Ikhaya » Ukuthengisa kunye nokuThengisa » Iindlela ezili-12 zeSEO ezizezona zoPhucula iiRenki ngo-2023
I-12-seo-engcono-izenzo-zokuphucula-amanqanaba-ngo-2023

Iindlela ezili-12 zeSEO ezizezona zoPhucula iiRenki ngo-2023

Ukuba ufuna ukwandisa ukusebenza kwe-SEO yewebhusayithi yakho, eyona ndawo ingcono ukuqala kukusebenzisa iindlela ezilungileyo ze-SEO.

Nazi iindlela ezili-12 ezibalulekileyo ze-SEO zokukunceda unyuse umgangatho wokusebenza kwewebhusayithi yakho kwiinjini zokukhangela.

Ii-SEO zeZenzo ezilungileyo: Impembelelo vs. Ubunzima
igaleloubunzima
Tshatisa umxholo nenjongo yokukhangela⭐⭐⭐⭐⭐⭐
Yenza iithegi zesihloko esicofayo kunye neenkcazo zemeta🇧🇷⭐⭐
Phucula amava omsebenzisi kwindawo yakho🇧🇷⭐⭐
Izihloko ekujoliswe kuzo ngetrafikhi enokubakho⭐⭐⭐⭐
Sebenzisa igama elingundoqo ekujoliswe kulo kwiindawo ezintathu🇧🇷⭐⭐
Sebenzisa i-URL emfutshane kunye nechazayo🇧🇷
Lungiselela imifanekiso ye-SEO ukufumana itrafikhi eyongezelelweyo🇧🇷⭐⭐
Yongeza amakhonkco angaphakathi kwamanye amaphepha afanelekileyo⭐⭐⭐⭐⭐⭐
Gubungela yonke into abaphandi abafuna ukuyazi⭐⭐⭐⭐⭐🇧🇷
Fumana i-backlinks ngakumbi ukwakha igunya⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
Fumana amanqaku amahle ukuze uphumelele i-Core Web Vitals⭐⭐⭐⭐⭐⭐
Sebenzisa i-HTTPS ukukhusela indawo yakho⭐⭐

1. Tshatisa umxholo wakho nenjongo yokukhangela

Injongo yokukhangela sesona sizathu sisisiseko sokukhangela komsebenzisi kuGoogle. Kubalulekile kuba owona msebenzi uphambili kaGoogle kukubonelela ngesona siphumo silungileyo kwimibuzo yokukhangela yomsebenzisi. 

Uya kuba elona thuba lihle lokubeka kuGoogle ukuba ulungelelanisa iphepha lakho nenjongo yabaphendleli. Ke ngoko, ukulungelelanisa amaphepha akho kwinjongo yokukhangela yomsebenzisi kubalulekile.

Umzekelo, jonga iziphumo zokukhangela "indlela yokwenza iprotein shake." 

I-SERP kaGoogle "uyenza njani iprotein shake"

Akukho mveliso zokuthengwa kwesi siphumo sokukhangela. Kungenxa yokuba abakhangeli bajonge ukufunda, hayi ukuthenga.

Okuchaseneyo kuyinyaniso kumbuzo ofana "nokuthenga iprotein powder."

Abantu abakhangeli iresiphi yeprotein shake; bafuna ukuthenga umgubo. Kungenxa yoko le nto uninzi lweziphumo eziphezulu ze-10 zingamaphepha ecandelo le-ecommerce, hayi izithuba zebhlog.

I-SERP kaGoogle "yokuthenga iprotein powder"

Ukujonga iziphumo eziphezulu zikaGoogle ezinje kunokukuxelela okuninzi malunga nenjongo emva kombuzo, okunceda ukuba uqonde ukuba luhlobo luni lomxholo onokuwenza ukuba ufuna ukubeka umgangatho wephepha elithile.

Makhe sijonge igama elingundoqo elingacacanga njenge "yeyona cream yamehlo," efumana uphendlo lwenyanga lwe-31K e-US.

