I-AI, i-deepfakes, ukuthenga amava, kunye nokuzinza kuya kudibanisa ukuguqula indawo yokuthengisa enyakeni.
Ishishini lokuthengisa lisemngciphekweni wenguqu ebalulekileyo, ekhuthazwa ngamandla ahlala ephucuka e-AI.
Ngelixa i-AI sele idlala indima ebalulekileyo kuqikelelo lwengqikelelo yemfuno kunye nohlalutyo lweemvakalelo zabathengi, amandla ayo oqikelelo olubanzi lweshishini ihlala ingumxholo wengxoxo.
Ukujonga phambili, indawo yokuthengisa ngo-2024 kulindeleke ukuba ibone i-AI igqobhoza imiqobo yangaphambili, ivumela ukwenza izigqibo ngokukhawuleza kunye nokuqonda okuchanekileyo, ngokutsho kweNational Retail Federation.
I-AI ikhulula amandla okuthengisa
Itekhnoloji ye-AI, ngakumbi i-AI yokuvelisa, iya isiba yinto ebalulekileyo kwicandelo lokuthengisa. Inkampani yophando lwemakethi i-IDC ibeka indawo yokuthengisa njengeshishini lesibini eliphezulu kwihlabathi kwinkcitho ye-AI.
Abathengisi abamkela i-AI kunye nokufunda komatshini (ML) baye bafumana impumelelo ephawulekayo, kunye nengxelo ye-2.3 yokukhula kwiintengiso kunye namaxesha e-2.5 ukukhula kwinzuzo kwi-2023 xa kuthelekiswa nabakhuphisana nabo.
Uqikelelo luka-2024 lucebisa umkhwa oqhubekayo wokunyuka kwabo badibanisa izisombululo ze-AI/ML kwizicwangciso zabo.
Imingeni kunye namathuba
Ngaphandle kwezibonelelo, iinkxalabo ziyaqhubeka malunga nokuthembela kwe-AI kwidatha yembali kunye nokubanakho kwayo ukususa iindima zabantu. Owona mceli mngeni ubalulekileyo usekuthatheni ingqalelo imilinganiselo yokuziphatha nobumfihlo.
Abathengisi kufuneka balawule ngokusebenzayo ukusetyenziswa kwe-AI, ukulungelelanisa neenqobo ezisemgangathweni ezingundoqo, iinkcazo zobuthunywa, kunye neenjongo zoshishino.
Ukungafihli kwizicelo ze-AI kubalulekile ukuthintela ucalucalulo kunye nokugcina ubumfihlo babathengi.
Usongelo olunzulu: inkxalabo ekhulayo yabathengisi
Ukunyuka kwetekhnoloji ye-deepfake kubeka isoyikiso esibalulekileyo kubathengisi, kunye nokubanakho ukonakalisa isidima sohlobo ngokukhawuleza.
Iividiyo ezinzulu kunye needupes zelizwi, eziveliswa ngokulula nge-AI, zinokukhokelela kukhuseleko kunye nemicimbi yoluntu.
Ukusuka kumxholo olahlekisayo kumaqonga anje ngeTikTok ukuya ekuzenzeni abaphathi be-C-suite kutshintshiselwano lwezemali, abathengisi kufuneka baphaphe ekujonganeni nemingcipheko ehambelana nee-deepfakes.
Umceli mngeni onzulu
Njengoko itekhnoloji ye-deepfake iqhubela phambili, umngcipheko womxholo wobuqhophololo uyakhula.
Iziganeko, eziquka imifanekiso egqwethiweyo yabantu abanjengoPopu kunye noomongameli bangaphambili, zigxininisa ukonakala kwesidima.
Abathengisi kufuneka bahlale phambi kwegophe, baphumeze izicwangciso zokumelana nezoyikiso ezinzulu kunye nokukhusela intembeko yegama labo.
Ukuthenga ngamava: ukuhlangabezana nolindelo oluphezulu lwabathengi
Ekufuneni amava omthengi aphuculweyo, abathengisi bagxile ekucingeni kwakhona iivenkile ezibonakalayo.
Olu tshintsho lusiya ekuthengeni amava luyabonakala, kunye neevenkile eziphambili ezinje ngeCrate & Barrel ezamkela uyilo oluyilayo.
Abathengisi basebenzisa itekhnoloji yokuxhasa ukubonelela ngamava omntu kunye namava aguqukayo evenkileni, ukwenza mfiliba imigca phakathi kommandla wenyama kunye nedijithali.
Ukuchaza ngokutsha iindawo zokuthengisa
Abathengisi abanjengoHlaziyo kunye neZara bamkela iindlela eziqhutywa bubuchwephesha, bevumela abathengi ukuba banxibelelane neemveliso ngokwedijithali kwaye benze ngokwezifiso amava abo okuthenga.
