I-imeyile yokuthengisa sisicwangciso sokuthengisa sedijithali esibandakanya ukuthumela ii-imeyile kwiqela labantu ukukhuthaza iimveliso kunye neenkonzo okanye ukwakha ubudlelwane nabathengi. Yindlela ethe ngqo nengabiziyo ukuba amashishini anxibelelane nabaphulaphuli bawo. Ukuzenzekela kwe-imeyile kusebenzisa itekhnoloji ukuhlengahlengisa inkqubo, ke ii-imeyile zithunyelwa ngokuzenzekelayo kubathengi nakubathengi abanokubakho.
Apha, siza kuxoxa ngokuzenzekela kwe-imeyile kunye nokuba iluncedo njani kwishishini lakho, ngelixa sikwabonelela ngezicwangciso ezingundoqo zokuqalisa ukusebenzisa i-imeyile njengenxalenye yamaphulo akho entengiso ye-imeyile.
Isiqulatho
Yintoni i-imeyile ezenzekelayo?
Izibonelelo ze-imeyile ezizenzekelayo
Ingaba i-imeyile isebenza njani?
Ukuqalisa nge-imeyile ezenzekelayo
Iingcamango zokugqibela
Yintoni i-imeyile ezenzekelayo?
I-imeyile ye-automation yinkqubo yokusebenzisa itekhnoloji ukulungelelanisa kunye nokwenza ngokuzenzekelayo ukuthunyelwa kwee-imeyile ngokusekelwe kwizinto ezichazwe kwangaphambili, izenzo, okanye iimeko. Kubandakanya ukuseta uthotho lwee-imeyile ezimiselwe kwangaphambili ukuba zithunyelwe kubaphulaphuli abathile ngamaxesha athile okanye ukuphendula kwizenzo ezithile.
Injongo kukuhambisa umxholo ofike ngexesha kunye ofanelekileyo kubabhalisi ngaphandle kokungenelela ngesandla, ngaloo ndlela ugcina ixesha kunye nokwandisa ukusebenza kakuhle.
Ukuzenzekela kwe-imeyile kudla ngokuba yinxalenye ebalulekileyo yento yonke email marketing Isicwangciso.
Izibonelelo ze-imeyile ezizenzekelayo
I-imeyile ye-automation inikezela ngeenzuzo ezininzi kumxholo wentengiso ye-imeyile. Nazi ezinye zeenzuzo eziphambili:
- Ukusebenza kwexesha: I-imeyile ye-automation iyanciphisa imfuno yokungenelela ngesandla ekuthumeleni ii-imeyile, ukugcina abathengisi ixesha elibalulekileyo. Nje ukuba i-automation workflows imiselwe, ii-imeyile zinokuthunyelwa ngokuzenzekelayo ngokusekelwe kwizinto ezibangela okanye iishedyuli.
- Ukubambisana: Ii-imeyile ezizenzekelayo ziqinisekisa ukuhambelana kunxibelelwano. Ingaba i-imeyile eyamkelekileyo kubabhalisi abatsha okanye uthotho lwemiyalezo yokulandelelana, i-automation iqinisekisa ukuba umrhumi ngamnye ufumana ulandelelwano olufanayo lwee-imeyile, ukubonelela ngamava asemgangathweni.
- zobuqu: I-automation ivumela ukwenziwa komntu okukhulu ngokuvumela abathengisi ukuba bathumele imiyalezo ekujoliswe kuyo ngokusekwe kwindlela yokuziphatha komsebenzisi, izinto abazithandayo, okanye amanani abantu. Le ndlela yokwenziwa komntu siqu inokuphucula ngokubonakalayo ukubandakanyeka kunye namazinga okuguqula.
- Ukwahlula kunye nokujolisa: Iiplatifti ze-imeyile ezizenzekelayo zihlala zibandakanya izixhobo zokwahlula ezivumela abathengisi ukuba bahlule abaphulaphuli babo kumaqela athile ngokusekelwe kwiikhrayitheriya ezahlukeneyo. Olu lwahlulo luvumela imiyalezo ekujoliswe kuyo kunye nefanelekileyo, ukwandisa ukusebenza kwamaphulo e-imeyile.
- Khokelela ekukhuliseni: Amaphulo okuthontsiza okuzenzekelayo ayasebenza ekukhuliseni ilothe. Ngokuthumela uluhlu lwee-imeyile ezifanelekileyo kunye nexesha elifanelekileyo lokukhokelela ekuhambeni kwexesha, abathengisi bangabakhokela kwi-funnel yokuthengisa, ukubonelela ngolwazi oluxabisekileyo kunye nokwakha ukuthembela de balungele ukuthenga.