Khangela ivolumu ye "yeyona khrimu yamehlo," usebenzisa i-Ahrefs' Keywords Explorer

Kumthengisi wekrimu yamehlo, kunokubonakala kunengqiqo ukuzama ukubeka iphepha lemveliso kweli gama elingundoqo. Nangona kunjalo, iziphumo zophando zibalisa ibali elahlukileyo: 

ISERP kaGoogle "yeyona cream yamehlo"

Phantse zonke iziphumo zophendlo zizithuba zeblogi ezidwelisa izindululo eziphezulu, hayi amaphepha emveliso.

Ukuma naliphi na ithuba lokubeka eli gama lingundoqo, kufuneka ulandele. 

Ukulungiselela injongo yokukhangela kuhamba ngaphaya kokudala uhlobo oluthile lomxholo. Kufuneka kwakhona uqwalasele ifomathi yomxholo kunye ne-engile. 

Funda ngakumbi malunga nezi kwisikhokelo sethu sokulungiselela injongo yokukhangela. 

2. Yenza iithegi zesihloko esicofayo kunye neenkcazo zemeta

Iithegi zakho zesihloko kunye neenkcazo zemeta zisebenza njengevenkile yakho engaphambili kwiziphumo zokukhangela zikaGoogle. 

Ngokuqhelekileyo zikhangeleka ngolu hlobo:

Iinxalenye zesiphumo sokukhangela kuGoogle

Abasebenzisi abayi kunqakraza kancinci kwisiphumo sakho sokukhangela ukuba abafuni.

I-SIDENOTE. UGoogle akasoloko ebonisa isihloko esichaziweyo kunye nenkcazo kwiziphumo zokukhangela. Ngamanye amaxesha, iphinda ibhale isihloko kwaye ikhethe inkcazo efanelekileyo kwiphepha lesnippet.

Ungaliphucula njani izinga lakho lokucofa (CTR)?

Okokuqala, gcina ithegi yakho yesihloko phantsi kwamagama angama-60 kunye neenkcazo zakho phantsi kwamagama angama-150. Oku kunceda ukuphepha ukunqunyulwa.

Okwesibini, lungelelanisa isihloko sakho kunye nenkcazo kunye nenjongo yokukhangela.

Ngokomzekelo, phantse zonke "i-headphones ezilungileyo" iziphumo zichaza unyaka kwizihloko zabo kunye neenkcazo.

I-SERP kaGoogle "yeyona headphones ilungileyo"

Oku kungenxa yokuba abantu bafuna uluhlu lweengcebiso ezihlaziyiweyo, njengoko ii-headphones ezintsha zikhutshwa rhoqo.

Okwesithathu, sebenzisa amagama anamandla ukurhwebesha xa ucofa-ngaphandle kokuba "cofa."

Amagama anamandla kwisiphumo seSERP sikaGoogle

Funda ngakumbi malunga nokwenza ithegi yesihloko esifanelekileyo, okanye ubukele le vidiyo:

3. Phucula amava omsebenzisi kwindawo yakho

Amava omsebenzisi (UX) agxile ekusebenziseni indawo yakho kunye nendlela abatyeleli abanxibelelana ngayo kunye namava kuyo.

I-UX ibalulekile kwi-SEO kuba ukuba iwebhusayithi yakho ayimnandi ukuyisebenzisa, iindwendwe ziya kushiya iwebhusayithi yakho. 

Ukuba abasebenzisi bayenza le nto ngokungaguqukiyo kwiphepha lakho lasekhaya, iyakuphuhlisa ireyithi ephezulu yokutsiba.

