I-Amazon: Ukwandisa impembelelo kunye nokulungelelanisa izicwangciso
IAmazon ibamba i-29% yee-odolo ze-intanethi ngaphambi kweKrisimesi: Ngaphambi kweKrisimesi, icebo le-Amazon lokuhambisa ngokukhawuleza liphumelele, lithatha i-29% ye-intanethi ye-intanethi ye-intanethi, ukusuka kwi-21% kwi-Thanksgiving, kwi-Route's 55M yedatha yee-odolo. I-CEO ye-Yamartino iqaphela utshintsho ekubekeni phambili ukuhanjiswa ngexesha.
Inkampani ijonge ukuphinda kabini iihabhu zosuku olunye kwiminyaka ezayo. UHerrington uxela ukuba iAmazon yazisa i-1.8 yeebhiliyoni zeeyunithi kumalungu ayiNkulumbuso yase-US ngosuku olunye okanye ezimbini kulo nyaka, iphindaphindeka kane inqanaba lika-2019.
IAmazon kuthiwa ikhuphe i-UPS ekuhanjisweni kwe-US ngo-2022, isiya kuzisa iipakethe ezimalunga neebhiliyoni ezi-6 ekupheleni konyaka.
I-Adobe irekhode irekhodi ye-$ 222.1B kwi-US yenkcitho yeeholide kwi-intanethi, i-4.9% YOY, kunye ne-BNPL igalelo le-$ 16.6B kwi-2023, i-14% yokwanda kwe-YOY.
Ukucuthwa kweentlawulo zekhomishini kwimpahla ethile: I-Amazon Global Store ibhengeze ukuba ukuqala nge-15 kaJanuwari 2024, iya kunciphisa ikhomishini yokuthengisa izinto ezithile zempahla kwindawo yayo yase-US. Kwizinto ezixabisa ngaphantsi kwe-15 yeedola, izinga lekhomishini liya kuncipha ukusuka kwi-17% ukuya kwi-5%, kwaye kulabo abaphakathi kwe-15 kunye ne-$ 20, izinga liya kuhla ukuya kwi-10%.
IAmazon igqwesa iWalmart kunye neThagethi kwimarike yeVMS: Ingxelo ye-SPINS/ClearCut Analytics ibonisa ukuba intengiso ye-Amazon kwimarike yezimbiwa, ivithamin, kunye neyongezelelweyo (VMS) inyuke yaya kutsho kwi-12.6 yeebhiliyoni zeedola kunyaka odlulileyo ophela ngo-Agasti 2023. I-e-commerce giant iye yadlula abathengisi abafana ne-Walmart kunye ne-Target, ebonisa ukugxila kwabathengi abakhulayo kwiimveliso zempilo kunye nokuphila kakuhle.
I-TikTok: Yongeza ikhomishini ukusuka kwi-2% ukuya kwi-8%, ichaphazela abathengisi kunye nabathengi
I-TikTok ibone ukwanda okukhulu kwiqonga layo lokuthenga e-US, ngokuyinxenye ngenxa yokubonelela ngeefizi ezincinci zomthengisi kunye nokuthwala iindleko ezinkulu zezaphulelo. Nangona kunjalo, inkampani iveze ngoLwesithathu ukuba iceba ukunyusa ikhomishini eyiqokelela kwiimveliso ezininzi ukusuka kwi-2% kunye neesenti ezingama-30 kwintengiselwano nganye ukuya kwi-8% kwiinyanga ezizayo. Oku kunyuka kwekhomishini kulindeleke ukuba kuchaphazele abathengisi kunye nabathengi, okunokuthi kutshintshe imeko yokhuphiswano lwe-e-commerce kumaqonga eendaba ezentlalo. Ngaphandle kolu tshintsho, iTikTok ihleli izibophelele ekukhuliseni iqonga layo lokuthenga kunye nokubonelela ngamava omsebenzisi angenamthungo kubavelisi bomxholo kunye nabathengi.
Izinto ezikhethwa nguGen Z kumajelo eendaba ezentlalo: UGen Z uyamthemba uYouTube ngaphezu kwalo naliphi na elinye iqonga
Uphando lwakutsha nje olwenziwe yiBusiness Insider kunye ne-YouGov ebandakanya abathathi-nxaxheba abayi-1800 baveze amanqanaba okuthembana kukaGen Z kumaqonga ohlukeneyo eendaba ezentlalo. I-YouTube ivele njengelona qonga lithembekileyo, kunye ne-59% ye-Gen Z ebonisa ukuthembela okupheleleyo okanye okuyingxenye. I-Instagram ilandelwe, nge-40% intembeko phakathi kwabantu, ngelixa amaqonga afana ne-Facebook kunye ne-TikTok yayiphakathi kwezona zithembekileyo zincinci, ebonisa ukutshintsha kokukhetha kunye nemibono yokuthembeka phakathi kwabasebenzisi abancinci.
