Uphando olutsha olungaphezulu kwe-350 yabaphathi beentengiso kunye nabaphathi banikezela ngengqiqo ebalulekileyo yokuzaliseka kwe-omnichannel kunye nezicwangciso zokuhambisa.
Umboneleli wokuzalisekiswa kwe-Omnichannel u-OneRail ukhuphe ingxelo malunga neenjongo zokuzalisekisa ukuthunyelwa kwe-2024 kushishino lokuthengisa.
Ukuphonononga abaphathi be-350 kunye nabaphathi kumacandelo okuthengisa kunye ne-e-commerce, ingxelo ifumanisa ukuba abathengisi bajolise ekuguquleni amanethiwekhi abo okuhambisa ukunciphisa umngcipheko kunye nokugcina izithembiso zabo zokuhanjiswa. I-73% yabaphenduli bophando bachaze ukuba ukuthembela kwiinqwelo zabo zangaphakathi kwenza kube nzima kakhulu ukuhlangabezana ne-spikes yemfuno.
I-96% ebalulekileyo yabaphenduli bophando banika ingxelo yokuba abathengi babo bajonga ukuhanjiswa njengenxalenye yamava abo okuthenga, kwaye i-20% yezikhalazo zabathengi ezifunyanwa ngabathengisi ziphathelele kumaxesha amade kunye nokulibaziseka.
Ngaphezu kwesithathu sabaphenduli bathi inethiwekhi yabo yokuhanjiswa ayihambelani nekhathalogu yemveliso ngexesha lokwenyani, kwaye i-67% ichaze ukuba inethiwekhi yabo yonikezelo olulinganiselweyo iyayinciphisa intengiso.
Nge-69% yeenkokheli zokuthengisa ezithengisayo ezithi ukusebenzisa iqabane elinye lokuhambisa libonisa umngcipheko onganyamezelekiyo kwishishini labo, kunye ne-65% yabaphenduli baceba ukubonelela ngosuku olufanayo okanye ukuhanjiswa kosuku olulandelayo kunyaka omnye ukuya kwiminyaka emibini ezayo, kuyacaca ukuba utyalo-mali kuthungelwano lonikezelo oluhlukeneyo luhamba apho ishishini lihamba khona.
Bona kwakho:
- UMcDonald's uphose eyona njongo yokuthengisa phakathi kongquzulwano kuMbindi Mpuma
- Ukutyhilwa kwaBagcini-masango okuchasene nobusela bokuthengisa
Itekhnoloji ekuhanjisweni kweentengiso
Abathengisi kufuneka bagxininise ekutyaleni imali ekwahlukaneni kothungelwano lwabo lonikezelo, i-automation, itekhnoloji kunye neenkqubo eziqhuba ukusebenza kakuhle, ukuhlangabezana neemfuno zabathengi ngo-2024 nangaphaya.
Iinkampani ziya kufuna ukuguqula ingeniso yedatha emileyo ebanjelwe kwiisilo zedatha ibe yinkqubo yexesha lokwenyani eliguqukayo kunye nokwenza izigqibo. Injini yesigqibo sexesha langempela inokunyusa inqanaba le-inventri kunye nendawo, ngelixa iintlobo ezahlukeneyo ze-carrier kunye nemowudi zinokulungiswa ukuhlangabezana nobukhulu becala lomthwalo, isantya sokuhanjiswa, ubuchule obukhethekileyo kunye nokukhethwa kwabathengi.
I-CEO ye-OneRail uBill Cantania uphawule wathi: "Abathengisi kunye nabasasazi bemveliso baye baqonda ukuba ukuhanjiswa kweemayile zokugqibela lelona khonkco libuthathaka kwikhonkco, lichaphazela amava abo kubathengi, kwaye ke batyala imali kwizisombululo zetekhnoloji ukunciphisa umngcipheko kunye nokuzahlula, ngelixa besandisa umda ukuze bahlale besebenza kwintengiso."
Umthombo ovela Inethiwekhi yeInsight yokuthengisa
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-retail-insight-network.com ngokuzimeleyo kwe-Chovm.com. I-Chovm.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