Ukuphucula i-UX yakho kwaye uyeke abasebenzisi ukuba bashiye iwebhusayithi yakho ngokukhawuleza, zama ukuvavanya oku kulandelayo:

  • Isibheno esibonakalayo -Ngaba isibheno esibonakalayo sewebhusayithi yakho singaphuculwa?
  • Kulula ukuhamba – Ngaba ubume bewebhusayithi iyilwe kakuhle kwaye kulula ukuyijonga?
  • Ii pop-ups eziphazamisayo -Ngaba kukho naziphi na ii-pop-ups eziphazamisayo ezinokwenzakalisa amava omsebenzisi?
  • Iintengiso ezininzi kakhulu -Ngaba iintengiso ziyaphazamisa kumxholo oyintloko?
  • Unobungakanani bemfono -Ngaba iwebhusayithi yakho kulula ukuyisebenzisa kwisixhobo esiphathwayo?

Isitshixo sokuphucula i-UX yakho kukugxila kwizinto ezilindelwe ziindwendwe zakho. Zibuze ukuba balindele ntoni kwiwebhusayithi yakho. 

4. Izihloko ekujoliswe kuzo ezinokubakho kwitrafikhi yokukhangela

Ukuzama ukubeka amagama angundoqo ekungekho mntu uwakhangelayo yinto yesidenge. Awuyi kufumana itrafikhi nokuba ukwindawo yokuqala. 

Umzekelo, yithi uthengisa izifundo zesoftware. Ayinangqiqo ukujolisa "ndiyenza njani ifonti ibe nkulu kumhleli wekomityi yekofu" kuba ayinamthamo wokukhangela: 

I-Easy Keyword Ubunzima umzekelo, ngokusebenzisa i-Ahrefs' Keywords Explorer

Kwaye iphepha elikwinqanaba eliphezulu lifumana i-zero organic traffic:

Iphepha elikwinqanaba eliphezulu lifumana umzekelo wetrafikhi ongunothi, ngokusebenzisa i-Ahrefs' Keywords Explorer

Ukufumana izihloko abantu abazikhangelayo, udinga isixhobo sophando segama elingundoqo njenge-Ahrefs' Keywords Explorer. Faka isihloko esibanzi njengegama lakho elithi "imbewu" kwaye uye kwi Amagama ahambelanayo ingxelo. 

Umzekelo, ukuba unendawo yokunxibelelana nekofu, ungafaka "ikofu" njengembewu yakho. 

Ingxelo yemigaqo ehambelanayo "yekofu," ngokusebenzisa i-Ahrefs' Keywords Explorer

Uya kuqaphela ukuba izimvo zegama elingundoqo zihlelwa ngokwemiqulu yazo eqikelelweyo yenyanga, ngoko ke kulula ukufumana ezo zifunwa ngabantu.

Oko kwathiwa, kukho iingcamango ezininzi apha (ngaphezu kwe-3.7M), kwaye ayizizo zonke eziya kuba nengqiqo kwindawo yakho.

Umzekelo, akukho sizathu sokuzama ukurenkisha “iresiphi yekeyiki yekofu” enendawo enxulumene nekofu, njengoko kungekho ndlela yokwenza imali ngomxholo. Ayinamsebenzi nokuba ifumana ukhangelo lwenyanga oluqikelelwa kwi-60K:

KD kunye nomthamo "weresiphi yekeyiki yekofu," nge-Ahrefs' Keywords Explorer

Apha kulapho izihluzi ziza luncedo.

Umzekelo, ukuba ubufuna ukufumana amagama angundoqo “agqwesileyo [nantoni na]”, unokongeza nje igama elithi “elona” kwisihluzi esithi “Bandakanya”:

Ukuthelekisa iziphumo zengxelo enezihluzi ezisetyenzisiweyo, nge-Ahrefs' Keywords Explorer

Uyakwazi ukuhluza amagama angundoqo anegama elingundoqo eliphantsi Ubunzima (KD) amanqaku ukuze uphucule kumagama angundoqo alula ukuwabeka:

Ukuthelekisa iziphumo zengxelo enezihluzi ezisetyenzisiweyo, nge-Ahrefs' Keywords Explorer

Ngokusisiseko, amagama abalulekileyo afanelekileyo kunye neTraffic Potential onokuthi uyihlelele yile nto uyifunayo.

