Isiqulatho
isishwankathelo
Uhlalutyo lwemarike kunye nokwahluka kwemveliso
Ukutshintsha kwabantu kunye nokuziphatha kwabathengi
Imingeni kunye nokutshintsha kwamaxabiso
Ukunyuka kokuziphatha okuhle kunye nobuhle obubandakanyayo
Iintsingiselo zexesha elizayo kunye noqikelelo lwemarike
isishwankathelo
Imfuno yehlabathi yeemveliso zokhathalelo lwesikhumba iya isanda phakathi kwabathengi abaya beqaphela ngakumbi ubuhle, bekhuthazwa kukusetyenziswa kweefomyula ezisebenza kakhulu ngabavelisi. Ukongeza, umkhwa wokubandakanya indalo, evela kwindalo, kunye nezithako zendalo kwiimveliso zokhathalelo lwesikhumba kuluhlu olubanzi lwamanqaku amaxabiso zenza ukuba ezi mveliso zifikeleleke kubathengi abavela kuzo zonke imvelaphi yezemali, ngakumbi ukonyusa ukwanda kweemarike. Ixabiso lemarike yeemveliso zokhathalelo lwesikhumba kwihlabathi jikelele limi kwi-170.7 yeebhiliyoni zeedola ngo-2021 kwaye kuqikelelwa ukuba liya kunyuka liye kuthi ga kwi-241.5 yeebhiliyoni zeedola ngo-2025, kunye neCompound Annual Growth Rate (CAGR) ye-3.6% ukusuka ku-2024 ukuya ku-2025. kunye nokhathalelo lomntu.
Uhlalutyo Market
Intengiso yeemveliso zokhathalelo lolusu ibonelela ngezinto ezininzi ezibandakanya iikhrimu zobuso, izithambiso zomzimba, ukuhlamba ubuso, kunye nezinye iimveliso ezilungiselelwe ukukhathalelwa ulusu. Ezi mveliso zikhethekileyo zijolise ekuphiliseni ulusu olonakeleyo ngelixa uphucula ubuhle balo bendalo kunye nokukhanya. Badlala indima ebalulekileyo ekufakeni amanzi esikhumbeni esomileyo, ukuphelisa i-oyile eninzi kwi-oyile yolusu, kunye nokuxhasa impilo yonke yolusu. Ngenxa yemisebenzi yazo eyahlukeneyo, kubalulekile ukusebenzisa uluhlu lweemveliso zokhathalelo lwesikhumba ezilungiselelwe ukuhlangabezana neemfuno ezithile.
Izithambiso ziye zaba yinxalenye ebalulekileyo yobomi banamhlanje, eqhutywa yimigangatho yangoku yenkangeleko yomntu kunye nokuziphatha kwentlalo, ekhokelela ekugxilweni okwandisiweyo kubuhle bangaphandle. Olu tshintsho lube negalelo elikhulu kwimfuno ekhulayo yeemveliso zokhathalelo lwesikhumba. Ukwanda kwabemi behlabathi, kunye nokunyuka kwemivuzo, kuye kwanyusa ngakumbi ukusetyenziswa kwezi mveliso. Ukukhula ngokukhawuleza kwezoqoqosho kunye nemivuzo ephezulu echithwayo kwihlabathi jikelele iguqula indlela yokuphila yabathengi. Abantu baya bekuqonda ngakumbi ukukhathalelwa kolusu kunye nokubaluleka kococeko, kubakhuthaza ukuba batyale imali kwiimveliso zokhathalelo lolusu. Ngaphaya koko, ayingobafazi kuphela kodwa amadoda nawo abandakanya iimveliso zokhathalelo lwesikhumba kwiindlela zabo zemihla ngemihla, eqhubela phambili imakethi yehlabathi. Le ndlela yokuphila ikhuthaze ukukhula kwicandelo lokhathalelo lwesikhumba kunye nezokuthambisa kwihlabathi liphela. Ngenxa yoko, utshintsho kwindlela yokuphila ekhethwayo, ngakumbi kuqoqosho olusakhulayo, ludlale indima ebalulekileyo ekuqhubeleni phambili imarike yeemveliso zokhathalelo lwesikhumba.
