Kuyacaca ngoku ukuba iAmazon yindawo yentengiso ebalaseleyo yokuthengisa iimveliso, kwaye oosomashishini abaninzi abazenzelayo kunye namashishini benze itoni yenzuzo ngokuthengisa izinto zabo eqongeni.
Le behemoth ye-ecommerce ikuzo zombini imfuno ephezulu ngabathengi bakho abaphakathi kunye namashishini ajonge ukufikelela kubaphulaphuli abaninzi.
Ngethamsanqa kubaqalayo, akukho nzima ukufunda indlela yokuthengisa kwiAmazon. Kwesi sikhokelo senyathelo nenyathelo, siya kukufundisa indlela yokufumana okuninzi kumava akho okuthengisa eAmazon, ngethemba lokukhulisa amathuba okuba wenze inzuzo kwiimveliso zakho.
Isiqulatho
Amandla oshishino eAmazon
Ungaqala njani ukuthengisa kwiAmazon
Ukulawula ishishini lakho leAmazon
isiphelo
Amandla oshishino eAmazon
Ngaphambi kokuba ungene kwindlela yokuqalisa ukuthengisa kwiAmazon, kufuneka uqale uqonde ukubaluleka kokusukela ishishini kweli qonga likhulu, lehlabathi.
Ngamafutshane, iAmazon yinkampani ye-ecommerce ebonelela ngoluhlu olubanzi lweemveliso kwikhathalogu yayo, efana ne-elektroniki, iimveliso zedijithali, iimveliso zasekhaya, kunye neenkonzo zasekhaya ezifana negrosari. Umda awupheli, kwaye ngokunyuka kwendlela yokuthengwa kwe-ecommerce, ayihambi nangaliphi na ixesha kungekudala.
Ngokutsho kweStatista, ngo-2022, iAmazon yenza phantse I-US $ 514 yezigidigidi kwingeniso yokuthengisa eshiyekileyo kwihlabathi jikelele. Uninzi lwale ngeniso lwenziwe ngokuthengiswa kweemveliso ezahlukeneyo zokuthengisa kunye nabathengisi beqela lesithathu kunye nokubhaliselwa kwemidiya njengeenkonzo zelifu ze-AWS.
Ixabiso lebhrendi yeAmazon iyodwa - nanjengoko iqondwa ngabaqalayo abathengisa ngokupheleleyo - kufuneka yanele ukukuqinisekisa ukuba ukuthengisa eqongeni kufanelekile.
Ungaqala njani ukuthengisa kwiAmazon
Njengoko unokulindela, ukuqala kulula kakhulu. Kuthatha amanyathelo amahlanu kuphela ukuqalisa ngokuthengisa kwiAmazon. Ukuze uphumelele eqongeni, nangona kunjalo, kuya kufuneka ujolise ukuzinikela ngokupheleleyo kwinto nganye.
Khetha i-niche yakho kunye nophando
Isinyathelo sokuqala sisigaba esibalulekileyo sokucwangcisa nawuphi na umthengisi we-Amazon: ukukhetha i-niche enenzuzo kunye nokwenza uphando lwakho. Kungalula ukutsibela kwiAmazon kwaye uqalise ukuthengisa nantoni na, kodwa ukwenza oko kunokukhokelela kwiingxaki, kubandakanya ukuxinana emsebenzini wokuthengisa iimveliso zakho ezahlukeneyo.
Ngoko ke, kucetyiswa ukuba abaqalayo bagxininise kwinto enye - ngokufanelekileyo inzuzo - i-niche enokubonelela ngesiseko sokuba uphumelele njengomthengisi omkhulu kuloo marike. Umzekelo, eminye imizekelo ye-niches inokubandakanya ukuthengisa iimveliso ze-skincare zabasetyhini, ukuthengisa iisuti zamadoda, okanye ukuthengisa izitulo ze-ergonomic zabadlali, njl.