Ukuba ufuna ukuchonga amagama angundoqo e-KD asezantsi ngobuninzi, ungasebenzisa kwakhona Amagama angundoqo Isihloli. 

Nantsi indlela oyenza ngayo:

  • Ngenisa isihloko esibanzi kwibar yokukhangela yamagama angundoqo
  • INtloko ukuya Amagama ahambelanayo umbiko 
  • khetha Ukuhambelana kwebinzana kwi-toggle
  • Isihluzi samagama angundoqo anegama elingundoqo Ubunzima bamanqaku angaphantsi kwama-20
Ukuthelekisa iziphumo zengxelo enezihluzi ezisetyenzisiweyo, nge-Ahrefs' Keywords Explorer

Ukuba iingcebiso azihambelani kangako, sebenzisa isihluzo esithi “Bandakanya” ukucutha izinto. Umzekelo, masihluze uluhlu lwethu ukufaka kuphela amagama angundoqo anegama elithi "eyona nto."

Ukuthelekisa iziphumo zengxelo enezihluzi ezisetyenzisiweyo, nge-Ahrefs' Keywords Explorer

Emva koko unokujonga i-SERP ukuvavanya ubunzima kunye nokukhuphisana ngakumbi.

5. Sebenzisa igama elingundoqo ekujoliswe kulo kwiindawo ezintathu 

Igama eliphambili ekujoliswe kulo lelona gama liphambili elichaza ingqwalasela okanye isihloko sephepha lakho. 

Kuya kufuneka usebenzise eli gama liphambili kwiindawo ezintathu:

A. Ithegi yesihloko

UGoogle uthi ukubhala iithegi zesihloko ezichaza ngokuchanekileyo umxholo wephepha. Ukuba ujolise kwigama elithile elingundoqo okanye ibinzana, oku kufuneka kwenze ngokuchanekileyo.

Ikwabonisa kubaphandi ukuba iphepha lakho libonelela ngento abayifunayo, njengoko lihambelana nombuzo wabo.

Ngaba le yimeko ebaluleke kakhulu yokubeka? Mhlawumbi akunjalo, kodwa kusafanelekile ukubandakanya.

Yiyo loo nto siyenza phantse ngazo zonke izithuba zethu zebhlog:

Igama elingundoqo ekujoliswe kulo kwisihloko sesithuba se-Ahrefs, ngeGoogle

Ungalifaki nje igama elingundoqo ukuba alinangqiqo. Ukufundeka kusoloko kuza kuqala.

Umzekelo, ukuba igama lakho eliphambili ekujoliswe kulo "yikhabhathi zasekhitshini zitshiphu," loo nto ayinangqondo njengethegi yesihloko. Ungoyiki ukuhlengahlengisa izinto okanye ukongeza amagama amileyo ukuze kube sengqiqweni-uGoogle ukrelekrele ngokwaneleyo ukuba angayiqonda into oyithethayo. 

Umzekelo wethegi yesihloko, nge-google.com

B. Isihloko (H1)

Iphepha ngalinye kufuneka lifakwe kwi-tag ye-H1 kwaye lifake igama lakho elingundoqo ekujoliswe kulo apho kunengqiqo. 

Umzekelo wesihloko se-H1, nge-Ahrefs Blog

C. URL

UGoogle uthi asebenzise amagama kwii-URL ezifanelekileyo kumxholo wephepha lakho.

Ngaphandle kokuba igama elingundoqo ojolise kulo lide ngokungaqhelekanga, ukusebenzisa oko njenge-slug yeyona ndlela ilungileyo yokwenza oku.

Igama elingundoqo ekujoliswe kulo kwi-slug, ngeGoogle

6. Sebenzisa i-URL emfutshane nechazayo

Ii-URL kwi-SEO zidlala indima ebalulekileyo ekwaziseni abasebenzisi kunye neenjini zokukhangela malunga nomxholo kunye nesakhiwo sephepha lewebhu.

UGoogle uthi ukunqanda ukusebenzisa ii-URL ezinde kuba zingoyikisa abaphandi.