Ukuhanjiswa kwamanani abantu
Abantu abakubudala obahlukahlukeneyo babhenela kwizinto ezahlukahlukeneyo zokunyamekela ulusu, eziquka izinto zokuthambisa, zokuthambisa, izithambiso ezikhanyisa ulusu, iitoner, iiserum, izithambiso zokuthambisa elangeni, izithambiso zomzimba, neoyile yomzimba, phakathi kwezinye, ukuze kuthintelwe ukuguga ngaphambi kwexesha, amaqhakuva namabala amnyama, nokwandisa inkangeleko yazo. Inani elandayo labantu lithembele kwezi mveliso njengendlela yokukhusela nokunyamekela ulusu lwabo phakathi kwemicelimngeni ebangelwa lutshintsho lwemekobume. Ukongeza, uninzi lwabathengi bathatha inyathelo lokuqala lokuzifundisa malunga neentlobo zabo zolusu ezizodwa kunye neemfuno zabo zokhathalelo.
Le ndlela yolwazi ikhokelela ekwandeni kwemfuno yeemveliso zokhathalelo lwesikhumba ezilungiselelwe iimfuno zolusu lomntu ngamnye, ngaloo ndlela zinegalelo ekwandeni kwentengiso. Abathengi abancinci ngakumbi babonakalisa umdla owongeziweyo kwiimveliso zokhathalelo lolusu, bejonge ukuseka iindlela zokhathalelo olusempilweni kwangethuba. Lo mkhwa udlala indima ebalulekileyo ekuqhubeni ukukhula kweemveliso ze-skincare.
Imingeni kunye nokutshintsha kwamaxabiso
Ukunyuka kweendleko zempahla ekrwada kuchaphazela kakhulu iindleko zokwenziwa kweemveliso, okukhokelela kumaxabiso aphezulu eemveliso zokugqibela. Lo mba ubeka umngeni omkhulu kuhlumo lwemveliso yemveliso yolusu yehlabathi. Amaxabiso emveliso aphezulu kunokwenzeka ukuba anciphise imfuno kumazwe asaphuhlayo angavani namaxabiso afana ne-Indiya ne-China. Ngelixa iindleko eziphezulu ziya kuba neempembelelo ezicace ngakumbi kuqoqosho olusakhulayo xa kuthelekiswa nophuhliso olufana ne-US ne-UK, abathengi abaqaphela amaxabiso kule mimandla iphuhlileyo nabo baya kuziva bexinene njengoko amaxabiso emveliso enyuka. Le meko ibeka umqobo kwimarike yeemveliso zokhathalelo lwesikhumba. Ngaphaya koko, izinto ezintsha zokupakisha izinto zokhathalelo lwesikhumba, ezinjengokusetyenziswa kweeplastiki eziphinda zisetyenziswe kunye nekhadibhodi, zinegalelo ngakumbi ekunyukeni kwamaxabiso emveliso njengoko abavelisi befuna ukugcina imida yabo yenzuzo. Ukunyuka kwexabiso lezithako zombini kunye nezinto zokupakisha kuchaphazela kakubi imarike yeemveliso zokhathalelo lwesikhumba.
Ukunyuka kokuziphatha okuhle kunye nobuhle obubandakanyayo
Abathathi-nxaxheba abasebenzayo kwimarike yeemveliso zokhathalelo lwesikhumba bazisa iimveliso ezintsha ukutsala umdla wabathengi. Baphuhlisa iikhrimu zobuso ezikwinqanaba eliphezulu kunye neloji yomzimba eneFactor yoKhuseleko lweLanga ephezulu (SPF) kunye nezithako ezithambisa ulusu njengekhala okanye ibhotolo yekhokhonathi ukukhusela emonakalweni welanga. Ukongeza, ukukhawulelana nemfuno ekhulayo yokhathalelo lwesikhumba olusesikweni, iintlobo ezininzi zifaka izithako zendalo kunye nezithako ezivela kwindalo kwiminikelo yazo, ziqinisekisa ukuba iimveliso ezininzi ziyi-vegan ngokupheleleyo. Ngaphaya koko, umkhwa obalulekileyo phakathi kwabavelisi bemveliso yokhathalelo lwesikhumba kukuyilwa kwezithambiso ezingathathi hlangothi ngokwesini ezifanelekileyo kumadoda, abasetyhini, kunye nabantu abangengobantu babhinari ngokufanayo. Le ndlela kulindeleke ukuba iqhubele phambili ukukhula kwentengiso yeemveliso zokhathalelo lwesikhumba kwikamva.
