Ubuhle obenziwe uku-odola bufumana ukuthambekela ngokukhawuleza njengemodeli yokuthengisa entsha evumela iibrendi ukuba zibonelele ngomntu, iimveliso zokunciphisa inkunkuma ezihlangabezana neemfuno zomthengi ngamnye. Ngokusebenzisa itekhnoloji eqhubela phambili njenge-AI kunye nokufunda koomatshini, iinkampani zinokuqulunqa iiserum zokhathalelo lwesikhumba, iziqholo, izithambiso kunye nokunye okusekwe kwizinto ezisusela kuhlobo lwesikhumba kunye nethoni ukuya kwindlela yokuphila kunye nezinto ezikhethwayo. Le ndlela ikwakhulisa ubandakanyo, ngabantu abangagcinwanga ngokwaneleyo ukufumana iimveliso ezilungiselelwe bona. Njengoko abathengi besanda befuna ukwenziwa kobuntu obuphezulu kunye nokusetyenziswa kokuqonda, izisombululo ezenziwe-ukuodola zinika ithuba leemveliso kuzo zonke iindidi zokunciphisa uluhlu lwezinto ezithengiswayo ngelixa ubonelela ngokusebenza, uzinzo kunye namava aphezulu omthengi.
Isiqulatho:
1. Izinto ezintsha kwizisombululo zokhathalelo lwesikhumba
2. Ivumba elimnandi kubathengi abanolwazi
3. Ukukhuthaza ubandakanyo ngokwenziwa komntu
4. Amandla ezinto zokuthambisa ezenziwe ngokwezifiso
5. Iingcamango zokugqibela
Izinto ezintsha kwizisombululo zokhathalelo lwesikhumba
Udidi lokhathalelo lwesikhumba lubona izinto ezintsha ezinomdla kwiimveliso ezenziweyo ukuze zi-odolwe zixhaswa bubuchwephesha obuqhubela phambili. Ukwenziwa ngokwezifiso okuqhutywa yi-AI kuvumela iibrendi ukuba zenze iiserum ezenzelwe umntu ngokusekwe kwiimfuno zokhathalelo lwesikhumba kunye nezinto ezikhethwayo. Ngokuhlalutya ii-selfies kunye ne-questionnaire, i-algorithms inokubona izinto ezifana nohlobo lwesikhumba, ithoni, kunye novakalelo lokuyila iimveliso ze-bespoke. Iibrendi ezifana ne-South Korea conglomerate Amorepacific's Custom.me kunye neProven e-US zisebenzisa le teknoloji ukuthatha uqikelelo ngaphandle kwe-skincare kunye nokuhambisa iziphumo ezigqwesileyo, ezijoliswe kuzo.
Iibrendi ezenzelwe i-dermatologist nazo ziyanda kwi-skincare ye-skincare eyenziwe ngugqirha eyenzelwe umsebenzisi ngamnye. Ezi zisombululo zilungele iplanethi zifika kwipakethe encinci, yokunciphisa inkunkuma ehambelana ne-ethos eyenziweyo. I-UK-based Skin + Me ipakisha i-serum yayo yemihla ngemihla elungiselelweyo kwibhotile ye-aluminiyam equlethe idosi yenyanga ngqo. I-dispenser ekhethekileyo yokucofa i-twist ikhupha nje inani elifanelekileyo lemveliso efunekayo ngosuku.
Ngaphaya kwezihloko, iibhrendi ziphonononga ukhathalelo lwesikhumba lwangaphakathi lwangaphandle ngokusebenzisa izongezo ezenzelwe wena. I-Neutrogena kunye ne-UK yokongeza i-brand I-Zondliwe baye basebenzisana kwi-SkinStacks - i-3D-printed gummies kunye nezondlo eziphucula ulusu ezilungiselelwe umsebenzisi ngamnye ngokusekelwe kuhlalutyo lwabo olulodwa lwe-Skin360 app. Uvavanyo lwe-DNA luthatha ulungelelwaniso nangakumbi, kunye neebrendi ezifana neBelgium's Nomige kunye ne-UK's DNAfit ziqulunqa izongezo zodidi olulodwa ukujongana nokunqongophala kwesondlo sofuzo. Njengoko itekhnoloji ivula amathuba amatsha kubuhle be-bespoke, i-skincare ikhokelela kuguquko ekusebenzeni nasekuzinzeni.
