamva leli shishini.
Eli nqaku lingena nzulu kwi iindlela eziphezulu amashishini kufuneka athathele ingqalelo ngo-2024.
Isiqulatho
Imakethi echumileyo ye-makeup yase-Asia: Isishwankathelo
I-makeup yase-Asiya enqabileyo idla ngo-2024
Ukuhamba kwimarike ye-makeup yaseAsia
Imakethi echumileyo ye-makeup yase-Asia: Isishwankathelo
Ayiyomfihlo into yokuba imakethi yaseAsia ingamandla amakhulu kwishishini lehlabathi lobuhle kunye nezithambiso. Kungoku nje ixabisa i-244.40 yeebhiliyoni zeedola zaseMelika kwaye kulindeleke ukuba ikhule ngesantya sokukhula sonyaka (CAGR) 3.54% ukusuka 2023 ukuya 2028.
Ngaphakathi kolu rhwebo, elona candelo likhulu lukhathalelo lomntu, lubalelwa phantse lonke ixabiso lemarike.
Ubuhle baseAsia kunye nemarike yokhathalelo lomntu ngokukhawuleza iyamkela i-e-yorhwebo, kunye neengqikelelo ezibonisa ukuba i-17.4% yengeniso epheleleyo iya kuveliswa ngokuthengiswa kwe-intanethi ngo-2023. Njengoko amashishini asebenzisana nale marike ekhulayo, ukuqonda izinto ezikhethiweyo zenkcubeko kunye nokuguqulwa kweemarike kuba yimfuneko ekubandakanyekeni kwezoshishino olusebenzayo.
Iindlela zokuthambisa zaseAsia ngo-2024
K-ubuhle bendaleko nangaphaya
Ukuba awuzange uve ngo-K-ubuhle, lixesha lokuba uziqhelanise nayo. Le craze idlula imida yehlabathi, ishiya uphawu kwishishini lobuhle kwihlabathi liphela.
Yintoni eyenza lo mkhwa ube nomtsalane kakhulu yinguqu eqhubekayo kunye nokukhula okunikezelayo.
Okwangoku, eyona mikhwa mikhulu yobuhle baseKorea igxile kakhulu eluswini, ngenjongo yokufezekisa “iglasi"Okanye"ulusu lobusi".
Ezi ndlela zigxininisa usukelo lwebala eliqaqambileyo eliqaqambileyo nelinombethe, nto leyo ebonisa imfuno ehlala ikhula yolusu olukhanyayo nolukhangeleka lusempilweni.
J-ubuhle be-minimalism kunye nobuhle
I-J-beauty ibisoloko ibambe indawo ekhethekileyo kwiintliziyo zabathandi bobuhle, kwaye kulo nyaka, ithatha indawo ephakathi kwakhona.
Undoqo we-J-ubuhle ilele kubulula bayo, apho ubuncinci bungaphezulu. Lo mkhwa ubona ukunyuka kwe-makeup kubonakala ngathi beka phambili ngokwendalo, ulusu oluqaqambileyo, iintetho ezifihlakeleyo, kunye nombala othunyiweyo wemibala, ebonisa ubabalo kunye nobugocigoci benkcubeko yaseJapan.
Kukuhamba ukusuka kwizitayile ezikhaliphileyo nezidlamkileyo zezinye iindlela zobuhle zaseAsia, ezibonelela ngobuhle obuhlaziyayo obuhambelana nabo bafuna ubuhle obusulungekisiweyo nobungachazwanga.
U-C-ubuhle obucacileyo kunye neentetho ezinemibala
Indawo yobuhle yaseAsia yongezwa ziindlela zokuzihombisa ezidlamkileyo nezibukhali ezivela e-China, eziqhele ukubizwa ngokuba yi-C-beauty. Ngokungafaniyo nezithethe zobuhle besintu, ubuhle be-C bubandakanya ukukhalipha, ukukhalipha, kunye iintetho ezimibalabala ezichaza ngokutsha imida yokuzibonakalisa.
Lo mkhwa ubonisa ukudityaniswa okunomtsalane kobugcisa kunye ne-makeup, apho imibala eqaqambileyo kunye nobuchule obuntsonkothileyo bobugcisa buthatha indawo esembindini. Ukususela ekubetheni izithunzi ukuya imibala ecacileyo yomlomo, Ubuhle be-C bukhuthaza abantu ukuba bazame ngokungenaloyiko kwaye batyhale imida yobuhle obuqhelekileyo.
Kumashishini asebenza kushishino lobuhle, ukuqaphela amandla e-C-ubuhle kubalulekile, njengoko ibonakalisa incasa eguqukayo yabathengi abafuna ukwenza ingxelo enesibindi ngokukhetha kwabo izimonyo.
ubuhle bendalo base-Indonesia
Lo mkhwa ubhiyozela umtsalane webala elitsha, elikhazimlayo kwaye ugxininisa ngamandla i-minimalism kwi-makeup kunye ne-skincare routines.
Ubuhle bendalo base-Indonesia bukhuthaza abantu ukuba bamkele izinto zabo zendalo, bayeke ukwenza izinto ezinzima kwaye endaweni yoko bakhethe iimveliso ezinje. Iikhrim ze-BB kunye nezinto zokuthambisa ezinemibala ephucula ulusu lomntu ngelixa zinika ukukhanya kobutsha kunye nombethe.
I-makeup ye-fusion
Lo mkhwa ungumzekelo wokudityaniswa okuhambelanayo kweempembelelo zokuzihombisa ezisuka kwiinkcubeko zase-Asiya nezaseNtshona, okukhokelela kwizimbo ezikhethekileyo neziyilayo ezidibanisa ubuhle bemveli kunye nobuhle bale mihla.
Bubungqina bendalo yehlabathi yobuhle, apho iimpembelelo ezahlukeneyo zidibana khona ukuze zenze into entsha ngokupheleleyo nenomtsalane.
I-makeup ye-fusion ibhiyozela utshintshiselwano lweenkcubeko ezahlukeneyo, ubuchule, kunye neemveliso, ukuvumela abantu ukuba bazame ubutyebi bemibala, ukuthungwa, kunye nezimbo.
Njengoko ishishini lobuhle liqhubeka nokudiliza imiqobo yejografi, I-makeup ye-fusion isebenza njengobungqina obuguqukayo kumathuba okudala athi avele xa izithethe ezahlukeneyo zobuhle zidibana.
Ukuhamba kwimarike ye-makeup yaseAsia
Unyaka ka-2024 uthembisa ukuba uya kuba ngunyaka oguquguqukayo kunye noguquko kwimakethi ye-makeup yaseAsia.
Njengoko siye saphonononga iindlela ezimiselwe ukongamela, ukusuka kwimbonakalo engqindilili kunye nemibalabala ka-C-ubuhle ukuya kumtsalane ongaphelelwayo we-J-beauty minimalism kunye nobuhle, kuyabonakala ukuba i-Asiya iyaqhubeka nokuba namandla ekuqulunqeni imigangatho yobuhle behlabathi.
Impembelelo yobuhle baseAsia idlula imida, igxininisa ukubaluleka kokuhlala uhambelana nale mikhwa ihlala iguquka. Kubadlali beshishini, eli ayingomzuzu nje wokujonga kodwa lithuba legolide lokuzibandakanya ngokukhutheleyo nemarike yokwakheka yaseAsia.