Ngoko ke, ukusebenzisa owona mbuzo ekujoliswe kuwo njengoko i-URL ayisoloko iyindlela efanelekileyo.

Khawufane ucinge igama lakho eliphambili ekujoliswe kulo kukuba "indlela yokukhupha ithumba lezinyo ngaphandle kokuya kugqirha wamazinyo." Ayingomlomo kuphela (akukho pun yenzelwe), kodwa iya kucuthwa kwiziphumo zokukhangela:

Amagama angundoqo anqanyuliweyo umzekelo, nge-google.com

Ukususa amagama okumisa kunye neenkcukacha ezingeyomfuneko kuya kukunika into emfutshane kwaye imnandi ngelixa ugcina amagama abalulekileyo.

Ukususa amagama okumisa ngokungeyomfuneko, nge-google.com

Oko kuthethiweyo, ungoyiki ukuchaza iphepha lakho ngokufutshane apho kufuneka khona.

Umzekelo we-URL echazayo, nge-google.com

Qaphela ukuba ukuba iCMS yakho sele inesimo esichazwe kwangaphambili, esibi se-URL, ayisiyonto inkulu. Kwaye ngokuqinisekileyo akufanelekanga ukutsiba kwiihupu ezingenakubalwa ukulungisa. UGoogle ubonisa iURL epheleleyo ngeziphumo ezimbalwa nezimbalwa kwezi ntsuku kunjalo.

7. Lungiselela imifanekiso ye-SEO ukufumana itrafikhi eyongezelelweyo

Ukwenziwa komfanekiso we-SEO yinkqubo yokuqinisekisa ukuba imifanekiso yakho ilungiselelwe ukhangelo. 

Kubalulekile ukukhulisa imifanekiso kuba inokuvela kwiMifanekiso kaGoogle kwaye iqhube uphendlo olongezelelweyo lwetrafikhi kwindawo yakho.

http://twitter.com/JohnMu/status/1036901608880254976?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1036901608880254976%7Ctwgr%5E08736e6ab8b5b3e17c111098128e70bd30d1bd00%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fahrefs.com%2Fblog%2Fseo-best-practices%2F

Musa ukukubetha ngoyaba ukubaluleka kweMifanekiso kaGoogle. Isithumele ngaphezulu kocofo lwe-5.5K kwiinyanga ezintathu ezidlulileyo:

Ucofa lulonke lwemifanekiso ka-Ahrefs, nge-GSC

Ukuphucula amagama eefayile kulula. Chaza nje umfanekiso wakho ngamagama kwaye wahlule loo magama nge-hyphens. 

Nasi umzekelo:

Ifoto kaJoshua Hardwick, ngokusebenzisa ahrefs.com

Igama lefayile: number-one-handsome-man.jpg

Kwiithegi ze-alt, yenza okufanayo-kodwa sebenzisa izithuba, hayi i-hyphens.

<img src=".../number-one-handsome-man.jpg" alt="the world's most handsome man">

Umbhalo weAlt awubalulekanga kuGoogle kuphela kodwa nakwiindwendwe. 

Ukuba umfanekiso uyasilela ukulayisha, isikhangeli sibonisa i-alt tag ukuchaza ukuba ubufanele ukuba yintoni umfanekiso:

Ithegi yeAlt ithatha indawo yomfanekiso ongakwazanga ukulayisha

Kwaye, malunga ne-8.1M yaseMelika inokuphazamiseka kokubona kwaye banokusebenzisa isifundi sesikrini. Ezi zixhobo zifunda iithegi ze-alt ngokuvakalayo.

OKUFUNDILEYO FUNDA

  • I-SEO yomfanekiso: Iingcebiso ezili-12 ezinokuSetyenzwa (KwiTrafikhi ye-Organic engakumbi)

Amakhonkco angaphakathi ngamakhonkco ukusuka kwelinye iphepha ukuya kwelinye kwiwebhusayithi yakho. Zisetyenziselwa ukukhangela ngaphakathi, zivumela iindwendwe ukuba zihambe ukusuka ku-A ukuya ku-B.