Ivumba elithozamisayo kubathengi abanolwazi
Kudidi lweziqhumiso, iibrendi zendalo kunye ne-indie zibamba i-eco-conscious Gen Z kunye neMillennials ngokusebenzisa amavumba enziweyo aveliswe kwiibhetshi ezimbalwa. Oku kubhenela kwizizukulwana eziselula ezijonga ivumba elimnandi njengembonakaliso yesazisi kwaye zinqwenela ukwahluka. Iibrendi zamkela ixesha lonyaka kunye nokukhethekileyo ukulungelelanisa nezimo zengqondo eziguqukayo.
I-Ffern esekwe e-UK ichaza oku ngenkqubo yayo yeleja- abathengi bafumana iziqholo ezine zonyaka ngonyaka, ezidityanisiweyo kunye ne-barrel endala kwisiza eSomerset. Imveliso ivaliwe ngokusekelwe kubhaliso lweleja, ukuthengisa xa uluhlu lwempahla luphelile ngenxa ye-aura yokunqongophala. I-Kamila Aubre yaseBelgium ikwavelisa iibhetshi ezincinci zeziqholo zebhotani, ezingaze zidlule kwiiyunithi ezili-10 zokugcina ubugcisa.
Ivumela intatho-nxaxheba yabathengi ngokuthe ngqo, iKlabhu yoMfuniselo yePerfume ixhobisa abathengi ukuba baxube ivumba labo lokutyikitya nokuba ngabaziqholi okanye kwiikiti zasekhaya. Abasebenzisi bakhetha kwiziqholo esele zikho ukuze badityaniswe nefomula yesiko enokuphinda iodolwe.
Iimveliso zikwasebenzisa itekhnoloji ukuncamathelisa intsingiselo yeemvakalelo kwivumba ngenkumbulo. I-NoOrdinary eSweden ibamba iinkumbulo zomntu kakhulu ngerobhothi ye-AI evavanya imifanekiso ukuyila iziqholo zohlobo olulodwa. Njengoko izizukulwana eziselula zifuna iimveliso ezihambelana nezazisi zazo, iibrendi zevumba le-indie zibeka kwindawo elungeleleneyo njengekamva elizinzileyo, elinovakalelo kunye nevumba elivuselelayo.
Ukukhuthaza ubandakanyo ngokwenziwa komntu
Ubuhle obenziwe-uku-odola buvumela iyantlukwano enkulu kunye nokubandakanywa ngokwandisa uluhlu lweemveliso ukuze kunikezelwe idemographics engahoywanga ziimpawu eziqhelekileyo. Ngokwenza ngokwezifiso, iinkampani zinokunyusa iminikelo yomthunzi kubathengi beBIPOC kwaye zijongane nobuninzi beentlobo zeenwele kunye neetoni zolusu. Ubuwena obunamandla e-AI bukwaphucula ukufikeleleka ngokunciphisa ukhetho olungafanelekanga lwemveliso.
I-Yuty ibonisa oku ngokuthelekisa abasebenzisi kwizinto zabo ezifanelekileyo emva kokuhlalutya imfuzo, indlela yokuphila kunye nezinto zokusingqongileyo. I-algorithm iskena iimveliso ukubonelela ngokhetho olulungelelanisiweyo oluhlaziya rhoqo kunye neemfuno eziguqukayo zomsebenzisi. Le teknoloji isusa imiqobo kwaye yenza lula ukukhetha imveliso.
Kwizinto zokuthambisa zemibala, ii-shades ezingonelanga zesiseko ziyaqhubeka nokubandakanya. Nangona kunjalo, iibrendi ezinjenge-Dcypher yase-UK ziyayilungisa le nto ngokwenza-uku-odola ukudibanisa ngokwesiko. Abasebenzisi bangenisa imifanekiso yolusu lwabo eqhutywa ngomxube olindileyo welungelo elilodwa lomenzi wechiza ukwenza umdlalo ogqibeleleyo ngokugquma kwabo kunye nokugqiba kwabo bakhethayo.