Nje ukuba uchonge kwaye ukhethe i-niche enenzuzo oyithandayo, yenza uphando lwakho lwentengiso. Okokuqala, fumana ukuba zeziphi iimveliso ezithengiswa kakuhle kwaye zifunwa kakhulu yimarike ekujoliswe kuyo. Eyona ndlela ibalaseleyo yokwenza oko kukuphanda amagama aphambili ahamba phambili kwi-intanethi kunye nokufunda kwiintsingiselo zemveliso. Oku kunokunika isalathiso esihle sokuba zeziphi iimveliso ezikwimfuno ephezulu ngalo naliphi na ixesha elinikiweyo okanye yintoni enokuthi idume kwixesha elizayo elingekude. Izixhobo zophando zegama elingundoqo ezithandwayo ziquka i-Google Keyword Planner, i-Moz, i-HubSpot, kunye ne-Ahrefs.
Emva koko, qonda ukuba ngubani okhuphisana nabo ngokukhangela i-Amazon kwizinto ezifanayo, ukujonga amaxabiso kunye nokufumana ukuqonda kwemfuno ngokubeka iliso kwintengiso.
Fumana ababoneleli, kwaye ubeke iiodolo
Inyathelo lesibini kukufumana ababoneleli abafanelekileyo. Zininzi iindlela zokufumana ababoneleli bemveliso kwi-Intanethi, nangona kunjalo, enye indlela ekhethwayo kukufumana ababoneleli abathembekileyo kumaqonga afana ne-Chovm.com. Umzekelo, i-Chovm.com iphawula abavelisi abanamava njengaBaboneleli abaQinisekisiweyo, kwaye yenza lula indlela abathengi abanokunxibelelana ngayo nababoneleli ukuze bathenge iimveliso ezahlukeneyo kwihoseyile. Ngaphezu koko, iimveliso ezinexabiso eliphantsi zinokunceda abathengisi baphucule imida yabo yenzuzo xa bethengisa kwakhona kwiAmazon.
Xa uqhagamshelana nabanikezeli kwiiplatifti ezifana ne-Chovm.com, qiniseka ukuba ubuze malunga nexabiso, ubuncinci be-odolo yobuninzi, umda we-oda, umgangatho wemveliso, iintlawulo zokuthumela, njl. Ngaphezu koko, baqonde ukuba ngaba baqinisekisiweyo, luhlobo luni lwezixhobo ezisetyenziswayo, kunye nenkqubo yokuvelisa umgca wabo ukuqonda ngakumbi malunga nomgangatho wemveliso.
Emva koko, faka nje iodolo. Ukuba awucinezelekanga ixesha, qalisa ngomyalelo wovavanyo, onokukunceda ukuba ufumane impendulo ecacileyo evela kubathengi ukuze wazi ukuba imveliso ifanele ukuthengiswa ekuhambeni kwexesha.
Khetha imodeli yokuzaliseka
Isinyathelo esilandelayo kukukhetha imodeli yokuzaliseka komyalelo ochanekileyo. Abathengisi banokukhetha ezimbini iindlela: ukuzaliseka ngumthengisi okanye ukuzaliseka kwe-Amazon (FBA).
Ukuzalisekiswa ngumrhwebi kubandakanya umthengisi olawula yonke inkqubo yokukhangela, ukusuka kwi-inventory ukuya ekuthumeleni iimveliso. Kwelinye icala, iAmazon FBA ithetha ukuba iAmazon ithatha uxanduva lokupakisha kunye nokuhambisa iimveliso kubathengi.
Zombini iimodeli zokuzalisekisa zineenzuzo kunye neengxaki zazo, kwaye okona kukulungeleyo kuya kuxhomekeka kwiinjongo zakho zeshishini. Umzekelo, ukuzaliseka komthengisi kubonelela ngolawulo ngakumbi lwabathengisi kuluhlu lwempahla kunye nokuhambisa. Ukongeza, abathengi baseAmazon Prime bafumana ukuhanjiswa kwasimahla.
Ngelixa i-FBA ibonelela ngegumbi elongezelelekileyo kumthengisi lokukhulisa ishishini labo njengoko iAmazon ikhathalela wonke umsebenzi onzima wokuzalisekisa iiodolo zabathengi. Ke, ukhetho olufanelekileyo luya kuxhomekeka kwinto onethemba lokuyifumana njengomthengisi kunye nokuba imodeli ihambelana neenjongo zakho zexesha elide.