Zibalulekile kuba zinendima ekhethekileyo kwi-SEO. Ngokuqhelekileyo, amakhonkco amaninzi ephepha analo-ukusuka kwimithombo yangaphandle nangaphakathi-iphezulu iPageRank yayo. Esi sisiseko se-algorithm yokubeka iGoogle kwaye ihlala ibalulekile namhlanje.

Igrafu yomgca ebonisa Ukalisho lwe-URL vs. itrafikhi yokukhangela

Iilinki zangaphakathi zikwanceda uGoogle ukuba aqonde ukuba iphepha lingantoni.

http://twitter.com/JohnMu/status/933658806403391488?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E933658806403391488%7Ctwgr%5E08736e6ab8b5b3e17c111098128e70bd30d1bd00%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fahrefs.com%2Fblog%2Fseo-best-practices%2F

Ngethamsanqa, uninzi lwee-CMS zongeza amakhonkco angaphakathi kumaphepha ewebhu amatsha ukusuka kubuncinci kwelinye iphepha ngokungagqibekanga. Oku kunokuba kwibar yemenyu, kwiphepha lasekhaya leblogi, okanye kwenye indawo.

Nangona kunjalo, luqheliso oluhle ukongeza amakhonkco angaphakathi ukusuka kwamanye amaphepha afanelekileyo ngalo lonke ixesha upapasha into entsha.

Ukwenza oku, khangela uPhicotho lweSiza Umhloli Wephepha kwisihloko osikhangelayo.

Kulo mzekelo, ndifake igama elingundoqo elithi “lsi” kwibhokisi yokukhangela kwaye ndisete ukwehla ukuya “kumbhalo wePhepha.”

Iziphumo zoMhloli wePhepha ezinezihluzi ezisetyenzisiweyo, ngoPhicotho lweSiza le-Ahrefs

Oku kuya kufumana ukukhankanywa kwegama elingundoqo okanye isihloko kwindawo yakho ngendlela efanayo neGoogle site: ukukhangela kuya kwenza. Ezi ziindawo ezifanelekileyo zokongeza amakhonkco angaphakathi.

OKUFUNDILEYO FUNDA

  • Unxulumano lwangaphakathi lwe-SEO: Isikhokelo esiSebenzayo

9. Gubungela yonke into abaphandi abafuna ukuyazi

UGoogle ufuna ukubeka owona mxholo ubalaseleyo kubaphandi, kwaye ngumxholo oquka yonke into abafuna ukuyazi. 

Nazi iindlela ezimbalwa zokufumanisa ukuba zinokuba yintoni ezo zinto: 

A. Khangela imixholwana eqhelekileyo kumaphepha akumgangatho ophezulu

Unokwazi ukuchonga imixholwana eqhelekileyo ngokuvula amaphepha amabini okanye amathathu aphezulu, uvule iThulbha yeThulbha ye-Ahrefs ye-SEO, kwaye ucofe ithebhu ethi “Umxholo”.

Ndiqhube ukukhangela "izinto ekufanele zenziwe eLondon," kwaye ndiyabona ukuba zombini iphepha le-Tripadvisor kunye nephepha le-Lonely Planet likhankanya iNqaba yaseLondon njengeyona nto inomtsalane ukuyindwendwela. 

Nasi isakhiwo somxholo wephepha le-Tripadvisor:

INqaba yaseLondon kumxholo we-Tripadvisor, nge-SEO Toolbar ye-Ahrefs

Kwaye nantsi into efanayo kwiphepha le-Lonely Planet:

INqaba yaseLondon kumxholo weLonely Planet, nge-SEO Toolbar ye-Ahrefs

Siyabona ukuba umxholo oqhelekileyo phakathi kwezi zimbini "yiNqaba yaseLondon."