- Ukwanda kokuzibandakanya: I-automation ivumela abathengisi ukuba bathumele ii-imeyile ngamaxesha afanelekileyo, kwandisa amathuba okubandakanyeka kwababhalisi. Izinto ezibangela ukuziphatha kunye nomxholo owenziwe ngumntu negalelo kumazinga aphezulu avulekileyo kunye nokucofa.
- Amazinga oguqulo aphuculweyo: Ngomyalezo ojoliswe kuwo kunye nexesha elifanelekileyo, ukuzenzekelayo kwe-imeyile kunokufaka isandla kumazinga aphezulu okuguqulwa. Nokuba ukukhuthaza ukuthenga, ukukhuthaza intengiso, okanye ukubandakanya ababhalisi abangasebenziyo, i-automation inceda ukuhambisa umyalezo ochanekileyo ngexesha elifanelekileyo.
- Isebenza kakuhle emalini: Nangona kunokubakho iindleko zokuqala zokuseta ukuphumeza i-imeyile ngokuzenzekelayo, ngokuqhelekileyo isicwangciso sokuthengisa esinexabiso elisebenzayo kwixesha elide. Ixesha kunye nezibonelelo ezigcinwe ngokuzenzekela zinokugqithisa utyalo-mali, ngakumbi kumashishini anoluhlu olukhulu kunye nolukhulayo lwe-imeyile.
- Ukuphendula kwindlela yokuziphatha yabathengi: Ukuzenzekelayo kuvumela abathengisi ukuba baphendule ngokukhawuleza kwizenzo zabathengi. Ngokomzekelo, ukuthumela i-imeyile yokubulela emva kokuthenga okanye isikhumbuzo seenqwelo zokuthenga ezishiyiweyo ziyakwazi ukuzenzekelayo, ukubonisa abathengi ukuba izenzo zabo ziyavunywa.
Ingaba i-imeyile isebenza njani?
Ukuzenzekela kwe-imeyile kusebenzisa izichukumisi ezichaziweyo, iimeko, kunye nezenzo zokuthumela ngokuzenzekelayo ii-imeyile ngokusekelwe kwiziganeko okanye iinqobo ezithile.
Ezinye iziqhumiso ze-imeyile eziqhelekileyo zezi:
- Wamkelekile: Iyasebenza xa umrhumi omtsha ejoyina uluhlu lwakho lwe-imeyile. Ii-imeyile ezamkelekileyo zihlala zezokuqala kuthotho oluyilelwe ukwazisa umrhumi kuhlobo lwakho kunye nokukhuthaza ukuzibandakanya.
- isiqinisekiso: Ithunyelwe xa umsebenzisi egqibezela isenzo esithile, esifana nokuqinisekisa idilesi ye-imeyile emva kokubhalisa okanye ukugqiba inkqubo yokubhalisa.
- Inqwelo eshiyiweyo: Yenziwe xa umsebenzisi esongeza iimveliso kwinqwelo yakhe yokuthenga kodwa ashiye iwebhusayithi ngaphandle kokugqiba ukuthenga. Ii-imeyile zenqwelo ezishiyiweyo zijolise ekukhuthazeni abasebenzisi ukuba babuye kwaye bagqibezele ukuthengiselana kwabo.
- Ukuthenga: Ithunyelwe emva kokuba umthengi egqibe ukuthenga. Ezi imeyile zinokubandakanya iziqinisekiso ze-oda, uhlaziyo lokuthumela, kunye neengcebiso zokuthenga emva kokuthenga.
- Ukuziphatha: Ngokusekwe kwindlela yokuziphatha ethile yomsebenzisi, njengokucofa kwikhonkco elithile, ukutyelela iphepha elithile kwiwebhusayithi yakho, okanye ukuzibandakanya nee-imeyile zangaphambili. Iziphembeleli zokuziphatha zinceda ukulungisa umxholo wee-imeyile ezilandelayo kwizinto ezinomdla zomsebenzisi.
Ukuqalisa nge-imeyile ezenzekelayo
Ukuqalisa nge-imeyile ezenzekelayo akufuneki kube ngumngeni. Nanga amanyathelo alula okuqalisa nge-imeyile yakho yokuqala:
1. Chaza usukelo lwakho
Cacisa ngokucacileyo iinjongo ze-imeyile yakho. Nokuba kukunyusa ukuthengisa, ukondla izikhokelo, ukuphucula ukugcinwa kwabathengi, okanye nayiphi na enye injongo, ukuba nenjongo ecacileyo kuya kukhokela isicwangciso sakho.
2. Khetha iqonga lokuzenzekelayo le-imeyile
Khetha iqonga lokuzenzekelayo le-imeyile elihambelana neemfuno zakho kunye nohlahlo lwabiwo-mali. Iinketho ezidumileyo ziquka i-Mailchimp, i-HubSpot, i-ActiveCampaign, kunye nabanye. Nazi i Iiplatifti ze-imeyile ze-10 ezilungileyo zokuthengisa.