Qonda iindleko zokuthengisa
Elinye inyathelo elibalulekileyo kukuqonda iindleko zokuthengisa ezibandakanyekayo xa kuthengiswa kwiAmazon. Ngaphandle kweendleko ezicacileyo, ezifana nokubeka ii-odolo ezivela kubathengisi, kukho ezinye iindleko ezibandakanyekayo kwi-Amazon ukuba abathengisi kufuneka baqaphele ukuze bakhulise inzuzo yabo.
Nazi ezinye iifizi eziphawulekayo ekufuneka umntu aziqwalasele ngaphambi kokuthengisa kwiAmazon:
Imirhumo yobhaliso: Xa ubhalisa njengomthengisi kwiAmazon, kufuneka ukhethe isicwangciso esithile. Isicwangciso somthengisi ngamnye sixabisa malunga ne-US $0.99 ngeyunithi nganye ethengisiweyo, ngelixa isicwangciso sokuthengisa sobuchule sixabisa malunga ne-US $39.99 ngenyanga.
Iintlawulo zokuthengisa: Kukwakho neentlawulo ezibizwa ngeyunithi nganye ethengisiweyo. Oku kubandakanya imali yokuthunyelwa, eyipesenti yexabiso lokuthengisa kwaye inokwahluka ngokuxhomekeke kudidi lwemveliso.
Iintlawulo zokuthumela ngenqanawe: Xa umthengisi ekhetha ukuzalisekisa ii-odolo ngokwakhe, i-Amazon iya kufaka iintlawulo zokuthumela ngenqanawa. Ezi zinokwahluka ngokuxhomekeke kudidi lwemveliso kunye nendlela yokuthumela ekhethwe ngumthengi.
Imirhumo ye-FBA: Xa umthengisi ekhethela i-FBA, kuya kufuneka bahlawule Imirhumo ye-FBA ezinxulumene nokugcinwa, ukuzaliseka kweodolo, kunye nezinye iinkonzo ezongezelelweyo yiAmazon.
Imiba emine engentla kufuneka inike abathengisi ukuqonda malunga nendlela abafanele baxabise ngayo iimveliso kwiAmazon. Ngaphezu koko, kuya kufuneka uthathele ingqalelo ezinye izibalo, ezinje ngengeniso eqikelelweyo emva kokuba le mirhumo inxulumene neAmazon ifakwe kuyo, ukumisela ixabiso eliphakathi lokuthengisa. Ewe kunjalo, ezinye izinto ezinje ngemivuzo kunye neerhafu ziya kufuneka zifakwe ukuze ufumane umfanekiso opheleleyo wentengiso.
Bhalisa iakhawunti yeAmazon kwaye uqalise uluhlu lweemveliso
Inyathelo lesihlanu nelokugqibela kukubhalisa kwiAmazon kwaye uqalise uluhlu lweemveliso. Ukuba ufuna kuphela i-akhawunti eqingqiweyo, ephantsi yomngcipheko wokuthengisa ngaphantsi kweeyunithi ze-40 ngenyanga, ngoko isicwangciso somntu siya kwanela. Nangona kunjalo, ukuba ufuna ukukala ishishini lakho kwaye uthengise ngaphezulu kweeyunithi ezingama-40, kunye nokufumana ukufikelela kwizixhobo zokuthengisa zeAmazon, ke isicwangciso sobuchule siyacetyiswa.
Ulwazi oya kulufuna ukuba ubhalise njengomthengisi kwiAmazon lubandakanya:
- Inombolo YOQHAGAMSHELWANO
- Ulwazi lwerhafu
- Iinkcukacha ze-akhawunti yebhanki
- Iinkcukacha zekhadi letyala
- Ukuba kwilizwe eli ifaneleke ngokuba umthengisi Amazon
Emva kokubhalisa, uya kufumana ukufikelela kwi-Seller Central, i-Amazon ezinikeleyo yokuthengisa kunye nedeshibhodi yokulandelela.
Emva koko lixesha nje lokuba qala uluhlu. Iinkcukacha ezibalulekileyo eziya kufuneka zingene kuluhlu lwemveliso ziquka:
- Isihloko semveliso
- lencazelo
- Imifanekiso yemveliso
- Iyunithi yokugcina impahla (SKU)
- Amagama okukhangela amagama angundoqo
Nje ukuba uluhlu lwemveliso lukwi-intanethi, ngumcimbi nje wokulinda intengiso yakho yokuqala!