Le isenokuba yinto elindelwe ngabaphandi kwaye bafuna ukuyibona kuluhlu lwezinto ekufuneka zenziwe eLondon kuba amaphepha amaninzi aphezulu athetha ngayo.

B. Yenza uhlalutyo lwesikhewu somxholo

Ungaqhuba uhlalutyo lwesikhewu somxholo ukuba ufuna ukuthatha izinto ngakumbi.

Ukwenza oku:

Ncamathelisa ii-URL zamaphepha amathathu aphezulu kwisixhobo se-Ahrefs' Content Gap. Shiya indawo engezantsi ingenanto kwaye ucofe "Bonisa amagama angundoqo." 

Isixhobo se-Ahrefs' Content Gap

Emva koko, ukuba useta u- "Intersect" ukuya ku-"2," oku kubonisa imibuzo ubuncinane ezimbini kwiithagethi ezibeka. Le yimixholwana enokubalulekilyo ukuba ngaphezulu kwephepha elinye sele libekwe kuluhlu lwazo.

Iziphumo zengxelo yeGap yesiqulatho, nge-Ahrefs'Site Explorer

Kukho izinto ezibangela umdla ezingama-222 apha “kwizinto omele uzenze eLondon,” “njengezinto onokuzibona eLondon,” “omele ukubone elondon,” “nokubona eLondon.”

Oku kubonisa ukuba ukujonga indawo yenye yezinto abaphandi abanomdla wokuzenza eLondon, kwaye bafuna iingcebiso.

Le yimixholwana embalwa onokuyigubungela ukwenza umxholo wakho ucace ngakumbi.

I-Backlinks iivoti zokuzithemba kwiwebhusayithi yakho. Basisiseko se-algorithm kaGoogle kwaye bahlala beyenye yezona zinto zibalulekileyo zenqanaba likaGoogle. 

UGoogle uyakuqinisekisa oku kwiphepha lakhe elithi "Indlela uPhando olusebenza ngayo", apho ithi oku:

Ukuba ezinye iiwebhusayithi ezibalaseleyo kwikhonkco lomxholo kwiphepha, luphawu oluhle lokuba ulwazi luphezulu.

Kodwa ungathathi igama likaGoogle ngayo ...

Uphononongo lwethu lwamaphepha ewebhu angaphezu kwebhiliyoni e-1 lubonisa unxulumano olucacileyo phakathi kwetrafikhi yezinto eziphilayo kunye nenani leewebhusayithi ezinxibelelana nephepha:

Igrafu yomgca ebonisa imimandla ekubhekiselwa kuyo ngokuchasene netrafikhi yokukhangela

Khumbula nje ukuba oku kumalunga nomgangatho, hayi nje ubungakanani.

Kufuneka ujonge ukwakha i-backlinks kumaphepha agunyazisiweyo kunye afanelekileyo kunye neewebhusayithi. 

Jonga le vidiyo ukuze ubone ukuba yintoni eyenza i-backlink ephezulu:

11. Fumana amanqaku amahle ukuze uphumelele i-Core Web Vitals

I-Core Web Vitals ziimetrics zokusebenza kwewebhusayithi eziveliswe nguGoogle ukulinganisa nokuvavanya amava omsebenzisi.

Ezi zezona metrics onokuthi uziphawule ngokuchaseneyo:

  • Ipeyinti Enkulu Eyanelisekayo (LCP)
  • ULibaziso Lokufaka Igalelo Lokuqala (luza kutshintshwa kuKunyelelwa kwiPeyinti elandelayo ngoMatshi ka-2024)
  • UShift woLayo olongezelelekileyo (CLS)

Xa ubeka esweni ezi metrics, qala ngokusebenzisa i-Google Search Console's IiVithamini zeWebhu ezingundoqo ingxelo.

Ingxelo ye-Core Web Vitals, nge-GSC

 Ukuba ufuna idatha engaphezulu, jonga i ukwenza ingxelo kuPhicotho lweSiza le-Ahrefs.