Ngaphaya kweemveliso, amaqonga akwasebenzisa ukwenziwa komntu ukuba akhonze ngcono uluntu oluhlelelekileyo ngemfundo nangengcebiso. I-Carra inikezela ngoqeqesho lweenwele kulabo abane-afro kunye ne-curly textures, ngelixa i-Oak inesixhobo esinzulu seprofayili yeenwele echaza imiyalelo yokunyamekela kunye neemveliso ezihambelanayo kwiintlobo zeenwele ezahlukeneyo.
Ngokucofa ukwenza ngokwezifiso okubandakanyayo, iibrendi zinokunciphisa kakhulu uluhlu lwezinto ezigqithisiweyo ukusuka kwimithunzi engafanelekanga ngelixa zisenza ubuhle bamkeleke ngakumbi kubo bonke. Ukubeka iyantlukwano kunye nokuzibonakalisa kuqala kunyanzelekile.
Ubunakho bezinto zokuthambisa ezenziwe ngokwezifiso
Izithambiso zibonakalisa ithuba elikhulu lokunciphisa inkunkuma ngokwenza ukulungelelaniswa kwe-odolo. Nge-120 yeebhiliyoni zeeyunithi zokupakishwa eziveliswa ngonyaka, ukuvumela abathengi ukuba bathenge kuphela oko bakufunayo kunokunciphisa kakhulu uluhlu lwezinto ezigqithisiweyo. Okukhona imveliso inxulumana nezinto ezikhethwa ngumsebenzisi, kokukhona kuya kuncipha imbuyekezo okanye ukungasetyenziswa.
Ukupakishwa okuphinda kuzaliseke kukhuthaza ukuphinda kuthengwe iimveliso ezilungiselelwe wena. I-FS yaseKorea ye-It's Go Brush inezixhobo ezinokuthathelwa indawo kukhetho lomsebenzisi lwemibala. Ubuhle be-MOB buthatha indlela eyahlukileyo, buvumela abathengi ukuba bazakhele ezabo iipaleti ezinokuphinda zizaliseke, ezinokonakala ezibonisa izithako zokuziphatha.
Ibrendi yaseFransi iLa Bouche Rouge izisa izithambiso zemibala yesiko kwiimveliso zemilebe- abathengi bakhetha kumakhulu eethunzi zecala labo lelipstick. Ukongeza igama elilolwakho libonelela ngomdlalo wokugqibela. I-Stateside, i-Lip Lab ibonelela ngokubonisana evenkileni ukuvavanya kunye nokubiza imibala yemilebe yesiko enokuthi emva koko i-odolwe ngokuthe ngqo.
Ukujonga phambili, izisombululo ezisekwe kubuchwephesha zinokubonelela ngamathuba angenamkhawulo wokwenza ngokwezifiso kwaye zinike abathengi ilayisensi yokuyila. Isixhobo se-YSL Beauty's Rouge Sur Mesure sigcina isistim enelungelo elilodwa lomenzi wechiza ijike ii-pigments ezintathu zibe ngaphezulu kwe-4,000 yee-shades ezinokubakho zisebenzisa iikhatriji zomnini. Njengoko uqulunqo, ukupakishwa, ukubizwa kwamagama kunye nokunye okuqhutywa ngabathengi, iibrendi zezithambiso ezamkela izisombululo ezenziweyo zoku-odola ziya kuhluma kwixesha elizayo.
Iingcamango zokugqibela
Yenzelwe uku-odola ivumela iibrendi kuzo zonke iindidi zobuhle ukuba zibonelele ngobuwena obukhethekileyo kunye nokusebenza kakuhle ngelixa kususwa uluhlu olugqithisileyo kunye nenkcitho. Ngokusebenzisa inkqubela phambili yetekhnoloji yokwenza ngokwezifiso kunye nokupakishwa okuphinda kusetyenziswe, iinkampani zinokuqulunqa iimveliso ezilungiselela abathengi bohlobo lolusu, ukuthungwa kweenwele, iiprofayili zevumba kunye nokunye. Ngelixa uzinzo luhlala lungoyena mqhubi uphambili, ukwenziwa-kuya-odolo kwakhona kuvula amathuba amatsha okuzibonakalisa, ubandakanyo kunye nokuvakala ngokweemvakalelo ngobuhle. Njengoko ixabiso labathengi liqhubeka nokutshintshela ekusetyenzisweni kwengqondo, iimveliso ze-bespoke zibonelela ngesisombululo esitsha esilungelelanisa ishishini, amava kunye nomdla wokusingqongileyo.