Ukulawula ishishini lakho leAmazon
Ezo ntengiso zokuqala zinokuthi zikukhuthaze ngakumbi kwaye zikukhuthaze ukuba wakhe ukukhula okunokwehla eqongeni. Ukulawula ishishini kwiAmazon yinkqubo yexesha elide, kwaye enye elula ukuphumelela ngokulandelayo iingcebiso:
Gcina umkhondo wenkqubela yakho
Kulo naliphi na ishishini, kubalulekile ukugcina umkhondo wenkqubela phambili yakho kunye nokubeka iliso kwiinkcukacha ezibalulekileyo ezifana neemetriki zokusebenza. Ezi zinokubandakanya yonke into ukusuka kwixabiso eliphakathi lokuthengisa kunye nenqanaba lokuzaliseka kwe-odolo ukuya kwireyithi yokurhoxisa, njl.
Funda kwaye uqonde ukuba zeziphi iindawo zeshishini lakho le-Amazon ezisebenzayo ukuze ukwazi ukuphucula iindawo ezinokuthi zinqongophele. Ukongeza, sebenzela ukwakha ingqokelela yokuphononongwa okuhle kwabathengi, okuya kunceda ukutsala ukuthengisa ngakumbi kwixesha elizayo.
Ukuze ugweme ukuphononongwa okungalunganga, hlala ujonge ukuthengisa iimveliso ezikumgangatho ophezulu onokuthi uzenze kwaye uqinisekise ukuba ii-odolo zizaliseka ngokukhawuleza nangokufanelekileyo. Ihamba ngaphandle kokutsho, kodwa ungahendeki ukuba wongeze uphononongo olungeyonyani njengoko oku kuchasene nemigaqo yeakhawunti yomthengisi weAmazon kwaye iakhawunti yakho inokuvalwa.
Lungiselela ukukhula
Soloko ujonge ukwandisa ukukhula kwaye ufumane amathuba okukala ishishini kwiAmazon. Gxininisa kwiinkalo eziphambili ezifana neemveliso zentengiso ngentengiso ehlawulwayo kunye nokukhuthaza umxholo kwi-intanethi kwimidiya yoluntu ukuze ufumane ukuvezwa.
Ngaphezu koko, thatha inyathelo eliya phambili kwaye uthengise kwihlabathi kubaphulaphuli abaninzi ngokubhalisa kunye Ukuthengisa kweAmazon kwiHlabathi liphela, ekunika ukufikelela kwiimarike zehlabathi ze-Amazon.
Ngokuxhomekeke kwiziphumo, unokucinga ngokusuka kwimodeli ye-B2C (eyiyo abathengisi baseAmazon bagxile kakhulu kuyo) ukuya kumthengisi we-B2B, kukunceda ukuba ujolise kumashishini anengeniso kwaye ufumane iqhekeza elikhulu lepayi.
Ukuhlala ngaphambi kokhuphiswano kubalulekile, ngoko ke kufuneka ujolise ekuphuculeni isicwangciso sakho sokuthengisa ngokukhuthaza umxholo onengqiqo malunga neemveliso zakho ezitsha kwi-intanethi kunye nokuhlaziya ukuhlaziya ukuchonga iindlela zentengiso kunye nezinto ezintsha ezikhethwa ngabathengi.
Ukhuseleko lweshishini
Enye ingongoma ebalulekileyo kukufumana ukukhuselwa kwezoshishino kubakhuphisana nabo. Oku kuthetha ukubhalisela uphawu lokuthengisa, ukunceda ukukhusela igama lakho kunye nokwakha ukuthembana kubathengi.
isiphelo
IAmazon yindawo yentengiso enkulu ye-ecommerce yabaqalayo ukuba baqale kwaye bakhulise ishishini labo. Nangona kunjalo, ukuze uphumelele kwindawo yentengiso ekhuphisanayo, kufuneka uqale ufumane umgangatho, iimveliso ezinexabiso elincomekayo kubaboneleli abathembekileyo-njengabo bafumaneka Chovm.com – ukuze kwandiswe imida yengeniso.