Uhlalutyo lweendlela luyathatha
- Iikhrimu zobuso zazilolona hlobo ludumileyo lwemveliso yokhathalelo lwesikhumba ngo-2023 kwaye izithambiso zomzimba kulindeleke ukuba zibone ukukhula okuphezulu kwixesha elizayo.
- Iimveliso zokhathalelo lwesikhumba zabasetyhini zisakhokela kwintengiso, kodwa iimveliso zaMadoda zithatha indawo, okanye iimveliso zokhathalelo lwesikhumba ezingezizo zikabini.
- Iimveliso zokunakekelwa kwesikhumba eziveliswe ngobuninzi ezenziwe ngobuninzi obukhulu zisetyenziselwa ukuthambisa ulusu kwaye zinike ukukhanya okunempilo.
Iintsingiselo zexesha elizayo kunye noqikelelo lwemarike
Abaphathi beenkampani ezikhokelayo baxela ukuba iimveliso zokhathalelo lwesikhumba ziphakathi kwezona zithambiso zisetyenziswa kakhulu kunye nezinto zokhathalelo lomntu kwihlabathi liphela. Uninzi lwabantu kwihlabathi jikelele lusebenzisa ezi mveliso rhoqo ukuvuselela okanye ukulungisa umonakalo wolusu obangelwa yimiba yokusingqongileyo efana nokugqatswa lilanga, ungcoliseko kunye nothuli. Uluhlu olubanzi lweemveliso kunye neemveliso kwimarike ye-skincare inika abathengi ukhetho olwaneleyo, ikhuthaza ukukhula kwemarike.
Izinto zokunakekelwa kwesikhumba ezifikelelekayo ziye zavela njengokhetho olukhethiweyo kubathengi abanemivuzo ephakathi ukuya ephantsi, okubangelwa ukufikelela kwabo kunye namaxabiso alungele uhlahlo lwabiwo-mali. Njengoko ezi mveliso zifunwa kakhulu, abavelisi abakhulu bemveliso yolusu bajolise ikakhulu kwicandelo lezoqoqosho. Nangona kunjalo, ngokunyuka kwemigangatho yokuphila kwihlabathi jikelele, kukho imfuno ekhulayo yeemveliso eziphezulu. Iibrendi ezininzi ngoku zenza iinguqulelo zeprimiyamu yeemveliso ezihambelana nohlahlo lwabiwo-mali, zijolise ekomelezeni ukunyaniseka kwabathengi kwaye ziququzelele inguqu egudileyo kwiinketho zobunewunewu ngakumbi, ngelixa zigcina ubukho bazo kuluhlu olulungele uhlahlo lwabiwo-mali.
Ikamva liza kubona ukwanda kokuthandwa kwemveliso yendalo kunye nendalo yokhathalelo lwendalo njengoko ukhetho lwabathengi lutshintshela kuhlobo olulungele i-eco-friendly, eluhlaza, kunye ne-vegan. Iinkampani ziyasuka kwizinto ezenziweyo ukuze zikhusele impilo yolusu. Imfuno ekhulayo yeeserum, izikhuhla, iipakethe zobuso, iitoni, kunye nezinye izinto zokhathalelo lwesikhumba kumazwe asaphuhlayo kulindeleke ukuba ziqhube ukwanda kwentengiso. Ukongeza, ukuveliswa okuqhubekayo ngabavelisi ukuhambisa iimveliso eziphezulu kuya kuqhubela phambili ukukhula kwemarike yeemveliso zeskincare.