Qwalasela imiba efana nokusebenziseka ngokulula, iimpawu, ukukala, kunye nobuchule bokudityaniswa xa ukhetha elona qonga lilungileyo leqela lakho.
3. Yakha uluhlu lwakho lwe-imeyile
Qinisekisa ukuba unoluhlu lwe-imeyile olucocekileyo nolukhethileyo. Yahlula ababhalisile bakho ngokusekelwe kwiikhrayitheriya ezifanelekileyo, ezinje ngedemografi okanye indlela yokuziphatha, ukwenza amaphulo akho azenzekelayo.
Funda kabanzi ulwahlulo lwabathengi.
4. Yenza umxholo obalulekileyo
Phuhlisa umxholo wee-imeyile zakho ezizenzekelayo; oku kuquka ii-imeyile ezamkelekileyo, iingcebiso zemveliso, umxholo ofundisayo, kunye neminye imiyalezo efanelekileyo kubaphulaphuli bakho. Qinisekisa ukuba umxholo wakho uhambelana neenjongo zakho kwaye ubonelela ngexabiso kubabhalisi bakho.
5. Chonga i-automation triggers
Qinisekisa iziganeko okanye izenzo eziza kubangela ii-imeyile zakho ezizenzekelayo. Izinto eziqhelekileyo zibandakanya ukubhalisa, ukuthenga, iinqwelo ezishiyiweyo, kunye neendlela ezithile zokuziphatha zabasebenzisi. Chaza iimeko eziza kuqalisa i-imeyile nganye ezenzekelayo.
6. Yila ukuhamba komsebenzi
Imephu yokuqhutywa komsebenzi kwi-imeyile yakho yolandelelwano oluzenzekelayo. Chaza ingqiqo kunye nexesha le-imeyile nganye ngokulandelelana. Qwalasela izinto ezifana nokulibaziseka phakathi kwee-imeyile, amasebe anemiqathango asekelwe kwindlela yokuziphatha yabasebenzisi, kunye nokuhamba ngokubanzi konxibelelwano.
7. Vavanya i-automation yakho
Phambi kokuba uvule amaphulo akho azenzekelayo, vavanya ngokucokisekileyo ukuhamba komsebenzi ngamnye ukuze uchonge kwaye ulungise nayiphi na imiba. Jonga umxholo, ixesha, kunye nezinto ezibangela ukuba uqinisekise amava omsebenzisi angenamthungo.
8. Beka iliso kwaye uhlalutye
Nje ukuba i-automation yakho isebenze, kuya kufuneka ubeke iliso rhoqo ekusebenzeni kwayo usebenzisa uhlalutyo olunikezwe liqonga lakho lokuzenzekelayo le-imeyile. Gcina iliso elibukhali kwiimethrikhi eziphambili ezifana namaxabiso avulekileyo, amaxabiso ocofa, kunye namazinga okuguqulwa ukulinganisa ukusebenza kwamaphulo akho.
Njengoko uhlalutya iziphumo, sebenzisa olu lwazi ukuze wenze isicwangciso sakho se-imeyile esizenzekelayo; oku kubandakanya ukucocwa kwezinto ezibangela ukucocwa, ukulungisa umxholo, kunye nokulungisa ukuhamba komsebenzi ngokusekelwe kwidatha yokusebenza.
Uphindaphindo oluqhubekayo lubalulekile ekuphuculeni ukusebenza ngokupheleleyo kwamaphulo akho ekuhambeni kwexesha.
Iingcamango zokugqibela
I-automation ye-imeyile ime njengesixhobo esinamandla esiguqula izicwangciso zentengiso ye-imeyile. Ngokuhlengahlengisa inkqubo yokuhambisa imiyalezo ekujoliswe kuyo kunye neyenzelwe wena kubaphulaphuli bakho, i-imeyile ezenzekelayo ayigcini nje ixesha elixabisekileyo kodwa iphakamisa ukusebenza kakuhle kunye nokusebenza kwamaphulo akho.
Khumbula, i-automation ye-imeyile eyimpumelelo ayingomzamo wexesha elinye kodwa yinkqubo eqhubekayo yokuphucula kunye nokulungelelanisa. Ngokuhlala ujongana neemfuno kunye nezinto ezikhethwa ngababhalisi bakho kunye nokusebenzisa ulwazi olufunyenwe ngohlalutyo, unokuqhubeka nokuphucula isicwangciso sakho se-imeyile kwaye uqhube iziphumo ezinentsingiselo kwishishini lakho.
Njengoko siqhubela phambili kwixesha ledijithali, ukwamkela izakhono ze-imeyile ezizenzekelayo azikho nje ukhetho; sisinyanzelo esicwangcisiweyo kumashishini ajolise ekuphumeleleni kwimo eguqukayo yonxibelelwano lwe-intanethi.