Ingxelo yokusebenza, ngoPhicotho lweSiza le-Ahrefs

Ukulungisa le miba kunokuba nzima, ngoko ke ukubheja kwakho okulungileyo kuqhele ukucela umphuhlisi (okanye ingcali ye-SEO) ukuba ayilungise.

Nazi iingcebiso ngokubanzi ukunceda ukugcina amaphepha akho elungiselelwe isantya kunye nokusebenziseka:

  • Sebenzisa i-CDN -Iindawo ezininzi zihlala kwiseva enye kwindawo enye. Ke, kwezinye iindwendwe, idatha kufuneka ihambe imigama emide ngaphambi kokuba ibonakale kwizikhangeli zabo. Oku kuyacotha. Ii-CDNs ziyayicombulula le nto ngokukopa izixhobo ezibalulekileyo njengemifanekiso kuthungelwano lweeseva kwihlabathi jikelele ukuze izibonelelo zisoloko zilayishwa ekuhlaleni.
  • Cinezela imifanekiso -Iifayile zemifanekiso zinkulu, nto leyo eyenza ukuba zilayishe kancinci. Ukucinezela imifanekiso kunciphisa ubungakanani befayile, nto leyo eyenza ukuba ilayishe ngokukhawuleza. Kufuneka nje ukulinganisa ubungakanani kunye nomgangatho.
  • Sebenzisa i-lazy-loading -Ukulayisha ukonqena kuthintela ukulayishwa kwezixhobo ezingaphandle kwescreen de uzifune. Oku kuthetha ukuba isikhangeli akufuneki silayishe yonke imifanekiso kwiphepha phambi kokuba isetyenziswe.
  • Sebenzisa umxholo olungiselelweyo -Khetha umxholo wewebhusayithi owenziwe kakuhle ngekhowudi esebenzayo. Sebenzisa idemo yomxholo usebenzisa isixhobo sePagespeed Insights sikaGoogle ukujonga.

12. Sebenzisa i-HTTPS ukukhusela indawo yakho

I-HTTPS (i-Hypertext Transfer Protocol Secure) ibonisa ukuba isayithi isebenzisa isatifikethi se-SSL. Kuthetha ukuba idatha yakho ifihliwe njengoko idlula kwisiphequluli sakho ukuya kwiseva yewebhusayithi.

Ibiyimeko yenqanaba likaGoogle ukusukela ngo-2014, ke isabalulekile. 

Unokwazi ukuba indawo yakho sele isebenzisa i-HTTPS ngokujonga ibha yokulayisha kwisiphequluli sakho. Ukuba kukho "i-icon" yokutshixa phambi kwe-URL, ngoko ulungile.

"Tshixa" icon, ngeGoogle Chrome Browser

Ukuba akunjalo, kufuneka ufake isatifiketi se-SSL. 

Uninzi lwabasingathi bewebhu banikezela ngoku kwiiphakheji zabo. Ukuba eyakho ayifuni, unokuchola enye simahla kwi-Let Encrypt.

Iindaba ezilungileyo kukuba ukutshintshela kwi-HTTPS ngumsebenzi wexesha elinye. Nje ukuba ifakiwe, iphepha ngalinye kwisiza sakho kufuneka likhuseleke-kuquka nezo uzipapashayo kwixesha elizayo.

Amanyathelo alandelayo

Ukuphumeza ezi ndlela zili-12 ze-SEO zibalaseleyo sisiqalo esihle sokubeka phezulu kuGoogle, kodwa kuya kufuneka ubeke esweni inkqubela yakho, ungaguquguquki ekuhambiseni kwakho kwaye, okona kubaluleke kakhulu, ube nomonde.

Iziphumo azihlali zisiza ngokukhawuleza-kodwa ukuba uyayithemba inkqubo kwaye uzama rhoqo ukuphucula i-SEO yakho, kuya kufuneka ubone iziphumo ezongezelelweyo ngexesha.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.

Shiya Comment

Idilesi yakho ye email aziyi kupapashwa. amasimi ezifunekayo ziphawulwa *

Skrolela phezulu