Njengoko ishishini le-mocktail liqhubeka nokuba namandla, lixesha lokuphonononga ukukhula okumangalisayo, izibalo ezifanelekileyo, kunye neendlela ezivelayo ezibumba eli candelo liguqukayo.
Kwesi sithuba sebhlog, siza kuntywila kwindawo enomdla yee-mocktails, sikubonelela ngenkcazo ebanzi yezibalo zokukhula koshishino kunye neendlela zamva nje zokugcina iliso. Nokuba ulishishini kwishishini lokubuka iindwendwe, indawo ekhathalela impilo, okanye ufuna nje ukungena kwimakethi ekhulayo yeziselo ezingezizo utywala, esi sikhokelo lisango lakho lokuqonda indawo echumileyo ye-mocktail.
Ubungakanani beMarike yangoku kunye nokuKhula
Imakethi ye-mocktail ibona ukukhula olomeleleyo, okukhuthazwa kukunyuka kokuqonda kwezempilo phakathi kwabathengi. Ehlabathini lonke, abantu abaninzi ngakumbi bamkela umbono wokuphila ubomi obusempilweni kwaye bajonge iindlela zokusela ezisezantsi nezingezizo utywala. Nalu uluhlu lwe-mocktail yobungakanani bemarike yangoku kunye neendlela zokukhula ngokweengxelo ze-Statista:
- Ngo-2023, ingeniso eyenziwe kwimarike yeziselo ezingezizo utywala kuqikelelwa ukuba iya kufikelela kwisixa esikhulu se-US$1.45 yetriliyoni.
- Ngokoqikelelo, imakethi kulindeleke ukuba ibe nenqanaba lokukhula lonyaka le-4.56% phakathi kuka-2023 no-2027 (CAGR 2023-2027).
- Ngo-2023, elona candelo likhulu ngaphakathi kwimarike ziziselo ezithambileyo, ekuqikelelwa ukuba zinomthamo wentengiso we-US $ 0.85 yetriliyoni.
- I-United States inkqenkqeza phambili ekuveliseni ingeniso yehlabathi, kuqikelelwa ukuba kuqikelelwa kwi-496.50 yeebhiliyoni zeedola zaseMelika ngo-2023.
- Ngo-2023, ingeniso yomntu ngamnye eyenziwe ngokunxulumene nenani lilonke labemi ukuya kwi-US $ 189.20.
- Ekupheleni kuka-2023, ukuthengiswa kwe-intanethi kuqikelelwa ukuba kuya kuba negalelo le-3.8% yengeniso epheleleyo kwiimarike ezingezizo iziselo ezinxilisayo.
- Ukusetyenziswa kwangaphandle kwekhaya, kubandakanywa iziseko ezifana neebhari kunye neeresityu, kulindeleke ukuba kuphendule i-40% yenkcitho kunye ne-10% yomthamo wokusetyenziswa kwimarike yeziselo ezingezizo ezotywala ngo-2027.
- Umthamo wemalike yeZiselo ezingezizo ezotywala kulindeleke ukuba ufikelele kwi-944.60 yeebhiliyoni zeelitha ngowama-2027.
- Ngo-2024, imakethi yeZiselo ezinganxiliyo kulindeleke ukuba ibe namava okukhula komthamo we-2.3%.
- Ngo-2023, kuqikelelwa ukuba umthamo ophakathi komntu ngamnye kwimarike yeZiselo eziNgezotywala uya kufikelela kwi-114.40 ilitha.
Izinto ezikhethwa nguMthengi kunye neeDemographics
Xa kufikwa kwizinto ezikhethwa ngabathengi kunye nokubalwa kwabantu kwihlabathi le-mocktails, uphononongo olwenziwe yiVeylinx lubonelela ngemibono enomdla kwiindlela eziguqukayo kunye nezinto ezikhethwa ngabathengi. Ukuqonda ezi ntsingiselo kubalulekile kubadlali beshishini abafuna ukujongana nabantu abathile kunye nokwenza imali kwizinto ezikhethwayo ezivelayo. Makhe siphonononge ezinye izinto eziphambili ezifunyanisiweyo kuphononongo, zinika ukukhanya kwimfuno yabathengi, amanani abantu beminyaka yobudala, kunye nezimo zengqondo eziguqukayo malunga nokusela utywala.
- Phakathi kwamaqela obudala be-21-35 kunye nangaphezulu kwe-35, kukho umehluko omkhulu kwimfuno yee-cocktails ezinkonkxiweyo ezingenayo utywala, kunye neqela langaphambili elibonisa i-48% ephezulu yokukhetha.
- Ukwazisa i-CBD kwiziselo kwandisa imfuno nge-18% phakathi kwabantu abaneminyaka engama-21-35.
- I-mock-boosting version ye-mocktails, efakwe kwi-adaptogens yendalo kunye ne-nootropics, ivelisa i-29% yeemfuno eziphezulu phakathi kwabantu abangaphezu kwe-35, idlula i-standard non-alcoholic version.