Iivenkile ezithengisa izinto eziluncedo zikwaphinda zicinga ngoyilo lwazo ukuze zihlangabezane neemfuno zokutshaja isithuthi sombane, zenza iindawo ezikhuthaza ukuhlala.
Njengoko iGeneration Alpha ithatha iintambo, abathengisi kufuneka bavelise izinto ezintsha ukuze bahlangabezane nezinto abazithandayo kumava agxile kubuchwephesha.
Uqoqosho lwesetyhula: ixesha elibalulekileyo lozinzo lokuthengisa
Ingcamango yoqoqosho lwesetyhula ifumana ukuthambekela phakathi kwabathengi, ebonakaliswa ngokukhula kokwamkelwa kweemveliso ezisetyenzisiweyo kunye nokuhlaziywa.
Abathengisi kufuneka baxhamle kulo mkhwa ngokuphucula amava evenkile kunye nokufundisa abathengi malunga nokujikeleza.
Njengoko abathengi besanda besamkela uzinzo, u-2024 ubonisa ixesha elibalulekileyo kubathengisi ukuba banyuse iinzame zokukhuthaza nokuphumeza izenzo ezijikelezayo.
Ukwamkela iinkqubo zesetyhula
Abathengisi kufuneka bagxininise ekuphuculeni amava evenkile ngokusebenzisa imiqondiso ephezulu, bebuza abathengi malunga nezinto abazikhethayo kwiimveliso ezisetyenzisiweyo, kunye nokutyalomali kwintengiso ezinzileyo.
Iinzame zokufundisa abathengi malunga nokujikeleza zibalulekile ekuqinisekiseni ukwamkelwa ngokubanzi kunye nokuqhubela phambili utshintsho olulungileyo.
I-Hyper-personalization kunye nenyani eyandisiweyo: ukubumba ikamva lokuthengisa
Njengoko singena ku-2024, indawo yokuthengisa iphawulwe ngokusukela i-hyper-personalisation kunye nokunyuka kokufaneleka kwe-augmented reality (AR).
Imifuziselo yolwimi olukhulu (LLMs) inegalelo ekuphuculweni kokwenziwa komntu kuwo onke amaqonga, kugxilwe ekuhlonipheni ubumfihlo babathengi.
Ukuqala kwe-Apple's Vision Pro kunye nezinye izinto ezintsha ze-AR zisetelwe ukuchaza ngokutsha intsebenziswano yabathengi.
Hyper-personalization kunye nokuhlanganiswa kwe-AR
Umceli mngeni wabathengisi ngo-2024 ulele ekuhambiseni ubuntu obuthile ngelixa uhlonipha ubumfihlo babathengi.
Ukudityaniswa kwee-LLMs kunye ne-AR kuwo wonke amaqonga ahlukeneyo kujolise ekuboneleleni ngokungenamthungo, amava obuqu kubathengi.
Ngemakethi ye-AR elindeleke ukuba iphinde ibuyele ngo-2024, abathengisi kufuneka bahlale bephambili kwinkqubela phambili yetekhnoloji ukuhlangabezana nokulindelweyo kwabathengi.
I-Metaverse kunye nezinye iingqikelelo: yintoni ezayo
Njengoko i-metaverse ihlala iyindalo ebonakalayo edibanisa abasebenzisi ngaphaya kwemida ebonakalayo, abathengisi kufuneka balindele ukuvuseleleka komdla.
Iindlela zetekhnoloji ezifana nokwamkelwa kwe-AR kunye ne-VR ziyaqhubeka nokubumba amava okuthengisa.
Ngaphaya kwetekhnoloji, uqikelelo luka-2024 luthatha indawo ezahlukeneyo, ukusuka kutshintsho kumajelo eendaba ezentlalo ukuya kutshintsho kubungakanani beevenkile, ukulwa ulwaphulo-mthetho olucwangcisiweyo lokuthengisa, kunye nokuziphatha kwabathengi okuphenjelelwa zizinto zangaphandle.
Iindlela ezahlukeneyo ngo-2024
Ekugqibeleni, kulo nyaka unokungqina utshintsho kwimo yeendaba zoluntu, ubungakanani beevenkile, umthetho kulwaphulo-mthetho lokuthengisa, amandla emarike yomsebenzi, kunye nefuthe leendlela zokhathalelo lwempilo kwindlela yokuziphatha kwabathengi.
Njengoko abathengisi bejonga ezi ziqikelelo zahlukeneyo, ukuhlala uguquguquka kwaye ukwamkela ukutsha kuya kuba ngundoqo ekuphumeleleni kumhlaba wokuthengisa oguqukayo ka-2024.
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-retail-insight-network.com ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