- Abantu abathathe inxaxheba kwiDry January ngaphambili babonise inzala yokuthenga ephezulu eyi-65% xa kuthelekiswa nabo bangazange bathathe nxaxheba kweli nyathelo ngaphambili.
- NgoNovemba ka-2022, ngaphezulu kwe-75% yabantu baseMelika bachaze ukuba baye ngokuzithandela ukusela utywala kangangenyanga enye kwixa elidlulileyo.
- Phantse isiqingatha (46%) sabaselayo bazama ukuphungula ukusela kwabo utywala.
- Kwabo bazama ukuphungula utywala, i-52% ithatha indawo yeziselo ezinxilisayo endaweni yezinye ezingezizo utywala.
- Ukongeza, i-75% ebalulekileyo yabathengi bayekile ukusela utywala kangangenyanga ubuncinci.
- Imfuno yee-cocktails ezinkonkxiweyo ezingezizo ezinxilisayo zidlula imfuno yabalingani babo botywala nge-13%.
Ukuphembelela imiba kunye nemingeni yoShishino
Ishishini le-mocktail aliphumeleli nje kuphela kodwa likwaphuhla ngesantya esikhawulezayo. Ukuqonda ngcono izinto eziphembelela ukukhula kwayo kunye nemiceli mngeni ejongene nayo, siphendukela kwidatha exabisekileyo ebonelelwa yiDatassential. Ukusuka ekunyukeni kweentengiso zesiselo ukuya ekutshintsheni izinto ezikhethwa ngumthengi, ezi ziphumo zinika ukukhanya kubume bemeko yeshishini le-mocktail.
- Phantse iipesenti ezingama-50 zabasebenzisi baxela ukonyuka kwentengiso yesiselo ngo-2022 eqhutywa kukwanda kwetrafikhi yeenyawo emva kokuba izithintelo zobhubhane zisusiwe.
- Malunga ne-20% yabasebenzisi benze utshintsho lwebrendi ubuncinane kwisiselo esinye, ngokuyintloko beqhutywa zizinto ezifana nokuphuculwa kwamaxabiso kunye nokufumaneka okwandisiweyo.
- Ngokweenkcukacha-manani, incasa ihlala iyona nto iphambili kubo bobabini abathengi kunye nabaqhubi xa bekhetha isiselo esingesiso esinxilisayo.
- Idatha yeenkcukacha-manani ityhila ukuba ngaphezulu kwesithathu sabathengi, kubandakanya nesiqingatha seGen Zers, balindele ngolangazelelo isiselo esithile esinexesha eliqingqiweyo (LTO) esivela kwindawo yokutyela ethile ngonyaka.
- Iziselo zamaxesha onyaka zibamba umtsalane omandla phakathi kwabasetyhini, ngaphezulu kwe-25% ebonisa utyekelo oluphezulu lokuzama isiselo esitsha ukuba luhlobo lwamaxesha onyaka okanye ludibanisa incasa zonyaka.
- I-50% yeMillennials ibonakalisa umdla kwiziselo ezibonisa incasa yovavanyo efana neyuzu, igwava, kunye nedragon fruit.
- Ngaphezu kwe-33% yabathengi bakubona kubaluleke kakhulu ukuba nolunye ubisi olusekelwe kwizityalo olufumanekayo xa kuthengwa iziselo ezinganxiliyo.
- Ngaphezulu kwe-50% yabaqhubi ababonelela ngeziselo zekofu ezibandayo, kubandakanywa neziselo zekofu ezikhenkcezisiweyo kunye ne-frozen, babike ukwanda kweentengiso zolu didi.
- Ngokutsho kwe-Datassential's MenuTrends, ubukho be-mocktails kwiimenyu bufumene ukukhula okuphawulekayo kwe-233% kule minyaka mine idlulileyo.
Ikamva LeeMocktails
Ngokubanzi, le datha ibonisa ngokucacileyo ukuba ishishini le-mocktail likukukhula olomeleleyo kwaye linamandla amakhulu okwandisa. Njengoko abathengi besiba nexhala ngakumbi ngempilo, iziselo ezinxilisayo zithathelwa indawo luluhlu oluhlala lukhula lweendlela ezingezizo utywala.
Ukuthandwa kwee-mocktails kulindeleke ukuba kunyuke njengoko zidityaniswa ngakumbi kwiimenyu zokutyela, imivalo, kunye neendibano zoluntu. Ngokuvela kweencasa ezintsha, izithako ezisebenzayo, kunye nobuchule obutsha bemveliso, kuyabonakala ukuba ishishini le-mocktail liya kuqhubeka likhula ngokuxhuma kunye nemida kwiminyaka emininzi ezayo.
Umthombo ovela Entlalweni
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-sociallyin.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
